• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.471-482
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• 2015

Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. However, there's a controversy over whether this theory is practically applicable in Korea. Therefore, this study analyzed statements of apology to see if companies in Korea are actually taking different response strategy according to the types of crisis. According to the result of analysis on 244 apology statements published in the newspapers from 2012 to spring of 2015, adaptive response strategy was mostly taken no matter what the crisis type was. In conclusion, there's a discrepancy in crisis response strategy between the theory suggested in SCCT and the current practices in Korea. This conclusion can contribute to devising an appropriate application of SCCT in Korea and to develop a more Korea relevant theory.

• Journal of Global Scholars of Marketing Science
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• v.2
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• pp.93-115
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• 1998

기존 연구가 전략적 제휴의 관리론적 의의에 등한시 한 반면, 본 논문은 제휴의 관리과정에 기초한 과정적 접근법과 구조적 행위적 특성에 기초한 내용적 접근법을 단일모형으로 접합시킴으로써 전략연구에서 제시된 성공결정요인이 제휴의 관리과정상 각 단계에서 갖는 의미를 체계화하였다. 물론 정연한 논리체계를 갖는 정교한 모형이라기 보다는 아직까지 전략적 제휴에 관한 이론적 체계가 정립되지 않은 상황에서 향후의 정교한 이론구축을 위한 하나의 방향제시라는 점에서 의의가 있을 것으로 기대된다.

• Information Systems Review
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• v.4 no.2
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• pp.81-94
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• 2002

The study employs the conceptual framework of the strategic success paradigm developed by Ansoff (1990). The strategic success paradigm denotes that optimal performance will be attained when the level of environmental turbulence is aligned with the strategic aggressiveness and organizational capability. Based on the paradigm, authors developed the concept of IT (information technology) aggressiveness (IT aggressiveness henceforth) and capability (IT capability henceforth). In order to clarify the different concept of IT aggressiveness and capability, the author brought the concept of IT architecture. The difference of capability and architecture lies in the depth of technical considerations. Where capability refers attitudinal aspects of managers, architecture emphasizes technical capacity of the organization as a whole. The study validated the need for alignment among IT architecture, environmental turbulence and IT aggressiveness. The imbalance between IT strategy and IT architecture (such as a higher level of IT aggressiveness but a lower level of IT architecture, or vice versa) has a marginal contribution to the organizational IT performance. The alignment among organizational environmental turbulence, IT aggressiveness, and IT architecture resulted in an optimal level of IT performance especially in a turbulent environment.

• Journal of the Korean Society for information Management
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• v.14 no.1
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• pp.5-26
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• 1997

The accelerating rate of changing and the increasing complexity of information environments make information centers new framework in information organization, access, processing, and use. This article presents theory and methodology of strategic planning for special information centers with an overview of literature and conceptual framework, analytical method and role model.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.168-180
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• 2013

Based on the strategic contingency theory, this study empirically examines Korean TV drama producers' changing adaptive behaviors in terms of genre variety given different levels of environmental uncertainty. The extant literature has suggested that firms tend to increase product variety in order to cope with increasing environmental uncertainty. This study attempted to verify the hypothesis that TV drama producers would employ wider variety of genre in the period with more uncertain environment(2003-2009) than the period with stable environment(1994-2002). Empirical results support the hypothesis, implying that TV drama producers tend to repeatedly produce dramas with the same genre in order to pursue efficiency in stable environment whereas they tend to employ a variety of different genre in order to cope with increasing environmental uncertainty.

• Journal of Technology Innovation
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• v.29 no.2
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• pp.1-30
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• 2021

Recent years have witnessed various attempts of firms to acquire new knowledge. Purchasing intellectual property or merger and acquisition (M&A) can be such attempts, but joint venture can also be an effective way internalizing new complementary assets from external partners. However, due to difficulties in the formation and implementation of learning strategies, many joint ventures have failed to acquire necessary knowledge. In this respect, based on contingency theory and dynamic capability, the current research aims to investigate the failure case of knowledge transfer in an international joint venture - KEFICO established by Hyundai motors and BOSCH. Case firm optimized for hardware technology but did not establish a differentiated learning strategy and organizational structure to acquire software skills, which are intellectuals of different natures. Due to this inconsistency, it was not able for KEFICO to absorb new type of knowledge (skills related to engine control system). This study suggests the theoretical framework illustrating the case and provides some important implications for organizational learning.

• Proceedings of the Culinary Society of Korean Academy Conference
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• 2004.08a
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• pp.21-35
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• 2004

• Journal of Digital Convergence
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• v.19 no.10
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• pp.163-173
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• 2021

The purpose of this study was to explore a support model for domestic ICT companies to advance into overseas markets suitable for the post-corona era along with the rapidly changing global economic situation. As a result of the analysis, first, by analyzing the internationalization cases of domestic ICT companies through the realization theory, in the COVID-19 situation, domestic ICT companies organically respond to crisis situations through ad hoc responses, use of international networks, use of external organizations, and resource-based practices. Through qualitative analysis, we were able to confirm that we are growing overseas while achieving our goals. In addition, strategies for domestic ICT companies to grow through internationalization were derived. Ultimately, it was interpreted as a part that required advancement of government policy according to the government's overseas expansion support system.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.398-409
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• 2017

Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. Therefore, this study analyzed whether the crisis response strategies of Korea companies are different according to the types of crisis. According to the result of analysis on survey to PR managers, the crisis response strategies are different according to the types of crisis. And the role and function of PR team are different according to the types of crisis, too. This conclusion can contribute to devising SCCT theory and to develop a more Korea relevant theory.

• The Journal of the Korea Contents Association
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• v.4 no.1
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• pp.40-48
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• 2004

In a study involving 52 large organizations in the savings institutions industry, the relationship between information systems technology(IT) structure and competitive strategy was investigated based on structural contingency theory. Two dimensions of IT structure and two types of competitive strategy were employed to test a contingency mood. It was found that enhanced congruence between IT structure and competitive strategy was associated with higher competitive advantage. The structural dimension significantly associated with the "defender" strategic stance was more centralized and more integrated application of IT, while the structural dimension significantly associated with "prospector〃 positioning was more decentralized and less integrated application of IT.lication of IT.