• Title/Summary/Keyword: 인공지능서비스

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The Effects of Brand Repuration and Social Comparison on Consumers' Brand Attitude and Purchase Intention of a Product Recommended by AI (브랜드 명성과 사회비교경향성이 AI 추천 제품의 브랜드 태도 및 구매의도 미치는 영향연구)

  • Sungmi Lee
    • Smart Media Journal
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    • v.13 no.1
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    • pp.67-75
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    • 2024
  • The purpose of this research is to investigate consumer responses to production recommendations by AI. In order to test hypotheses of this study, we conducted experimental study that was a 2(Brand reputation: high vs. low) X 2(Social comparison: high vs. low). The results of this study showed the interaction effects of brand reputation and social comparison on brand attitude. Based on the results, we provide theoretical implications to extent the existing research regarding product recommendations. Moreover, the results of this study provide some practical implications and a new aspect about AI recommendations.

The Influence of AI Technology Acceptance and Ethical Awareness towards Intention to Use (인공지능 기술수용과 윤리성 인식이 이용의도에 미치는 영향)

  • Ko, Young-Hwa;Leem, Choon-Seong
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.217-225
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    • 2021
  • This study analyzed the perception formed by artificial intelligence users by converging technology readiness index and technology acceptance models and expanding them to models considering artificial intelligence ethics in order to find out the impact of technology acceptance and ethics. Independent variables include optimism, transparency, ethical awareness, user-centeredness, perceived usefulness and perceived ease of use as potential variables affected by independent variables, and defined the intention of use as potential variables as dependent variables. The survey results from an online and offline of men and women aged over 17 years old across the country (N=260) from September 5 to October 12, 2020 were used in the analysis. The findings, first, showed that optimism had a significant static effect on perceived usefulness and ease of use. Second, ethical awareness (transparency, ethical awareness, user-centeredness) did not have a significant impact on perceived usefulness and ease of use. Third, perceived usefulness and ease of use are finally found to have a significant static effect on the intention of use. Fourth, perceived usefulness has a relatively high influence over ease of use.

Trends in the use of big data and artificial intelligence in the sports field (스포츠 현장에서의 빅데이터와 인공지능 활용 동향)

  • Seungae Kang
    • Convergence Security Journal
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    • v.22 no.2
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    • pp.115-120
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    • 2022
  • This study analyzed the recent trends in the sports environment to which big data and AI technologies, which are representative technologies of the 4th Industrial Revolution, and approached them from the perspective of convergence of big data and AI technologies in the sports field. And the results are as follows. First, it is being used for player and game data analysis and team strategy establishment and operation. Second, by combining big data collected using GPS, wearable equipment, and IoT with artificial intelligence technology, scientific physical training for each player is possible through user individual motion analysis, which helps to improve performance and efficiently manage injuries. Third, with the introduction of an AI-based judgment system, it is being used for judge judgment. Fourth, it is leading the change in marketing and game broadcasting services. The technology of the 4th Industrial Revolution is bringing innovative changes to all industries, and the sports field is also in the process. The combination of big data and AI is expected to play an important role as a key technology in the rapidly changing future in a sports environment where scientific analysis and training determine victory or defeat.

서비스 로봇의 안전 및 성능 평가 기술

  • Jeong, Yeong-Suk;Lee, Gyeong-Ho;Seo, Beom-Su
    • Information and Communications Magazine
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    • v.33 no.8
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    • pp.36-43
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    • 2016
  • 최근 인공지능의 급부상과 함께 서비스 로봇은 물론 산업용 로봇에 이르기까지 ICT 융합을 통한 HRI(Human Robot Interaction) 지능화가 가속화되고 있다. 제조, 물류, 공공장소, 가정 등 다양한 환경에서 인간과 가까이 공존하며 상호작용하는 지능로봇의 안전과 성능에 기반한 신뢰성 확보는 성장하는 로봇 시장에 중요한 이슈로 떠오르고 있다. 2014년 실내외에서 운용되는 개인지원로봇에 대한 기본 안전 요구 표준인 ISO 13482가 공표되고 유럽, 일본을 비롯한 세계시장은 국제 표준 에 기반한 서비스 로봇의 인증을 요구하고 있다. 이에 최근 국내 로봇 기업의 해외 시장 진출에 있어 가장 우선적으로 요구받고 있는 안전 요구조건과 검증에 필요한 위험 평가 프로세스를 소개하고 서비스 로봇의 안전 및 성능 평가 기술과 표준에 대하여 살펴본다.

A Study on the Development Trend of Artificial Intelligence Using Text Mining Technique: Focused on Open Source Software Projects on Github (텍스트 마이닝 기법을 활용한 인공지능 기술개발 동향 분석 연구: 깃허브 상의 오픈 소스 소프트웨어 프로젝트를 대상으로)

  • Chong, JiSeon;Kim, Dongsung;Lee, Hong Joo;Kim, Jong Woo
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.1-19
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    • 2019
  • Artificial intelligence (AI) is one of the main driving forces leading the Fourth Industrial Revolution. The technologies associated with AI have already shown superior abilities that are equal to or better than people in many fields including image and speech recognition. Particularly, many efforts have been actively given to identify the current technology trends and analyze development directions of it, because AI technologies can be utilized in a wide range of fields including medical, financial, manufacturing, service, and education fields. Major platforms that can develop complex AI algorithms for learning, reasoning, and recognition have been open to the public as open source projects. As a result, technologies and services that utilize them have increased rapidly. It has been confirmed as one of the major reasons for the fast development of AI technologies. Additionally, the spread of the technology is greatly in debt to open source software, developed by major global companies, supporting natural language recognition, speech recognition, and image recognition. Therefore, this study aimed to identify the practical trend of AI technology development by analyzing OSS projects associated with AI, which have been developed by the online collaboration of many parties. This study searched and collected a list of major projects related to AI, which were generated from 2000 to July 2018 on Github. This study confirmed the development trends of major technologies in detail by applying text mining technique targeting topic information, which indicates the characteristics of the collected projects and technical fields. The results of the analysis showed that the number of software development projects by year was less than 100 projects per year until 2013. However, it increased to 229 projects in 2014 and 597 projects in 2015. Particularly, the number of open source projects related to AI increased rapidly in 2016 (2,559 OSS projects). It was confirmed that the number of projects initiated in 2017 was 14,213, which is almost four-folds of the number of total projects generated from 2009 to 2016 (3,555 projects). The number of projects initiated from Jan to Jul 2018 was 8,737. The development trend of AI-related technologies was evaluated by dividing the study period into three phases. The appearance frequency of topics indicate the technology trends of AI-related OSS projects. The results showed that the natural language processing technology has continued to be at the top in all years. It implied that OSS had been developed continuously. Until 2015, Python, C ++, and Java, programming languages, were listed as the top ten frequently appeared topics. However, after 2016, programming languages other than Python disappeared from the top ten topics. Instead of them, platforms supporting the development of AI algorithms, such as TensorFlow and Keras, are showing high appearance frequency. Additionally, reinforcement learning algorithms and convolutional neural networks, which have been used in various fields, were frequently appeared topics. The results of topic network analysis showed that the most important topics of degree centrality were similar to those of appearance frequency. The main difference was that visualization and medical imaging topics were found at the top of the list, although they were not in the top of the list from 2009 to 2012. The results indicated that OSS was developed in the medical field in order to utilize the AI technology. Moreover, although the computer vision was in the top 10 of the appearance frequency list from 2013 to 2015, they were not in the top 10 of the degree centrality. The topics at the top of the degree centrality list were similar to those at the top of the appearance frequency list. It was found that the ranks of the composite neural network and reinforcement learning were changed slightly. The trend of technology development was examined using the appearance frequency of topics and degree centrality. The results showed that machine learning revealed the highest frequency and the highest degree centrality in all years. Moreover, it is noteworthy that, although the deep learning topic showed a low frequency and a low degree centrality between 2009 and 2012, their ranks abruptly increased between 2013 and 2015. It was confirmed that in recent years both technologies had high appearance frequency and degree centrality. TensorFlow first appeared during the phase of 2013-2015, and the appearance frequency and degree centrality of it soared between 2016 and 2018 to be at the top of the lists after deep learning, python. Computer vision and reinforcement learning did not show an abrupt increase or decrease, and they had relatively low appearance frequency and degree centrality compared with the above-mentioned topics. Based on these analysis results, it is possible to identify the fields in which AI technologies are actively developed. The results of this study can be used as a baseline dataset for more empirical analysis on future technology trends that can be converged.

Empirical Research on Search model of Web Service Repository (웹서비스 저장소의 검색기법에 관한 실증적 연구)

  • Hwang, You-Sub
    • Journal of Intelligence and Information Systems
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    • v.16 no.4
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    • pp.173-193
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    • 2010
  • The World Wide Web is transitioning from being a mere collection of documents that contain useful information toward providing a collection of services that perform useful tasks. The emerging Web service technology has been envisioned as the next technological wave and is expected to play an important role in this recent transformation of the Web. By providing interoperable interface standards for application-to-application communication, Web services can be combined with component-based software development to promote application interaction and integration within and across enterprises. To make Web services for service-oriented computing operational, it is important that Web services repositories not only be well-structured but also provide efficient tools for an environment supporting reusable software components for both service providers and consumers. As the potential of Web services for service-oriented computing is becoming widely recognized, the demand for an integrated framework that facilitates service discovery and publishing is concomitantly growing. In our research, we propose a framework that facilitates Web service discovery and publishing by combining clustering techniques and leveraging the semantics of the XML-based service specification in WSDL files. We believe that this is one of the first attempts at applying unsupervised artificial neural network-based machine-learning techniques in the Web service domain. We have developed a Web service discovery tool based on the proposed approach using an unsupervised artificial neural network and empirically evaluated the proposed approach and tool using real Web service descriptions drawn from operational Web services repositories. We believe that both service providers and consumers in a service-oriented computing environment can benefit from our Web service discovery approach.

Trends in Automatic Speech Translation Technology, Service and Business (자동통역기술, 서비스 및 기업 동향)

  • Kim, S.H.;Park, J.;Kim, S.H.
    • Electronics and Telecommunications Trends
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    • v.29 no.4
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    • pp.39-48
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    • 2014
  • 최근 음성인식, 자동통역, 인공지능 관련 분야에서 글로벌 기업들의 경쟁이 치열하다. 서로 다른 언어를 사용하는 사람들 간의 교류가 급속히 확장되고, 관련 서비스들이 속속 제공됨에 따라 자동통역에 대한 일반인들의 관심도 급증하고 있다. 이에 자동통역 시장경쟁이 본격화되고 있다. 본고에서는 자동통역 요소기술들의 개념 및 최근 동향에 대해 기술하며, 대국민 자동통역 시범 서비스인 지니톡에 대해 기술한다.

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(ro)Bot as media An experimental discussion on news chatbot (미디어로서의 봇(bot) 뉴스 챗봇에 대한 시론적 논의)

  • Oh, Se Wook
    • Korean journal of communication and information
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    • v.79
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    • pp.70-103
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    • 2016
  • In the face of crisis in the news media industry, many people prospect that new technology can save it. But there is no discussion about how new technology works and what is its limitations and which direction of development is needed. In view of media, this article analyzed 'news chatbot' as new technology. Firstly, this article defined bot and discussed bot's agency based on actor network theory. Secondly, it analysed bots which are acting as media and discussed features of the messenger platform as a communication tool. Thirdly, it presents examples of news chatbot and analyzed how they work. Finally, it predicts the future of news chatbot and discussed the possibility of journalism.

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A Study on the Educational Uses of Smart Speaker (스마트 스피커의 교육적 활용에 관한 연구)

  • Chang, Jiyeun
    • Journal of the Korea Convergence Society
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    • v.10 no.11
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    • pp.33-39
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    • 2019
  • Edutech, which combines education and information technology, is in the spotlight. Core technologies of the 4th Industrial Revolution have been actively used in education. Students use an AI-based learning platform to self-diagnose their needs. And get personalized training online with a cloud learning platform. Recently, a new educational medium called smart speaker that combines artificial intelligence technology and voice recognition technology has emerged and provides various educational services. The purpose of this study is to suggest a way to use smart speaker educationally to overcome the limitation of existing education. To this end, the concept and characteristics of smart speakers were analyzed, and the implications were derived by analyzing the contents provided by smart speakers. Also, the problem of using smart speaker was considered.

Smart CCTV Artificial Intelligence Self-driving Security Service (스마트 CCTV 인공지능 자율주행 방범 서비스)

  • Kim, Jun-Hyeong;Kim, A-Young;Kim, Ye-Bin;Lee, Dong-Yeop;Lee, Ji-Hyeon;Yoo, Sang-Oh
    • Annual Conference of KIPS
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    • 2021.11a
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    • pp.1071-1074
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    • 2021
  • 본 논문은 펌웨어와 인공지능을 이용하여 지형의 사각지대를 이동하며 순찰 및 방범의 목적을 지닌 시스템을 소개하기 위함에 있다. 기존의 보안 시스템은 비상 상황 발생 시 인력이 직접 출동하여 상황을 해결함으로써 날로 증가하는 최저임금을 고려했을 때 이들의 인건비를 감당하기 어렵다는 단점이 있다. [1] 이러한 문제점을 해결하기 위해 앱 개발을 통해 RC카를 제어하는 아두이노와 연결하여 자율주행을 하게끔 하는 시스템을 개발했다. 또한, 라즈베리파이 웹캠을 부착해 실시간으로 현장을 촬영하여 사용자가 웹에만 접속하면 현장을 모두 감시할 수 있도록 시스템을 개발하였고, 단시간 푸리에 변환(STFT)을 통해 얻은 음성 데이터 변환맵을 인공지능 프로세서인 인텔리노에 학습 데이터로 학습시킨 후에 주변 환경에서 비명 소리만 감지할 수 있도록 시스템을 구현하였다. 본 논문에서는 이러한 시스템들이 기존의 인건비 증가에 대한 문제점을 해소할 수 있다고 생각하여 더욱 효율적으로 방범이 가능한 시스템을 소개한다.