• Title/Summary/Keyword: 전략적 자원

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A Study on the Personalization Service of SMEs Applying the Design Thinking Method (디자인 연구 방법론을 적용한 중소기업 개인화서비스 전략수립 모형 연구)

  • Lee, Ho-Shin;Han, Hyeok;Park, Hun;Yu, Jaeyeong
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.445-446
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    • 2018
  • 중소중견기업의 취약한 정보 경쟁력 속에 개인화 서비스는 실질적인 기업가치 창출과 빅데이터의 효율적 지원이라는 측면에서 큰 의의가 있으며, 이에 본 연구에서는 특정 사실에 대하여 추상적이며 창의적으로 문제를 해결하고 제안하는 디자인 연구 방법론(Design Thinking Method)을 적용하여 방대한 정보자원을 중소기업에게 효율적으로 지원할 수 있는 개인화 서비스 방안에 대하여 KISTI 정보자원을 사례로 제시하고자 한다.

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The Effect of Institutional Reforms on Organizational Change and Marketing Innovation:A Tentative Model in Macromarketing Perspective (전환기의 제도개혁이 조직변화와 마케팅 혁신에 미치는 영향:거시마케팅 관점에서의 잠정적 모형)

  • 여운승
    • Asia Marketing Journal
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    • v.4 no.2
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    • pp.26-54
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    • 2002
  • 본고에서는 신(新)성장이론과 자원우위 내지 동태적 역량에 관한 연구결과를 토대로 전환기의 경제자유화 과정이 경쟁의 기반을 어떻게 재규정하고 전략 또는 조직의 변화를 어떠한 방식으로 유발시키는가를 설명하고자 한다. 그러한 변화는 기존의 조직유형과 경제자유화 이후에 탄생된 새로운 기업들로 기술되었다. 본고에서는 동태적 경쟁과 마케팅 혁신의 추동력에 관한 몇 가지 명제를 도출하였다. 그러한 명제들은 개발도상국은 물론 우리 나라와 같은 신흥공업국에 이르기까지 지역과 소득수준을 초월하여 광범위한 범위에 걸쳐 적용될 수 있는 시장지향적 제도개혁과 마케팅 행동상의 변화간의 동태적 상호작용으로 야기되는 주요 정칙성에 초점을 두었다. 제시된 명제들은 제도개혁이 전환기의 경제적 환경에 어떻게 영향을 미치는가에 관한 신(新)성장이론의 관점과 제도개혁에 대한 기업차원의 대응과 이에 따론 제도적 변화간의 관계를 설명하려는 자원우위 내지 동태적 역량에 관한 이론과 실증적 연구결과에 근거한 것이다.

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A study on the spot location strategy for entry overseas of korea company (한국기업의 해외진출을 위한 현지화 전략에 관한 연구)

  • Koh, Hwan-Taek
    • Korean Business Review
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    • v.21 no.2
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    • pp.79-97
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    • 2008
  • Between different organization, they creat competitiveness from the result of their own manufacturing and sales activity especially the manufacturing companies. This paper will focus on the spot location strategy of korea company which have oversea business and find out the relationship between the spot location strategy and the resources or competitive ability of this kind of companies. Each company has their own way to realize their overseas business expansion and creat their competitiveness in their international business. At the same time, they also have their own way to share their resources and their competitive ability. All this 3 kinds of strategies are important and the combination of them is more important for companies that have overseas business. To examine the relationship between the spot location, the resources and the competitive ability strategies, this paper developed two hypotheses and tested them. To test the hypotheses, this paper conducted a mail survey to operations managers of overseas companies in Korea and collected 102 usable responses. To simplify the responses, this paper used cluster analysis and found 3groups of spot location strategy, 2 groups of resources strategy and 2 groups of competitive abilities strategy. This paper also investigated interdependence and performance differences between these groups. From the analyses, this paper found the following results: It is important for a overseas company to make their spot location strategy to be fit for their resources strategy and competitive abilities strategy and a perfect spot location strategy can make the company gain a advantage of high level in most of time.

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A Study on the Factors for Adopting Financial Information System and the Companies' Business Performance (회계정보 시스템의 도입 특성과 기업성과에 관한 연구)

  • Hwang, In-Tae;Yi, Seon-Gyu
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.4
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    • pp.141-152
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    • 2009
  • This research conducted research on the provision of the strategic information for the companies' financial and accounting parts among the functions that are provided by the ERP, elements related to the adoption of financial information system that influence and that supports decision-making and management performance. The results of this research are as follows. First, organization's degree of decentralization among the organization structure's characteristics and the element of information technology infrastructure among the information technology characteristics does not affect financial or non-financial performance. Second, financial information characteristics do not affect financial performance partially, Third, organization's size does not play the role of adjuster when it comes to the financial performance. Fourth, some research variables used on this research were not analyzed as important elements that influence financial performance, but the analysis showed that they mostly influence non-financial performance, which means that these are what could be considered strategically when adopting financial information system in the future.

Work and Family Role Conflict and Management Strategies of Women Entrepreneurs in Contents Business (콘텐츠 비즈니스 여성기업인의 일/가족 역할갈등과 조정 전략)

  • Chun, Bang-Jee;Han, Mee-Ra
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.150-165
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    • 2008
  • We examine how women entrepreneurs in contents business experience work/family role conflict and then reveal what kind of conflict management strategies they adopt in varying external and internal conditions. A critical problem faced by female entrepreneur is the tension that exists between their personal lives and business role. This tension is viewed as a form of inter-role conflict in which the role pressure from work and family competes for women's limited time and energy. First, we probe the content and nature of work- family role conflict on the part of female entrepreneurs. Second, we closely look at the three strategies of work/family role manipulation. Family role reduction strategy, work role reduction strategy, and work/family role sharing strategy are identified. Third, we discuss how the choice of the three strategies is affected by internal family salience and the external resources including spouse, family, and financial resources.

The Influence of HR Department's Strategic Role on Organizational Effectiveness through Education and Training Satisfaction: Focusing on the Manufacturing Industry (HR부서의 전략적 역할이 교육훈련만족도를 매개로 조직유효성에 미치는 영향: 제조업을 중심으로)

  • Choi, Jae Won;Lee, Seok Kee;Kim, Sung-Dong
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.175-184
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    • 2021
  • The purpose of this study is to investigate the effect of the strategic role of the human resources department in the manufacturing industry on organizational effectiveness through education and training satisfaction. Among the data from the 7th human capital company panel survey, data from the manufacturing industry were used and analyzed through a structural equation model. The results of this study are as follows: First, the strategic role of the HR department has a positive effect on satisfaction with education and training. Second, satisfaction with education and training and the strategic role of HR departments have a positive effect on job satisfaction among organizational effectiveness. Third, it was confirmed that education and training satisfaction has a mediating effect on the relationship between the HR department's strategic role and job satisfaction. The results of this study are expected to become the basis for expanding the authority and responsibilities of the HR department, which is an important factor in overcoming the crisis faced by SMEs as well as innovation, and redefining their role.

A Study on the Energy Policy to Respond to the Climate Change in Germany (II) (독일의 기후변화에 대응한 에너지정책에 관한 고찰(II))

  • Ahn, Young-Jin
    • Journal of the Economic Geographical Society of Korea
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    • v.16 no.3
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    • pp.528-542
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    • 2013
  • This paper attempts to explain the energy policy to respond to climate change that is debated in recent years. Especially by the case of Germany among the developed countries, the study investigates the direction, strategy and measure of energy policy which are implemented at the national level. The Energy policy of Germany revealed through this study will provide implications for the establishment and propulsion of the energy policy trying to overcome the crisis of energy resources and reduce greenhouse gas emissions in Korea. Firstly, this study reviews the major goal of German government's recent energy policy, and secondly discusses the various strategies and means of policy to achieve the main directions of Germany's energy policy.

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A Study on Case for Localization of Korean Enterprise in Indonesia (인도네시아 진출 한국기업의 현지화에 관한 사례 연구)

  • Swo, Min-Kyo;Kim, Hee-Jun
    • International Commerce and Information Review
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    • v.15 no.4
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    • pp.481-508
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    • 2013
  • The purpose of this study is to research the specific ways of successful localization by analyzing the success and failures case for localization through the theoretical background and the strategic models of localization. The strategic models of localization are divided by management aspects such as the localization of production and sourcing, the localization of human resources, the localization of marketing, the localization of R&D, harmonious relationship with the local community and authority transfer between headquarters and local subsidiaries. And the specific measures of the successful localization are proposed within the framework of the strategic models by comparing and analyzing the success and failures case for localization of individual companies operating in Indonesia. The results indicate that there are successful companies which develop a suitable products for the local climate and failed automobile company which is weak for assembly of complete vehicle in terms of localization of production and sourcing. In case of localization of human resources, most companies recognize the importance of this part and endeavor to secure superior human resource through a related education. It is found that most of the companies perform R & D in their native country. In part of a harmonious relationship with the local community, Korean companies should contribute to the community and be friendly with local residents and make a good image of the company focusing on the cultural environment. In aspect of authority transfer between headquarters and local subsidiaries, there is a tendency to be determined by the head office rather than the joint participation. In the future, in order for Korean enterprise to be successful one in Indonesia market, a highly interdependent and complex forms between headquarters and local subsidiaries shall be performed and an active exchange of information and the selection of best talent regardless of nationality shall be promoted.

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A Study of the British Armed Forces Policy Utilizing Female Personnel during the War on Terror (테러와의 전쟁 시기 영국군의 여성인력 활용정책 연구)

  • Cho, Sang Keun;Kim, In Chan;Hong, Myung Sook;Yu, Sun Young;Chun, So Min;Park, Sang Hyuk
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.2
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    • pp.203-208
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    • 2022
  • The U.K. during the war on terrorism, the number of military serviceable resources decreased and the volunteer recruitment rate decreased due to the decline in the birth rate, but faced a situation in which complex security threats from IS and Russia gradually increased. As one of the measures to overcome these challenges, the British military promoted a policy to break down existing social conservatism and assign female personnel to close combat positions. The British military formed a consensus within the military through discovery of female military use cases, longitudinal studies, and combat experiments, and then conducted strategic communication to form a social consensus and collect public opinions. In addition, to improve the reliability of the policy, established a combat fitness evaluation system that any combatant who performs close combat should pass. In Korea, amid accelerating competition for hegemony between the U.S. and China, security threats are increasing due to a decrease in military serviceable resources caused by population cliffs. Therefore, the case of the British military will give us considerable implications while also helping to provide the direction necessary for establishing future women's workforce policies.

Suggestions for an Effective Earthquake R&D Strategy in Korea through an Analysis of Japan's Earthquake Disaster Prevention System (일본의 지진방재·대응 시스템 분석을 통한 효과적인 우리나라 지진 R&D 전략 제언)

  • Kim, Seong-Yong;Lee, Jae-Wook
    • Economic and Environmental Geology
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    • v.53 no.3
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    • pp.321-336
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    • 2020
  • The Headquarters for Earthquake Research Promotion (HERP) represents the upper-most level of Japan's earthquake disaster prevention governance. Its policy committee establishes the national earthquake investigation research promotion plan. The earthquake investigation committee of HERP collects survey geo-data and evaluates the research results of each earthquake disaster prevention agency. The establishment of an earthquake-related geo-resilience research strategy is both necessary and desirable for Korea. The concept of geo-resilience entails the ability to improve disaster resilience through the application of research results and the convergence of geoscience with science and technology (S&T) including the humanities and social sciences. The achievement of geo-resilience requires a national long-term roadmap and strategy for earthquake prediction research, the development of earthquake disaster prediction and prevention technology, Geo-ICT convergence technology development, implementation of a geocyber physics system (Geo-CPS), the use of geo-mimetics, and geoscientific R&D as it relates to local communities. Through such efforts, the national research institutes of Korea will be able to develop earthquake prediction capacities in relevant fields, reinforce proactive response capabilities, enhance community-level confidence in geodata and its research results, foster next-generation geoscientific manpower, and expand geoscientific infrastructure.