• Science of Emotion and Sensibility
• /
• v.11 no.2
• /
• pp.153-172
• /
• 2008

Products can maintain a high level of market share for many years by succeeding early in the development of a market. To overcome the benefit of pioneering a market, late entrants to the market can use differentiation strategies: developing novel attributes or enhancing preexisted attributes. In general, preexisted attributes are more memorable, but novel attributes can be weighted as heavily as preexisted attributes by contextual constraints. Based on the research of appraisal-congruent judgement, certainty appraisal dimension may affect the degree to which people engage in systematic or heuristic processing. This study examines the effects of alignability (the ease with which the attributes of one object can be aligned or mapped onto another object) of product attributes and certainty on consumer preferences for late entrants. Participants were induced to experience certainty and then completed a questionnaire. As predicted, participants induced certainty were likely to engage in heuristic processing, while participants induced uncertainty were likely to engage in systematic processing. This study provides an implication that companies should additionally consider consumers' feeling of certainty when launching a new brand.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.2
• /
• pp.551-564
• /
• 2020

The fashion industry in Korea has grown into a core sector that contributes to the development of national industries, but it has shown negative growth due to the advent of a low-growth era. This study aims to explore core texts related to variable factors affecting the apparel industry in Korea (and the environmental change factors of apparel companies) by using network analysis from a diachronic point of view. In addition, we discuss the implications of enhancing the value of fashion industries in Korea based on articles in fashion newspapers over five years. The conclusion of this study is as follows. First, as a suggestion for political and economic aspects, the government should minimize the damage caused by political influence by presenting new policies, or by communicating about the practical aspects of geopolitical issues and changes linked to the fashion industry. Second, as a suggestion of socio-cultural aspects, it is necessary to reduce uncertainty about the future by establishing a strategic system through cooperation with institutions that can predict future directions. Third, as a suggestion for management changes in the apparel industry, apparel companies in Korea should recognize the importance of consciousness of promoting development for a better society from coexistence, rather than corporate profit.

• The Journal of the Korea Contents Association
• /
• v.14 no.12
• /
• pp.935-949
• /
• 2014

Today, companies are facing business environments that are changing rapidly compared to the business environments of the past. These rapid changes can be observed in areas such as technology and market structure. To compete in rapidly changing business environments, companies are consistently releasing new innovative products to meet consumers' satisfaction. However, compared to the products that have already been successful in the past, innovative products have higher uncertainty in terms of meeting consumer's technical and emotional needs. Therefore, marketers of the companies put lots of efforts to reduce the risks of new innovative products' failure. In this study, we conducted 2(process simulation / outcome simulation) ${\times}2$ (hedonic / utilitarian) experiment to analyze the effect of mental simulation and product type on innovative new product evaluation. The results of this study are following. In process simulation, evaluation of utilitarian innovative new product was higher, but hedonic innovation showed higher evaluation in the outcome simulation. Based on research result, we recommend proper application of mental simulation.

• The Korean Journal of Applied Statistics
• /
• v.29 no.4
• /
• pp.595-611
• /
• 2016

We use nonlinear regression models (such as the Hill Model) when we analyze data in toxicology and/or pharmacology. In nonlinear regression models an estimator of parameters and estimation of measurement about uncertainty of the estimator are influenced by the variance structure of the error. Thus, estimation methods should be different depending on whether the data are homoscedastic or heteroscedastic. However, we do not know the variance structure of the error until we actually analyze the data. Therefore, developing estimation methods robust to the variance structure of the error is an important problem. In this paper we propose a method to estimate parameters in nonlinear regression models based on a preliminary test. We define an estimator which uses either the ordinary least square estimation method or the iterative weighted least square estimation method according to the results of a simple preliminary test for the equality of the error variance. The performance of the proposed estimator is compared to those of existing estimators by simulation studies. We also compare estimation methods using real data obtained from the National Toxicology program of the United States.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.5
• /
• pp.2641-2654
• /
• 2014

In the smart media environment, magazine industry has been experiencing a transition to ecosystem of value network, which includes high complexity and ambiguity. Using case study method, this article conducts research on digital convergence, the model of magazine ecosystem and adaptation strategy of global magazine companies. Research findings have it that the way of contents production of global magazines has been based on collaborative production system within communities, expert communities, creative users, media contents companies and magazine platform. The system shows different patterns and characteristics depending on magazine-driven platform, Platform-driven platform or user-driven platform. Collaboration system has been confirmed in various cases: Huffington Post and Zinio which collaborate with media contents companies, Amazon magazines and Bookish with magazine companies, Huffington Post and Wired with expert communities, and Flipboard with creative users and communities. Foreign magazine contents diverge into (paper, electronic, app and web magazine) as they start the lively trades of their contents on the magazine platform. In the area of contents uses, readers employ smart media technology effectively such as cloud computing, artificial intelligence and module individualization, making it possible for the virtuous cycle to remain in the relationship within communities, expert communities and creative users.

• Proceedings of the Korea Water Resources Association Conference
• /
• 2019.05a
• /
• pp.371-371
• /
• 2019

우리나라는 홍수기(6~9월)에 집중되는 기상패턴과 하천 중하류부에 발달된 도시의 개발특성으로 인하여 가장 중요한 자연재해 중 하나로 홍수 및 도시침수가 거론되고 있다. 과거 집중호우로 침수 피해가 발생한 사례를 살펴보면, 피해가 발생하는 지역은 지방하천 및 소하천을 중심으로 형성된 도시지역이다. 중앙 지방 정부는 수차례 침수 피해를 겪으며 사후관리가 아닌 재난예방 및 사전관리 등의 방안 마련을 강조하고 있다. 하지만 기후변화에 의한 기상의 불확실성으로 치수 중심의 물관리 및 중 소하천의 하천 특성으로 여전히 홍수 발생에 대비할 수 있는 골든타임 확보 등에 어려움을 겪고 있다. 이러한 어려움을 극복하기 위해 사전 예방적 차원에서의 홍수대응 방안으로 중 소하천을 담당하는 지자체 중심의 홍수피해 저감 방안이 필요하다. 본 연구에서는 A 지자체를 대상으로 모니터링 대상 경계를 설정하여 우량 알람 기준을 예비알람, 주요 관측지점에 대해 강우에 따른 수위 상승 정도를 홍수대응 기준인 직접알람과 연계함으로써 예방적 재난대응 체계를 구축하였다. 모니터링 대상 지역은 해당 지자체를 포함하면서 유역 개념을 적용하여 만경강유역 전체로 설정하였다. 만경강 유역 내 유관기관(지자체, 환경부, K-water, 기상청 등)이 관할하는 우량국(41개소) 및 수위국(28개소), 저수용량이 30만톤 이상이 되는 농어촌공사 저수지(7개소)를 고려하여 홍수분석 모형(COSFIM)을 구축하였다. 해당 모형은 2018년 8월 호우사상에 대해 주요 수위관측 지점에서 $R^2$가 0.8 이상의 우수한 검증 결과를 보였다. 구축된 모형을 통해 예상강우량별 하천 내 수위지점별 최고수위, 최대유량, 도달시간 등 예상 조견표를 제시하여 호우 발생시 지자체 담당자가 참고할 수 있도록 제시하였다. 또한 수위지점별 홍수대응 기준은 평시, 관심, 주의, 경계, 심각 단계로 구분하여 담당자가 수위별 위험 정도를 인지할 수 있도록 지점별 도달되는 수위의 위험 정보를 알람기준으로 제시하였다. 홍수분석 모형은 상류에 위치한 주요시설물의 운영현황을 연계하고 있어 실제 강우 발생 시 기상예보를 고려하여 하천 내 수위관측 지점별 수위 상승 정도를 예상함으로써 사전에 홍수에 대비할 수 있는 단계별 시간 확보에 활용 가능하다. 향후 홍수대응기준은 하천 환경 변화를 반영하여 지속적인 보완이 필요하며 유관기관과의 수문자료 공유체계 확대로 예방적 차원의 홍수 대응 체계가 구축되어야 할 것이다.

• Journal of Digital Convergence
• /
• v.14 no.3
• /
• pp.181-197
• /
• 2016

With regard to CSR, Proactive CSR has been less researched in small and medium enterprises(SMEs). This study examines empirically the association between SME's organizational capabilities, proactive CSR and performance as well as a moderating role of perceived uncertainty between capabilities and proactive CSR. Using quantitative data collected from sample of 485 SMEs in Korea, we find that all specified capabilities are positively associated with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in firm performance. In addition, we also find a mediating role of proactive CSR on the association between capabilities and performance as well as a moderating role of perceived uncertainty between capabilities and performance. The study is likely to contribute to SME's CSR strategy.

• Journal of The Korean Association For Science Education
• /
• v.41 no.1
• /
• pp.33-46
• /
• 2021

Inquiry occupies an important place in science education, and research related to inquiry is widely conducted. However, due to the inclusiveness of the concept of "exploration," each researcher perceives its meaning differently, and approaches may vary. In addition, criticisms have been raised that the results of classes using inquiry in science education do not guarantee meaningful changes to students. Therefore, this study attempts to identify the trend of SSCI-level research papers dealing with inquiry in science education over the past three years to confirm the current status and effectiveness of the inquiry. Researches used in the analysis are International Journal of Science Education, Journal of Research in Science Teaching, Research in Science Education, and Science Education, and limited to those that directly suggest "inquiry (enquiry)" as a keyword. Based on extracted 75 papers, the classification process was conducted, and an analysis frame was derived inductively by reflecting the subject and characteristics. Specific cases for each category were presented by dividing into three aspects: perception and perspective on inquiry, support and strategy for inquiry, and teacher professional development for inquiry. The results of examining the implications for scientific inquiry are as follows: First, rather than defining inquiry as an implicit proposition or presenting it as a step-by-step procedure, it was induced to grasp the meaning of inquiry more comprehensively and holistically. Second, as to whether the inquiry-based instruction is effective in all aspects of the cognitive, functional, and affective domains of science, the limitations are clearly presented, and the context-dependent and subject-specific properties and limitations of inquiry are emphasized. Third, uncertainty in science inquiry-based instruction can help learners to begin their inquiry and develop interest, but in the process of recognizing data and restructuring knowledge, explicit and specific guidance and scaffolding should be provided at an appropriate timing.

• Journal of Korean Society of societal Security
• /
• v.4 no.2
• /
• pp.57-64
• /
• 2011

Although it is uncertain that the cause of changed pattern of the natural disaster related to water (i.e. flood and drought) is due to excessive carbon dioxide yielded from economic activity or the increased number of sunspots, it is apparent that there have been unusual climate change that directly affects the water resource management. Due to such a frequent unusual weather activities, there have been increased natural disaster and the most direct and major reason is considered as climate change. As we see, the climate change necessarily causes social costs. Especially, the effects on the water resource due to flood and drought take the considerable part of such costs. Therefore, this study is basic work to develop a new economic analysis technique to be used in pursuing appropriate adaptation project in field of the amount of cost damage through analysis of the effects of the climate change on the water resource. The models appeared in many reports for cost assessment of climate change were various (e.g., PAGE, DICE, AIM, IMAGE, MERGE, and etc.) and this report summarizes general characteristics of each model. To assess the effects of climate change of the water management, we defined the field of the water management on climate change. The results help post-study in field of the climate change's social-economic effect assessment, can be employed for the prioritizing process of the national fund's investment.

• Journal of the Institute of Electronics Engineers of Korea CI
• /
• v.44 no.6
• /
• pp.19-29
• /
• 2007

This paper introduces a robot knowledge framework which is represented with multiple classes, levels and layers to implement robot intelligence at real environment for mobile robot. Our root knowledge framework consists of four classes of knowledge (KClass), axioms, rules, a hierarchy of three knowledge levels (KLevel) and three ontology layers (OLayer). Four KClasses including perception, model, activity and context class. One type of rules are used in a way of unidirectional reasoning. And, the other types of rules are used in a way of bi-directional reasoning. The robot knowledge framework enable a robot to integrate robot knowledge from levels of its own sensor data and primitive behaviors to levels of symbolic data and contextual information regardless of class of knowledge. With the integrated knowledge, a robot can have any queries not only through unidirectional reasoning between two adjacent layers but also through bidirectional reasoning among several layers even with uncertain and partial information. To verify our robot knowledge framework, several experiments are successfully performed for object recognition and navigation.