• The KIPS Transactions:PartA
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• v.19A no.4
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• pp.195-204
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• 2012

M-commerce services are rapidly emerging with recent advances in mobile devices and wireless communications. Internet Shopping mall managers provide mobile phone users with their mobile shopping malls for m-commerce. However, these mobile shopping malls usually have their own sites which are not compatible with their Internet shopping malls, thus resulting in inefficiency to manage the two kinds of shopping malls. In this paper, we develop a M-commerce content provider system to effectively bring Internet shopping malls to mobile phones by extracting items only concerned to users from product documents. We then apply and evaluate the system over a specific internet shopping mall site. The results show that the system reduces considerably the amount of data transferred to user's mobile phones compared with using general web browsers.

• Journal of Korea Multimedia Society
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• v.6 no.3
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• pp.539-548
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• 2003

Recently, the reconsideration of the worth of Brand marketing asked marketers and designers alike to deal with the reappearance of Brand marketing on the web environment. The most significant changes are the appearing numerous Brand Sites and the efforts of Brand marketing on the internet. For this paper, I first study about the concept of Brand Sites, and then research the sites from various industrial fields which are selected as a leading Brand by consumers. Through this research, I inspect the realities of applying multimedia contents on domestic Brand web sites, and consider the effects they might have in the building of Brand Images on web sites. In Conclusion, I suggest that the design strategies for applying multimedia contents in the Brand Sites. The purpose of this study is for extending the design opportunities for multimedia contents in the internet. Furthermore, I am continuing my research through studying the interrelationship between Brand recognition and multimedia content usage that are appearing on Brand Sites.

• Information Systems Review
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• v.4 no.1
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• pp.47-67
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• 2002

Since mid 90's, most of firms utilizing web as a communication vehicle with customers are keenly interested in web log file which contains a lot of trails customers left on the web, such as IP address, reference address, cookie file, duration time, etc. Therefore, an appropriate analysis of the web log file leads to understanding customer's behaviors on the web. Its analysis results can be used as an effective marketing information for locating potential target customers. In this study, we introduced a web mining technique using Clementine of SPSS, and analyzed a set of real web log data file on a certain Internet hub site. We also suggested a process of various strategies build-up based on the web mining results.

• Proceedings of the Korea Association of Information Systems Conference
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• 2001.12a
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• pp.348-361
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• 2001

최근 몇 년 사이에 인터넷(Internet) 공간상에서 거래되는 선박매매 사이트의 출현으로 인하여 사이버해운거래 시장이 형성되고 있다. 인터넷은 다양한 정보제공자에 의해 광범위한 분야의 정보를 멀티미디어 형태로 전달한다는 점에서 매우 각광을 받고 있지만 이용자의 증가로 무수한 정보들이 걸러지지 못한 채로 Web상에 존재하게 되었다 따라서, 이러한 정보들을 체계적으로 정리하고, 이용자들의 구미에 맞게 가공된 정보의 필요성이 대두되게 되었다. 이러한 문제를 해결하기 위해서 이용자가 원하는 것을 스스로 인지하고 판단하여 요구사항을 해결해주는 '지능적 대리인' 또는 '지능을 가진 도우미'라고 일컫는 지능형 에이전트(Intelligent Agent)의 필요성이 대두되었다. 지능형 에이전트는 그 다양한 기능으로 인하여 인터넷에서 매우 중요한 요소로 자리잡게 되었다. 우리나라를 비롯해서 선진 해운국에서는 선박매매사이트를 개설하여 사이버 공간상에서 거래를 수행하고 있지만, 사이트별 등록된 선박의 수가 많지 않을 뿐 아니라 거래대상 선박의 표현 방식도 사이트별 국가별로 매우 달라, 선박 매매 시 충분한 매매대상 선박정보를 획득하기 어려운 실정이다. 본 연구는 선박매매 시 고객에게 매매 선박정보를 제공해주는 선박매매용 에이전트 설계를 목표로 하고 있다. Bargainfinder, Bargainboat, Shopboat, Price watch 등 쇼핑몰을 대상으로 하는 비교쇼핑에이전트는 상용화되어 운영되고 있지만 선박매매용 에이전트에 관한 연구는 시도되지 않고 있다. 본 연구는 선박매매용 에이전트를 개발하기 위한 설계연구로서 다음 사항에 대한 연구가 시도되었다. (a) 구매 선박에 대한 요구사항 표현 방법 (b) 관련 선박의 표현, 등록 및 색인방법 (c) 공급 선박의 분류와 표현 방법 (d) 에이전트의 정보 수집을 위한 메시지 표현 방법 (e) 수집된 선박정보의 데이터베이스 저장 표현방법 (f) 요구 선박을 찾아주는 정보제공 서비스가 요구된다.

• Journal of the Korean Society for information Management
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• v.28 no.1
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• pp.105-122
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• 2011

Library marketing receives an attention as one of the methods to vitalize library use and to improve the value of libraries. In this study, librarians' perceptions of library marketing and PR were surveyed. The study also examined various library marketing and PRs that are practiced by special libraries via their web sites. Research library web sites were analyzed using a analytic tool that is composed of four categories and 19 sub categories, which is derived from the previous literature. The four major categories include visibility, fundraising, & networking, information, and communication. The findings of the study offer some suggestions for Internet marketing strategies that can be applicable to digital libraries.

• Digital Contents
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• no.12 s.79
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• pp.88-89
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• 1999

인터넷이 일반화 되어감에 따라 먼저 홈페이지를 개설했다는 단순한 사실보다는 웹 사이트를 어떻게 기획하고, 운영해 가는지가 중요한 문제로 대두되고 있다. 이에 따라 사이트 운영에 관한 소프트웨어인 웹서버 분석 툴이 최근들어 관심을 끌고 있다. 국내 웹서버 분석 소프트웨어인 웹로그에 대해 살펴봤다.

• Archives of design research
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• v.17 no.2
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• pp.289-300
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• 2004

Recently, web casting on the internet has been expanding in number and size. Web Casting is different from the conventional television broadcasting since it can transmit various types of information through multimedia and it also can include interaction between users and broadcasting server. User experience by interaction becomes more important. Therefore, it is needed to win over customers by supplying satisfied experience through creative and different services, especially when there are consider competitions among music casting sites. In order to know how to make customers satisfied, we have to try to inspect what real customers in the Web Sites are acting and thinking, namely 'customer experience'. The 'customer experience' means every experience what users are expecting, doing, thinking and feeling when they stay in the Web site and online. In this thesis, the evaluation Guideline for music casting websites is developed by understanding customer experience on the music casting websites. The process of understanding customer experience was implemented through user observation methods, such as web Diary, group interview, and questionnaire. As a result of the study, 67 evaluation Guidelines with weight rate in 6 categories which are searching music, listening music, music video, music broadcasting, music mailing and other contents are developed. It can be used to analyze strengths and weakness of music casting sites and to establish business strategy for the more satisfied customer experience.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.26 no.10A
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• pp.1662-1670
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• 2001

인터넷 서비스 품질의 향상을 위해 고성능 서버의 증설 및 트래픽 분산 등 서비스 대역의 확장으로 인터넷 접속 장치인 서버 및 가입자망의 접속 속도는 급속히 향상되었으나, 인터넷의 접속 품질과 속도에 대한 만족도는 기대에 못 미치고 있다. 이러한 문제는 인터넷 접속장치의 증설로는 증가하는 트래픽을 수용하는 데에는 한계가 있고, 사용자측 노드에서 CP(Content Provider) 서버를 이르는 미들마일(Middel-mile) 구간이 개선되지 못하는데 원인이 있다. 본 논문에서는 지역적으로 분산된 멀티 사이트 인터넷 환경에서 각 클라이언트의 위치에 따라 클러스터링된 서버들의 로드 밸런싱을 유지하면서 서버와 사용자 측 노드를 최소화하여 사용자에게 효율적인 서버를 선택하는 방법을 제안하였다. 제안된 방법에는 효율적인 서버를 선택하기 위해 네트워크 상태 감시자(NSP)와 컨텐츠 서버 관리자를 두어 각 서버의 상태와 각 분산된 네트워크의 상태를 파악할 수 있도록 하였으며, 서버 선택 알고리즘과 알고리즘을 실현하기 위한 서비스 구조를 제시하였다. 또한, 효율적인 서비스 서버를 선택하기 위한 인자들과 측정방법을 나타내었으며, 제안된 서비스 구조에서 실험을 통하여 타당성을 확인하였다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.6 no.2
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• pp.207-213
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• 2002

Fingerprint has the characteristics that do not change with time and is unique to an individual. And fingerprint identification is considered the best choice for most biometric applications because of its accuracy, speed, reliability, non-intrusive interfaces and cost-effectiveness. In this paper, we applies fingerprint Identification to web site login to raise the quality of personal identification when we use e-commerce, internet banking, stock dealings, shopping mali, etc. The system implemented in this paper consists of embedded module to carry out fingerprint identification, web server and web site. Existing system carries out fingerprint identification in the web server, but the system Implemented in this paper carries out it in client. Therefore the loads of server are reduced and the confidence of internet service is improved because login is forbidden without fingerprint identification success.

• International Commerce and Information Review
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• v.17 no.1
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• pp.3-28
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• 2015

Web-ads often distract users' online activities. Web-ads even deter users from comprehending the website contents. As these irritated users try to avoid web-ads, advertising agencies make web-ads even more noticeable to grasp users' attention. The factors that attract users should increase web-ad performance. However, this study confirms that those efforts irritate users and decrease web-ad performance. Also, this study shows that irritated users eventually try to avoid re-visiting the websites. This study also confirms that excessive web-ads on Internet news websites bring more confusion to users than on e-commerce websites. This finding supports the importance of more sustainable web activities on the Internet news websites as users expect objective and fair contents. Based on these results, this study proposes the directions of web-ads activities for the common good and self-interests of the stakeholders.