• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.23-24
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• 2013

본 연구의 목적은 한국 잡지 속에 나타난 자동차광고의 레이아웃디자인 트랜드를 연구해 보고자 한다. 국내자동차 전문국내 잡지 모터매거진(motor magazine)속에 나타난 자동차잡지광고 50개를 조사 분석하여 타이포그래피, 사진, 색상, 여백의 4가지 요소를 분석한 결과 사진의 배경은 자연이미지를 주로 쓰고, 자동차사진은 입체감이 잘 나타나도록 45도 각도로 되어있으며, 가독성의 중요함을 서체의 크기나 정렬방법을 통하여 알 수 있었다.

• Archives of design research
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• v.12 no.4
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• pp.161-170
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• 1999

In recent days, consumer's product selection various with diverse life style, not simply with income class. This in why diversified demand and diversified products appear in every industry, which means the success or failure of business relies on tis ability to yield the best productivity under the condition of diversification. The purpose of this study is to discuss how an automaker can create its unique identity and brand image in automobile industry and what's brand role and value, under the recognition that clarifying a target market in development process is indispensable to developing a product of higher marketability. By building and applying a product of higher marketability. By building and applying a brand-unique consistent design identity, it's intended to meet the increasing requirements of product attribute for symbolism or sensitivity so as satisfy or exceed customer expectation.

• Journal of Auto-vehicle Safety Association
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• v.15 no.4
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• pp.95-101
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• 2023

As the popularization of autonomous vehicles is anticipated, it is expected that the variety of passenger postures will diversify. However, the current vehicle safety system is expected to be inadequate for accommodating these diverse passenger postures, particularly in reclined positions where severe injuries have been reported in frontal collisions. Therefore, it is necessary to investigate the biomechanical responses and tolerances of occupants in reclined postures. In this study, the behavior and injuries of a Hybrid-III dummy model in a reclined position are analyzed through frontal collision sled simulations equipped with the semi-rigid seat provided by the previous study, three-point safety belt with pretensioner and load limiter, and airbag models. The results are evaluated by comparing thouse reponses with post-mortem human surrogate (PMHS) data, and the findings are expected to be applicable to the basic design of a new restraint system suitable for various postures in autonomous vehicles.

• Journal of Fashion Business
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• v.28 no.3
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• pp.34-47
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• 2024

This study aimed to enhance public awareness of the growing issue of automobile waste and promote environmental protection by developing visually appealing and innovative clothing designs. By leveraging successful examples of upcycled fashion design and products that could recycle automobile waste, this study proposed four garment designs utilizing various materials such as seat belts, leather seat fabrics, and airbags from automobile waste. Ultimately, two of these garments were produced as physical prototypes. Findings of this study are summarized as follows. First, the development of upcycled fashion products utilizing automotive waste opened new possibilities for sustainable fashion design. This approach demonstrates potential to meet demands of modem consumers who prioritize environmental values and social responsibility. Second, the study established an important foundation for understanding market acceptance and consumer perception of upcycled fashion products using automotive waste. As consumer awareness of environmental protection grows and demand for sustainable products increases, these upcycled products are likely to gain significant traction in the fashion industry.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.24-25
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• 2000

8월말 현재 세계 인터넷 이용자 수는 3억 3천만 명, 그리고 한국은 1천 640만 명인 것으로 나타났다(조선일보 2000.9.2). 이렇게 기하 급수적으로 인터넷 이용자가 증가하고 있다는 점과 더불어 인터넷이 기존 매스미디어와 다른 여러 장점을 갖고 있다는 이유로 이제 인터넷은 새로운 광고매체로 주목받게 되었다. (중략)

• Journal of Powder Materials
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• v.2 no.1
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• pp.8-18
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• 1995

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.714-720
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• 2006

본 연구에서는 자동차 TV광고에서 나타나는 섹슈얼리티의 의미화를 영상기호학적 시각에서 연구하는데 그 목표가 있다. 이를 위해서 페미니즘적 비평을 소개하고, '아네트 쿤(Annette Kuhn)'이 제시한 섹슈얼리티 표현의 구조를 파악하였다. 연구는 국내 자동차TV광고 자료 188편을 대상으로 하였다. 이 중 아네트 쿤의 섹슈얼리티 구조적 특징을 가지고 있는 45편의 광고를 선정하였고, 분석한 결과는 각 구조별로 체계적으로 제시하였다. TV광고의 섹슈얼리티 영상기호 분석이 갖는 의미는 다음과 같이 정리될 수 있다. 대중의 시선을 확보하기 위해 성적표현의 비중이 점차 높아지고 있는 상황에서 다분히 주관적 일수 있는 섹슈얼리티를 기호학에 근거를 두고 설명한 아네트 쿤의 연구로 구조화하여 분석함으로써 어느 정도 객관적으로 구체화 할 수 있었다. 또한, 섹슈얼리티와 자동차가 갖는 독특한 관계를 이해한다면 자동차디자인의 기획 단계에서 컨셉 설정에 따른 구체적인 자료로 활용할 수 있을 것이다. 마지막으로 섹슈얼리티 영상기호의 분석은 TV광고의 제작뿐만 아니라 섹슈얼리티를 표현하고자 하는 다른 여러 영상 제작 과정에 있어서도 실제적인 도움을 줄 수 있겠다.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.71-79
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• 2020

Due to the recent changes in residential value, user needs for various spaces in residential space are increasing. However, it is not easy to change and reconstruct the first residential form according to the needs of the user due to the characteristics of the residential space where movement and deformation are difficult. Therefore, this study aims to derive a plan to meet user needs according to changing residential value by using fully autonomous vehicles with a concept of space that can be moved. First, the existing residential space was classified through literature research, and based on this, the space type of the fully autonomous vehicle for the residential was derived through user research. Then, through the survey method and statistical analysis, user needs analysis for residential space, usefulness analysis of derived space type and type specification were carried out. Finally, based on the results of the study, the design direction of the fully autonomous vehicle for residential purpose was presented. Based on the user's perception, it is meaningful that it categorizes the space of the fully autonomous vehicle for residential purposes and suggests the design direction.

• Resources Recycling
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• v.14 no.3
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• pp.16-36
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• 2005

The quantity of passenger cars in industrial countries has been significantly increased in recent years. According to prognoses, this tendency is likely to continue in the forthcoming future. As a direct consequence, an increase of End-of Life-Vehicles (ELV) will confront us with the problem of "ELV-Recycling". In order to cope with this situation, the European regulation for the treatment of End-of-Life-Vehicles (09/2000) has been transferred to national law in Germany (ELV-Regulation from 1 July 2002). The long term aim is to reduce residues from the ELV-treatment to less than 5 wt% from 30 wt% within the next 10 years (2015). For that reason, there is a need for innovative and more efficient recycling techniques tailored to future materials in automobiles. The design process at automotive industry is continuously changing due to the strong demand on optional equipment and new technical solutions for fuel saving. Light materials, such as aluminum and plastics, consequently become more important and cause a decrease of ferrous metals. Since plastic materials are often used as compounds, a separation into initial material types by means of mechanical recycling methods is not possible. For that reason, efficient recycling can only be realized by introducing recycling-friendly car designs. In the end an integrated approach of auto makers and recycling industry is of decisive significance for the fulfillment of future regulations.

• Asia Marketing Journal
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• v.13 no.3
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• pp.265-274
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• 2011

The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was perceived as too innovative, the New SM5 was treated as an old car by the target customers of the mid-size car. While the two leading brands struggled to attract customers, KIA K5 found a new market space by identifying and focusing on the lucrative replace and up-grade demand segment and filling the gap between the current product category values and the emerging mid-size car category values. The K5 found the right values that customers need and successfully articulated the values to the customers. This case study illustrates that a successful positioning strategy can be effectively employed to attract customers in the saturated car manufacturing industry. This case can be summarized as the successful positioning strategy of KIA K5 is comprised of four primary pillars: design innovation, market analysis, STP (segmentation, targeting, and positioning), and launch strategy. The KIA K5 case study provides valuable insights and implications for many other companies that are planning to find a proper positioning strategy for their own business.