• Proceedings of the Korean DIstribution Association Conference
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• 2005.02a
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• pp.51-67
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• 2005

점포선택에 영향을 미치는 선행변수들을 규명한 기존 연구들은 주로 점포 방문행동에 초점을 두고 진행되어 왔으나, 이러한 점포 방문행동이 과연 실제 구매행동으로까지 이어질 것인가에 대한 연구는 매우 제한적으로 이루어져 왔다. 본 연구에서는 관찰 자료를 이용하여 점포선택의 단계를 점포방문행동과 실제 구매 행동으로 분류한 후, 이들 각 단계에 영향을 미치는 요인들을 탐색적으로 실증하는데 그 목적이 있다. 소매점포를 대상으로 수집된 관찰 자료를 이용하여 분석한 결과, 경쟁점포의 수를 제외한 유동인구, 소매점포의 시계성과 같은 소매점포의 입지요인과 점포의 크기, 가판대 설치, 판촉 행사와 같은 소매점포의 마케팅 요인이 점포방문행동에 유의한 영향을 미치고 있는 것으로 나타났다. 또한 점포방문행동이 실제 구매동향에 미치는 영향력은 주효과뿐만 아니라 상품구색과 같은 점포내부요인과의 상호작용효과가 존재하는 것으로 밝혀졌다. 끝으로 이러한 결과의 이론적 및 실무적 시사점이 논의되고, 연구의 한계점과 미래의 연구방향이 제시되었다.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.286-295
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• 2008

The purpose of this paper is to demonstrate the relationships between brand satisfaction and store loyalty by examining the role of brand trust, store satisfaction and store trust in determining store loyalty in retail service firms. The results of the study are as follows: First, in case of relation exchange consumers, which are characterized by cooperative actions and mutual adjustment of both buyer and seller, brand satisfaction has a positive influence on brand trust, brand trust has a positive influence on store trust, and then store trust a strong positive influence on store loyalty. That is, store loyalty can be build up by combined benefits both brand trust and store trust in relation exchange consumers. Second, in another case of transaction exchange consumer, which are discrete buyer-seller exchange of commodity or performance with minimal personal relationships and no anticipation or obligation of future exchange, brand satisfaction has a positive influence on store satisfaction, and then store satisfaction has a direct influence on store loyalty. So, retailers have to developing strong brands which could help ensure both satisfaction and loyalty.

• Journal of Distribution Research
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• v.9 no.3
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• pp.1-20
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• 2004

This paper suggests that the relationship between store images and store loyalty is moderated by store-type (online vs. offline). Data was collected from 341 online panel survey on four online stores and four offline stores. Regression analysis with interaction terms demonstrates that assortment and service among image attributes interact with store-type. Specifically, assortment is more important for offline store loyalty where as service is more important for online store loyalty. The authors discuss the implications of these findings and offer directions for future research.

• Journal of Distribution Science
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• v.4 no.1
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• pp.79-102
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• 2006

The importance of the environment in the store is embossed, this is demanded to manage the store environment from the dimension of image improve and customer contacted satisfaction measurement followed with the influence on the store choice criteria. Retail store's managers improve the retailing results by forming the appropriate store environment and giving the customers a pleasant and satisfied purchasing environment to improve the store atmosphere. The expected customer who looks for their store can plant a thesis existing reason of their own store definitely and strongly in theheart of manger and employee. And also, among the store differentiation, the weight of physical environment placed is becoming large day by day, and now can make full use of the competition superiority measure different with the store. This paper will actually analysis that what kind of influence the store environment factors exert on the store choice criteria, and also if the store choice criteria exerts influence on the store value and patronage intention.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.49-69
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• 2005

This study is to investigate causal relationship among store image, private brand image and purchase intentions through comparing national distributors with local distributors in Pusan city. More specifically, the objective of this study can be explained as follows; First, what store image have an effect on private brand image. Second, individual store image and their private brand image have different effects. Last, store image and private brand image influence purchase intention of private brands. The results of this study suggests a positive relationship between consumers' perceptions of individual private brands and their associated store image dimensions and purchase intentions toward private brands. A key implication of this research suggests it is desirable for retailers to build up a positive consumer's perceptions of private brand by improving store image. Especially, it is suggested that through the development of specific features of store images, retailers are to manage private brands.

• Management & Information Systems Review
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• v.34 no.1
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• pp.103-120
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• 2015

This study tries to explain customer experience in retail stores from a holistic perspective including hedonic, economic, symbolic, and relational dimensions. We also attempt to empirically investigate the effect of each dimension of customer experience on the store attitude and store attachment and the differential influence of the store attitude and attachment on the commitment toward store. The major findings from empirical analysis are as follows. First, all four dimensions of customer experience positively impact on the store attitude. Second, symbolic and relational dimensions of customer experience have a positive effect on the store attachment while hedonic and economic dimensions don't. Third, the store attachment more positively influence the commitment toward store than the store attitude do. This paper extends the scope of the study on consumer experience in retail setting by broadening the dimensions of it and testing the differential effect of each dimensions empirically. The results of this research can provide useful implications for practitioners to build successful strategies on customer experience management in retail stores.

• Journal of Distribution Research
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• v.4 no.3
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• pp.47-64
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• 2000

This study introduces the mother logit model to predict consumer's store choices. The model is not based on the IIA assumptions and thus accounts for substitution among similar alternatives. The choice data as an input to the model is obtained through the conjoint-type choice experiment. The model is applied to consumer's choice of fastfood stores in the context where new store enters the market. The analysis shows that the substitution effects are significant and therefore the mother logit model predicts better than the IIA model. The mother logit model will be useful as well for the market structure analysis in capturing cannibalization among several brands.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.321-322
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• 2021

정부의 지속적인 소상공인 지원정책에도 불구하고 코로나-19 발생 및 계속되는 경기침체로 소상공인 점포의 매출액 급감 등 소상공인의 생존권을 위협하는 소매업 초유의 위기 상황이 발생하였다. 본 연구는 경기지역 소상공인이 보다 경쟁력 있는 점포를 선정하기 위한 선택요인을 도출하고 이들의 상대적 중요도를 AHP를 이용하여 파악하고자 하였다. 소상공인 관련 프로젝트를 담당하는 컨설턴트를 대상으로 AHP를 실시한 결과 소상공인 점포를 이용하는 소비자는 낮은 가격으로 질 좋은 서비스 받기를 원하고 점포입지와 배달서비스가 소비자 점포선택에 있어 크게 영향을 미치는 것으로 나타났다. 즉 소비자가 점포선택에 있어 상품과 편의성 보다는 서비스를 가장 크게 고려한다는 유의적 의미의 결과가 나타났다. 이는 코로나-19 발생 상황 및 디지털 기기의 급속한 발전이 소비자의 점포선택에 있어 크게 영향을 준 것이다.

• Journal of Distribution Science
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• v.10 no.6
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• pp.17-26
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• 2012

Suncheon is a city comprising a rural and urban area, where there are four types of large stores. Studies have shown that there are too many large stores serving the local population of just 300,000. However, geographically, Suncheon is located at a transportation hub that borders the cities of Gwangyang and Yeosu as well as the local counties of Boseong and Gurae. Residents of these areas can reach these shopping stores within an hour's drive. Thus, the managers of these four stores regard residents in these areas as their valued customers and endeavor to create a differentiated image among them. In this study, 13 different images were used to determine the public's opinions and feelings towards these stores and the differences were analyzed. The store images measured overall store impression, diversity of the product, the quality of products displayed at the store, accessibility, the atmosphere, service to the customers, and so on. These images are evaluated subjectively by each customer and are major factors in them deciding to revisit the stores. The 13 images are classified into five main categories and further classified into 13 sub-categories. Three kinds of factor images were extracted from the store images in the five main categories by factor analysis using SPSS Ver. 19. The first factor image was extracted from the images of convenience, atmosphere, and service in the main categories and is called a sub-service factor for the store in this study. Accessibility to the store was classified as a convenience image in the main category and was extracted as a common factor along with diversity and the price of goods. These differences are expected according to the store location, that is, the difference between stores located in a large city and those in a small local city, and depending on the nature of survey respondents. The result shows that there is a significant difference between the stores' images with regard to accessibility, the price of products, brand image, and lighting/sound image. This study has the following limitations. First, the survey sample was restricted to residents of a small local city that includes rural and urban populations. The differences between the store images regarding traffic and accessibility are factored by store location, whether they are located within a large or a small city as well as the economic situation of these cities. Second, only the customers of large-scale stores were included in the survey as respondents. Relatively large traditional markets are held every five days in local cities and there is competition between large-scale stores and traditional markets with regard to diversity and the price of goods. It could be expected that customers in large-scale stores and customers in traditional markets would hold different store images. In future studies, images of stores in large cities should be compared with the images of stores located in small local cities. In addition, customer behavior when buying goods in large-scale stores should be compared with their behavior when buying goods in traditional markets.

• Journal of Distribution Research
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• v.12 no.2
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• pp.79-102
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• 2007

Consumers evaluate stores by comparing stores that we, in their minds, similar and are competitive with one another; and in this way, the term "consideration set of stores" is defined as those store alternatives the consumer is aware of and evaluates positively. The purpose of this study is to aid in understanding the consideration set of stores in store choice processes in apparel product purchases. More specifically, this study aims to clarify the relation between consideration set of stores and importance of store image. As a result, the respondents of quantitative study were classified into seven groups by the number of stores and store types they considered: 1) "small-road shop sets group" ; 2) "small-market sets group" ; 3) "small- department store sets group" ; 4) "small-department store/outlet sets group" ; 5) "large-department store/market sets group" ; 6) "large-department store/road shop sets group" ; and 7) "large-department store sets group". Further, significant differences among the groups in the importance of store image were observed. For example, low prices were an important factor in both the small-market considering group and large-department store/market considering group when choosing a retail store, there were also differences in the considering groups in that for the small-department store considering group, store mileage-discount cards were important whereas ample space for relaxation around the stores were important retail store selection factors for the large-department store/road shop considering group. This study may provide a useful direction to retailers in finding out who the target customers and competitive stores are and allow retailers to make proper marketing strategies.