• KIPE Magazine
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• v.14 no.4
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• pp.23-27
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• 2009

자동차 산업의 공통된 최대 이슈는 환경, 안전, 에너지, 편의이다. 이러한 시대적 요구에 따라 자동차 메이커들은 대응 방안 마련은 물론 시장 주도를 위한 기술개발 등 다양한 노력을 하고 있으며, 전장부품과 센서 등 최첨단 하이테크 기술과 플라스틱 , 나노, 하이브리드 소재 등이 적용된 다양한 부품들을 자동차에 적용시키고 있다. 또한수소연료전지, 바이오디젤, 태양광, 전기 등 석유 대체 에너지를 적용한 차세대 연료 자동차들이 전세계 모터쇼 등 전시회에 출품되어 세계의 이 목을 집중시키고 있으며 , 이미 일본과 미국시장을 중심으로 하이브리드 전기 자동차(HEV) 및 수소연료전지 자동차 (FCEV) 시장이 확대대고 있는 실증이다 따라서 국내에서도 그런카에 대한 관심도가 증가하고 있고 일부에서는 개발에 박차를 가하고 있다. 이에 그린카에 대한 간단한 구조와 최근 연구동향에 대해서 기술하고자 한다.

• Journal of Korean Society of Transportation
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• v.26 no.5
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• pp.143-152
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• 2008

Road freight transport industry in Korea contains many and complicate problems such as over supply of the vehicle caused by rapid policy changes, illegal multilevel transactions, poor truck drivers working environment, lack of road freight transport related statistics and so on. Korean government has developed various logistics industrial policy trying to solve these problems in various ways. However the relationship among the problems and action plans has been more and more entangled since the part of suggested policies have made another perverted problems. These complex structure of the toad freight transport industry in Korea makes difficult to identify and to solve the problems. Causal map method helps to give a clean picture to understand the complex industry at a fiance. This study contributes for visualization of the causal relationships among the existing problems and related policy issues in the road freight transport industry in Korea by causal map. This study could be helpful to develop the actual road freight transport industrial policies including the illogical multilevel and unfair transaction in Korea.

• Proceedings of the Korean System Dynamics Society
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• 2002.08a
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• pp.1-26
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• 2002

우리나라 자동차 보급률은 자동차 1 대당 인구 3.9명으로 집계되고 있다. 이 수치는 미국(1.3명), 일본(1.8명), 서유럽(평균 2.1명) 등에 비해 아직 차이가 많으나, 우리나라의 짧은 자동차 역사를 감안할 때 거의 성숙기에 이른 것으로 볼 수 있다. 자동차 산업면에서도 1980년대 이전 수요가 공급을 초과하는 공금 주도 시장에서 1990년대의 과도기를 거쳐 지금은 공급능력이 수요를 초과하는 수요주도 시장으로 변환되었다.(중략)

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.1
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• pp.181-186
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• 2022

The world's electric automobile sector has shifted beyond technological environmental changes to a stage that has an impact on the market environment. And automakers are shifting from the existing strategy of "technological advantage → brand enhancement → sales expansion of existing internal combustion engine vehicles" to the expansion of the electric automobile market itself, which is to enhance market competitiveness. In addition, competition in the electric automotive parts market is expected to intensify due to the expansion of the business areas of existing parts makers and the entry of new companies, and development cooperation is expected to actively proceed to improve the efficiency of major eco-friendly parts. Along with this prospect, electric vehicles are expected to change the overall structure of the automobile industry, the overall growth of the electric vehicle value chain such as batteries, power trains (motors, power management and control systems), electric vehicle production, and charging infrastructure Is expected. Therefore, in this thesis, in order to cultivate a variety of high-quality human resources that companies want to keep pace with the changing automobile industry, we study a professional manpower training program that leads the growth engine of the electric automobile industry.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.196-200
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• 2006

인터넷의 보급으로 인해 Tele Marketing과 Direct Marketing을 주로 하던 보험업의 시장 환경은 on-line판매라는 새로운 판매 채널을 크게 변하였다. 보험업의 경우 인터넷의 도입으로 인해 보험소비자는 가격 및 상품 정보를 보다 쉽게 획득할 수 있고, 비교 견적을 통하여 자신에게 보다 합리적인 의사결정을 할 수 있다. On-line 환경의 급진전에 따른 자동차 보험시장에서 후발주자에 해당하는 on-line 자동차 보험 회사의 급격한 고객 확대는 주목할 변화이다. 따라서 off-line 보험시장을 대체할 수 있는 on-line 보험의 성장 가능성 예측이 중요하다. 본 연구에서는 on-line 자동차 보험사에 대한 분석과 통계자료를 바탕으로 시스템 다이내믹스 기법을 이용하여 on-line 자동차 보험의 성장에 대해 분석 해 보았다.

• Asia Marketing Journal
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• v.11 no.3
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• pp.151-165
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• 2009

The objective of this case study is to analyze how effectively KIA SOUL, which is a leading Crossover Utility Vehicle (CUV) brand, has created a new market space through innovative product strategy. Up until now, most car manufacturers have focused only on the traditional product market segments missing out on the opportunity of the crossover segment market. KIA SOUL found a new market space by identifying the high crossover utility demand and filling the gap between the current product category values and the emerging crossover product category values. This case study illustrates that an innovative product strategy can be effectively employed to create a new market space in the saturated car manufacturing industry. The case summarizes that the innovative product strategy of KIA SOUL is comprised of four primary pillars: design innovation, market frontier in CUV, the first company to launch customizing service brand-TUON, and functional innovation. The KIA SOUL case study provides valuable insights and implications for many other companies that are planning to find "blue oceans" for their own business.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.410-412
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• 2012

현재 자동차 산업에서 전기자동차의 실용화가 가속화되고 있다. 아울러, 전기자동차의 보급이 증가로 인해, 전기자동차 충전인프라에 대한 폭발적인 시장의 확대가 예상됨에 따라 향후 시장에서의 국제 경쟁력을 갖추고 국내 실정에 최적화된 한국형 전기자동차 충전시스템 소프트웨어 프레임워크의 개발이 필요하다. 이를 위해 본 논문에서는 전기자동차 관련 국제 표준인 SAE와 SEP를 분석하고, 이를 국내 실정에 맞도록 보완하여 한국형 전기자동차 충전 시스템에 대한 요구사항, SW구조의 설계 및 한국형 전기자동차 시나리오를 제안한다.

• Information and Communications Magazine
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• v.33 no.4
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• pp.3-9
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• 2016

IT 융합이 중요해지는 최근의 스마트카 시장은 새로운 변화의 시기를 맞이하고 있다. 구글, 애플, 우버, 테슬라 등 신생업체들의 자동차 관련 시장 진출은 자동차 관련 시장의 재편을 예고하고 있으며, 동시에 자동차사에게 새로운 스마트카 전략을 가져가도록 하고 있다. 산업 구조의 변화, 미래 이동성, 신생 업체의 도전에 대응하기 위한 자동차사의 전략도 다변화되고 있다. 특히, 차량용 클라우드와 차량용 사물인터넷과 관련된 분야에서 자동차사들의 대응이 빨라지고 있다. 이 글에서는 자동차 시장의 변화 방향을 정리하고, 신생 업체의 전략과 이에 대응하는 자동차사 전략에 대해서 살펴 본다.

• Journal of Technology Innovation
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• v.25 no.3
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• pp.197-231
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• 2017

We investigate the effect of technology convergence and spillover on firm performance. In doing so we specifically examine how automobile firms adapting aircraft technologies perform in stock market and product market. In order to use technology convergence and spillover, we investigate the patent citation relationship between aircraft and automobile related patents and construct the measures on automobile firms' adaptation of aircraft technologies. We also measure automobile firms' performance based on market value of firms in the stock market and revenues in product market. We find that the market value increases as automobile firms use the knowledge of aircraft technologies more. However, there is no relationship between the use of the aircraft technology and the revenue of automobile firms. This suggests that the use of advance aircraft technology plays a positive signaling role in financial market while it is not associated with generating revenues in product market.

• Asia Marketing Journal
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• v.13 no.3
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• pp.265-274
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• 2011

The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was perceived as too innovative, the New SM5 was treated as an old car by the target customers of the mid-size car. While the two leading brands struggled to attract customers, KIA K5 found a new market space by identifying and focusing on the lucrative replace and up-grade demand segment and filling the gap between the current product category values and the emerging mid-size car category values. The K5 found the right values that customers need and successfully articulated the values to the customers. This case study illustrates that a successful positioning strategy can be effectively employed to attract customers in the saturated car manufacturing industry. This case can be summarized as the successful positioning strategy of KIA K5 is comprised of four primary pillars: design innovation, market analysis, STP (segmentation, targeting, and positioning), and launch strategy. The KIA K5 case study provides valuable insights and implications for many other companies that are planning to find a proper positioning strategy for their own business.