• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.888-889
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• 2010

본 논문은 도시에 대한 새로운 인문학적 담론이 형성되고 도시의 이미지 개선을 위한 다양한 마케팅 전략 수립을 통한 방법론이 제시되고 실행되는 과정에 주목하고자 한다. 이와 같은 상황을 고려하여, 본 연구에서는 케빈 린치(Lynch, K)의 ‘실체적 이미지’의 도시이론을 통해 도시와 지역이 어떻게 ‘시간’과 ‘공간’의 기능으로서 작용하고, 도시 이미지 형성과 장소의 역할을 하고있는 미국 서부지역의 Santa Monica 도시의 ‘상징적 이미지’를 통해 어떻게 도시 기능이 유기적 관계가 형성되고 있는지 살펴보고자 한다.

• Journal of Science and Technology Studies
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• v.8 no.2
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• pp.57-81
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• 2008

This paper reviewed outline of Strategic Niche Management(SNM) and its usefulness and limits as policy tool. SNM is based on Multi Level Perspective(MLP) that traces technological innovation and makes transition of lock-in socio-technical system. This approach is one of systematical then traditional one, market failure approach. SNM had get a attention not only as a analytical frame of technological development, but also tool of radical innovation, although its limits of theoretical and empirical immaturity. SNM could provide a new perspective to analysis and action within urgent needs of alternative innovation policy for aging society, news energy policy for sustainable and disaster policy in danger society.

• Proceedings of the Korean Society for Information Management Conference
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• 1998.08a
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• pp.133-136
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• 1998

본 연구는 대학도서관의 효율적인 조직구조의 형성방안을 위하여 대학 도서관 조직구조의 상황변수, 기본변수, 구조형태 및 조직유효성 간에 상호영향을 미치는 요인을 규명하고자 한 것으로서 이론적인 배경을 토대로 연구모형을 설계한 후에 실증적인 검증을 시도하였다. 이 검증을 위하여 상황변수는 환경, 기술, 규모, 전략유형, 권력유형을 채택하고, 기본변수는 복잡화, 공식화, 집권화를 채택하였으며, 구조형태는 단순조직, 기능별조직, 분관조직, 주제별조직(I)(II)로 구분하였고, 조직유효성 변수는 능률성, 유연성, 정보자료관리 및 만족성을 채택하였으며, 만족성은 조직몰입과 직무만족으로 세분하였다. 연구결과 조직구조의 상황변수, 기본변수 및 구조형태는 상호간에 영향을 주며, 궁극적으로 조직유효성에 영향을 주지만 그 내용은 극히 미약한 것으로 나타났다. 그리고 모든 측면에서 조직유효성이 높은 조직은 없고, 조직유효성에 영향을 미치는 구조형태는 극히 미약한 것으로 분석되었다.

• Journal of Korea Game Society
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• v.22 no.1
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• pp.55-64
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• 2022

Serious games are developed under particular purpose. This study provides a theoretical background on serious games for social change as a basis for future experiments and practice. By examining the elements of games and related theories, narrative immersion and critical participation are identified as the two main experiences of games, which are realized through role play. Based on educational theories for behavioral and cognitive change, this study suggests to use role play as a strategy on serious games for social change. Analyzing the cases of serious games in Korea, this study concludes that participants are able to experience the context of the situation through role play.

• International Area Studies Review
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• v.13 no.2
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• pp.550-572
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• 2009

This paper investigates the textile negotiations between Korea and the U.S. which Korea, as a weaker party in the bilateral trade negotiation, was recognized as making a good performance by Odell(1985). Using the documents of Korean governments at the time - Ministry of Foreign Affairs and the Ministry of Commerce and Industry - telegrams and reports from various sources the paper picks a leveling factor during the negotiations. In the paper, we used a dynamic concept of power for describing the negotiating power, and showed Korea succeeded in making the negotiation symmetric using the Special Cooperative Relationship(SCR) as one of the most conspicuous leveling factors during the textile negotiations with the U.S. The paper contributes to finding the factors that can be used in the negotiations with power asymmetry as a leveling factor for weaker country. Also, based on the findings from the paper, future negotiators can get insights on which factors be used, and how to use those factors for leveling the negotiations with a stronger counterpart.

• Information Systems Review
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• v.25 no.2
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• pp.103-123
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• 2023

One of the valid perspectives in the e-commerce platform literature is the seller signaling strategy in the information asymmetry situation. In this study, a research model was constructed based on signaling theory and shopping goal theory to systematically explore the effects of a seller's signaling strategy on consumer decision-making. Specifically, the study examined whether the signaling effects (i.e., reputation, electronic word-of-mouth, price) provided by the seller differed based on consumers' shopping goals. For the empirical analysis, the Gaussian Copula method was employed, utilizing 26,246 data collected from Amazon, a leading e-commerce platform. The analysis revealed that the signals provided by the seller positively impacted sales, and this effect was moderated by consumers' shopping goals. Drawing on shopping goal theory, this study contributes to signaling theory and e-commerce literature by discovering differences in the effectiveness of a seller's signaling strategy based on the keywords input by consumers.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.139-148
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• 2012

The purpose of this study was to analysis the characteristics on participation process and meaning of Dancesports participants. The participants could dance both Latin and Modern with more than three years of participation experience. The data analysis was based on open coding, axial coding and selective coding from the grounded theory of Strauss & Corbin(1998). The results of the analysis were as follows; It was found that causal situation have a longing for Dancesports and a means of living, contextual situation indicated perception of potential ability, media, and leisure chance, intervene condition given improvement of interpersonal relationships, bilateral strategies betterment of lesson place and health promotion and others. As results, the participants were able to find out their positive and negative aspects of participating Dancesports classes, and showed that Dancesports provided the participants for vitality of life.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2140-2149
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• 2013

Managing uncertainty or discontinuity in an innovation is still a challenge to most companies. For sustainable corporate survival over the long term, one of the problems caused by discontinuous innovation is the innovator's dilemma. In specific, the dynamics between discontinuous innovation and incumbents inspires the interestof researchers and managers. This paper employs catastrophe theory as a theoretical basis to explain the driving force of new discontinuous change. In other words, we extract the control variables overcoming innovation dilemma by interpreting the dynamics of corporate strategy for discontinuous innovation from the perspective of catastrophe theory. First, we define four types of discontinuity such as technology discontinuity, product discontinuity, business discontinuity, and consumer preference discontinuity. Second, we analyze the dynamics of the competition between companies by interpreting the cases of discontinuous innovation. This analyzing process enables us to identify the control variable which can, in advance, respond to the discontinuous situation.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.656-661
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• 2007

Breaking from the past convention, most construction firms are lotting out their apartments with their own brand names. They don't have, however, differentiated marketing strategies based on unique brand awareness. Rather, virtual absence of marketing strategies has brought about unfiltered introduction of architectural elements of the competition and excessive advertising efforts. Consequently confusion is at hand for consumers' purchase decision since they are not aware of the differences between the apartments. The purpose of this study is to make consumers have clear brand awareness by presenting appropriate brand strategies based on sound marketing theories for construction firms.

• 한국디지털정책학회:학술대회논문집
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• 2006.12a
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• pp.337-354
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• 2006

본 연구는 금융거래를 위한 매체 특성과 금융 업무처리를 위한 개인의 매체 선택에 미치는 영향 요인을 규명하고자 하였다. 또한 매체간 특성을 고려하여 차이점에 대하여 실증적 검증을 시도하였다. 아울러 금융 채널의 사용에 영향을 미치는 매체의 특성들이 반영된 상황 발생시 상황에 얼마나 부합되는 금융 채널을 선택하는지에 대해서도 실증 분석하였다. 정보 기술의 발전으로 금융거래를 위한 채널이 다양화 되었으며, 최근 인터넷 뱅킹에 이어 모바일 뱅킹이 도입되면서 금융 채널의 다양화와 급속화가 진행되고 있다. 이는 차별적 채널의 도입과 운용의 필요성을 제시하며, 고객의 특성 및 거래액, 고객이 느끼는 각 채널별 특성을 고려하여 고객 만족 전략을 전개할 수 있음을 시사한다. 연구결과, 오프라인 거래채널인 은행 창구와 ATM은 입지에 민감한 금융 매체임에 따라 편리성이 사용량에 영향을 미치는 요인으로 나타났으며, 온라인 매체라 할 수 있는 폰뱅킹 , 인터넷 뱅킹 , 모바일 뱅킹은 입지나 위치와는 상관없는 기술적 안전성이 보장되어야 하는 신뢰성이 사용량에 영향을 미치는 요인으로 나타났다. 본 연구에서는 금융 매체별 사용량에 영향을 미치는 특성을 파악함으로써 금융 기관의 차별적 고객 채널의 도입과 운용의 필요성을 제시하고 있다.