• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.263-291
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• 2008

This study is designed to examine how emotional intelligence and cognitive intelligence affect customer satisfaction (social satisfaction, economic satisfaction) and long-term relational orientation of a service provider. The results of the study revealed that both cognitive intelligence of a service provider and economic satisfaction of customers have a positive relationship with longterm relational orientation, while only use and control of emotions except understanding emotions in the self and in others among emotional intelligence of a service provider have a positive, significant effect on social satisfaction of customers. As mentioned above, it can be said that the study is much more significant, at this point where previous studies failed to sufficiently recognize the importance and necessity of studies on emotional intelligence of a service provider. Moreover, the study is expected to provide useful foundations for training and development of employees in the service industry in practice.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.12
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• pp.548-556
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• 2017

The purpose of this study is to examine the effects of cognitive and affective images of a farm party venue on consumer satisfaction and revisit intention with a research model and hypothesis test. First, the cognitive and affective images of a farm party venue had a significant effect on consumer satisfaction in the test and the cognitive image had greater impact on consumer satisfaction than the affective image had. Second, consumer satisfaction had a significant effect on the revisit intention in the test, which indicates that farm party venues are required to find a way to boost the satisfaction of tourists in order to encourage their intentions to revisit. In order to revitalize rural tourism through farm party and raise income in rural areas, it is most important that farm party venue produce images that are differentiated from other farmhouses. In order to activate the farm party for the 6th industry, it will be possible to establish images of the farmers and utilize them in promotional marketing for the promotion of rural tourism. The present study is limited in that it did not collect feedback from farm party operators in action. With this in mind, another study is planned, focusing on those farm party operators.

• Management & Information Systems Review
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• v.35 no.4
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• pp.229-250
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• 2016

This research was conducted to examine the effects of cognitive and emotional empathy amongst employees, and its contribution to the enhancement of the effectiveness of an organization. Further, 'job stress' was used as the moderating value. For this purpose, examination procedures were based on theoretical ground drawn from previous research papers, and an appropriate hypothesis established. Statistical methods were also employed to obtain empirical evidence. This study consisted of four variables. The independent variable is categorised into the factors of cognitive and emotional empathy. Job stress as the moderating value as well as job satisfaction and turnover intention as members of the dependent variable. A survey was carried out targeting employees of numerous firms working in teams, and a total of 324 samples were collected and processed by the software package SPSS 21 for windows as a means to verify the set study model and hypothesis. The results of the study are as follows: The two factor of cognitive and emotional empathy did not present with any significant effects. However, cognitive empathy in relation to job stress was found to inflict negative effects. The study also found the two factors to play a significant role in asserting positive effects on an individual's level of satisfaction on his/her job. While the study further explained that cognitive understanding had the tendency to impose negative effects on the turnover intention, emotional empathy did not demonstrate significant effects. Job related stress negatively effects the level of satisfaction of an individual's given task or a job and positive relation with turnover intention. It was confirmed that job stress had a degree of intermediary role upon other factors such as empathy, job satisfaction and turnover intention. The results of the study purported that empathy can raise the level of an individual's job satisfaction and kerb turnover intention. In order to accomplish depreciated levels of job related stress, it is vital that firms consistently input fervent endeavours to be subserved. It must be able to create an environment wherein employees may enjoy the improved structure of the company to empathies with each other. These transitions would allow firms to achieve maximum efficiency and improvements on the effectiveness of an organization.

• Journal of The Korean Association of Information Education
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• v.26 no.6
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• pp.517-532
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• 2022

As a result of the this exploratory study the main results show that the factors affecting the satisfaction of non-face-to-face class learning of graduate students in Education were social presence, perceived easy to use, and information service quality. Secondly, the factors affecting the learning persistence were perceived usefulness and social presence, but perceived usefulness's influence was relatively small. Next, it was found that the subjective satisfaction of graduate students of education did not significantly affect their intention to continue learning persistence. Lastly, learning satisfaction and learning persistence had a positive effect on the intention to recommend to others. Through the this empirical analysitics study it demonstrate the factors such as attitudes, feelings, and friendliness toward non-face-to-face online classes perceived by graduate students in Education.

• Journal of Digital Convergence
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• v.12 no.8
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• pp.197-209
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• 2014

This study analyzed information privacy concerns and personal innovation influences effects of perceived usefulness, ease-of-use and satisfaction for a smartphone-based shopping mall, using technology acceptance model. For empirical analysis, the structural equation modeling analysis method was used. The results are as follows. First, information privacy concern is the usefulness of smartphone-based shopping mall has significantly negative, but did not affect the ease of use. Second, personal innovation is the usefulness and ease of use smartphone-based shopping mall have significant positive effect. Third, ease of use smartphone-based shopping mall is usefulness and satisfaction have significant positive influence. Finally, the usefulness of use of the shopping mall based smartphone significant satisfaction in positively influencing.

• Journal of Venture Innovation
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• v.3 no.1
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• pp.87-99
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• 2020

This study empirical analysed how student's major satisfaction affected job-seeking stress. It also analysed the mean differences of major satisfaction and job-seeking stress between two groups(IPP experienced, non-experienced groups). 200 data were collected from the field survey questionnaires administered to a quota sample of university students who had IPP experience or non-experience. For hypothesis testing, the IBM SPSS Statistics 24.0 was used. As a result of empirical research analysis, first, it was found that major satisfaction had a negative effect on job-seeking stress. Among major satisfaction sub categories, subject satisfaction had negative effects on cognitive and physical stress, and relationship satisfaction also had negative effects on cognitive and physical stress. On the other hand, general satisfaction had a negative effect only on emotional stress. Second, there was a significant difference between major satisfaction and job-seeking stress. Major satisfaction of IPP experience group was high, and the job-seeking stress was low. Third, in the group of students who practiced IPP, subject satisfaction had a negative effect on emotional and physical stress, whereas subject satisfaction in the group of students who did not practice IPP had no significant effect on job-seekingt stress. In the case of relationship satisfaction, only non-practice groups had a negative effect on cognitive stress and physical stress. In the case of general satisfaction, only the IPP group showed negative effects on emotional stress. The results of this study supported the preceding studies that major satisfaction had an effect on job-seeking stress, and the study was meaningful in that it confirmed that there were differences between the IPP experienced, non-experienced groups. Based on this results, academic and practical implications were suggested.

• Management & Information Systems Review
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• v.31 no.2
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• pp.21-39
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• 2012

To examine how usage of social network services(SNS) can affect users' satisfaction through their involvement to SNS. This study first explored the usage motives on the SNS by reviewing previous studies which are from the perspectives of usage and gratification theory. The structural equation modeling(SEM) approach was used to validate the model and Lisrel was used to analyze 306 data which were collected from college students who have SNS using experiences. The results showed that the motives of information seeking and self-expression have no significant influence on affective involvement to SNS and other hypotheses were all accepted. In order to investigate the relationship of usage motives-involvement-satisfaction between different genders, path analysis in male group and female group were done respectively. The results showed that in the case of male group, the motivation of information seeking, entertainment, and self-expression have positive effect on affective involvement, while only the entertainment motive can increase the cognitive involvement. In the case of female group, socializing motive and entertainment motive have positive effect on both affective involvement and cognitive involvement, but the information seeking motive and self-expression motive can not influence the formulation of emotion in SNS.

• Journal of Venture Innovation
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• v.4 no.3
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• pp.1-15
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• 2021

Due to long-term social distancing due to the spread of COVID-19, business trends of restaurant companies are being implemented in accordance with the changed environment such as packaging and subscription. However, even in this environment, upscale restaurants are generating high profits by trying to differentiate themselves from existing restaurants by providing high-quality services with the best facilities. Therefore, this study describes how customers' experience of upscale restaurant service influences behavioral loyalty. That is, the purpose of this study is to determine the effect of service experience on cognitive satisfaction and emotional attachment, and to examine the causal role of cognitive satisfaction and emotional attachment by confirming the relationship between these constructs and relationship commitment and behavioral loyalty. To verify this, data were collected through face-to-face interviews with 300 consumers who recently used a upscale restaurant. Of the collected data, 275 copies(91.6%) were used for the final analysis, and inaccurate or erroneous data among 25 response sheets were excluded. In this study, the validity and reliability of the data were checked and the research hypothesis was verified by using SPSS 21.0 and AMOS 20 statistical package. Frequency analysis was performed to confirm the demographic characteristics of the respondent. Structural equation model analysis(SEM) was used to confirm the fit of the research model and to verify the research hypothesis. As a result of the research hypothesis analysis, it was found that service experience had a positive effect on cognitive satisfaction, and cognitive satisfaction had a positive effect on emotional attachment, relationship commitment, and behavioral loyalty. Also, it was found that emotional attachment had a positive effect on relationship commitment and behavioral loyalty, and relationship commitment had a positive effect on behavioral loyalty. However, service experience did not affect emotional attachment. With this study, marketers and managers of upscale restaurants such as hotel restaurants need to accurately select their target audience, understand their service needs, and then present the appropriate service to them. In addition, they should not only induce cognitive satisfaction by providing excellent service to their customers, but also identify moments of truth and present appropriate services so that satisfied customers can strengthen their emotional attachment. In addition, it is necessary to strengthen the relationship with their firms by forming friendly relationships with customers who have high emotional attachment, and also to induce relationship commitment so that such customers have a strong sense of belonging and attachment to their firms.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.328-338
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• 2009

The Purpose of this study is to examine on the influence of organizational climates for social worker's job satisfaction in social welfare centers. Results were as follows that (1) the man's perception about organizational climates was more affirmative than woman's perception and under age 25 was more affirmative than over age 40 about organizational climates. (2) under age 29 was more affirmative than over age 40 about job satisfaction and over being in a graduate school was more affirmative than the college graduates about job satisfaction. (3) over a senior social worker was more affirmative than general social worker about job satisfaction. (4) The more social worker has affirmative perception about organizational climates, the more upgraded social worker's job satisfaction becomes. (5) The largest influence of social worker's job satisfaction was organizational climates.

• Management & Information Systems Review
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• v.37 no.4
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• pp.157-174
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• 2018

The purpose of this study is to examine service acceptance process of Internet-Only Bank centered on perceived usefulness, confirmation, service satisfaction, adoption intention. this study examine relation of perceived usefulness, confirmation, service satisfaction based on previous studies. And we examine the effect of Internet-Only Bank satisfaction on adoption intention. Also, we studied the relationship between perceived usefulness, confirmation, service satisfaction according to Internet-Only Bank services providers. The following are main results of this study. First, perceived usefulness, confirmation have significant effects on service satisfaction. Second, service satisfaction of Internet-Only Bank have a positive effect on adoption intention of Internet-Only Bank. Third, The relationship between perceived usefulness, confirmation and service satisfaction is differ depending on Internet-Only Bank services providers. Based on these findings, in this study examined the significant influence of Internet-Only Bank. Through this study, we propose to marketing practitioners the need for a splitted strategy based on Internet-Only Bank services providers.