• Title/Summary/Keyword: 일본인 관광객

Search Result 60, Processing Time 0.025 seconds

Neo-Han Ryu Market Segmentation based on Psychographic profile among Chinese and Japanese visitors (신한류에 대한 Psychographics에 따른 시장세분화 -중국인 및 일본인 관광객을 대상으로-)

  • Jung, Hee-Jin;Back, Yong-Chang;Lee, Gye-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.12 no.7
    • /
    • pp.3006-3015
    • /
    • 2011
  • Psychological involvement, belief, and attitude as important variables in explaining tourism behavior have been widely examined in the tourism context for its usefulness in differentiating markets. This study investigated foreign tourists' Neo-Han Ryu related trip behaviors based on their psychological involvement, belief, and attitude toward Neo-Han Ryu. A self-administered on-site survey was conducted in January 2010. Three distinctive clusters were identified from cluster analysis. These three segment show sharp contrast in terms of their psychological involvement, attitude and belief about Neo-Han Ryu and thus differ from each other with respect to their behaviors, including satisfaction, intention to revisit, recommendation, and trip expenditure. The results clearly indicate that the segment with a high Neo-Han Ryu involvement reported stronger intention to revisit and recommendation to others compared to the less involved segments. The findings provides important implications to the marketers regarding how to utilize Neo-Han Ryu to expand Korean inbound market and how to select target markets.

A Comparative Study on Satisfaction and Influence Factors of Chinese, Japanese and American Tourists in Korea (외국인의 한국관광 만족도 및 영향요인에 관한 연구 -중국, 일본, 미국 관광객의 비교-)

  • Choi, Ara;Wang, Sujie;Koo, Hye-Gyoung
    • Journal of Digital Convergence
    • /
    • v.16 no.5
    • /
    • pp.123-135
    • /
    • 2018
  • The purpose of this study is to compare the tourism characteristics, satisfaction and influential factors of the three main tourist countries of China, Japan and the US, And to explore differentiation areas. For this purpose, data from 5,160 national tourist consumers extracted from the survey data of foreign tourists in 2016 provided by the Ministry of Culture, Sports and Tourism were used for analysis. As a result, there were statistically significant differences in itemized satisfaction and overall satisfaction by country. Especially, the common itemized-satisfaction factors affecting overall satisfaction of Chines, Japanese and American tourism consumers were 'food' and 'shopping'. In addition, individual factors affecting the satisfaction of inbound tourism consumers were derived differently, and it is required to search tourism industry upbringing policies according to their characteristics and needs. The results of this study are expected to help establish strategies for attracting foreign tourists in the future.

Korean Skin Care on Japanese Tourist's Satisfaction and Revisit (일본 관광객의 한국 피부미용 서비스 만족 및 재방문 의도)

  • Lee, Jeong-Suk;Ahn, Kyung-Min
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.12 no.11
    • /
    • pp.4756-4763
    • /
    • 2011
  • The purpose of this study to identify Japanese tourist's satisfaction and revisit after they were treated Korean skin care. The questionnaire was administered to 319 Japanese who had experience to take Korean skin care. The result of empirical study were as follows. First, the result of choice property toward the visit-motivation of skin care salon, it has difference by the visit-motivation type. Second, the result of affection on client's satisfaction, choice property is affected client's satisfaction. Third, the choice factor of affection on intention about revisit after skin care is related on facility, image and side-service factor than service and price. Forth, choice property after they visited skin care salon, client's satisfaction is affected revisit.

A Study on Korean Inbound Tourism Market Efficiency Strategy Using Portfolio Theory (포트폴리오 이론을 적용한 한국 인바운드 관광 효율화 전략 연구)

  • Son, Sae Hyeong;Park, Jae Eun;Kim, Eunmi;Koo, Chulmo;Han, Ingoo
    • Knowledge Management Research
    • /
    • v.21 no.4
    • /
    • pp.265-285
    • /
    • 2020
  • The inbound tourism market is recognized as a vital sector of the tourism industry today, but it is highly volatile due to each country's economic, social, and cultural variables. The causes of volatility vary according to the inbound country, and we intend to revitalize the stabilized tourism industry by minimizing risks. In this study, the portfolio theory was applied to derive the optimal combination for each country to achieve the minimum risk level's maximum growth rate. The number of inbound travelers and the average expenditure per person was simultaneously applied. As a result of the analysis, the best mix by country based on the number of inbound travelers was the UK, the United States, Germany, China, and Japan. Based on average spending, each country's best combinations were Thailand, Middle East, Singapore, Japan, Russia, Hong Kong, and Germany. It is expected to be able to establish a plan to operate the Korean inbound tourism market strategically.

Inbound Tourism Growth and the Changing Spatial Distribution of Inbound Tourist Flows at the Regional Level in China (중국의 입국관광 성장과 입국관광객의 공간적 분포 변화)

  • Choi, Kyung-Eun
    • Journal of the Korean association of regional geographers
    • /
    • v.16 no.4
    • /
    • pp.400-416
    • /
    • 2010
  • China's inbound tourism became one of the key drivers for economic growth with open-door policy in 1978 and has experienced the fast growth over the past three decades. In 2008, China, as one of the world's leading tourist destinations, is ranked the 4th globally in the number of inbound overnight tourists. Based on China tourism statistics, this paper aims to examine the growth of inbound tourist flows at the national level and the changing spatial distribution by comparing between 1995 and 2008 at the regional level (31 province-level regions) in China. In particular, the spatial distributions of tourist flows from the 6 main generating countries (South Korea, Japan, Singapore, U.S.A., Germany, and Russia) are more concretely analyzed. For five countries except Russia, with slight differences by country, while the eastern area of China is still the most popular destination and western part remains the least visited area, the central part is witnessing the increasing popularity. Russia shows an obvious difference, presenting the spatial pattern that tourist flows are mainly concentrated in the northern and the most southern part of China. This paper helps to understand the dynamics of China's regional changes from an inbound tourism perspective.

  • PDF

A Study on the Effect of Medical Esthetic Tourism and Halleu Consciousness on Tourism Image, Korean Food Consciousness, Tourist Satisfaction and Behavioral Intention (메디컬 에스테틱 관광과 한류 인식이 관광 이미지, 한국음식 인식, 관광 만족, 행동 의도의 영향 관계 - 방한 중국인.일본인 관광객을 대상으로 -)

  • Oh, Young-Sub
    • Culinary science and hospitality research
    • /
    • v.16 no.5
    • /
    • pp.193-207
    • /
    • 2010
  • This paper examined the impact of medical esthetic tourism and the recognition of Halleu consciousness (Korean wave) on tourism image, Korean food consciousness, tourist satisfaction and tourist behaviour intention to achieve the aimed purpose of the paper, pre-tested questionnaire that distributed by pre-arranged MA students to deluxe hotels and plastic surgery hospitals was questioned and filled up by Japanese and Chinese tourists who visited Korea for a medical-related purpose. For sampling technique and size, random sampling was used and 211 copies of the questionnaire were collected. Linear regression through PASW 18.0 as a main statistical analysing method was used to examine the hypothesis and the result showed that medical esthetic tourism and recognition of Halleu had positive effects on tourism image, Korean food consciousness, tourist satisfaction and tourist behavioral intention(p<0.001). In particular, the result revealed that esthetic tourism and the recognition of Halleu as the main key factors had strong effects on Korean food consciousness even though there were a number of variety components in tourism. Therefore, to make inbound medical esthetic tourism and the recognition of Halleu more stable and sustainable and make Korean food world-wide recognized, more strategic policies for a specific tourism market are required.

  • PDF

Perceived Quality of Korean Restaurants Influencing on Satisfaction and Behavioral Intentions - From the Perspectives of Asian Tourists to Korea - (만족도와 행동의도에 영향을 미치는 한식당의 지각된 품질 요인에 관한 연구 - 한국을 방문한 아시아 관광객의 관점을 중심으로 -)

  • Im, Hyun-Jung
    • Culinary science and hospitality research
    • /
    • v.16 no.1
    • /
    • pp.209-225
    • /
    • 2010
  • The main purposes of this study were to assess Asian travelers' perceptions of service quality provided by Korean restaurants and to identify the relationships among perceived quality, satisfaction, and behavioral intentions. The survey was administered during one-month period of January-February 2009, targeting tourists from China, Taiwan, and Japan who were visiting Korea through escorted tour packages offered by several Korean travel agencies. A total of 223 copies of the questionnaire were collected for the data analyses such as descriptive statistics, factor analysis, MANOVA, and multiple regression analysis using SPSS 12.0 program. The main results of this study were as follows: 1) The results of the gap analysis indicated that the service quality in several areas provided by the Korean restaurants did not meet the tourists' expectations; 2) The factor analysis identified four underlying dimensions of travelers' perceptions of overall service quality provided by Korean restaurants ("value and quality of foodservice", "menu choices", "service quality of employees", and "quality of surrounding area"); and 3) Through multiple regression analyses, three determinants ("value and quality of foodservice", "menu choices", and "service quality of employees") were found to have the greatest impact on tourists' satisfaction and behavioral intentions.

  • PDF

Tourists' Excursion Behavior Analysis Considering Their Information Usage (관광객의 정보이용이 관광주유행동에 미치는 영향분석)

  • Kim, Hyun
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • v.30 no.4D
    • /
    • pp.339-349
    • /
    • 2010
  • The objective of this paper is to develop a structural equations model system for the purpose of tourists' excursion behaviour analysis with their information usage. A tourist' excursion behavior defined as activities in the sightseeing region between arriving and leaving time includes indexes with respect to activity' time use and the number of spots. Additionally, such indexes can be modeled as endogenous variables in the structural equation model system on the assumption that they are influenced by the degree of familarity on the sightseeing region, the degree of information usage, and individual attributes. The case study application involves excursion behaviour data such as one-day excursion activity and information usage diary that are observed in the Fuji Five Lakes, Japan. Since the models presented in the paper are available to statistically analyze the covariance among the endogenous variables, they have the advantage of effectiveness analysis on information usage in the excursion area, compared to the prior approaches such as discrete choice models.

An Exploratory Study on Foreign Inbound Tourist in the Tourism Industry: expenditure, satisfaction, and intention to revisit (관광산업에서 국가별 외래관광객에 대한 탐색적 연구: 지출비용 대비 영역 만족도, 재방문의도)

  • Kang, Sora;Bang, Jounghae;Kim, Min Sun
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.18 no.9
    • /
    • pp.315-321
    • /
    • 2017
  • This study investigated the problems of the tourism industry mostly focusing on the Chinese market and proposed strategic orientations by analyzing the inbound tourists from various countries. The study analyzed the relationships among satisfactions and expenditures of shopping, food, transportation, accommodation and intention to revisit for the inbound tourists in Korea and explored the differences in the relationships across the countries. The study results were analyzed via structural equation modeling (SEM) using AMOS with the data for inbound tourists in 2015. The results are summarized as follows. First, for Japanese tourists, the expenditures of accommodation, shopping and transportation were significantly related to their satisfaction, respectively, while for Chinese tourists, all the expenditures were significantly related to satisfaction in all areas. Expenditures of shopping and food for Southeast Asian tourists, of accommodation and shopping for North American tourists, and of shopping and transportation for European tourists had significant effects on satisfactions. Second, for Japanese tourists, shopping, food, and transportation satisfactions were significantly related to intention to revisit, while for North American and European tourists, all satisfactions but transportation satisfaction were significantly related to intention to revisit. The study results reveal the need to develop new products for various reasons of visit Korea for various countries and that our government will have to determine and solve the problems and meet the demands from the inbound tourists from various countries in terms of shopping and transportation.

Cultural attributes of Korean and Japanese travelers and the corporate strategies of travel agencies in the Australian tourist trade (국가의 문화적 특성이 해외여행의 행태 및 여행사의 기업전략에 미친 영향 -한국과 일본의 호주 관광을 중심으로-)

  • Lee, Deog-An
    • Journal of the Korean association of regional geographers
    • /
    • v.12 no.2
    • /
    • pp.265-280
    • /
    • 2006
  • This study identifies the impact of cultural characteristics on both the behavior of Korean and Japanese tourists, and the corporate strategies of travel agents. The investigation examines travel types(individual or group packaged tour), the travel process, structural change within the travel industry and the behavior of foreign direct investment on tourism-related sectors. The distinctive characteristics of Australia-bound tourism from Japan and Korea were: the high proportion of group packaged tours; strong ethnic linkage in travel activities; the restructuring of travel industry focused on the emergence of large wholesalers; the establishment of overseas branch agents; and the foreign direct investment in resort and hotel properties. The distinctive character of Korean and Japanese travel in Australia was strongly influenced by the collective social group behavior and the strong cultural barriers, notably language and food, of the two countries.

  • PDF