• Journal of the Korean Geographical Society
• /
• v.44 no.4
• /
• pp.532-543
• /
• 2009

The foodservice franchise is preferred by the founders who inaugurate a business enterprise, because it is not difficult to convert into money more than other private enterprise. The success or failure of the foodservice franchise depends 80 percent on its location. Therefore, this research aimed to study the location factors of the first shops of foodservice franchise in Seoul through the analyses of nearest neighborhood effect and statistical relationship between variables. According to there results, the location characteristics of the first shops of foodservice franchise are summarized as in the following three items. First, the spatial distribution pattern of the first shops is a clustered type. Second, the first shops relate to the 15 variables which are the number of financial facilities, the number of business service offices, and the number of hotels and restaurants, etc. Third, the main location factor of the first shops is the number of financial facilities. In conclusion, it is estimated that Gangnam-gu and Jung-gu might be good for the location of the first shops of foodservice franchise in Seoul, because these two places have many financial buildings.

• The Korean Journal of Franchise Management
• /
• v.3 no.2
• /
• pp.55-78
• /
• 2012

The purpose of this study is to devise successful strategies for launching of new brands in franchise companies based on cases of 'Gamarogangjung' of Masedarin Inc. The results of case analysis shaw following successful strategies. First, Masedarin Inc. has used its core competence; Masedarin Inc., which managed chicken franchises for many years, launched the new brand, 'Gamarogangjung' based on its differentiated technologies and infrastructure. Second, the brand, 'Gamarogangjung' has used market oriented strategy actively; the brand has reflected customers' needs to its adminstration immediately by understanding and sharing of customers' needs at the corporate level. Third, Masedarin Inc. has differentiated a business model from other companies; by using 'take out' purchasing system instead of 'delivery to doors' or 'purchasing by visiting', the company has saved huge management cost. Fourth, Masedarin Inc. developed a new kind of business which is differentiated from existing chicken franchise brands or take-out restaurants. Fifth, Masedarin Inc. has appealed its sincerity to franchisees; its business information session, which explains about the business openly without exaggeration, has drawn a high rate of franchise agreement. Sixth, Masedarin Inc. changed its way of thinking about conditions of a location for member stores. The company has selected 'A' level locations for their member stores which enables 'quick sales at small profits' while other take-out stores are usually located at 'B' level location. Lastly, Masedarin Inc. has given thorough instructions to the staff of member stores. And immediately after opening of the stores, franchisees were able to operate the stores comfortably because the company educated the staff repeatedly over a long period to make them master skills before the opening of the store.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.3
• /
• pp.253-268
• /
• 2020

This study examined the effectiveness of policy measures in a growth management plan by analyzing empirically the influence of regulations and incentives in a non-urban growth management plan of Sejong City using the binomial logistic model. The parcel unit data related development location of Sejong City from 2012 to 2017 was used in the model. The analysis showed that time regulation in the growth management plan has a negative (-) impact on the spread of development, which means it is effective in slowing urban sprawl by lowering the profits of developers. The time regulation applied in Sejong City needs to be used actively in other cities in Korea to prevent urban sprawl. Nevertheless, floor ratio incentives had no influence in inducing development within the growth management area, which means a new incentive policy to meet the local characteristics is needed to strengthen the effectiveness of the growth management plan. This study is meaningful because it attempted an empirical analysis of the effects of the growth management plan at The National Territory Act, and this study could encourage further studies.

• Journal of the Korean Association of Geographic Information Studies
• /
• v.4 no.4
• /
• pp.8-20
• /
• 2001

The main purpose of this study is to introduce a new method of evaluation, and to suggest how to apply geographic information system for optimum public facility site selection. For this purpose, a new evaluation model for the site selection is developed. The model provides a simple and easy method of evaluation. It also allows differences among location factors through two step weighting procedures. For a better understanding of the model, solution procedures and visual figures are illustrated with the case of Dalseong-Gun's city hall location example.

• Journal of the Korean Regional Science Association
• /
• v.39 no.3
• /
• pp.13-34
• /
• 2023

Jeju is making multifaceted efforts to foster and attract businesses in order to increase its GRDP, which is only at the level of 1% nationwide. A firm's choice of location selection is such a significant decision that it can affect the growth of the firm. The concentration of firm locations in one region means that the characteristics of the region conduce to corporate profit maximization. Therefore, the analysis of the characteristics of regions preferred by firms and the reflection of the results thereof in policies for attracting firms will be helpful in inducing regional innovation and development. This study investigates the distribution of firm locations in Jeju, and analyzes the effects of regional characteristics on the determination of firm location by using the conditional logit model. The analysis results indicate that Jeju has various kinds of firms concentrated, regardless of the industry type, and a large economically active population in thinly populated areas. Additionally, firms in the knowledge-based industry tend to locate in areas where more firms in the same field are located in Jeju. This study is significant in that it is the basic analysis of the determinants of firm location in Jeju, which has never carried out, for the purpose of establishing policies for firm and industry promotion and local development in Jeju.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.10
• /
• pp.559-568
• /
• 2017

recent times, the monthly rent in the Jongno-gu Historical and Cultural Street in Seoul has rapidly increased, because of the presence of large-scale franchises and the entry of private investment into the traditional and local businesses focusing on Bukchon, Seochon, Insa-dong, and Samcheong-dong. As a result, the business environment for these merchants has worsened, due to the increasing economic burden. In order to maintain the business environment of the merchants, it is necessary to evaluate the potential for establishing a regional commercial area, in order to resolve the problems of the existing commercial areas and to improve the locational, economic, cultural and political environment. This study analyzed the factors influencing the merchants' satisfaction with the business environment as a function of their age, by considering three age groups, viz. 30-49, 50-59, and more than 60, considering the locational, economic, cultural and political environment of the merchants. Among the factors influencing the satisfaction with the business environment, the merchants in their 30s and 40s placed more emphasis on the traffic accessibility, floating population, store premium and monthly rent than the other age groups. Among the factors influencing the satisfaction with the business environment, the merchants in their 50s placed more emphasis on the cultural organization, artist activities, expansion of community support facilities, and banning of franchises in certain locations than the other age groups. Among the factors influencing the satisfaction with the business environment, the merchants over 60 years old placed more emphasis on the walking accessibility, monthly sales, merchant community, preservation of historical and cultural landscape, and commercial protection of the government than the other age groups.

• Journal of the Economic Geographical Society of Korea
• /
• v.7 no.1
• /
• pp.65-81
• /
• 2004

Foreign direct investment (FDI) by firms has various motives in terms of the strategy for firms' long-term growth. This research uses the case study of Hyundai Motor Manufacturing Alabama to analyze the motives of the Korean auto industry's FDI in the U.S. and the locational factors that determined the selection of the site. This paper starts from the question of why Hyundai made the decision to invest in the U.S., which is not favorable in terms of production cost, especially considering that its exports to the U.S. have been on the increase. The results indicate that the strongest motive for the decision to invest in the U.S. was to ameliorate the trade friction between Korea and the U.S. Given that Hyundai depends on the U.S. market to a large extent for its exports, the foremost motive was to use local production in order to reduce the serious trade imbalance in the automobile sector between Korea and the U.S. in order that trade friction with the U.S. may be avoided and causes for trade disputes may be reduced. Other motives such as improving the access to local consumers were of secondary importance. After the selection of the country in which to invest, however, various factors were considered in the decision regarding the location of the plant, and incentives by local governments ultimately played a key role in this decision. The results imply that the Korean manufacturing industry's investment in the U.S. cannot be explained by traditional FDI theories and instead was greatly driven by a strategic defensive motive. In addition, the results confirm that the design of an appropriate incentive structure by host governments is important for attracting FDI.

• Proceedings of the KOR-KST Conference
• /
• 1998.10a
• /
• pp.510-519
• /
• 1998

사회전반에 걸친 물류단지의 필요성에 대한 인식은 날로 높아지고 있으나, 물류단지의 입지를 정작 어느 곳으로 할 것인가에 대한 연구는 거의 없는 실정이다. 본 논문에서는 물류단지의 입지를 결정하는 여러 요인들 중 일반적으로 계량화 작업이 많이 이루어진 수송비와 ,대규모 개발 사업시 가장 먼저 고려해야 하는 토지보상비를 결정하는 지가를 물류단지의 입지를 결정하는 입지비용이라 가정하고, 현재 화물수송이 가장 많이 이루어지고 있는 경부고속도로축을 중심으로 입지비용을 결정하는 지가와 소송비의 산출을 위한 근거를 제시하며, 이를 설명할 수 있는 지가와 수송비의 모형을 지가와 수송비의 산출을 위한 근거를 제시하며, 이를 설명할 수 있는 지가와 수송비의 모형을 개발하여, 이 모형을 토대로 물류단지의 규모와 서울도심에서의 거리의 변화에 따라 물류단지의 입지가 어떻게 변화하는 가를 밝혀, 물류단지의 최적입지를 제시하는데 그 목적이 있다. 본 논문의 결론을 요약하면 다음과 같다. 1) 물동량의 증가에 따라 수송비가 증가하고, 물동량을 처리하기 위한 소요부지면적이 증가하면, 지가와 수송비의 교차구간은 도심에서약 15~20km 떨어진 구간에서 형성되고, 이 때의 최적입지는 물동량과 소요부지면적에 상관없이, 도심에서 약 60km 떨어진 안성군 및 평택시지역(경부고속도로 주변지역에 한함)이 최적입지로 분석되었다. 2) 수송비와 지가, 건설비와의 장래 20년을 기준으로 한 누적비용분석결과 0~40km 구간의 경우 수송비의 누적비용이 지가와 건설비의 누적비용을 초과하지 않으며, 수송비의 누적비용이 지가와 건설비의 누적비용을 초과하는 기간이 가장 빠른 것은 물류단지가 50~55km 구간과 60~65km 구간에 입지 하였을 경우로, 이 구간에서의 수송비 누적비용이 지가와 건설비의 누적비용을 초과하는 기간은 9년 후인 2004년으로 분석되었다. 이는 도심과 인접한 지역의 경우 물류단지가 입지하지 못하는 것은 물류단지의 건설에 따른 수송비의 절감이 물류단지 건설에 따른 지가 및 건설비에 대한 비용부담에 못 미치기 때문인 것으로 분석되었으며, 화물의 특성상 불가피하게 도심지역과 가까운 곳에 물류단지의 입지를 고려해야 할 경우, 물류단지 조성시 정부에서의 세금완화, 물류단지 조성가능지역 설정, 지가에 대한 보조 등 정책적인 지원대책이 필요할 것으로 판단된다. 3) 입지 비용중 수송비를 누적시킨 수송누적비용과 지가와의 비교분석결과 수송비를 5년, 10년 누적시켰을 때 이 물류단지의 최적입지는 도심에서 약 60km떨어진 곳으로 분석되었으며, 수송비를 20년 누적시켰을 경우 물류단지의 최적입지는 도심에서 약 50km떨어진 지점의 물류단지의 최적입지로 분석되었다.

• Journal of the Economic Geographical Society of Korea
• /
• v.6 no.2
• /
• pp.307-326
• /
• 2003

In Korea, as the state has played a vital role for industrial development, the location and development of industrial complexes have not been merely decided by economic factors but political and social factors as well. The location of industrial complexes in Chonbuk province has not been decided by industrial enterprises to be located there, but by investment strategies of the state. In the early stage of industrialization, Chonbuk could not attract a large-scale major complex because it had relatively inferior infrastructure for industry and uneasy access to overseas export markets, as compared to the capital region or the Southeast region of the country, and it has been left behind as a periphery in the national industrial system. Since 1980, the spatial policies for lessening regional disparities had much contributed to the development of industrial complexes in this province. The industrial complexes leading to the development of manufacturing activities in this region have also great influenced on structural changes of manufacturing as well as changes in the structure of the regional economy. Especially, capital goods manufacturing tends to increase in this region as the development of sectors required relative higher skill and technology mainly occurs in these complexes. And where the large-scale industrial complexes are located greatly influences the locational patterns of manufacturing in this province. The patterns of the industrial complexes in this region have concentrated in Chonju, Iksan, and Kusan, which are the largest cities in this province. Given these three cities to be very closely proximate, it seems to be easy to build network between them to develop the manufacturing activities in the near future.

• Journal of the Korean Geographical Society
• /
• v.35 no.4
• /
• pp.585-598
• /
• 2000

본 연구를 통하여 대형할인점 이용자, 재래시장 이용자, 그리고 수퍼마켓 이용자들의 각 쇼핑장소를 중심으로 한 거주지역 공간적 분포 및 쇼핑패턴의 차이를 비교한 결과. 이 세종류의 쇼핑장소 이용자들간의 각 쇼핑장소들 중심으로 한 거주지역 분포의 공간적 패턴 및 쇼핑통행 패턴은 상당한 차이를 나타내고 있다. 또한 대형할인점을 이용자를 제외한 재래시장 이용자와 슈퍼마켓 이용자들을 대상으로 그들이 이용하기를 원하는 대형할인점의 이용을 제한하는 주요 요인을 분석한 결과 통행거리, 운전면허 미소지, 자가용 승용차 미보유 등 대형할인점으로의 접근을 위한 과정에서 발생하는 제약 요인들이 가장 큰 비중을 차지하고 있는 것으로 나타난다. 이러한 점들을 볼 때, 재래시장 및 수퍼마켓이 주민들의 일상적인 쇼핑장소의 역할을 할 때와는 달리 대형할인점의 등장은 이곳으로의 주민들의 접근능력의 차이에 따라 주민들간 일상적 소비장소의 차별화가 진행될 수 있음을 시사한다. 특히 최근 대형할인점의 입지가 가속화되고 이에 따라 재래시장 및 수퍼마켓의 기능이 쇠퇴하고 있음을 고려할 때, 신체적 그리고 사회경제적 특성의 차이에 따라 대형할인점으로의 접근에 제한을 받는 주민들의 일상적 소비공간은 더욱 위축되고 고립될 가능성이 있다.