• Korea Trade Review
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• v.43 no.2
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• pp.205-227
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• 2018

This study reviews strategic CSR, which recently has become a controversial topic, and examines the implications of strategic CSR activities on corporate performance. For this, three hypotheses were set. First we categorize CSR activities into economic, legal·ethical, philanthropic, and social innovation responsibility, and to verify if these CSR activities have positive influences on the performance of Chinese and Korean companies. Second, we explore the moderating effects of globalization between the CSR activities and corporate performance. In addition, CSR activities were separated into traditional and strategic in order, and to determine whether the strategic activities had a more positive influence on corporate performance than traditional CSR activities. For this, a total of 646 surveys (401 from China and 245 from Korea) were collectd from MBA students in China and Korea, and the results were comparatively analyzed.

• Management & Information Systems Review
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• v.34 no.1
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• pp.35-49
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• 2015

Recently, researchers and practitioners are emphasizing the importance of integrated-strategic perspective between market and non-market strategies. In this perspective, this study was designed to examine the relationships between cultural distance and the degree of localization strategy and also the moderating effects between them. Using CSR data together with the localization index data (from 2010 to 2012) of multinational companies competing in Chinese market, the three hypotheses proposed in the study were examined. The results of multiple regression analyses show that cultural distance is positively related to the degree of localization strategy of multinational companies. The corporate social responsibility is also positively related to the degree of localization strategy of multinational companies. However, there is negative moderating effect of corporate social responsibility on the relationship between cultual distance and the degree of localization strategy. The findings of this study representing the complementary effects between localization strategy and corporate social responsibility imply that the effect of market competitive strategy can be complemented by non-market strategy. Thus, firms should plan their non-market strategies in the perspective of integrated strategic perspective with market strategy to compete with competitors and increase performance more efficiently.

• International Commerce and Information Review
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• v.17 no.1
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• pp.193-214
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• 2015

This study was conducted to explore the impact of the strategic supply chain orientation on the supply chain performance of raw materials export-import firms. In addition, this study analyzed the mediated effect of innovation and information sharing between the strategic supply chain orientation and supply chain performance of the firms. In the research model of this study considered the strategic supply chain orientation, innovation, information sharing and supply chain performance as the characteristics of the raw materials export-import firms by dividing the learning performance and market performance. The sample firms be analyzed were 445 firms. The 7 hypothesis including moderated effect were analyzed by using LISREL as structural equation modeling. According to the path analysis, the strategic supply chain orientation had a positive impact on the innovation activity. However, it did not have a positive influence on the information sharing. In the analysis of the mediated effect, the innovation activity of supply chain showed a full mediated effect between the strategic supply chain orientation and the information sharing. And the information sharing showed a partial mediated effect between the strategic supply chain orientation of these firms and the supply chain performance.

• Proceedings of the Korean Information Science Society Conference
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• 2000.04b
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• pp.717-719
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• 2000

본 논문에서는 기업 구성원들이 지식경영을 실천하는데 필수적인, 지식에 대한 가치평가 방법론을 제시한다. 평가기준은 정보공학과 활동기준 원가계산의 응용으로 얻었다. 정보공학적 측면에서는, 지적활동에 기업의 사명, 비전 경영목표 및 경영전략이 미치는 영향을 경영전략적 모형을 통하여, 그 활동의 전략적 가치를 평가한다. 또한 활동에 대한 재무적 가치측정은 투입된 자원과 활동에 소모되는 비용을 활동기준 원가계산을 응용하여 산출한다. 이를 통해 기업 내 활동에 결부된 지적자산의 전략경영적인 가치를 평가할 모형을 제시하였다.

• 한국벤처창업학회:학술대회논문집
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• 2021.11a
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• pp.179-183
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• 2021

창업기업의 성과는 창업가 개인의 역량 뿐 만 아니라 네트워크 등 기업가 정신이 발현되는 모든 영역의 요소들이 작용한다. 재무적 자원에서부터 기업의 기능별 역량과 자원에 이르기까지 충분하지 않은 창업기업들은 전략적으로 기업이나 대학과 같은 외부 주체들과의 제휴를 추진하여 성과향상을 의도할 수 있다. 전략적 제휴와 기업 성과 간의 관계는 전략경영분야에서 오랫동안 다루어져 온 연구 주제였다. 다만, 창업기업이라는 한정된 역량과 자원 상황에서 창업 기업이 실제로 이러한 전략적 제휴를 통해 재무성과를 향상시키는지에 대한 연구는 미흡하였다. 이에 본 연구는 창업기업의 전략적 제휴가 재무성과에 미치는 영향을 규명하고 그러한 관계에 영향을 미칠 수 있는 혁신역량 강화활동으로서 R&D투자와 교육훈련 투자의 영향을 분석하고자 한다. 또한, 창업기업이 보유한 인적 여유자원(slack resource)의 역할도 함께 규명하여 창업기업의 전략적 제휴와 관련한 행동적 특성을 논의하고자 한다. 이를 통해 본 연구는 기업이 전략적 제휴를 통해 보다 나은 성과향상을 위한 투자로서 다양한 혁신역량 강화활동 필요성에 대한 시사점을 제시할 것으로 기대한다.

• Journal of Global Scholars of Marketing Science
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• v.3
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• pp.253-263
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• 1999

(주) A유통은 IMF시대의 경제불황에도 불구하고 PC 판매액을 전략적 마케팅활동을 통해서 5개월만에 200% 성장을 이루었고 '99년에는 250% 성장을 계획하고있다. (주) A유통의 컴퓨터 사업부는 '98년 8월 마케팅부서를 개편하면서 전략적 마케팅계획을 수립하였다. 마케팅계획의 핵심은 고객의 입장에서 (주) A유통의 영업활동을 평가하고 판매자 입장에서 제공하는 편익이 아니라 고객의 입장에서 고객이 원하는 편익을 제공하는 것이었다. '98년 IMF 상황만큼 국내경기 여건이 어려웠기 때문에 기업의 모든 경영지표가 역(-)성장을 기록하는 상황이었으나 막대한 경영자원의 투자 없이 전략적 마케팅 활동만으로 PC 판매액을 두배 이상 성장시키는 결과를 가져왔다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.173-174
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• 2011

현대의 경찰활동은 지역사회 경찰활동(Community Policing)으로 귀결된다. 지역사회 경찰활동에 대한 많은 논의가 있어왔지만 지역사회 경찰활동이라는 패러다임에 관한 통합적인 모색은 등한시 되어 온 것이 사실이다. 지역사회 경찰활동에서 파생된 프로그램 및 전략들은 실질적인 경찰활동과 관련이 있다. 이러한 프로그램들은 경찰조직의 이슈 혹은 특정한 문제를 해결하기 위하여 지역사회 경찰활동보다 의도적으로 좁은 범위로 한정하고 있다. 그러한 초점을 가진 대표적인 프로그램은 문제지향적 경찰활동(Problem-oriented policing), 깨진 창(Broken Windows), 컴스탯(Comstat), 제3자 경찰활동(Third party policing), 우범지대(Hot spots)로 볼 수 있다. 그러나 이러한 프로그램 및 전략들은 매우 한정된 범위 내에서 존재하고 운영되는 것들이기 때문에 오늘날의 경찰활동의 근거나 기초를 지역사회 경찰활동만큼 제공해주지 못하고 있다. 지역사회 경찰활동과 관련된 경찰개혁 프로그램이나 전략들을 통합하여 다시 한 번 의미를 재정립하는 것은 현장의 경찰관들이 보다 쉽게 경찰행정의 의미를 이해하고 실제로 실현해 나갈 수 있는 방법을 안내하기 위함이다.

• Journal of Internet of Things and Convergence
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• v.9 no.6
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• pp.83-92
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• 2023

The purpose of this study is to provide a rational management strategy to improve the management performance of companies through intellectual property activities. Through this study, we aim to explore countermeasures to strengthen competitiveness in a changing global environment. A survey of 200 companies was conducted from September 1 to October 30, 2023. Statistical analysis was conducted using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and difference analysis. The conclusions are as follows. First, the impact of intellectual property activities on management performance was found to be creation and utilization. Second, the impact of management strategies on management performance was found to be differentiation strategy, cost advantage strategy, and concentration strategy. Third, cost advantage strategy has a partial mediation effect on the relationship between creation activities and managerial performance of intellectual property activities. Fourth, the differentiation strategy has a partial mediating effect on the relationship between the creation of intellectual property activities and managerial performance. In addition, differentiation strategy has a full mediating effect on the relationship between the utilization of intellectual property activities and performance. Fifth, concentration strategy has a partial mediating effect on the relationship between intellectual property activity utilization and management performance. Sixth, there is a difference between creation activities, protection activities, utilization activities, cost advantage strategy, differentiation strategy, financial performance, and non-financial performance based on venture certification status. As the importance of intellectual property is increasing in the era of technological hegemony, IoT companies will need to improve their management performance through venture certification and strategies utilizing intellectual property in order to secure future competitiveness. Based on this study, we hope that IoT companies will maximize their performance by implementing efficient strategies that consider IP activities.

• The Journal of Information Technology
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• v.2 no.1
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• pp.131-147
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• 1999

According to literature review, fitness between IT activities and organizational strategy enhances performance. Theoretical research says that centralized company in IT activities is appropriate to cost-leadership strategy and decentralized company in IT activities is appropriate to differentiation strategy. But there are very few empirical research. The purpose of this study is to attest whether fitness between IT activities and organizational strategy enhances the information system performance. But the results of this field study were not consistent with literature that fitness of two independent variables enhance performance. So we should take other contingency variables such as organizational structure, culture etc. into consideration to investigate relationship between IT activities and strategy.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.79-89
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• 2013

The purpose of this study is to examine the moderating effects of social contribution activities perception between brand loyalty and marketing strategies. First, this thesis has reviewed that marketing mix 4P's(product, price, promotion, place) still influence on the brand royalty on smart-phone market. Second, this research examined that perception on social contribution activities is an important moderate variable between marketing activities and brand royalty. Also, this research found that moderating effect of social contribution activities perception is more significant at the high-perception group on social contribution activities than low-perception group. Finally, this study verified that product/price/promotion strategy and social contribution activities have effect on brand royalty depend on social contribution activities perception. Recently many businesses are using Corporate Social Responsibility(CSR) as a strategic tool and also social interests on the effect of CSR are increasing. Therefore, this study reaffirmed by the CSR that affect customer brand loyalty, are expected to contribute to improve awareness of CSR activities.