• Journal of Digital Convergence
• /
• v.14 no.7
• /
• pp.117-126
• /
• 2016

This study focuses the importance of relation between information attributes and communication of internet user. The author is to clarify how to communicate in internet environment and word-of-mouth as a result of social influence among internet user take place in relation to information attributes. The main findings are that comprehensive ease, relevance and novelty among information attributes positively influence reciprocal communication, reciprocal communication positively influences internalization and conformity, and those positively influence word-of-mouth communication.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.26 no.8
• /
• pp.1238-1247
• /
• 2022

The e-commerce market is growing faster as demand for non-face-to-face shopping increases due to COVID-19. These changes lead to the expansion of various opportunities for consumers, but companies are required to understand consumer characteristics and reflect them in their sales strategies so that they can be competitive in the market. This study examined how the perceived ease and utility of consumers affect the intention to use the platform according to the technology acceptance model (TAM). As a result, it was confirmed that the price competitiveness, awareness, and ease of use of the platform had a significant effect on the utility. In addition, it was confirmed that there was no moderating effect of user characteristics on the effect of ease of use on the platform intention. These results present important implications for a company's sales strategy, and in future studies, it is necessary to expand the study in consideration of more diverse variables.

• Journal of the Korean housing association
• /
• v.14 no.5
• /
• pp.57-64
• /
• 2003

본 연구의 목적은 최근 건설된 노인전용 조합주택으로 입주한 노인가구를 대상으로 거주자 측면에서의 주거환경 평가이며, 아울러 미국 조합주택에 대한 이해를 도모하고자 한다. 설문지를 통해 수집한 자료는 빈도와 백분율 회귀분석을 사용하여 분석하였으며, 총 171가구가 본 조사에 참여하였다. 조사대상 가구주의 평균 연령은 76세였으며 교육 수준은 높았고, 가족형태는 부부나 독남가구가 대다수였다. 조사에 참여한 가구들은 저렴한 주택비용, 안전성, 주택유지 및 관리의 용이성, 주거 내의 접근용이성을 현 주거환경의 선택 동기로 손꼽았다. 현 주거환경의 평가를 물리적 환경, 사회적 환경, 그리고 거주자 참여방식의 관리에 대한 만족도로 크게 3가지로 나뒀으며, 물리적 환경 관련 요소가 주거환경 평가와 관련한 만족도에 가장 중요하게 작용하였다. 본 연구결과는 장기적인 주택관련 비용의 저렴화와 노인의 독립성을 위한 지원성이 강화된 물리적인 환경의 구축이 무엇보다 주거환경 평가시 중요하므로, 향후 노인전용 대안주택 계획시 이점에 대해 고려되어야 할 것이다.

• The Journal of the Korea Contents Association
• /
• v.11 no.2
• /
• pp.432-445
• /
• 2011

The purpose of this study is to inquire into the effect of tourism storytelling choice attributes on tourist satisfaction and loyalty in Gangwon province. The random sampling was carried out on 200 tourists who experience tourist storytelling in Gangwon-do. First, the effect of tourism storytelling choice attributes on tourist satisfaction showed that the authenticity, attractiveness, educability, playfulness, undertstandability and sensitivity have a statistically significant positive effect on the tourist satisfaction, and the tourist satisfaction through tourism storytelling has a statistically significant positive effect on the tourist loyalty. Consequently, if the educational effect is provided to raise tourists' interest or sensitivity, and facilitate the understanding through tourism storytelling, the increase of tourists' satisfaction will be connected to positive word-of-mouth and recommendation in surroundings, contributing to tourism activation.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.9
• /
• pp.235-244
• /
• 2016

Automotive symbols are more widely needed for new, convenient driving devices in automobiles. Good automotive symbols should be detectable, identifiable at first glance, easily learned, recognizable, and produce quick responses after practice. In this paper, a methodology for developing and evaluating automotive symbols is suggested. It includes multiple tests, such as comprehension, perceptual quality, appropriateness, and integrated evaluation. 28 symbols were tested and evaluated by the suggested methodology for convenient driving systems, such as a lane departure warning system (LDWS), cruise control (CCS), and a collision warning system (CWS). Most of the KS R ISO 2575 symbols had higher scores of comprehension, perceptual quality, and appropriateness, but the sunroof and camera symbols had lower scores. Standard symbols with several new functions should be developed. This methodology could be useful for developing and evaluating automotive symbols.

• Management & Information Systems Review
• /
• v.38 no.1
• /
• pp.201-223
• /
• 2019

The purpose of this study is to verify empirically the causal relationship between service quality, ease of use, customer satisfaction, and repurchase intention of mobile shopping mall. And this study is to investigate the ease of use and customer satisfaction mediating effect of between service quality and repurchase intention. Therefore, 323 university students in Jeonnam area were surveyed and the structural equation model was derived based on previous research. Service quality of mobile shopping mall make a significant effect on using easiness, purchasing satisfaction and repurchase intention. However, among service quality of mobile shopping mall, service scape like mobile interface and site design made a positive effect on purchasing satisfaction, but did not any effect on repurchase intention. In other words, service quality factors that make positive effects on customer's pleasant using and repurchase intention make a positive effect on repurchase intention when providing and using the service customer wants faithfully rather than external part of the site and mutually influencing attitude or behavior well. The implications suggested by this study are as follows. First, service quality of mobile shopping mall makes a significant effect on repurchase intention, so it's necessary to improve CS service system so as to treat customers' inquiries or inconveniences actively during mobile shopping and return and refund of defective products quickly and conveniently. And, in addition to the finally used factors in analysis process, benefits using customers' grade by number of purchases, such as various events, coupons, reserve, etc. and active contents marketing strategies providing more various pleasures and values of shopping are necessary. Second, satisfaction of mobile shopping mall makes a positive effect on repurchase intention, so visiting of site and repurchasing of product are continuously done as customers' satisfaction on shopping mall is increasing. Therefore, shopping mall site requires differentiation of contents, exact plan and practice of service, marketing, etc. so that customers can feel more satisfaction. This study is significant as it systematically analyzed concepts of components that service quality of mobile shopping mall makes an effect on using easiness, purchasing satisfaction, and repurchase intention, verified the relations, systematized it by theoretical structure, and widened the understanding of effects making an effect on repurchase intention.

• 대한공업교육학회지
• /
• v.32 no.1
• /
• pp.117-133
• /
• 2007

The purpose of this study was to develop the force measuring device of learning wind tunnel, teaching-learning materials in order to enhance understanding of flight principle and give interest about aviation technology in secondary school. The content of this study was consisted of the development and experiment of force measuring device for learning wind tunnel. The main results of this study were as follows: This device developed here is simple structure applying lever principle instead of the comparatively expensive load cell used in engineering college or a aviation research institute and so on. Measurement of lift and drag as well as the comparison experiment of a fluid resistance is possible with only one device developed here. The lift coefficient with angle of attack has shown the same tendency in both of theoretical and experimental values. And the stall phenomenon was found under the larger angle of attack of experimental rather than expected theoretical values. The drag coefficient with angle of attack has shown the same tendency in both of theoretical and experimental values. And drag coefficient the rate of increasement of the experimental values increased more gently than its theoretical values.

• The Journal of the Korea Contents Association
• /
• v.19 no.1
• /
• pp.404-412
• /
• 2019

The purpose of this study is to develop the usability evaluation contents based on the needs of different stakeholder's related to the usability of the product, and to derive the design direction and apply it as the evaluation standard by applying the product design based on the results. I created a stakeholder map for a fire detector product and identified stakeholders related to usability. Based on 3 factors(Physical, cognitive, emotional) of the usability evaluation, I conducted survey on the building users and the building managers who have different requirements. There are 12 directions (ease of installation, durability, maintainability, additional functionality, effectiveness, attractiveness, visibility, consistency of information, environmental harmony, consistency, Image suitability, reliability). Through weighted analysis of three usability evaluation factors, I found factors were ranked in the same order of importance, but they were different in importance figure. Based on the results of the survey, overall product usability aspects were improved but effectiveness and environmental coordination aspects needed to be improved.

• Journal of the Korea Society of Computer and Information
• /
• v.6 no.2
• /
• pp.157-162
• /
• 2001

Internet shopping mall is done commercial trade in particular web sites, and zoomed with an important means of trade for the next generation. When users visit shopping mall, the best objective is determined to users by of offering satisfaction and pleasant experience. Therefore. this paper was selected a menu list as an evaluation factor to emphasize a usage convenience of internet shopping mall, and executed a performance and a subjective satisfaction evaluations on a screen design and a structure design. The results of all the performance and the subjective evaluations for the screen design were shown the shortest search times on left type of the main-menu and vertical type of the medium-menu. In the structure design, it was shown that users were the highest satisfaction in type that search product and shopping cart procedure were firstly processed, and the procedure of a shopping membership and paying a bill were secondly processed at the same screen with regard to a comprehensibility and convenience of purchase procedure. It was shown that the user prefered the shopping mall web site to analogy with the real purchase procedure

• Journal of Korean Library and Information Science Society
• /
• v.40 no.2
• /
• pp.223-242
• /
• 2009

This is an exploratory study targeting initial users to evaluate the usability of an aggregator-supplied full-text database and to analyze the differences in task performance and perceptions based on participant characteristics. The differences in completion time and perceptions on ease of use, terminology, subject categories and satisfaction were analyzed based on the participant characteristics such as Kolb learning style, gender and participation in user instruction on full-text databases. The results indicated that there was a statistically significant difference in completion time based on the Kolb learning style. Also a statistically significant difference was found in perceptions on ease of use and terminology based on gender. However no statistically significant difference was found in perceptions on the usability of the database based on the participation in user instruction.