• The Journal of Bigdata
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• v.2 no.1
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• pp.27-39
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• 2017

The importance of online communication is getting increased by the rapid growth of smartphone supply and Social Network Service (SNS) use. Catching up with the trend, firms are actively use SNS to improve brand image, promote products, and communicate with customer. On the one hand, SNS is the channel for firms' marketing activities, but on the other, it is also the channel where the events related to the firms propagate in real time. Firms are led to unexpected state of crisis, when events are quickly spread out on SNS. Then firms are assessed their image by the way they deal with the state of crisis. This paper proposes to figure out user response on SNS according to each crisis response strategies by analyzing event-related twitter data when crisis situations of firms arise. We classify crisis response strategies into response attitude, defensive and accommodative response, and response speed, fast and slow response. This paper suggests optimal crisis response strategy to firms regarding state of crisis propagated on SNS.

• Management & Information Systems Review
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• v.34 no.5
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• pp.251-276
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• 2015

This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

• Information Systems Review
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• v.24 no.3
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• pp.1-21
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• 2022

This research investigates how a service provider's response(s) to negative customer reviews influences the success of accommodation services in the context of online accommodation reservation platforms. Specifically, we attempt to comprehend the important role of attentive and instant responses to users' negative review comments in fostering future success by analyzing panel data on 856 motels registered in the largest accommodation reservation platform in Korea. The results present that response volume (Attentiveness) and faster responses (Timeliness) are positively associated with success. We further find that the two review-response strategies have a positive interaction effect on success. Moreover, we show that the effect of review responses is strengthened when the reputation of motels drops. The key findings of this research offer a set of practical guidelines for accommodation owners to achieve business success by effectively managing customer reviews and claims

• Review of KIISC
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• v.24 no.1
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• pp.13-22
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• 2014

정보기술이 발전함에 따라 편리성이 향상되고 있지만, 사이버 공간에서의 보안 위협은 증가하고 있다. 최근에는 국가 기반시설과 같은 주요 인프라와 기관 및 기업을 목표로 하여 사이버 공격을 시도하고 있고, 해당 공격 방법도 지능적으로 발전하고 있다. 따라서 사이버 공간의 보안 위협에 대응하기 위해 국가적 차원에서 전략을 마련하고 있다. 특히 사이버 보안과 관련하여 미국은 사이버 공격에 대응하기 위해 각 기관의 연계성 및 협력을 위한 전략을 타 국가보다 앞서 준비하고 실행을 하고 있다. 따라서 본 고에서는, 국내 사이버 공격에 대한 보안 전략 수립을 위해 최근 사이버 공격이 이루어지는 유형과 사례를 분석하고, 이에 대처하는 미국 각 기관의 전략과 역할에 대해 분석한다.

• 한국IT서비스학회:학술대회논문집
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• 2010.05a
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• pp.269-274
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• 2010

최근 공공기관이 정보화전략계획(Information Strategy Planning)을 수립 시 공공기관의 요구사항의 변화에 대하여 제안요청서(Request For Proposal)를 중심으로 분석해 봄으로서 최근의 동향인 EA(Enterprise Architecture) 기반의 ISP와 이에 대한 대응 전략에 대하여 연구하여 전통적인 ISP와 최근의 EA기반의 ISP와의 변화를 연구하여 IT컨설팅 기관이나 RFP를 작성하여 사업을 주관하는 공공기관에 필요한 대응 전략을 제시한다.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.396-403
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• 2006

글로벌경쟁 시대에 지속가능한 성장(sustainable growth)을 달성하기 위해서는 경영환경 변화에 대한 신속하고도 유연한 전략적 대응이 요구된다. 이를 위해서는 고객과 시장의 요구에 대한 적극적 대응을 토대로 경쟁자가 쉽게 모방할 수 없는 차별적인 경쟁우위의 확보와 함께 조직의 핵심역량을 강화해 나가야 한다. 본 연구에서는 기업경쟁력 향상을 위한 창의가치혁신 전략과 이에 따른 창의가치설계(Creative Value Design) 방법론을 제안한다

• 한국디지털정책학회:학술대회논문집
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• 2006.06a
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• pp.15-23
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• 2006

글로벌경쟁 시대에 지속가능한 성장(sustainable growth)을 달성하기 위해서는 경영환경 변화에 대한 신속하고도 유연한 전략적 대응이 요구된다. 이를 위해서는 고객과 시장의 요구에 대한 적극적 대응을 토대로 경쟁자가 쉽게 모방할 수 없는 차별적인 경쟁우위의 확보와 함께 조직의 핵심역량을 강화해 나가야 한다. 본 연구에서는 새로운 도약을 요구받고 있는 한국경제의 선진화를 위한 방안으로 기업경쟁력 향상을 위한 창의가치혁신 전략과 이에 따른 창의가치설계(Creative Value Design) 방법론을 제안한다.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.398-409
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• 2017

Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. Therefore, this study analyzed whether the crisis response strategies of Korea companies are different according to the types of crisis. According to the result of analysis on survey to PR managers, the crisis response strategies are different according to the types of crisis. And the role and function of PR team are different according to the types of crisis, too. This conclusion can contribute to devising SCCT theory and to develop a more Korea relevant theory.

• 발명특허
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• v.37 no.4
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• pp.22-29
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• 2012

한-미 FTA가 2012년 3월 15일자로 발효됨에 따라서 상표법에서도 다양한 변화들이 일어나게 되었다. 특히 우리나라 상표법상 상표로서의 보호대상으로 규정되지 않았던 소리, 냄새 등과 같은 시각적으로 인식할 수 없는 것들을 상표의 정의규정에 포함시키게 되었다. 따라서, 이하에서는 소리, 냄새 등과 같은 비시각적 상표에 관하여 출원시 주의하여야 할 내용과 해당 제도의 도입에 따른 전망 및 구체적인 대응전략에 대하여 제언을 하고자 한다.

• Korean Journal of Construction Engineering and Management
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• v.3 no.1 s.9
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• pp.107-114
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• 2002

Recently, a few major construction companies in Korea have a growing interests to the risk management system, and they are trying to apply it to their construction projects. However, the existing methodologies to be applied to the foreign public projects are not proper to the construction environments due to its adaptabilities, that has one time process and heavily depends on personal judgement. The purpose of this paper is to propose a risk response process in consideration of the residual risks, which would be more adaptable and practical in the construction environment, overcoming the current obstacles to be mentioned above. This process has systematic repeat process until the residual risks go down to the risk thresholds based on the efficiency of specific response strategy.