• Journal of Distribution Research
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• v.13 no.2
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• pp.29-57
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• 2008

Empirical model was developed to test the building mechanism of trust dimensions and loyalty with the suppliers' bonding tactics to service firms. And interactive effects between suppliers' bonding tactics and service firms' store age was hypothesized in the trust-loyalty building processes. The model was tested in the context of animal clinics which belong to Korean Animal Hospital Association (KAHA). The data was analysed using structural equation model (SEM). The findings are as follows. First, two different relational bonding tactics play different roles in their effects on building trust dimensions toward suppliers. While supplier's social bonding tactic significantly influences on both the affective and cognitive trust of service firms, suppliers' structural bonding tactic only influences significantly on affective trust of service firms. Second, while suppliers' social bonding tactic influences on building service firms' loyalty significantly, suppliers' structural bonding tactic doesn't influence on building their loyalty. Suppliers' structural bonding tactic influences on building their loyalty indirectly through affective trust. Third, while service firms' affective trust influences on building loyalty significantly, cognitive trust doesn't. Their cognitive trust influences on building loyalty indirectly through affective trust. Fourth, the higher the firms' store age is, the more suppliers use social bonding tactics to build trust and loyalty directly. While the shorter the firms' store age is, the more suppliers partially use both the social and structural bonding tactics to build trust and loyalty. In conclusion, in the context of animal clinics' distribution channels, suppliers' relational bonding tactics with service firms differently influence to build trust sub-dimensions and loyalty. And, suppliers should take note of the interactive role of service firms' store age in the utilization of the different bonding tactics to build service firms' trust and loyalty toward suppliers. At the end of the paper, managerial implications, limitations, and future research directions are suggested.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.99-113
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• 2015

The purpose of the study was to explore differences in perceived importance among factors of motives for participating in outdoor sports, product selection criteria of outdoor sportswear and store selection criteria, and in buying frequencies among store types and store locations. Another purpose was to find differences in importance of product selection criteria of outdoor sportswear and store selection criteria and in buying frequencies according to store types and store locations among groups according to motives for participation in outdoor sports. The questionnaire was developed by the researcher and was collected by 221 women aged between 40 and 59. The questionnaire was composed of four parts including participation motives, store selection criteria, and product selection criteria measured by Likert type scale, and demographic characteristics measured by nominal scale. Data were analyzed by frequency test, factor analysis, repeated measure ANOVA, Bonferroni adjusted t-test, cluster analysis by Ward method, ANOVA and Tukey's test as a post-hoc test. The results of the study showed that middle-aged women rated health improvement motive as the most important factor for participating in outdoor sports. Among product selection criteria, comfort was the most important, and among store selection, personal selling was the most important. Among store types, buying frequency in off-price store was the highest and among store locations, buying frequency in stores in a residential area was the highest. Moreover, three groups were classified according to motives for participation in outdoor sports: the health improvement motive group, the conspicuous/sociable motive group, the lower motive group The health improvement motive group rated comfort as the most important factor for product selection criteria, and showed the highest buying frequency in downtown stores. Conspicuous/sociable motive groups valued design and utilization for an everyday wear and shopped more frequently in specialty store and/or in downtown stores.

• Journal of the Korean Geographical Society
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• v.45 no.5
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• pp.609-627
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• 2010

Finding the ideal location for your business is one of the most critical and important steps you will have to undertake. Otherwise, done in the wrong way you will only end up paying an expensive cost for an unsuitable location. Therefore to select the perfect location for your business, this study makes a reasonable and simple model for retail shops by calculating occupation population for each store applying Huffs "Probability Theory" to Hypermarket in Seoul. Then this study, based on occupation population, has divided every unit section (dong scale) into 4 market types which represent the state of the competitive markets, including monopoly, oligopoly, competitive, and noncompetitive markets. Consequently, the most reasonable place to locate a new store is where it can take most of the customers, that is, a place which can take non-competitive market as much as possible and is distant far enough from competitive market where competition is severe.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.604-614
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• 2007

As the role of retail stores in distribution channels becomes more significant and competition among them becomes more fierce, retail stores are making efforts to gain a dominant position in market share. And as such, consumer store choice behaviour is becoming more diverse and complex. The purpose of this study was to analysis the store choice process and to aid in understanding the types of store choice behaviors. 30 subjects were sampled by focus sampling and investigated by in-depth interview. Some consumers went through all stages of store choice process and others skipped some. The consumers who usually had no plan to visit stores and who purchase without problem recognition process were categorized as opportunity-taking type, and the consumers who visited just one store without external search of other store information were categorized as store-loyal type. Finally, the consumers who searched store information externally were divided into brand-oriented type and value-seeking type. The brand-oriented type represented the consumers who did not evaluate stores in detail because which store to visit was decided on brand; and the value-seeking type represented the consumers who did in fact evaluate stores in more detail according to the items and trends in fashion. This study is meaningful in that it provides a dynamic store choice process and examines related variables thereto.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.7 s.144
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• pp.1037-1047
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• 2005

The purpose of this study was to find out consumer's store patronage mix behavior among different types of apparel stores according to interaction between clothing items and situations. The subjects of this study were female adults who lived in Seoul. The sampling method was quota sampling. The data was obtained from 391 questionnaires. The data were analyzed using frequency, one-way ANOVA, Duncan test, and two-way ANOVA by means of SPSS. The results were as follows; 1. According to, clothing items, store patronage mix of consumer was found to be significantly different in cases of department stores and high-fashion boutiques, brand stores, discount stores of famous brands, mass-wholesale stores and mass-agent stores. 2. According to the situations, patronized store types were found to be significantly different among department store and high-fashion boutiques, brand stores, discount stores of famous brands, mass-wholesale stores and mass-agent stores. In a gift-purchasing situation, department stores and high-fashion boutiques got the highest score, in a self-usage situation, mass-wholesale stores, discount stores of famous brands and brand stores got the highest score. 3. Store patronage mix of consumer was found to be significantly related to the interaction between clothing items and situations. Department stores and high-fashion boutiques have the highest score far a consumer to purchase a suit for a gift, meanwhile brand stores have the highest score for self·usage.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.2
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• pp.284-295
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• 1999

The purpose of this study was to investigate characteristics on Department stores consumers and to compare consumer characteristics among shopper types and department store types. For this purpose an ethnographic approach which is a kind of qualitative analysis was performed first. And then The data were collected from 600 female consumers over twenties and residing in Pusan Finally 499 data were used for the statistical analysis. 1. The results of clothing shopping orientations study were as follows : As a result of qualitative analysis those who patronize department stores were recreational/convenience shoppers. From quantitative analysis clothing shopping orientations were factor analyzed. which resulted in eight factors ; Recreational Shopping Convenience Shopping. Sensibility Seeking Well-Known Brand Preference Fashion Seeking Economic Shopping Sel-confidence in clothing shopping Convenient store shopping. 2. The results of store choice criteria study were as follows: As a result of concentrative observation eight store choice criteria dimensions were categorized : Service Store Atmosphere Promotion/Facilities Product Convenience Advertisement VMD Traffic/Location Convenience. From quantitative analysis eight store choice criteria factors emerged; Service Store Atmosphere Promotion/Facilities Assortment Shopping Convenience Advertisement VMD Traffic/Location Convenience. 3. According to the factor scores of recreational shopping and Convenience shopping consumers were segmented into four shopper types ; High Shopping-involved Shopper Recreational Shopper Convenience Shopper and Low Shopping-involved Shopper. Department types were divided into a large enterprise department stores and local department stores. Consumer characteristics such as clothing shopping orientations store choice criteria purchase behavior variables and demographic variables were significantly different in shopper types and department store types were significantly different in clothing shopping orientations and tore choice criteria.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.35-45
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• 2013

The purposes of this study were to segment the women's plus-size market by the types of store patronage, profile the segments, and examine the differences in satisfaction with clothing attributes and variety of plus-size apparels according to different segments. The questionnaires included the 7-point likert scales on store patronage, satisfaction, clothing involvement and body cathexis. Five body measurements were recorded by sales people, and the respondents also provided information on their weight, height and garment size in addition to demographic characteristics. Questionnaires were collected from 7 franchise stores in Seoul, Anyang, Daegu, and Cheonan during the months of February, 2011 to April, 2011. 210 questionnaires were distributed and 160 were returned. Excluding incomplete questionnaires, a total of 149 questionnaires were used in the final analysis. The cluster analysis based on store patronage identified four segments- major patrons of specialty stores, multi-channel users, regular store users, and internet shopping mall users. Significant differences were found among the four segments of women's plus-size consumers in terms of clothing involvement, age, occupation, education and clothing expenditures. Internet shopping mall user group were in overall less satisfied with several clothing attributes and variety compared to other groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.5
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• pp.704-715
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• 1994

본 연구는 원산지 표시 (country-of-origin)가 미국 소비자의 한국산 의류상품 평가와 제품 이미지 (product image)에 비치는 영향을 고찰하기 위하여 소비자 특성과 원산지 표시의 영향, 의류 상품의 제품이미지와의 관계를 집중 분석하였다. 미국 전역의 성인을 무작위 추출하여 설문지를 우편으로 발송 회수하여 284부의 설문지가 자료분석에 포함되었다. 본 연구 결과에 의하면 미국 소비자들은 한국과 중국, 한국산 의류제품과 중국간 의류제품의 차이를 거의 느끼지 않는 것으로 나타났다. 미국 소비자들은 한국산 의류와 중국산 의류는 모두 저가의 위신성이 낮고 대량 생산되어 부분처리가 떨어지는 평범한 제품이라고 인식라고 있었다. 한국산 의류는 유행색의 사용이나 유행성에서는 많이 뒤떨어지지 않으나, 위신성과 부분처리에서 특히 낮게 평가를 받았다. 라이프스타일, 점포유형에 따른 쇼핑빈도, 성별, 교육정도, 소득수준, 인종에 따른 제품 이미지 의 차이는 없는 것으로 나타났으나, 연령, 결혼여부, 직업에 따른 차이는 유의하였다. 50세 미만의 연령층이 50세 이상치 연령층보다, 결혼한 사람이 걸혼하지 않은 사람보다(독신, 이혼 등) 좀 더 긍정적인 제품이미지를 가지고 있는 것으로 나타났다. 또한, 다른 직업을 가진 사람들보다는 전업주부의 제품이미지가 더 긍정적이었다. 의류제품이 다주 어떤 제품보다도 한국을 대표하는 상품으로 나타나서, 한국산 의류제품의 이미지 향상은 섬유업계만의 문제가 아니라, 다른 산업계와 정부, 단체가 모두 힘을 모아서 노력하여야 할 과제임을 시사하였다.

• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.99-112
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• 2002

The purpose of this study was to examine characteristics of online consumer groups by information seeking type and to identify the variables influencing consumers'purchase intention of internet fashion product shopping by consumer groups. A questionnaire was administered to 456 adults who had purchasing experience at fashion outline shopping mall. SPSS 9.0 package was used for data analysis. Factor analysis, ${\chi}^2$-test, t-test, frequency, percentage, one-way ANOVA and stepwise regression analysis were utilized. The online store attribute dimensions of fashion online shopping main were tangibility, variety, marketing promotion, responsiveness, reputation, price and convenience. The online store attributes had directly different influences in the purchase intention of Internet fashion product shopping by online consumer groups. Outline information seeking type who had higher variety and reputation perceptions had more positively affected on the purchase intention of internet fashion product shopping. Offline information seeking type who had higher tangibility and variety perceptions had significantly positive influence on the purchase intention of it. Combination(online+offline) information seeking type who had higher price and responsiveness perceptions had positive impact on purchase intention of it.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.373-384
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• 2008

The propose of this study is to explore if the clothing shopping orientation[CSO] of consumers differs between the two types of preferred store when they purchase casual wears. A total of 413 answers from male and female consumers in their twenties were used for the analysis. The types of preferred store were grouped by the brand fame. Department stores, brand agencies/sales branches, and outlets constituted wellknown brand store group, and shopping malls, no brand street stores, and discount stores constituted unknown brand store group. The results are as follows. First, there were no significant differences in CSO dimensions except 'well known brand oriented' dimension between groups. Second, each group showed proper fitness for CSO structure model. Third, the relationships among dimensions within structure model were significantly different between groups. These mean that though it looks there are no differences between groups at the level of each dimension, but there are differences in the view of specific relationships among dimensions. Therefore, store managers must consider the complex CSO structure for marketing strategy development.