Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Perseverance or Pivot? The Role of Problem-Solving Strategies on Individual Entrepreneurial Orientation and New Problem-Solving

개인의 기업가지향성과 문제해결전략이 새로운 문제 도전에 미치는 영향

  • Received : 2018.09.17
  • Accepted : 2018.12.12
  • Published : 2018.12.31
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Abstract

When we face an unexpected challenge, should we stick to the original plan and persevere through the series of challenges? Or shall we pivot and transform our original plan into something new by taking into account the newly acquired information? This perennial question of perseverance versus pivot as two competing problem-solving strategies has puzzled our every day lives. In this study, based on the large-scale, nation-wide survey on entrepreneurship, I found that individual entrepreneurial orientation, which consists of innovativeness, risk-taking, and proactiveness, promotes an individual's tendency to choose new problems to solve. Perseverance strategy was found to positively moderates the relationship between innovativeness and the tendency to choose new problems to solve, whereas the relationship between risk-taking and the tendency to choose new problems to solve was found to be negatively moderated by perseverance strategy. Pivot strategy, on the other hand, was found to be positively moderates the relationship between proactiveness and the tendency to choose new problems to solve. These findings contributes to the stream of individual entrepreneurial orientation research by empirically testing two competing problem-solving strategies of perseverance and pivot to show their interaction effects with entrepreneurial orientation. Also the findings of this study expand the potential outcome of entrepreneurial orientation by adding an individual's tendency to choose new problems to solve rather than what he or she has already experienced before.

본 연구에서는 개인이 새로운 문제해결을 시도하는 상황에서 개인의 기업가지향성과 문제해결전략이 어떠한 상호작용을 일으키는 지에 대해 분석하였다. 대한민국 국민 10,000명을 대상으로 하는 기업가정신실태조사의 설문 조사 결과를 토대로, 기업가지향성의 세 가지 차원에 해당하는 혁신성, 위험감수, 그리고 진취성은 개인이 새로운 문제를 시도하는 경향에 긍정적인 영향을 미치는 것을 보였다. 서로 상반되는 두 가지의 문제해결전략으로 어려움에 부딪혔을 때 기존의 계획을 고수하며 어려움을 극복하기 위해 노력하는 끈기의 전략과, 이와 반대로 신속히 어려움에 대응하여 기존의 계획을 수정하고 재정립하는 전환의 전략을 측정하여, 이러한 상반된 전략이 개인의 기업가지향성과 새로운 문제에 시도하는 경향성 간의 상관관계에 어떤 조절효과를 미치는 지를 분석하였다. 분석 결과, 끈기의 문제해결전략은 혁신적인 개인이 새로운 문제를 시도하는 경향을 강화시키는데 반해, 위험을 감수하는 성향의 개인이 새로운 문제를 시도하는 경향은 약화시키는 것으로 나타났다. 전환의 문제해결전략은 진취적인 개인이 새로운 문제를 시도하는 경향을 강화시키는 것으로 분석되었다. 이러한 연구 결과는 서로 상반되는 접근방식인 끈기와 전환의 문제해결전략이 일반적이고 보편적인 상황에서의 개인이 새로운 문제를 시도하는 데에 기업가 지향성과 더불어 각각 서로 다른 상호작용을 보이는 것을 실증적으로 제시한 것으로, 선행연구에서 주로 제시되었던 기업가지향성의 성과를 확장하여 새로운 문제를 시도하는 일반적인 맥락을 추가하였다. 이와 본 연구에서는 더불어 대규모의 설문 조사 결과를 토대로 일반적인 문제해결 맥락에서의 전략적 접근 방식이 새로운 문제를 시도하는 데에 미치는 영향을 실증적으로 분석하여, 선행연구에서 대규모 자료 수집의 어려움으로 인해 실증연구 결과가 미흡하였던 부분을 밝히는 데 공헌하였다.

Keywords

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