• Journal of the Korean association of regional geographers
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• v.13 no.1
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• pp.18-31
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• 2007

This paper aims to establish the cultural tourism strategy for culture-based city Gwangju. For this purpose, six key words 'topic, viewpoint, strategy, creation, change, project' are presented. The topic part includes the concept and paradigm of culture-based city Gwangju, The viewpoint part includes the cultural politics of tourism. The strategy part presents creative tourism as a vision of tourism, planning for the alternative cultural tourism contents, seven core types of Gwangju cultural tourism, and the five strategies of creative tourism Gwangju. The Creation part and the change part include respectively Gwangju place marketing strategy and the method of making creative cultural tourism subjects. Finally, the core projects of Gwangju creative tourism named 4CT projects are presented.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.117-127
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• 2018

When we face an unexpected challenge, should we stick to the original plan and persevere through the series of challenges? Or shall we pivot and transform our original plan into something new by taking into account the newly acquired information? This perennial question of perseverance versus pivot as two competing problem-solving strategies has puzzled our every day lives. In this study, based on the large-scale, nation-wide survey on entrepreneurship, I found that individual entrepreneurial orientation, which consists of innovativeness, risk-taking, and proactiveness, promotes an individual's tendency to choose new problems to solve. Perseverance strategy was found to positively moderates the relationship between innovativeness and the tendency to choose new problems to solve, whereas the relationship between risk-taking and the tendency to choose new problems to solve was found to be negatively moderated by perseverance strategy. Pivot strategy, on the other hand, was found to be positively moderates the relationship between proactiveness and the tendency to choose new problems to solve. These findings contributes to the stream of individual entrepreneurial orientation research by empirically testing two competing problem-solving strategies of perseverance and pivot to show their interaction effects with entrepreneurial orientation. Also the findings of this study expand the potential outcome of entrepreneurial orientation by adding an individual's tendency to choose new problems to solve rather than what he or she has already experienced before.

• KIPS Transactions on Software and Data Engineering
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• v.9 no.8
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• pp.235-242
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• 2020

In order to promote digital transformation of our agricultural and rural communities in the wake of the fourth industrial revolution and prepare for the upcoming artificial intelligence era, it is necessary to establish a system and system that can collect, analyze and utilize necessary quality data. To this end, we will investigate and analyze problems and issues felt by various stakeholders such as farmers and agricultural officials, and present strategic measures to revitalize big data, which must be decided in order to promote digital transformation of our agricultural and rural communities, such as expanding big data platforms for joint utilization, establishing sustainable big data governance, and revitalizing the foundation for big data utilization based on demand.

• The tire
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• s.239
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• pp.10-21
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• 2009

최근 세계 자동차업계는 구조개편과 혁신을 동시에 추진하고 있다. 미국 빅 3의 회생을 위해 미국 정부가 직접 나서서 구조조정을 독려하고 있으며, 유럽의 소형차 업체인 폭스바겐과 피아트는 세계 1위와 2위 자리를 목표로 인수합병에 적극 나서고 있다. 일본 지동차업계도 감원을 최소화하면서 대대적인 비용절감을 추진하고 있다. 여기에 중국정부는 자국 자동차산업에 대한 통제와 지원을 강화하면서 추격 전략에서 선도 전략으로 육성 전략을 전환하고 있다. 이러한 가운데 산학관 협력을 통한 자동차업체간 첨단 기술 개발 경쟁도 심화되고 있다. 적자에 허덕이고 있는 자동차업계를 지원하기 위해 각국 정부가 대규모 구제 금융과 연구개발 보조금을 지원하고 있기 때문이다. 이하에서는 가시화되고 있는 세계 자동차산업의 구조개편과 혁신 전략에 대해 살펴보고 타이어업계에 대한 시사점을 도출해 보기로 한다.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.293-303
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• 2009

The purpose of this study is to review causal effect of corporate image, customer royalty on switching cost. Specifically, giving managerial view point to build strategic CRM is major purpose of this research with finding out how the switching cost influences to the corporate image and customer loyalty deciding customer's desire of repurchase and knowing the important factors of corporate image. The result of this study is that switching cost has an effect on corporate image as the important factors. Also corporate image influences on customer loyalty.

• Journal of Korea Port Economic Association
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• v.37 no.4
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• pp.103-126
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• 2021

The purpose of this study is described in detail as follows. First, I would like to define what digital transformation is in the maritime transport sector. Second, it is intended to derive success factors for digital transformation in the maritime transportation field by examining various preceding studies related to digital transformation. Finally, in order to derive priorities for the derived success factors, an AHP analysis model is built and an expert survey is conducted for practical experts in the maritime transportation field. Based on the survey results, we would like to provide guidelines on what factors should be considered first among the success factors of digital transformation in the maritime transportation sector. In this study, in order to derive the priority of success factors for digital transformation in the maritime transportation field, the hierarchical structure was divided into four high-level evaluation items(strategic factors, organizational culture and human factors, technology factors, and environmental factors) and 21 sub-evaluation items. A relative evaluation method of weighting items among AHP(Analytic Hierarchy Process) was applied. AHP analysis of 24 questionnaires with a consistency ratio of 0.1 or less in order to increase the accuracy of information among questionnaires collected through maritime transportation related university professors, research groups, shipping companies, container terminals, and experts engaged in shipping related IT companies was carried out. As a result of the analysis, the priority of the first-tier factors for the success factors of digital transformation in the maritime transport sector was shown in the order of strategic factors, organizational culture and human factors, technology factors, and environmental factors. In addition, when looking at the priorities of 21 detailed items, it was found that the development of new business models, the creation of an active future digital strategy, and the leadership of the chief digital officer were high.

• Defense and Technology
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• no.9 s.175
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• pp.64-71
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• 1993

러시아의 항공산업 역사는 복잡다양할 뿐만아니라, 국방산업과 연관되어 비밀리에 발전되어 상세히 알려지지 않았으나, 페레스트로이카 정책 추진 이후 서방의 주요 에어쇼 참가등을 통해 많이 공개되었습니다 현재 러시아의 정치, 사회적 변화가 극심한 관계로 항공산업조직의 정확한 추정은 곤란하지만, 이 글에서는 최근 2-3년간 주요기관들의 변화, 동향을 살펴봄으로써 자본주의 결제체제로의 전환전략 및 가능성을 살펴봅니다

• 주택과사람들
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• s.222
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• pp.62-65
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• 2008

정부가 서민들의 주거 안정을 위해 오는 2018년까지 연간 50만 가구씩 총 500만 가구의 주택을 공급하기로 했다. 기존의 도시 외곽이 아닌 도심이나 도시 근교에 주택을 집중 공급하고, 분양가보다 15% 저렴한 중소형 주택과 10년 임대 후 분양 전환되는 지분형 임대 주택 등을 공급하기로 한 것이다. 정부가 발표한 '보금자리 주택의 공급 방안과 청약 방법 및 전략에 대해 알아보았다.

• Korea Petroleum Association Journal
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• no.3 s.223
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• pp.29-31
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• 2001

최근 IT(정보기술)혁명은 기업과 산업부문에 접목되어 e-비즈니스라는 이름으로 디지털 경제시대의 새로운 성장모델로 부상하고 있다. 이러한 정보기술은 산업화시대로 요약되는 자본주의 사회의 최고가치를 자본에서 지식으로 전환시킴으로써 새로운 21세기를 지식사회로 변모시키고 있다. 우리정유산업도 이러한 변화된 경영환경 하에서 새로운 발전전략이 모색되어야 할 시점으로 이 자리에서 정유산업이 나아 가야할 방향과 생존전략을 짚어 보고자 한다.

• Product Safety
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• s.63
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• pp.8-19
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• 1998

최근 경제위기에 처한 우리 기업들은 해외시장 개척을 통한 가격경쟁력을 바탕으로 다양한 해외시장 진출기회를 모색하고 물량위주의 수출이 아닌 고부가가치형 수출체제로의 전환 전략이 필요한 때라 할 수 있다. 또한 세계 시장의 특성에 따른 차별화된 마케팅전략의 실행과 다가오는 새로운 무역환경에 기민한 대응으로 경쟁력을 향상시켜야 할 것이다.