• Title/Summary/Keyword: 인적상호작용품질

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The Study of Korean -type Discountstore Service Quality Scales(KD-SQS) (한국형 할인점의 서비스품질 측정 척도에 관한 연구)

  • Rho, Eun-Jeong;Suh, Yong-Gu
    • Journal of Distribution Research
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    • v.13 no.3
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    • pp.127-154
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    • 2008
  • For the large scale retailers such as chain discount stores and specialty stores, having measurement tool to maintain service quality can be very crucial to sustain high and same level of service qualities around multiple stores. This study aims to develop service quality scales of large-scale stores using Korean discount store cases. We have studied the previous service quality measures including RSQS(Retail Service Quality Scale) and have modified and developed our own scale model called KD-SQS(Korea Discount Service Quality Scale). The following six components have been revealed as the basic dimensions of service quality of Korean discount stores: basic benefits, promotion, personal interactions, physical aspects, policy and additional convenience. Our scales have been verified through various validity and reliability tests.

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A Study of the Relationship between the Outbound Call Center Service Quality and Service Recovery Customer Royalty (아웃바운드 콜센터 서비스품질과 서비스회복 고객충성도 관계 연구)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.163-176
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    • 2015
  • The purpose of this research is to find out the service quality dimensions and detailed elements of a call center, and to study what relationship the service quality dimensions have with service recovery and customer royalty. This research set up the hypothesis and the research model to verify the relationship between the call center service quality and the service quality customer royalty for 139 people surveyed who experienced dissatisfactions. The result of the hypothesis verification shows that it has an influence on the counselors' service quality and service recovery processes of 3 call centers. The service recovery has en influence on the customer royalty. The result quality as a result remained for a customer after counseling can be called the ultimate purpose of using the call center for a customer, and the research shows that it has the largest influence on the service recovery of 3 dimensions of the call center service quality. In the relationship between the service recovery and the customer royalty, the service recovery has a meaningful influence on the customer royalty.

The Effect of Customer Contact on Hotel Service Quality (고객접촉이 서비스품질에 미치는 영향)

  • Jung, Moon-Young;Cho, Geon-Seob
    • Korean Business Review
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    • v.19 no.1
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    • pp.193-221
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    • 2006
  • Customer Contact, defined as "the extent of interpersonal interaction between customer and service provider", is recognized as an important contributor to the perception of service quality, which in turn brings positive impacts on customer satisfaction, customer retention and loyalty especially in service contexts. The major purposes of this study are to explore the dimensionality of customer contact construct, to access the influences of customer contact dimensions on service quality dimensions, and to evaluate the relative importance of customer contact dimensions on service quality. Data from 388 customers of hotels at youngdong area in Kangwon-do were analyzed with major findings and their implications for service companies including hotels are as follows. First of all, the results of factor analysis show that customer contact is constructed with two dimensions, namely communication time and contact proximity. Secondly, overall customer contact is found to have positive effects on customers' perception of overall service quality and each dimension of customer contact has significant effects on overall service quality. Third, contact proximity dimension has relatively more important contributors than communication time has on overall service quality and four dimensions of service quality.

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The Effects of Salesmen's Service-Justice & Using the IT Devices on Customer Response (정보기술 활용과 영업사원의 서비스 공정성이 고객반응에 미치는 영향)

  • Jeon, Ta-sik
    • Journal of Distribution Science
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    • v.5 no.1
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    • pp.5-22
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    • 2007
  • This research is focused on the effects of salesmen's service-justice and using the IT devices on customer response. Specially, I want to know for the response when our customer take the service from the salesmen. From analysis of the resulting data, using the IT devices are increased the quality of salesmen's service-justice. Salesmen's distributive-justice affects to positive the relationship quality. But procedural justice and interactional justice cannot affect to positive the relationship quality. Maybe, I think that the reason will be a feature of insurance goods. And relationship quality affect to positive the customer's response. There are limitations on generalization due to the results based on only insurance industry, but this study will be a useful exploratory step before designing a future survey.

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A Study of the Effects of the Self-Emotional Ability and Social-Emotional Ability on the Teamwork Capability of the Airline Flight Attendants (항공사 객실승무원의 개인적 감성능력과 상회적 감성능력이 팀웍역량에 미치는 영향에 관한 연구)

  • Chung, Min-Joo;Chang, Dae-Sung
    • Journal of Advanced Navigation Technology
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    • v.16 no.2
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    • pp.318-329
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    • 2012
  • Flight attendants are the most important people which decides customer's satisfaction and service quality toward the airline service. Nowadays the service employees' emotional ability over self and others are considered to be a important service competence. And flight attendants' job performance are achieved in their team system. The purpose of this study is to examine how the service employees' emotional awareness and management abilities can affect their teamwork capability. This study was conducted through literature and empirical methods, and collected questionnaire was analyzed employing SPSS version 15.0 statistics package and AMOS 17.0. The result of this study was found that flight attendants who have high self-emotional ability and social-emotional ability show higher teamwork capability in their flights. It is meaningful because it expanded the range of the researches about the emotional ability and proposed new substructure of researches on the service human resources.

The Influence of Determinant Factors for Shopping Mall Selection on Traditional Market Attractiveness(Image and Appraisal) and Revisit Intention (쇼핑몰 선택요인이 전통시장 매력(이미지.평가)과 재방문의도에 미치는 영향)

  • Son, Young Don;Cho, Chun Han;Kim, Byeong Jin;Ahn, Seung Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.9-20
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    • 2012
  • The purpose of this research is to confirm how the determinant factors for shopping mall selection (proximity, parking facility, benefits, mutual interaction effects, physical environment, surroundings) affect attractiveness (image and appraisal) of the traditional markets and revisit intention and suggest strategic methods for revitalization of the traditional markets. Results of this research are drawn from a survey of customers who visit any of the twenty-two traditional markets in the Seoul area at least twice a week. Moreover, the theory is verified through the structural equation model analysis using the SPSS win 18.0 and AMOS 18 version statistics package. From the determinant factors of visiting traditional markets, parking facility, physical environment, and the surroundings were significant in image attractiveness; benefits, mutual interaction effects, and physical environment showed significant effects on appraisal attractiveness. Additionally, image attractiveness was not significantly influential in retention proneness while appraisal attractiveness was a key factor in deciding whether or not to revisit. Therefore, improvement in image is important but appraisal aspects like product reliability that customers can personally assess, are more essential for revitalization of traditional markets.

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A Study on the Effect of Convention Participants' Convention Service Quality on Convention Destination's Visiting Value, Intention to Behavior (외국인 컨벤션 참가자의 컨벤션 서비스품질 인식에 따른 컨벤션목적지 방문가치 및 미래행동의도 연구)

  • Choi, Hey Min;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.25
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    • pp.449-461
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    • 2016
  • This study was to investigate convention service quality that affect convention destination visiting values and intention to behavior from foreign convention attendances' perspectives. From the literature review, convention service quality and destination visiting value were discussed to provide logical linkage among proposed concepts. A total of 308 useful date were collected from on site survey at the convention centers in Seoul. Factor analysis and multiple regression analysis were performed to achieve the objective of this study. Factor analysis showed that there were four underlying dimensions in the convention service quality such as mutual human interaction, program quality, useful information, transportation and convenient facility. Multiple regression showed that these convention service quality affects destination visiting values and behavior intention. More discussion and implication are provided in the conclusion section.

The effect of multidimensional benefits on customer participation behavior at service encounter -Focus on human service of service providers- (서비스접점에서 다차원적 혜택이 소비자 참여에 미치는 영향 - 서비스접점 종업원 인적 서비스를 중심으로 -)

  • Choi, WooLee;Park, JongHee;Kim, Doyle
    • Management & Information Systems Review
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    • v.39 no.2
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    • pp.95-112
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    • 2020
  • This study intends to identify the main triggers of consumer participation behavior by multi-dimensionally reviewing factors affecting active participation behavior in order for consumers to receive better service at service encounter. We also want to review the impact of service contact employees' human services on consumers' experience of positive and negative emotions while performing participation behavior. This study targeted beauty salon services. Beauty salon services are one of the most important industries for human services because of the relatively long time interaction and the high degree of consumer participation that has a great influence on service outcomes. For an empirical analysis survey was conducted on 446 general consumers. SPSS and AMOS analysis was performed. The results of this study are as follows. First, relational benefits were not significant for consumer participation behavior, and functional benefits and hedonic benefits were significant. Consumer participation behavior was found to have a significant effect on positive emotions, but not on negative emotions. It has been shown that the service provider's human service has a significant effect on both positive and negative emotions. Finally, both positive and negative emotions were found to have a significant effect on service quality. Since beauty services are an industry with high social visibility, it has been shown that relational benefits does not significantly affect consumer participation. Negative emotions perceived by consumers did not significantly affect service quality. It may mean that some negative emotions are insignificant. Further studies will need to classify the negative emotion dimension more closely. It is necessary to review the feelings arising from service employees. Finally, it is necessary to review the various types of services of contact employees.