• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.374-385
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• 2021

Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.107-117
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• 2021

The purpose of this study is to examine the causal relationship of related variables in order to promote entrepreneurship, which is one way to support the economic independence and stable settlement of North Korean defectors. This study is firstly to examine the influence of individualism and collectivism on entrepreneurial intentions, and secondly, to examine the mediating effect of social adaptability in the relationship between socialist value system and entrepreneurial intention. To this end, a survey was conducted on North Korean defectors, and the empirical analysis target was 223 North Korean defectors. For the verification of the causal relationship between personal disposition and entrepreneurial intention, and the causal relationship between value system and entrepreneurial intention PLS was used. And PROCESS for SPSS Macro was used to verify the mediating effect of social adaptation in the relationship between the value system and entrepreneurial intention. Looking at the results of the empirical analysis, the extraversion factor was found to have a positive effect on the entrepreneurial intention level of North Korean defectors, and the self-fulfillment desire factor was found to have a positive effect on the entrepreneurial intention. It was also found that individualist values have a positive effect on the entrepreneurial intentions of North Korean defectors, and collectivist values do not have a significant effect on the entrepreneurial intentions. As a result of examining the mediating effect of social adaptability between individualism/collectivism and entrepreneurial intention in this study, it was found that individualist value has a direct impact on entrepreneurial intention without engaging social adaptability.

• The Korean Journal of Franchise Management
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• v.6 no.1
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• pp.69-90
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• 2015

This study aims to provide managerial implications considering strategic priorities for maintaining existing customers and attracting new customers in extremely competitive coffee franchise market. In particular, this study is differentiated from other previous studies as it attempted to examine both direct and indirect impact relations among self-congruity, functional congruity, perceived value(utilitarian/hedonic value), and attitude. Also, this study shows the relative impact of utilitarian value and hedonic value on attitude. The results show that self-congruity has positive effects on functional congruity and value (hedonic and utilitarian value), while functional congruity has positive effects on utilitarian value, hedonic value, and attitude. Moreover, self-congruity has indirect effects on attitude through functional congruity and value. The findings also indicate that hedonic value has relatively higher impact on attitude than utilitarian value does. At the end of the paper, managerial implications and limitations were suggested.

• Journal of Gifted/Talented Education
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• v.13 no.2
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• pp.73-94
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• 2003

In this study, it was compared how different the adjustment, self-perception, social support and stress between science-gifted children and general children, and the difference between gifted boys and girls. And it was identified what are the effects on stress of science-gifted children. The subjects were 89 science-gifted children of the first grade in Middle School at JeonJu. Science-gifted students in this study were identified through the teacher nomination and CNU(ChonbukNational University) Science & Math Tests. We used the standard object as the comparative group (general children). The results of this study were as follow; First, all personal-adjustment and social-adjustment domains, self-perception and teacher support of science-gifted children were significantly higher than those of general children. All disadjustment domains, parent support and friend support of science-gifted children were significantly lower than those of general children. Second, the self-planning, prejudice, social competence, behavioral conduct, global self worth, parent support, teacher support and classmate support of the science-gifted children had the significant difference according to the gender. Third, the motive of accomplishment, self-planning, attachment and social-affirmation of the science-gifted children correlated negatively with their stress. Fourth, the social competence, athletic competence, physical appearance, behavioral conduct, global self worth and social support of the science-gifted children correlated negatively with their stress. The global self worth of the science-gifted children had the significant difference according to the variables such as teacher support, close friend support, parent support and classmate support in the other of name. The most influential factor was teacher support. The stress of the science-gifted children had the significant difference according to the variables such as parent support, close friend support and global self worth in the other of name. The most influential factor was parent support.

• Korean Journal of Culture and Social Issue
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• v.21 no.3
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• pp.419-455
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• 2015

In study I, Domain-Specific Risk Taking Scale(DOSPERT) was translated into Korean and was validated that it had 6 factors structure and showed adequate reliability and validity, using the data had been collected from 438 participants. In study 2, two research problems were examined using the data had been collected from 497 participants who were different from study I. First, the mediation effect of sensation seeking and perceived benefit on the relationship between narcissism and risk-taking were examined. Using path analysis, it found that sensation seeking and perceived benefit mediated the relationship between NPI narcissism and risk-taking fully, and between PNI narcissism and risk-taking partially. Seceond, the moderate effect of contingencies of self-worth(CSW) on the relationship between perceived benefit-risk and risk-taking was examined. Using multi-group analysis, it found that virtue CSW moderated the relationship between perceived benefit-risk and total risk-taking, various CSWs moderated the relationships between perceived benefit-risk and 6 sub domains of risk-taking. These results were compared with previous studies of risk-taking and discussed the relevance of the narcissistic type.

• Korean Business Review
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• v.17
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• pp.83-110
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• 2004

In modern society, there exists a growing tendency that the product image, rather than the substance of the product, is given more and more emphasis. In other words, consumers tend to purchase a product whose brand image coincides with their self image. Today, it is one of the essential factors for marketing strategy of a modern enterprise to have brand image perceived by consumer self-image. The image, by affecting the perception of consumers, explains the reason why some consumers choose one brand out of many brands that are available to them. Furthermore, brand-image perceived by consumers becomes more important factor in improving the company's market share. For this research, we investigated the theoretical background based on previous studies and collected statistical data through a market survey. The results of the actual research indicate that the attributes of the images differ notably depending upon demographic attributes; that the brand image judged by a customer is positively correlated to the customer's self image; and that the regression analysis of the purchase intention in accordance with coincidence of independent variables proved to be insignificant. But the correlation analysis of the variables shows that the sensuous image of a perceived brand image product notable differences in the purchase intention. Most of Consumers tend to prefer certain brand of causal wears in accordance with their cognized brand-image and self-image: social self-image and actual self-image. Corporate must not spare any effort to establish differential advantage. through better image or changing image. Also marketers have to identify the strengths and weakness of their brand in relation to the competition in setting up their brand management strategy. In conclusion, the outcomes of the study suggest that the consumers purchase the images of the brands, rather than the products themselves. Accordingly, in the clothes markets with similar quality levels, the emphasis should be put on differentiation of the brand images in order to further increase sales and maximize profits.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.3
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• pp.53-69
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• 2016

The purpose of this study is to measure self images of public librarians who should increasingly take charge of services for children and young people through the semantic differential method and analyze its' general characteristics. According to the results of analysis public librarians have been satisfied with their works and believed that they are kind, fair and gentle. One the other hand, they have had negative self images such as no influence, neglect, poor and stuffiness. Therefore, the result show that public librarians consider their ability, quality and activity as positive images, but they have felt lack of the social consensus and affirmative evaluation of their role. So, we can see building a good physical environment and running great programs to create access of children and young people to the public libraries, demonstrating leadership among senior librarians are so important in order to beat the stereotype and improve their positive self images of their evaluation and role. It is also necessary to promote the new value and role of public libraries and librarianship and to enable retraining for cultivating their qualities as a teacher.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.233-243
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• 2016

The movie offers a chance to observe the social signifier and the sensitivity of audiences who feel sympathy with the tragic history of crown prince Sado. While watching the movie, the audience halts between ideas whether to go back to "primary ego", or to play the unconscious hypocrisy or the ingrained social behavior which is to resolve the internal conflicts while they face two contrary opinions; one is the obedient subject to obey fatherness, as a symbol of historic value and convention in a society, and the other is the resistant body to break the bond of convention. The audience may feel some ambivalent feelings of the moral values between the paternal authority and the existential philosophical value of 'self'. This study will observe the audience's response of Sado toward the moral norms of the society when they face the signifier of father in the movie with experience the conflict between their resistant ego and madness. Also the study will discuss that the social landscape such as norms, order, and legal system is ever-changing and open to be subverted by the future even though audience hope that the present moral value with which we are content ever-last.

• Korean Journal of Child Studies
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• v.24 no.2
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• pp.123-134
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• 2003

The after-school self-esteem program developed for this study consisted of 53 40-minute sessions; its goal was to instill a sense of self-reliance, belonging to society, self-worth, self-control, independence, responsibility, and respect. The program was administered to 32 first, second and third grade elementary school children from April 2002 to September 2002. The data were analyzed by frequency, mean, and paired t-test, using the SAS program package. Results showed significant before and after differences in the degree of self-esteem among the participants in the after-school self-esteem program.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.347-355
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• 2013

The purpose of this study was to investigate the mediating effect which may operate within peer attachment as well as any links which may exist ego-resilience and life satisfaction and self-regulation learning ability in adolescence. The participants in this research consisted of 2,351 middle school students. the main result were as follows: first, each of three ego-resilience and peer attachment had an influence upon life satisfaction and self-regulation learning ability albeit in different ways. second, life satisfaction had a direct influence on self-regulation learning ability. third, the mediating effect of life satisfaction between ego-resilience and peer attachment upon and self-regulation learning ability were significant. finally, the limitation of this study were discussed along with suggestion for further research.