• Title/Summary/Keyword: 전략적지향성

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Crisis at Universities and the Practical Issues of Physical Education and Sports Related Departments (대학의 위기와 체육계열 학과의 실천적 과제)

  • Yi, Joo-Wook;Han, Dong-Soo;Yun, Dae-Hyun
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.427-436
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    • 2016
  • Is university restructuring for 'reinforcing university education quality and competitiveness of higher education'? The fundamental problems of the on going university restructuring becomes crisis of university and moreover, Sports Related Departments faces huge crisis. This research analyzes university crisis and progress of Sports Related Departments. After conducting discussion about a directivity of Physical Education in university with a focus on role and direction of 'Physical Education' which is for realization of 'University''s ideal, Sports Related Departments proposed four practical tasks, which is for preventive improvement, not for prescriptive improvement. First, Effort to establish academical identity. Second, characterization strategy for each different region and university. Third, Reforming of Sports Related Departments related with prospect of the labour market. Last, Drawing up a plan for establishing Sports Related Departments' united system.

Consumer Resistance and Satisfaction with Restaurant Self-service Technology (외식업체 셀프서비스기술에 대한 소비자 저항 및 만족)

  • Liu, Qiaoling;Lee, Jin-Myong
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.115-125
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    • 2021
  • This study aims to investigate the effects of self-service technology (SST) characteristics and consumer characteristics on consumer resistance and satisfaction with SST in restaurants. An online survey was conducted for consumers in their 20s and 50s who used SST at restaurants, and 343 data were used for analysis. As a result, convenience and tech-controllability have a negative effect on consumer resistance with SST, whereas complexity, social risk and relationship orientation have a positive effect. In addition, convenience, entertainment, and tech-controllability have a positive effect on consumer satisfaction with SST, whereas social risk and relationship orientation have a negative effect. This study contributes practically and academically in that it proposes a practical strategy to reduce consumer resistance and increase satisfaction, and identifies the determinants of consumer response to SST. In future studies, an in-depth analysis of consumers' ambivalent responses to SST is required.

On the Trends and Ruminations of Managerial Reforms in Academic Libraries (대학도서관 경영개혁의 동향과 반추 -조직의 통함과 팀제를 중심으로-)

  • 윤희윤
    • Journal of Korean Library and Information Science Society
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    • v.32 no.1
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    • pp.33-51
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    • 2001
  • University libraries need the development of a common Internet-based reference request system in order to prevent duplicated investment and provide interoperability among them. This paper proposes a standard of Internet-based reference recluest system that serves reference request-responses and that provides reference source sites on the world wide web. Using this system, university libraries can cooperate other libraries with reference databases and may perform tasks of reference service efficiently.

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Factors affecting on life satisfaction of university students : Focusing on the moderating effects of ego-resilience (대학생의 삶의 만족도에 영향을 미치는 변인 분석 : 자아탄력성의 조절효과를 중심으로)

  • Kim, Young-Hee;Koh, Tae-Soon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.10
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    • pp.481-489
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    • 2016
  • This study examined the relationships among stress, childhood traumatic experience, ego-resilience, and life satisfaction of university students to explore the moderating effects of ego-resilience on those variables. The survey participants were 459 university students in Gyeonggi province. The collected data were analyzed using frequency, Pearson correlation coefficient, stepwise multiple regression, and moderated multiple regression by SPSS. The results were as follows. Stress, childhood traumatic experience and ego resilience had correlations with the life satisfaction. Ego resilience and stress were significant effective variables on the life satisfaction. Moderated multiple regression analysis also showed that a positive future orientation, which is a sub factor of ego-resilience, influenced the stress level. Based on these findings, it is important to lower the stress levels to increase the students' life satisfaction level. To do so, a strategy to enhance the positive future orientation is recommended.

Relationship between Innovation Performance and R&D Investment: The Mediating Role of Entrepreneurial Orientation (과거 혁신성과와 R&D 투자 간의 관계와 기업가 지향성의 매개효과에 대한 연구)

  • Han, Su-Kyeong;Yoo, Jae-Wook;Kim, Choo-Yeon
    • Management & Information Systems Review
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    • v.36 no.3
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    • pp.219-237
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    • 2017
  • Looking into the top-five innovative sectors in Korea's manufacturing and service industries, this study empirically analyzes the effect of innovation performance on R&D investment, which is one of the most important strategic decisions for corporate management. In the midst of an uncertain business environment, R&D investment has been regarded as the most important strategic decision making in corporate management related to innovation. Corporate management, however, tend to be reluctant to make sufficient R&D investment due to the risk of an investment failure. Therefore, having R&D investment by offsetting this risk has been deemed as a key task for corporate management. However, prior studies have failed to identify which factors affect companies' strategic decision making on R&D investment. This study is to remedy this weakness of prior study. Relying on path dependency theory at organization-level and dominant logic at individual-level, this study empirically examines the multiple regression model, which sees entrepreneurial orientation as a positive mediator between innovation performance and R&D investment. The results found in the analysis of 242 local companies in the manufacturing and service sectors represent that innovation performance has a direct and positive effect on R&D investment, while it indirectly affects R&D investment through the mediating roles of entrepreneurial orientation. They also revealed that innovation performance had a meaningful impact on entrepreneurial orientation, which is an inclination to seek innovation, led to R&D investment. The founding of this study imply that innovation performance in the past affects innovation strategies in the future, and such a relationship could be strengthened by entrepreneurial orientation as the dominant logic of corporate management.

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The Causal Relationship between Perceived Service Recovery Justice, and Relationship Benefit, Relationship Satisfaction and Long-tenn Relationship Orientation (외식산업 서비스회복공정성 지각과 관계혜택, 관계만족 및 장기관계지향성간의 인과관계 연구)

  • Kim, Dong-Soo;Son, Byong-Mo
    • Culinary science and hospitality research
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    • v.17 no.2
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    • pp.168-181
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    • 2011
  • The purpose of this study is to establish an effective marketing strategy as the marketing management strategy by inquiring into the effect of service recovery justice on relationship benefit, relationship satisfaction and long-tenn relationship orientation in food service industry with food service customers. This study showed that the service recovery justice has a positive effect on the relationship benefit according to procedural, interactional and distributive justice, and the customer satisfaction is maximized through the relationship benefit, continuing the relationship as long-tenn friendship customers. That means that despite service companies' many efforts, including the establishment of a goal related to service, as their service failures happen frequently by various internal or external factors, active work is needed through the fair relationship benefit as the service recovery strategy to deal with these service failures positively and keep the customer satisfaction and long-tenn relationship orientation.

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The Effect of Consultant Competency on CEO Values and the Organization's Collective Value Orientation (컨설턴트 역량이 CEO 가치관과 조직의 집단가치 지향성에 미치는 영향)

  • MyungDo Song;JungRyol Kim;YenYoo You
    • Journal of Industrial Convergence
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    • v.21 no.3
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    • pp.17-27
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    • 2023
  • This paper investigated and studied the influence of consultant's competence on CEO's values. There are many studies about relation between consultant's competence and company's accomplishment, but there are lack of research about how consultant's competence effected CEO's Value. The data source used in this study is a questionnaire survey involving 177 CEOs of SME who have experience in consulting. Based on this collected data, we conducted factor analysis, reliability and validity analysis, and hypotheses were verified through correlation analysis and regression analysis. This study shows that consultant's competence affected CEO's values in some ways, and also contributes to both academic and practical implications about corporate management that related sustainable growth between consultant and client.

A Study on Market Expansion Strategy via Two-Stage Customer Pre-segmentation Based on Customer Innovativeness and Value Orientation (고객혁신성과 가치지향성 기반의 2단계 사전 고객세분화를 통한 시장 확산 전략)

  • Heo, Tae-Young;Yoo, Young-Sang;Kim, Young-Myoung
    • Journal of Korea Technology Innovation Society
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    • v.10 no.1
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    • pp.73-97
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    • 2007
  • R&D into future technologies should be conducted in conjunction with technological innovation strategies that are linked to corporate survival within a framework of information and knowledge-based competitiveness. As such, future technology strategies should be ensured through open R&D organizations. The development of future technologies should not be conducted simply on the basis of future forecasts, but should take into account customer needs in advance and reflect them in the development of the future technologies or services. This research aims to select as segmentation variables the customers' attitude towards accepting future telecommunication technologies and their value orientation in their everyday life, as these factors wilt have the greatest effect on the demand for future telecommunication services and thus segment the future telecom service market. Likewise, such research seeks to segment the market from the stage of technology R&D activities and employ the results to formulate technology development strategies. Based on the customer attitude towards accepting new technologies, two groups were induced, and a hierarchical customer segmentation model was provided to conduct secondary segmentation of the two groups on the basis of their respective customer value orientation. A survey was conducted in June 2006 on 800 consumers aged 15 to 69, residing in Seoul and five other major South Korean cities, through one-on-one interviews. The samples were divided into two sub-groups according to their level of acceptance of new technology; a sub-group demonstrating a high level of technology acceptance (39.4%) and another sub-group with a comparatively lower level of technology acceptance (60.6%). These two sub-groups were further divided each into 5 smaller sub-groups (10 total smaller sub-groups) through two rounds of segmentation. The ten sub-groups were then analyzed in their detailed characteristics, including general demographic characteristics, usage patterns in existing telecom services such as mobile service, broadband internet and wireless internet and the status of ownership of a computing or information device and the desire or intention to purchase one. Through these steps, we were able to statistically prove that each of these 10 sub-groups responded to telecom services as independent markets. We found that each segmented group responds as an independent individual market. Through correspondence analysis, the target segmentation groups were positioned in such a way as to facilitate the entry of future telecommunication services into the market, as well as their diffusion and transferability.

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모바일 클라우드 표준화 동향 및 전략

  • Lee, Gang-Chan;Lee, Seung-Yun
    • Information and Communications Magazine
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    • v.28 no.10
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    • pp.44-49
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    • 2011
  • 최근 몇 년간 웹의 확산을 통해 기존 IT 환경에 많은 변화를 가져왔으며, 최근에는 스마트폰 열풍이 또 한번의 새로운 큰 변화를 만들고 있다. 이러한 변화의 중심에는 웹과 모바일의 결합을 통한 새로운 시너지 효과가 클라우드 컴퓨팅으로 그 영향을 미치고 있다. 예상보다 너무 빠른 클라우드로의 이동은 기존 비즈니스를 파괴적으로 변화시키고 있을뿐 만 아니라 모바일 클라우드를 통한 서비스 경쟁을 과열시키는 양상까지 초래하고 있다. 모바일 클라우드는 클라우드 컴퓨팅의 편리성과 확장성을 기반으로 다양한 디바이스에 플랫폼 및 운영체제 비종속적인 개방환경의 N-Screen 지향성의 모바일 클라우드 컴퓨팅 환경 제공하는 것으로 기존의 클라우드 서비스가 모바일 단말에 심리스하게 서비스제공, 모바일 단말의 자원을 연계하여 클라우드 서비스 제공하는 등의 특성을 가지고 있다. 본 고에서는 모바일 클라우드 서비스의 개요 분류체계, 그리고 관련 표준화 동향을 살펴보도록 한다.

A Study on the Factors of Business to Business Relationship Marketing in Wine Supplier and Food Service Firm Relationship (와인공급업체와 외식업체간 B2B 관계마케팅 요인에 관한 연구)

  • Jeon, Hyeon-Mo
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.188-204
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    • 2010
  • This research aims at finding relationship marketing factors that have positive effects on customer long-term orientation concerning wine purchasing personnels of domestic dinging companies such as sommeliers and managers. By figuring out the qualities of relationship such as the roles of trust and commitment while long-term orientation is being developed, it also tries to help wine suppliers which have been having a hard time due to domestic market recession and tight competition develop marketing strategies for promotion. A survey of wine purchasing personnels and sommeliers who work for fine dining restaurants, casual dining restaurants and wine bars was conducted for 30 days from Jan. 15, 2010 to Feb. 13, 2010. The statistical packages of SPSS 15.0 statistical package and AMOS 7.0 ver were used to perform frequency analysis, reliability test, confirmatory factor analysis, and path analysis. The result shows that among relationship marketing factors, communication and seller expertise have a positive impact on long-term orientation through trust and affective commitment.

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