• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.4
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• pp.35-55
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• 2018

The purpose of this study is to suggest how to activate the school library by examining how the users' perceive teacher librarians. For this purpose, questionnaires and in-depth interviews were conducted for students in 10 middle and high schools in Seoul and Gyeonggi. Analyses lead to these findings: the image types of teacher librarians were classified as professional image, active image, and simple-work image. Multiple regression analysis was used to examine the effect of teacher librarians images on school library user satisfaction. In order to enhance the teacher librarians images and school library user satisfaction, it is necessary to strive to cultivate the active attitude and professionalism of teacher librarians. Also, as the frequency of use is lower, the teacher librarians' images are viewed as simple work. Therefore, it is required to consider various reading events and reading education to raise the frequency of use. This study shows that the teacher librarians' images have a positive effect on school library users' satisfaction and suggests improvement plan for school library activation.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.71-82
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• 2021

The main purpose of this study was to investigate K-pop stars' images in photos presented by social networks in China. In this study photos of K-pop stars were collected from a community site of Baidu as one of the biggest portal sites and were five idol groups (EXO, IKON, T-ara, Wonder Girls, and Girls' Generation) which have beeb getting famous in China. For this musical styles and backgrounds of the K-pop idol stars were scrutinized in brief and explored in respect with its images. The results of the study were follows: First, the overall pictorial images of K-pop boys' groups were characterized in masculine and stylish images emphasizing the western appearance. In case of K-pop girl groups, sexy, gorgeous, feminine and youthful images were identified. In conclusion, K-pop idol stars is contributing to expand Korean pop arts into Chinese public culture as Chinese people produced and circulated the pictorial images of K-pop stars and facilitated consumption activities of K-pop contents.

• Cartoon and Animation Studies
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• s.14
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• pp.101-114
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• 2008

This article studied that the characteristics of the movement image shows clearly through the controlled movement which the experimental short animation film shows. Animation makes the short edit like live action film. In addition animation shows the movement image positively by redefining the relationship between the frames. By using the concept of the movement image, this article says the movement in animation is not only the technique but also the essential factor which makes the audiences recognize animation and causes emotion in them and the important factor which reveals the meanings of each animation.

• Journal of dental hygiene science
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• v.15 no.6
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• pp.689-695
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• 2015

The aim of this study was to examine the image for dental hygienists and career consideration in academic high school students. A self-reported questionnaire was surveyed by 199 high school students in Gwangju. The questionnaire composed subject's general characteristics, image for dental hygienists, career consideration. The data were analyzed for independent t-test or Mann-Whitney test, one-way ANOVA or Kruskal wallis test and pearson's correlation coefficient by using IBM SPSS Statistics ver. 21.0 program. The average of total image was 3.36, personal images were 3.64, occupational images were 3.47, business images were 3.42, social images were 2.83 in the five-point scale. The image of dental hygienists was higher significantly in case of having a dental practitioner in the family, treatment experience less than 1 year, and treatment in dental hospital. The participants who considered to be dental hygienist were higher significantly in occupational and social images. There were positive correlations among the personal, occupational, business, social images of dental hygienists. These results showed that general images for dental hygienists were slightly positive but among them, social image was the lowest level. It showed that most students didn't consider to be dental hygienist. Therefore, we suggested to enhance positive recognition for dental hygienists be needed.

• Archives of design research
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• v.14 no.3
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• pp.177-186
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• 2001

Modern times is called the age of image. It means that our society's importance is transferring from the commodity-centered industrial society to intangible culture-oriented society Therefore, it is becoming very important that what kind of image, concept and psychological factor act upon the space, things, incident and time (event) which is constituted around our environment. As regards this standpoint, from the early period, that advanced countries have been taking advantage of the national symbol image very positive way and function for domestic things and place and event and so on which make a standout for the nation's positive image and taken an effort for promoting a pride of their fellow countrymen through this. This study approaches the basic images of national symbol which includes the country's name, national anthem, national flag through the design principle which could express some certain above level of pattern and composition. I suggested various applicative motif based on basic expressions of each individual image and the applied sample goods of this idea, and through the introduction of the process of image development, and I tried to offer a moment of more prosperity and development at a later time. This is for encouraging fellow citizens to use national symbol in the free and positive way which make them to increase a national pride, and give a familiar image in the citizens'daily life. I intended to offer basic materials for promoting ourselves whenever we need it. And also by the offering information on our nation for foreigners which make them to have a favorable impression of our nation. I tried to promote a positive national image.

• Archives of design research
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• v.14 no.4
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• pp.227-235
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• 2001

At present the educational envelopment of our country was placed in the difficult situation that cannot help but coping with the situation positively and actively against a lot of change and the crisis inside and outside. By employing the UI(university Identity) or CI(College Identity) for the communication method to overcome the above present situation and to take a triangular position again, those are recognized that making an effort to amend or re-generate the present images is important in the management of college. But UI or CI are upright and have strong feeling on the specific character of college which is called as educational organization. And in its application, it shows weak point that cannot scope softly against the changing current of times by lack of adaptability. By congesting the restriction of conveyance of image and upright nature of such operation, and also by developing the Image Mark that can convey variety, affection and polished feeling, and further by conveying the future-oriented images aimed by college to the educational consumers closely and softly, it is to take the roils faithfully for the strengthening of competitive power of college. In addition, in order to convey college image softly and effectively and also utilize as a means of positive propaganda, character was developed together.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.938-942
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• 2009

브랜드 이미지가 마케팅에 미치는 영향이 커지면서 기업은 브랜드 가치 형성을 위해 온/오프라인 PR활동과 함께 브랜드 웹사이트를 적극적으로 활용하고 있다. 또한 학계와 관련 업계에서는 소비자들의 웹사이트의 이용 경험이 브랜드이미지 형성에 미치는 영향에 대하여 많은 연구를 진행해 왔다. 그러나 이와 반대로 웹사이트의 평가에 있어서 선 경험된 브랜드 이미지가 사이트의 평가에 영향을 미칠 수 있음에 대해서는 거의 연구되지 않았다. 본 연구에서는 브랜드 인지도와 브랜드 이미지를 통해 형성되는 브랜드 충성도-특히, 감정적 브랜드 충성도(Affective brand loyalty)-가 웹사이트의 사용자 경험에 있어서 디자인과 인터랙션디자인에 대한 감정적 평가에 미치는 영향에 대해 조사하였다. 이를 위하여 중국의 대학생, 대학원생 70인을 대상으로 중국에서 판매되고 있는 자동차 브랜드 8개를 선정하여 브랜드 충성도와 웹사이트의 사용자경험 평가에 대한 상관관계를 조사하였다.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.255-260
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• 2019

Recently realistic descriptions have been frequently used in anti-smoking campaigns. The same trend can also be seen with regard to posters as a medium of visual communication. It was intended to examine how different types of visual images in anti-smoking campaign posters produced and distributed by the WHO can improve the effectiveness of health communication. This article aims to determine how each of abstract/stylized illustrations and realistic images might affect the three key variables of the Theory of Planned Behavior, which are Attitudes toward the Behavior, Subjective Norms and Perceived Behavioral Control, in relation to quitting smoking. Results showed that realistic images are different in improving the attitudes toward the behavior and subjective norms. However, there are no significant difference between abstract/stylized illustrations and realistic images in Perceived Behavioral Control. The findings of this study suggest that the above-mentioned types of visual information achieve different levels of effectiveness in health communication. It is desirable that more effort be devoted to the interdisciplinary study across the areas of visual design and social psychology, for example, with a view to developing better health communication strategies.

• Korean Business Review
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• v.7
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• pp.57-77
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• 1994

우리에게 미국시장은 매우 중요하다. 따라서 최근에 미국시장에서 일어나고 있는 한국과의 통상마찰은 우리가 적극적이고 슬기롭게 대처해 나가야 할 부분이다. 이러한 문제에 대한 대안으로 통상로비 전략의 구축은 중요한 통상마찰의 해소 방안이 될 수 있다. 지금까지 논의한 통상로비에 관한 이론과 외국의 대미(對美)로비 실태파악과 우리의 로비전략을 살펴보았다. 여기에서는 앞에서 언급한 한국의 대(對)미 통상로비전략을 간단하게 요약하여 정리해 봄으로써 연구 결론을 내리고자한다. 즉, 통상로비전략을 네 가지 차원으로 나누어 설명하면 다음과 같다. 첫째 기본전략으로써 미국에 관한 철저연구와 우리주장의 논리적 타당성을 얻기 위해서 문화홍보에 역점을 두어야 하고 대중 동원형(Grass Roots)로비를 효율적으로 전개할 필요성이 있다. 둘째, 정부의 대응전략으로 미국내 한국에 대한 여론조사를 실시하여 한국의 이미지와 그러한 인식이 생성된 배경의 파악이 중요하다. 한국 내에서의 대미(對美)로비를 중시하여 한국에 파견된 미국대사관 직원, 해외방송, 신문, 특파원에 대한 한국 홍보강화와 해외 홍보기금조성을 통하여 정부차원에서 해외홍보를 적극 권장하고, 정부부처간이나 기업 간에 연락 및 협력을 강화한다든지 민간기업의 로비를 간접지원 하는데 노력해야 할 것이다. 셋째, 업계단체의 대응전략으로 미국통상에 관련된 최신정보를 신속히 수집하여 이를 파악하고 관련된 정보를 전달하는데 힘써야 한다. 그리고 통상마찰의 문제가 발생하기 전에 로비전략을 수립해 놓음으로써 시기적전하고 적당한 대처를 해 나갈 수 있다는 것이다. 업계의 전체의견을 미국의 정부, 의회, 동종 관련단체 등에 효과적으로 전달하기 위한 채널개발의 중요성과 해외경제 홍보센타(가칭)의 설치로 대규모 수출기업과 업계단체간의 해외홍보의 효율성을 올릴 수 있다. 넷째, 민간기업의 대응전략으로는 현지국과의 공존공영을 추구하여 현지국의 경제에 기여하겠다는 기업 시민의식과 현지국 사회활동에 적극 참여하여 한국의 대외 이미지 개선을 위한 적극적인 PR활동과 기업의 최고경영자 차원의 로비활동 추진으로 대미(對美)로비체제를 적극적이며 능동적으로 수행할 수 있도록 하여야 한다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.11a
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• pp.225-228
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• 2003

환경 친화적인 공급 사슬 관리에 관한 주제는 최근 기업들이 보다 적극적으로 생산성과 기업 이미지를 높이고 총비용을 절감하기 위한 목적으로 적극적인 관심을 가지게 되었다. 적극적이란 공급 사슬 전체에 걸쳐 환경 친화적인 제품을 개발하고, 효율적인 리사이클링 활동을 기업의 중요한 전략으로 하고자 하는 것이다. 본 논문에서는 이러한 환경 친화적 공급 사슬 관리의 배경, 논리적 근거, 전략 그리고 공급 사슬을 구성하고 있는 여러 요소들의 친 환경적인 대응 방법 및 시스템을 전체적인 공급 사슬 관점에서 조명하고 분석해 보고자 한다.