• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.604-614
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• 2019

The purpose of this study is to evaluate the effects of the acceptance commitment therapy program (ACT) on the psychological flexibility, self-compassion, recovery in alcohol dependents. The ACT program contains skills that establish acceptance and willingness, defusion, self-as-context, contact with the present moment, clarifying values, and committed action. This study was intended to enhance the effects on the psychological flexibility, self-compassion, recovery in alcohol dependents with ACT program. Fifteen inpatients with alcohol dependence were participated in the ACT group and the same number of participants were in the both CBT control group and TAU control group. The ACT program was held once a week, eight times, and each session was 90-minute long. Repeated measure of MANOVA and post-hoc were used to compare pre-test mean with post-test and with follow-up test mean. As a result of ACT program, positive changes were assured in the psychological flexibility including acceptance, cognitive defusion, being present, committed action and the increase of self-compassion and of recovery in alcoholics.

• Management & Information Systems Review
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• v.37 no.4
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• pp.157-174
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• 2018

The purpose of this study is to examine service acceptance process of Internet-Only Bank centered on perceived usefulness, confirmation, service satisfaction, adoption intention. this study examine relation of perceived usefulness, confirmation, service satisfaction based on previous studies. And we examine the effect of Internet-Only Bank satisfaction on adoption intention. Also, we studied the relationship between perceived usefulness, confirmation, service satisfaction according to Internet-Only Bank services providers. The following are main results of this study. First, perceived usefulness, confirmation have significant effects on service satisfaction. Second, service satisfaction of Internet-Only Bank have a positive effect on adoption intention of Internet-Only Bank. Third, The relationship between perceived usefulness, confirmation and service satisfaction is differ depending on Internet-Only Bank services providers. Based on these findings, in this study examined the significant influence of Internet-Only Bank. Through this study, we propose to marketing practitioners the need for a splitted strategy based on Internet-Only Bank services providers.

• Science of Emotion and Sensibility
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• v.24 no.1
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• pp.45-58
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• 2021

Aggressive behavior triggered by the tendency to become angry is generating various social problems. To combat these various social issues, it is important to recognize the role that empathy plays in preventing those with trait-anger from becoming aggressive. More specifically, the hypothesis that empathic concern and perspective taking would mitigate the association between trait-anger and aggression was examined through this study. 329 college students participated in a survey containing questions related to trait-anger, aggression, empathic concern and perspective taking. The results showed that empathic concern moderated the association between trait-anger and aggression, whereas perspective taking did not. That is, those who are emotionally empathetic do not act aggressively easily even if their trait-anger is high; while those who are cognitively empathetic struggle to reduce the likelihood of their trait-anger leading to aggressive behavior. The result of this study indicates that emotional empathy was more useful than cognitive empathy in preventing those with trait-anger leading to aggressive behaviors. The implications, limitations and future directions of this study were also considered and presented as well.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.436-445
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• 2010

The purpose of this research is to know what factors have impacts on their risk perception and attitude in risk communications. This research shows the research findings that the determinant factors of risk perception are the possibility to control the risk, benefits of recognition, the specialty of risk management, and the usefulness of information about the risk. And also the results have shown that the determinant factors of risk attitudes are the possibility to control the risk, the understanding of science and technology, the familiarity with the risk, the usefulness information about the risk, the accuracy of information, and the initiative in the protection of citizens from the risk. As the results have indicated, common determinant factors are the usefulness of information about the risk and the possibility to control the risk. Both of them that affect risk perception and attitudes on electromagnetic waves are important factors in risk communication research. Therefore this study shows that what factors suppose to be considered important in risk communication process about risk of electromagnetic waves.

• Korean Association of Arts Management
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• no.50
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• pp.213-241
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• 2019

Recently, many interests in the economic contribution of performing arts for the city's tourist attractions have been increasing, and the policy projects supporting surtitle for foreign tourists are expanding. Therefore, the purpose of this study is to explore the acceptance process of subtitle systems using the TAM(Technical Acceptance Model) to understand the influential relations of factors affecting the viewing of the performance of subtitling service by foreign tourists. Data for empirical analysis were collected in a survey of foreign tourists who had experienced performance subtitles with smart pads in three languages. The results of this study are as follows. First, the higher the information system quality of the performance subtitles, the higher the perceived usefulness of the subtitles. Second, for Korean performances, the decreasing level of both the performance-based risk and the psychological risk has a positive influence on the viewing intent. But, the decreasing level of the financial risk has a negative influence on the viewing intent. Third, the decreasing level of performance risk has a positive influence on the perceived usefulness, while the decreasing level of psychological risk has a negative influence on the perceived usefulness. Finally, the psychological risk has the moderating effect of the viewing intention, which it has a negative influence on the perceived usefulness.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.933-942
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• 2024

With the development of AI, Chat GPT, an artificial intelligence chatbot that appeared in 2022, is rapidly spreading to a wide range of people and expanding its usefulness. This study was conducted to examine college students' intention to continue using Chat GPT using a technology acceptance model. As a result of the study, all of Chat GPT's features had a positive effect on college students' perceived usefulness and perceived ease of use. However, among the features of Chat GPT, system quality and relative advantages did not directly affect the intention to continue using it. However, it was confirmed that it had an effect when perceived usefulness and perceived ease of use were mediated. The perceived usefulness and perceived ease of Chat GPT were verified to have a positive effect on the intention to continue using it.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.5
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• pp.117-132
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• 2022

The purpose of this study is to analyze factors that affect road users' acceptance of fully autonomous vehicles (level 4 or higher). A survey was done with drivers of general cars and pedestrians who share roads with fully autonomous vehicles. Five acceptability factors were selected: trust towards technology, compatibility, policy, perceived safety, and perceived usefulness. The effect on behavioral intention was analyzed using structural equation modeling (SEM). The perceived safety and trust towards technology were found to be very important in the acceptance of fully autonomous vehicles, regardless of the respondent, and policy was not influential. Compatibility and perceived usefulness were particularly influential factors for drivers. In order to improve the acceptance by road users, securing technical completeness of fully autonomous vehicles is important. Certification and evaluation of the safe driving ability of fully autonomous vehicles should be thoroughly performed, and based on the results, it is necessary to improve the perception by road users. It is necessary to positively recognize fully autonomous vehicles through education and publicity for road users and to support their smooth interaction.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.158-166
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• 2013

This study gave attention to the people who has resistance of the social media that tens to be the use as innovations. Therefore, this study examined the determinant factors of psychological resistance of the social media such as Twitter focused on students as none-users of social media. Total of 268 none-users participated in this study. The results were as follows. First, relative advantage influenced negatively on innovation resistance. Second, perceived complexity influenced significantly not on innovation resistance. Third, perceived risk influenced positively on innovation resistance. Therefore, social media related to social relationship should improve relative advantage, the other way, decrease perceived risk such as defamation and personal attack.

• Journal of the Korea Society of Computer and Information
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• v.26 no.5
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• pp.31-38
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• 2021

This study empirically investigated the user's experience with based on the Technology Acceptance Model. According to the frequency analysis results, the usability for learning was evaluated relatively higher than that for appreciation from the perspective of perceived usefulness and the technical factors such as graphics and modeling raised the issue for the quality improvement. According to the results of the correlation analysis, the usability for learning correlated with the degree of satisfaction. In addition, all detailed factors of perceived ease of use positively influenced on the degree of satisfaction and the impact of the environmental factor on the degree of satisfaction was greatest. The degree of satisfaction with the VR application significantly correlated with the degree of immersion and behavioral intention to the VR application. Therefore, this study proved the suitability for the Technology Acceptance Model as a tool for evaluating a VR application.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.4
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• pp.848-854
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• 2014

A Meta-analysis refers to a statistical literature synthesis method from the quantitative results of many known empirical studies. We conducted a meta-analysis and review of external factors based on the technology acceptance model for Smartphone-related researches. This study surveyed 106 research papers that established causal relationships in the technology acceptance model published in Korean academic journals during 2008 and 2013. The result of the meta-analysis might be summarized that the playfulness has the highest effect size in the path from external factors to the perceived usefulness, with the effect size(0.536). Also the self efficacy showed the highest effect size(0.626) in the path from external factors to the perceived ease of use. Based on these findings, several theoretical and practical implications were suggested and discussed with the difference from previous researches.