• Title/Summary/Keyword: 인터넷 사이트

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A Knowledge-assisted Hybrid System for effectively Supporting Personalization of a Web Customer (웹 고객의 개인화를 지원하는 지식기반 통합시스템)

  • Kim, Chul-Soo
    • The KIPS Transactions:PartB
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    • v.9B no.1
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    • pp.1-6
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    • 2002
  • Many customers consult the Internet before making purchase goods and using contents. The systems in the Internet could store a lot of data and classify the data into information to get relationship between a company and customers. To do that, let's consider a knowledge-assisted hybrid system that utilizes individually a customer's preference to make an optimal solution in the his/her decision making. The knowledge made by using the preference is employed to select an domain set appropriate to him/her business, and the process of selecting definitely provides the customer some benefits: elimination of discomfort from unknown information and reduction of costs and search time for forming an suitable domain set. To effectively adopt individual customer's preference and actively adapt change of business situation, this study propose an architecture of the system which includes rule presentations and an inference engine, and integrates a knowledge-based component into a quadratic programming component. In the experimental results, it is found that a knowledge-assisted hybrid system implemented by this idea is more flexible than existing systems in extension of knowledge about an customer's preference and goes beyond the traditional models.

A Study on Marketing Strategies based on SNS Usage Characteristics by Performing Genre (공연장르별 SNS 이용특성에 따른 마케팅전략 연구)

  • Koo, Eun-Ja;Im, Jae-Hee;Kim, Choon-Keun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.1
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    • pp.281-290
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    • 2017
  • This study aims to determine how demographic characteristics and SNS use traits of audiences are different depending on preferred performance types such as pop music concert, musical; play, dancing and ballet. SNS use traits are as follows: duration of SNS use, average number of access to SNS account, average time of SNS use, SNS activity type, motivation for SNS use, preferable type of SNS, annual total number of performance watched, and method to gain performance information. Also, the study was conducted to get significant insights in designing marketing strategy using social network services. The results are as follows. First, the result of examining audience's demographic factors depending on preferred performance type showed meaningful differences in sex, age, marital status, form of family, academic level, job and monthly income of the audiences. Second, SNS use traits of the audiences according to preferred performance genres vary in duration of SNS use, average number of access to SNS account, average time of SNS use, SNS activity type, motivation for SNS use, method to gain performance information. These findings showed that demographic characteristics and SNS use traits needed to be classified more specifically based on genres. Additionally, marketing strategy using performance information, traits of contents and customers' patterns through SNS should be specifically developed based on specified target.

Developing an Endangered Species Habitat Management System based on Location Information (위치정보 기반 멸종위기종 서식지 관리시스템 개발)

  • Kim, Sun-Jib;Kim, Sang-hyup
    • Journal of Internet of Things and Convergence
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    • v.6 no.3
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    • pp.67-73
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    • 2020
  • The research status of endangered amphibians in Korea was mainly studied the life-cycle and distribution status of species from the 1980s to the early 2000s. Although a relatively diverse range of studies have been conducted on mackerels, studies on habitat prediction, analysis, change and management are insufficient. WEB, which provides biota information using location information in Korea, is a site operated by the National Bio Resource Center under the Ministry of Environment, but there is no information on endangered species and general species information has also been found to be very scantily. For this research, we secured a database of location information of Narrow-mouth frog, an endangered species, by combining literature and field research, and established a system by applying new technologies and open-based platform technologies that can be easily accessed by non-technical personnel of IT among IT technologies. The system was divided into administrator functions and user functions to prevent indiscriminate sharing of information through authentication procedures through user membership of users. The established system was authorized to show the distance between the current location and the location of the Narrow-mouth frog. Considering the ecological characteristics of the Narrow-mouth frog, which is an endangered species, a radius of 500m was marked to determine the habitat range. The system is expected to be applied to the legal system to change existing protected areas, etc. and to select new ones. It is estimated that practical reduction measures can be derived by utilizing the development plan for reviewing the natural environment. In addition, the deployed system has the advantage of being able to apply to a wide variety of endangered species by modifying the information entered.

SNS Mall: A Study on the Analysis of SNS(Social Networking Service) Functions Applicable to Electronic Commerce for Building Regular Relationship with Customers (SNS 몰: 전자상거래에서 적용할 수 있는 SNS의 기능 분석 및 활용에 관한 연구)

  • Gim, Mi-Su;Ra, Young-Gook
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.5
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    • pp.1-7
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    • 2020
  • We can build regular customer relationships combining SNS (social networking service) with shopping mall like offline trade. A customer who once purchased is registered as reaular and the relationship continues afterward. The registered regular customer get sthe information about objective product shipment and besides it, he contacts with a story of frams, growth of vegetables, sows to harvests. Consumer can purchase with one click necessary foods as he looks at timeline. Sellers give information about news. discounts to customers. Besides it, food storages, recipes can be given to consumers. The good point here is that selling and promoting can be performed within one account. This is better than link is provided for selling an promoting separately. Like this, besides personal connections using SNS, categorization function gives consumers on line shopping mall service. Once the consumer purchase, he is registered as regular. Besides, the consumers who do not know each other, can share information, suggest products, spread the news.

An Analysis of Internet based Child Care Portal sites (인터넷 육아전문 사이트의 육아정보 분석)

  • Lee, Ja-Hyung;Lee, Jung-Eun;Oh, Jin-A;Kim, Hye-Young;Kim, Kyung-Won;Park, Young-Ae;Kim, Sung-Hee;Kim, Ji-Hyun;Jung, Hyang-Jin;Cheon, Kee-Jeong
    • Korean Parent-Child Health Journal
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    • v.4 no.2
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    • pp.56-72
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    • 2002
  • Web sites on the internet are getting major resources to gain information related to child care. Though the numerous web sites deliver child care information, they have never been evaluated with criteria before. The purpose of this study is to identify existence and organization of child care portal sites and to analysis their contents, therefore to suggest guidelines for parents. The survey was conducted from Sep. 1. to Oct. 30., 2001. by means of Lycos Korea and Daum search engine and finally 45 portal sites related to child care were selected eliminating the commercial and personal homepages. The results were as follows: 1. Most of the sites(95.6%) were operated by corporations without registration(82.2%). Consultants were mostly professional (71.1%). 2. The contents were analyzed 4 categories including 19 themes. 3. Diet & Nutrition category include weaning food, breast feeding, bottle feeding and snack. The recipe and type of weaning food on months were topped(64.44%). 4. Infant Care category include bathing, sleeping, clothes, skin care and cord care. bathing method and heat of bathing water were topped(44.44%). 5. Growth & Development category was consisted of developmental characteristics, dental growth, play & exercise and learning & guidance. Developmental stage and motor development were topped (62.22%). 6. Health maintenance & promotion category was consisted of emergency care, prevention of accidents, vaccination, common pediatric disease and parental role. Care of diarrhea, constipation and fever, and precautions for vaccination were topped(48.89%).

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A Study on the Archiving of a Social Phenomenon through Neologism (신조어를 활용한 사회적 현상 아카이빙 방안 연구)

  • Kim, Hwan;Yim, Jin Hee
    • The Korean Journal of Archival Studies
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    • no.52
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    • pp.315-342
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    • 2017
  • Language is an important medium for communication among the members of society and a mirror that reflects society as a whole. As society and culture change and develop over centuries, language follows suit. To keep up with the changes in the new era and express new concepts, countless new neologisms continue to appear. Recently, the use of neologisms is getting increasingly focused on social networking service and other Internet communication sites, which then spread rapidly through various media. If you look at the popular neologisms on the Internet, it implicitly reflects conflicts between the eras and the generations, people's psychology and ideology, and social phenomena such as culture. The function of neologisms is not solely for the entertainment element of communication but also for criticizing social problems and their vital use as a search keyword. This study focuses on the meaning and importance of gathering information and analyzing records about neologisms that reflect the social phenomenon in a certain period, and this will be labeled as "neologism archiving." This study proposes a direction for the construction of a neologism archive by comparing the currently existing neologism archiving system with the existing dictionary concept. In addition, this study serves as a reminder of the convenience and the contemporary social phenomena, such as smooth communication between generations, and the dissemination of inequality of information sharing. Lastly, this study aims to support experts with their research on neologisms for the social phenomenon.

Design and Implementation of Blockchain Network Based on Domain Name System (블록체인 네트워크 기반의 도메인 네임 시스템 설계 및 구현)

  • Heo, Jae-Wook;Kim, Jeong-Ho;Jun, Moon-Seog
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.36-46
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    • 2019
  • The number of hosts connected to the Internet has increased dramatically, introducing the Domain Name System(DNS) in 1984. DNS is now an important key point for all users of the Internet by allowing them to use a convenient character address without memorizing a series of numbers of complex IP address. However, relative to the importance of DNS, there still exist many problems such as the authorization allocation issue, the disputes over public registration, security vulnerability such as DNS cache poisoning, DNS spoofing, man-in-the-middle attack, DNS amplification attack, and the need for many domain names in the age of hyper-connected networks. In this paper, to effectively improve these problems of existing DNS, we proposed a method of implementing DNS using distributed ledger technology, blockchain, and implemented using a Ethereum-based platform. In addition, the qualitative analysis performance comparative evaluation of the existing domain name registration and domain name server was conducted, and conducted security assessments on the proposed system to improve security problem of existing DNS. In conclusion, it was shown that DNS services could be provided high security and high efficiently using blockchain.

Effect of Using Home Training App on Quality of Life in the Untact Era (홈 트레이닝 앱 사용이 언택트 시대의 삶의 질에 미치는 영향)

  • Chen, Qiuying;Lee, Sang-Joon
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.6
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    • pp.155-163
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    • 2022
  • In order to avoid the spread of Covid-19, outdoor activities are decreasing worldwide and the time spent at home is increasing. As physical activity declines, the number of people who feel bored, restless and immune deficient is increasing. As indoor life becomes more permanent, multiple approaches to home workout are becoming active. This paper examines how the Covid blue (boredom and social anxiety) produced in the no-touch era affects quality of life through the use of home training applications. Questionnaires were collected from Chinese people using a website dedicated to Chinese questionnaires, and finally 383 appropriate data were analyzed using SPSS24.0 and AMOS24.0. The research results showed that the actual experience of using home workout had a positive impact on quality of life. The higher the user's sense of social unease about being late in the untact, It was found that the higher the social anxiety perceived by users about the untact era, the higher the interactivity and exercise satisfaction with the home workout app. Home workout application can improve exercise satisfaction and quality of life, which are more positive effects beyond the result of resolving consumers' boredom. Therefore, it can be used as a channel for digital services.

Analysis of Consumer Characteristics affecting the Availability of Overseas Direct Purchase (해외직구 이용 여부에 영향을 미치는 소비자 특성 분석)

  • Min-Jeong Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.3
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    • pp.159-166
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    • 2023
  • This study analyzed what consumer characteristics affect the experience of using overseas direct purchase at a time when the overseas direct purchase market is rapidly increasing and consumers' interest in overseas direct purchase is increasing accordingly. For the study, personal data from the 2022 Korea Media Panel Survey were used, and data from 6,734 people who responded "yes" or "no" to whether or not to use overseas direct purchase among 9,941 total respondents were used for analysis. In addition, three variables (demographic, media utilization status, values and lifestyle) were selected among the items of the Korea Media Panel Survey. First, general characteristics were analyzed fo 6,734 people, then, Chi-square test and t-test were performed for comparative analysis between each variable according to the use of overseas direct purchase. Finally, logistic regression analysis was performed to identify the factors affecting overseas direct purchase. As a result of the analysis, 4 out of 5 demographic variables, 2 out of 3 media utilization variables, and 3 out of 7 values and lifestyle variables were derived as decisive factors for using overseas direct purchase. These results can be used to establish marketing strategies that can increase the use of consumers through domestic shopping malls, such as providing differentiated services for the sale of overseas direct shopping products on domestic shopping sites.

A Study on the Information Behavior of Students in Specialized High School - A Case Study of B Specialized High School (특성화고등학교 학생들의 정보이용행태 연구- B 특성화고등학교 사례 분석)

  • Euikyung Oh
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.415-423
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    • 2023
  • The purpose of this study was to prepare basic data for improving school library information service by investigating the information usage behavior of specialized high school students. Preferred information sources for each situation requiring information and the level of solving information problems using information sources were investigated, and difference analysis was conducted by department and grade. As a result of the survey, the percentage of students who preferred Internet portal services, personal information sources (teachers, friends, parents), and social media was high, while the percentage of students who preferred traditional print information sources and mass media was very low. The average score of the information problem solving level was 3.55, and the problem solving level in the areas of employment and career/admission was relatively low. Preferred sources of information were similar regardless of grade and department, and the difference between departments in information problem solving level was not statistically significant, but the difference between grades was statistically significant. In addition, there is an academic contribution in this field that specific examples of youth information use behavior have been added. Based on the results of the study, librarians should make efforts to verify the reliability of Internet portal site information, improve and promote library information sources, and expand library use education. In future studies, it was suggested to develop customized information services.