• Digital Contents
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• no.8 s.75
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• pp.30-37
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• 1999

인터넷 쇼핑몰의 창업 절차가 기존 비즈니스 창업 절차와 크게 달라져야 할 이유는 없다. 하지만, 분명한 것은 비즈니스 조건과 환경이 다르다는 점이다. 결국, 새로운 비즈니스에서 승리하기 위해서는 성공 및 실패 사이트에 대한 철저한 벤치마킹이 필요하다. 바로 이부분이 인터넷 비즈니스 창업 과정에서 가장 중요하게 고려되어야 할 점이다. 디지털경제체제 아래에서, 인터넷쇼핑몰 창업을 위한 모델별 핵심 사례와 절차에 대해 알아본다.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.172-179
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• 2008

In this paper we consider the electronic payment in Internet shopping mall. Electronic payment is one of the most interesting issues in e-Commerce. The credit card payment currently takes up the most part of electronic payment. With the rapid development of electronic commerce in China, more and more consumers begin to know that it is a very convenient way to pay for goods and services over the Internet. We therefore find the factors influencing the credit card payment in Internet shopping mall, and propose a model for analyzing the relationship between the factors and the intention of credit card use. We survey the significant factors influencing the intention of credit card use by using the proposed model.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.1-19
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• 2003

Typicality is usually defined as the degree to which an item is perceived to represent a category. Typicality has been a important subject in consumer behavior because it is related closely with brand preference, awareness and top of mind. The past studies about typicality have focused on brand and store in off-line environment. At the point of time internet shopping mall industry becomes mature, we can expect that most internet users are accustomed to it. So the study about typicality of internet shopping mall is timely. The antecedents and outcomes of typicality of internet shopping mall are mainly studied in this paper. Also, I investigated the influence of the type of internet shopping mall on typicality and the influence of typicality on preference and purchase intention. The followings are the results of this study. Firstly, frequency of exposure and attribute structure explained perceived typicality. Secondly, the type of internet shopping mall was found to be a moderator of the relationship between attribute structure and typicality. Thirdly, there is a positive correlation between typicality and preference. Finally, there is a positive correlation between typicality and purchase intention.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2000.05a
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• pp.153-157
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• 2000

인터넷의 확산과 함께 기업에서는 인터넷을 이용한 상품 판매에 많은 관심을 기울이게 되었다. 인터넷 상에 쇼핑몰을 구성하여 제품을 판매하는 것은 기업과 소비자 모두에게 가격구성이나 운영의 측면에서 모두 유리하기 때문이다. 우리나라에서도 1996년 데이콤 인터파크가 영업을 시작하면서 인터넷 쇼핑몰 구축에 관심이 집중되기 시작하여 현재까지 600여 군데의 종합쇼핑몰-검색엔진 엠파스(www.empas.com)-과 그 밖의 여러 전문 쇼핑몰들이 구축되어 있는 실정이다.(중략)

• Proceedings of the Korean Information Science Society Conference
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• 2004.10a
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• pp.196-198
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• 2004

최근 들어 인터넷의 급속한 발전으로 않은 사람들이 인터넷을 사용하고 있고, 인터넷을 통하여 실생활에서 행하는 일들을 편리하게 사용하고 있다. 그 중 한가지인 전자 상거래를 보면, 여러 쇼핑몰에서 검색을 통하여 사용자들이 필요로 하는 물건을 구입하고 있다. 그러나 전자 상거래 관련 산업이 발전해 가면서 많은 쇼핑몰들이 생겨났고, 사용자들은 이들 쇼핑몰들에서 원하는 상품을 구입하기 위하여 인터넷을 통한 상거래 시간 중 90%이상을 물품 검색에 사용하고 있다. 따라서 본 논문에서는 사용자가 원하는 물품을 검색하는 데 소요되는 시간을 줄이기 위하여, 쇼핑몰상의 물품과 요구사항의 유사도 측정을 통하여 적절한 물품을 추천하는 에이전트를 설계 및 구현하였다.

• Digital Contents
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• no.11 s.78
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• pp.14-16
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• 1999

국내 인터넷 쇼핑몰 시장이 1천억대로 증가했지만 아직까지 소비자들은 제품에 대한 정보부족과 대금 지불시 정보 유출에 대한 불안으로 인터넷 구매를 꺼려하고 있다. 이를 반영하듯 최근 인터넷 모범 상점 인증위원회에 인증을 신청한 대형 쇼핑몰 업체가 잇따라 보안 심사에서 탈락한 것으로 알려져 심각성을 보여주었다. 국내 인터넷 쇼핑몰 보안 현황에 대해 살펴봤다.

• Digital Contents
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• no.1 s.80
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• pp.87-91
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• 2000

지난 호에는 인터넷 유통업의 대표적인 형태인 인터넷 쇼핑몰 운영을 위한 내부 프로세스 에이전트를 정의하였다. 또한 인터넷 쇼핑몰의 후방 프로세스를 분석해 보았으며 이를 토대로 다양한 운영층 프로세스 에이전트 유형과 특성을 정의하였다. 또한, 다수의 에이전트로 구성된 프로세스 에이전트팀 조직과 활동 원칙도 제시하였다. 이번호에는 인터넷 쇼핑몰 후방 프로세스 에이전트의 참조 구축 프레임 워크를 제시한다

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.44-55
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• 2002

This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and results in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as well as Internet Shopping Mall in terms of cyber markets both. There found six factors ： perceived factor before purchasing, perceived factor after purchasing, perceived and emotional factors in the course of purchasing, positive and negative emotional factors after purchasing. These factors are correlated with Internet shopping variables and we can measure how Internet shopping variables can affect trust to the shopping mall. We can compare the trust factors of TV home shopping with those of Internet shopping mall and then we can activate Internet Shopping Mall. More implications of this study and further researches should be discussed in the future research.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2002.11a
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• pp.44-55
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• 2002

This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and results in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as well as Internet Shopping Mall in terms of cyber markets both. There found six factors: perceived factor before purchasing, perceived factor after purchasing, perceived and emotional factors in the course of purchasing, posit ive and negative emotional factors after purchasing. These factors are correlated with internet shopping variables and we can measure how Internet shopping variables can affect trust to the shopping mall. We can compare the trust factors of TV home shopping with those of Internet shopping Mall. and then we can activate Internet Shopping Mall. More implications of this study and further researches should be discussed in the future research.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.73-81
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• 2016

The electronic commerce environment allows customers to search for information and purchase products and services via direct contact with internet markets. Purchasing through the internet is not a real experience of purchasing, but is based on some pictures, information and advertisements of products. To improve E-commerce environment in Iran, purchasing behavior of Iranian young adults in the internet shopping mall is analyzed in this study. The factors which influence the motivation of internet shopping and the selection of internet shopping mall is investigated, and statistical tests were applied between these factors and other variables such as gender, job, age and education. The results of the tests showed that there is a gender difference on one of the shopping mall selection factor (i.e., abundant information about products); also there is a gender difference on the one of the shopping motivation factor (i.e., possibility of comparing products). Besides, there is a job difference (student or non-student) on the factor of 'Purchase frequency per month'. Other facts are also found that Iranian consumers are not sure about a product's quality, so they refuse to buy products such as foods, clothes and other products. Additionally, they are dissatisfied about the safety of internet shopping malls.