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A Comparative Study on the Visual Elements of Beer Brand - Focusing on the Label Design of China and Global Beer Packages - (맥주브랜드의 시각요소 비교연구 - 중국과 글로벌 맥주패키지의 라벨디자인을 중심으로 -)

  • Kim, Heehyun;Meng, Ya Qing
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.324-333
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    • 2020
  • This study compares the visual elements of the top five global beer brands currently in the Chinese market with those of the top five Chinese beer brands. The purpose of the research is to identify the importance of visual elements in the label design of beer package and to present the direction of efficient label design. To this end, it is a brand among visual elements of beer label design, and it investigates the label design of Chinese beer and global beer brand through the multi-accelerated comparative analysis method, focusing on color, illustration and layout, and analyzes the difference of elements appearing in the global beer label design from China by utilizing the recursive five-point scale. According to the research, the visual elements used in the Chinese beer brand were more complex compared to the global beer brand, and most layouts were similar, making the product less differentiated. On the other hand, the global beer brand has secured brand identity and differentiation based on its iconic visual elements and diversity of layout. In order to establish itself as a strong brand in consumers' minds, the Chinese beer brand needs differentiated label design through active use of unique brand design.

Reduction of Chattering Error of Reed Switch Sensor for Remote Measurement of Water Flow Meter (리드 스위치 센서를 이용한 원격 검침용 상수도 계량기에서 채터링 오차 감소 방안 연구)

  • Ayurzana, Odgerel;Kim, Hie-Sik
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.44 no.4 s.316
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    • pp.42-47
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    • 2007
  • To reduce the chattering errors of reed switch sensors in the automatic remote measurement of water meter a reed switch sensor was analyzed and improved. The operation of reed switch sensors can be described as a mechanical contact switch by approximation of permanent magnet piece to generate an electrical pulse. The reed switch sensors are used mostly in measurement application to detect the rotational or translational displacement. To apply for water flow measurement devices, the reed switch sensors should keep high reliability. They are applied for the electronic digital type of water flow meters. The reed switch sensor is just mounted simply on the conventional mechanical type flow meter. A small magnet is attached on a pointer of the water meter counter rotor. Inside the reed sensor two steel leaf springs make mechanical contact and apart repeatedly as rotation of flow meter counter. The counting electrical contact pulses can be converted as the water flow amount. The MCU sends the digital flow rate data to the server using the wireless communication network. But the digital data is occurred difference or won by chattering noise. The reed switch sensor contains chattering error by it self at the force equivalent position. The vibrations such as passing vehicle near to the switch sensor installed location causes chattering. In order to reduce chattering error, most system uses just software methods, for example using filter algorithm and also statistical calibration methods. The chattering errors were reduced by changing leaf spring structure using mechanical characteristics.

A Comparison of Appearance management Behaviors of middle school boys with girls in relation to the Perception of Body Size -Among girls and boys' middle school in Gwangju- (남.여 중학생의 체형인식에 따른 외모관리 항동 비교연구 -광주시내 남.여 공학 중학생을중심으로-)

  • Wee Eun-Hah
    • Journal of Korean Home Economics Education Association
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    • v.18 no.3 s.41
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    • pp.119-131
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    • 2006
  • The purpose of this study was to investigate the body size perception and appearance management behaviors of middle school boys and girls. Subjects of this study were 7 coeducational middle school boys and girls in Gwangju and 435 responses were collected from real body measurement and questionnaires. SPSS package 12.0(Kr) was used to analyze results. The results were summarized as follows: First, middle school boys and girls tended to perceive their bodies slimmer as well as obeser. It is recommended to give education for correct perception of their body sire. Second, the correlation of body size perception factor and appearance management behavior was Middle school boys and girls tended to manage their appearance using a diet rather than doing exercise in obesity distortion perception group(the group perceive obeser than real body size). It needs to be properly guided. Third, the appearance management behavior of slimness distortion perception group(the group perceive slimmer than real body size) and normal group was examined. While middle school boys did only exercise management, middle school girls did all but exercise management. Their education should be distinguished. Finally, while slimness distortion perception group did diet management in both middle school boys and girls, they tended not to manage body correction or exercise. A tendency to depend only on a diet in the group who should perceive their need of exercise should be corrected. In order to correct the distorted body perception and appearance management behavior of middle school boys and girls, it is recommended to educate a standard body size through home management education which is a regular curriculum, and at the same time to guide them to perceive their actual body size correct.

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Case Study on Design Approach Education for Creativity Based Game (창의력 기반 게임을 위한 디자인 접근 교육 사례)

  • Eun, Kwang-Ha;Lee, Wan-Bok;Kyung, Byung-Pyo;Ryu, Seuc-Ho;Lee, Dong-Lyeor
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.229-235
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    • 2012
  • The domestic game industry has constantly developed in a short time by concentrating on online games, and keeps growing as a highly added value industry. Also, in the social aspect, it has been seeking various alternatives to place online games as positive and new play culture in the digital era by avoiding negative criticism on game addictiveness. One of important factors in expanding the infrastructure of the game industry and developing it as a type of culture is not simply to develop the existing core genres (on the basis of profits), but to promote the approach of mixture with various contents and of positive functions and thereby enlarge users through various game genres. That is, it is to design games with positive themes and easy immersion by targeting a variety of game users. Such expansion of game design approach is a starting point to develop the infrastructure of the game industry. In the aspect, training professional human resources on the basis of academic and educational process is of significance. Therefore, this work was intended to suggest examples of design approach education based on creativity subject among various subjects with positive functions, and then propose an education process to which Capstone design education contents were applied.

Study of the Electoral TV-Public Space: Paradox of the Mythical Structure Manipulated by the Technical Institutionalization (TV 선거 공론장 구조 연구: 기계적 제도화의 역설(Paradox))

  • Park, Tae-Soun
    • Korean journal of communication and information
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    • v.36
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    • pp.198-230
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    • 2006
  • The aim of the this study is to observer paradoxal phenomenon in media election. The media, especially Television, was traditionally a journalistic operation representing political events on the outside of political camp. But recently, it intervenes to 'the political camp' as the most important method for election campaign. A centripetal of electronic medias making the dominant political space offer an alternative plan which get over the modern crisis of representative democracy. Even though, to the production of the political symbol and the operation of symbol which constitute substantial system of political action, the human being subject is excluded and the technical system of communication make up a govern structure. So it makes the contradictory situation. TV broadcast for election campaigning show well this paradoxal situation. The institutionalization of electoral broadcasting oriented by the State strengthens an immensification, an economical and political efficiency and a transparency of electoral campaign. But the means which controls the mind of public is also strengthened. It relates the production and circulation of the political symbol and the symbolic image restricted by dominator. In conclusion, this study argues that the media election is institutionalized by the instrumental reason(procedural rationality of politics and technological rationality of broadcasting), therefore the candidate take a fragment roles for the production of transcendental political symbol and the voters accommodate to the symbolic images which are foreseen and they judge.

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Physiology and Nutrition of Pasture Plants (목초의 생리 및 영양)

  • 이주삼
    • Journal of The Korean Society of Grassland and Forage Science
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    • v.12 no.3
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    • pp.64-129
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    • 1992
  • 최근 초지중심 사양형태의 증가와 초지면적의 확대에 따라 단순한 사료로서가 아니라 영양가치가 높고 기호성이 높은 목초생산이 요구되고 있다. 그러나, 고위생산을 위해 다량으로 사용된 질소질비료에 의하여 질산태 중독 등의 문제가 야기되고 있어 목초의 생리 및 영양에 관한 연구가 필요하게 되었다. 사료성분 혹은 영양가치에 대한 연구는 이미 일찍부터 다루어져 왔으나, 주로 야초류, 청예작물 및 농가부산물 등의 일반성분 특히, 조단백질과 조섬유함량의 연구가 주가 되었고 다년생 목초류에 대한 연구는 1975년경부터 본격화 되기 시작하였다. 그동안 한국초지학회지와 축산학회지($1972\sim1991$)에 게재된 총 151편의 생리 및 영양에 관한 연구 중에서 다년생 목초류를 취급한 것은 불과 63편에 머물고 있다. 이 분야의 연구는 각종 목초 사료작물에 대한 재배조건과 생육단계에 따른 생리생태학적 연구와 사료성분, 소화율 및 가소화양분 함량의 일반적인 변화, 경향을 검토하여 사료 가치 평가를 위한 기준으로 삼았다. 그러나 다년생 목초류는 물론 사료 작물에 있어서 육종 생리분야의 연구는 매우 미흡한 상태로써 단지 발아, 생육, 저장탄수화물 및 유독성분 등 단편적인 연구만이 행해지고 있을 뿐이다. 또한 사료 성분이 가축의 기호성에 미치는 영향을 구명하기 위한 연구는 거의 이루어지고 있지 않으므로 금후 탄수화물과 미량 요소에 대한 자세한 연구 검토가 필요하다고 생각된다. 특히 목초와 사료작물의 화학적인 조성과 가축의 생리에 관련한 여러가지 문제들도 앞으로 보다 깊이 연구되어야 할 과제라고 생각된다.권을 잡기 위해 10년지기였던 IBM과 MS사는 각각 OS/2와 윈도즈를 내세우고 양보할 수 없는 힘겨루기에 들어갔다. 또 이들 양사는 펜컴퓨터,멀티미디어등 차세대제품의 운영체제 시장을 둘러싸고 일찍부터 격전에 들어갔으며 IBM과 MS사의 혼전을 틈타 썬마이크로시스템을 필두로한 워크스테이션 업체 및 유닉스진영까지 고성능 PC시장을 겨냥한 OS를 속속 개발, 90년대의 OS 전쟁은 한치 앞을 내다볼 수 없는 안개국면으로 접어들고 있다. DOS에서 32비트시대,펜컴퓨터, 멀티미디어에 이르는 차세대제품을 둘러싼 업계의 OS 쟁탈전을 통해 OS의 발전동향과 미래를 전망해 본다. results in the large change of the objective function, the sum of squares of deviations of the observed and computed groundwater levels. 본 논문에서는 가파른 산사면에서 산사태의 발생을 예측하기 위한 수문학적 인 지하수 흐름 모델을 개발하였다. 이 모델은 물리적인 개념에 기본하였으며, Lumped-parameter를 이용하였다. 개발된 지하수 흐름 모델은 두 모델을 조합하여 구성되어 있으며, 비포화대 흐름을 위해서는 수정된 abcd 모델을, 포화대 흐름에 대해서는 시간 지체 효과를 고려할 수 있는 선형 저수지 모델을 이용하였다. 지하수 흐름 모델은 토층의 두께, 산사면의 경사각, 포화투수계수, 잠재 증발산 량과 같은 불확실한 상수들과 a, b, c, 그리고 K와 같은 자유모델변수들을 가진다. 자유모델변수들은 유입-유출 자료들로부터 평가할 수

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A Study on Structual Relationship among Service Quality, Festival Satisfaction, After Behavioral Intention in Regional Festival - A Case of Iksan National Stone Culture Festival - (지역축제의 서비스품질과 축제만족도, 사후행동의도 간의 구조관계에 관한 연구 - 익산 전국돌문화축제를 사례로-)

  • Kim, Hong-Chul
    • Journal of the Korean association of regional geographers
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    • v.18 no.3
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    • pp.326-335
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    • 2012
  • The purpose of this study id to identify service quality of national stone culture festival, to find relationship service quality to festival satisfaction and after behavioral intention of festival participants. To achieve the purpose of this study, 13 elements of service quality was chosen through previous literature study. And 3 factors were extracted by 1st factor analysis, these are hardware, software, and humanware factor. And second factor analysis was performed to identify validity and reliability these factors. And 5th hypothesis was established and adopted in three hypothesis. That is Hardware service quality factor have a influence to festival satisfaction of participants, festival satisfaction of participants have a influence to revisitation and recommendation intention. This paper indicates that results of this study is useful to regional festival planning to settle down as a sustainable events, necessary to retain service quality and satisfaction as a precedent condition.

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Study of emoticon as an emotional sign under the digital communication environment (디지털 커뮤니케이션 환경에서 감성기호로서 이모티콘에 관한 연구)

  • 조규명;김경숙
    • Archives of design research
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    • v.17 no.1
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    • pp.319-328
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    • 2004
  • The communication environment made by digital technologies has made it possible to exchange information and deliver messages fast and easily among people of various classes in virtual space beyond time and space. Net-generation, who is accustomed to this virtual space, couldn't be satisfied with the linear text-oriented language any more, and began to make signs by use of computers in order to differentiate itself from others and to express its desires. Among the signs, emoticon created by joint of popular culture and digital communication centering around young generation is a new visual sign and emotional sign that can deliver a sender's feelings contained in a message. This paper has studied social phenomena, their relationships with emoticon and background of its creation through documentary review of media development, changes in the communication environment and popular culture. Furthermore, it has analyzed the meaningful action and roles of emoticon as a sign in terms of semiotics and also, studied a possibility of using emoticon as a new emotional sign. The study results say that emoticon can play the roles of a non-linguistic sign just like general signs that make mutual exchange through meaningful action, and also that it can be used to effectively deliver messages not only in virtual space, but also in advertising, posters, magazines and CI. However, emoticon is better at emotional expressions yet than other textual signs or visual signs, but in order to position itself as a universal and popular sign, emotional expressions should be clear, any difference in understanding messages should be removed, and message delivery should be more efficient.

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A Study on the Restructuring of Appreciative inquiry process based on Systems theory : Finding a way for a sustainable school community (시스템 이론에 기반 한 긍정탐색(appreciative inquiry)프로세스 재구조화 : 지속가능한 학교공동체 형성을 위한 방법론으로)

  • Park, Su-Hong;Kim, Hyo-Jeong;Park, Jin-Yeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3180-3187
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    • 2015
  • Appreciative inquiry is applicable to schools to minimize the resistance of the members, and the subject of the school community Forming is suitable for the introduction of an AI program. But to become a way for a sustainable school community we must reconstruct the 4D modes of appreciative inquiry that the members can be applied as needed. In this paper, we propose the process of seven steps core learning activities based on systems theory. Seven steps are selecting a theme, interviewing for finding success story, analyzing an organization's success stories and deriving the core values, deriving future of the organization, sharing future of the organization, designing the ideal future of the organization consist of a practice. Since the proposed seven steps process is based on the literature it is necessary to apply follow-up study is to verify the result, and a variety of research methods for process improvement in AI.

The Analysis of the Factors and Weights for the Performance Mesurement of Hospital CRM System (병원의 CRM시스템 성과측정을 위한 주요요인 및 가중치 분석)

  • Hong, Hyun-Gi;Chun, Je-Ran
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.8 no.4
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    • pp.915-923
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    • 2007
  • Recently we can see many cases that the CRM Systems are implemented and operated in Hospitals. The reason for such situation is the management environments in medical service market is changing rapidly one hand, and on the other hand the competitions among the Hospitals became more severe. In this paper we try to present the factors and weights as index for the measurement of Hospital CRM's System Performance. To achieve this goal, we derived the primary factors for the success of the CRM Systems based on the precedent researches, and futhermore carry out the verification of the rightness of those factors. For the verification of the rightness of the factors, we employ the Structured-Model-Analysis Method of AMOS. This enhance the meaning of the analysis result of the factors. And we use the AHP method to compare the importance grade of each success factors, because the comparison of importance level of each success factor is very crucial for the measurement of the Hospital CRM's system performance. As a result, we derived the primary factors and analyzed the weights in this paper, which might be used as the guiding Index for the measurement of the Hospital CRM' System Performance.

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