• Proceedings of the Korea Association of Information Systems Conference
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• 2004.11a
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• pp.527-531
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• 2004

정보기술의 개발 및 도입을 위하여 많은 투자가 이루어지고 있으나 IT가치평가의 독특성과 IT가치의 다양성으로 계량적이고 객관적인 IT가치평가가 용이하지 않다. 이 연구에서는 IT의 가치를 평가하고 IT가치전략을 분석하기 위한 새로운 IT가치평가방법을 제시하고자 한다. 이 방법론은 경영 전반의 관리 및 성과 평가를 위한 Balanced Scorecard(이하 BSC)의 평가요소를 이용해 새로운 프레임워크를 제시함으로써 가능하다.

• Journal of the Korean Society of Food Science and Nutrition
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• v.42 no.1
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• pp.120-128
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• 2013

This study was conducted to investigate the effect of relational benefits on perceived value in order to enhance customer satisfaction and win customer loyalty in the specialty coffee shop business. Structural equation modeling was performed and the structural model estimated with AMOS (ver 5.0). A total of 329 valid responses were used for data analysis. The findings show that confidence benefits among the relational benefits have a direct effect on perceived value. In addition, confidence benefits also have an indirect effect on customer satisfaction and loyalty from this perceived value. However, social benefits and special treatment benefits of customers had no effect on functional and symbolic value. In conclusion, establishing confidence benefits with the customer at the specialty coffee shop significantly influenced their perceptions of value, customer satisfaction, and loyalty.

• Journal of Korean Society of Transportation
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• v.27 no.5
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• pp.163-168
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• 2009

Travel time reduction is a benefit in economic analysis. Freight transportation time reduction benefits influence the logistics industry. The objectives of this paper are to estimate the Value of Time (VOT) for transportation time reduction with logit methodology. The data of Gyeonggi-do's domestic road freight transport in 2007 are used. VOT was estimated for five commodities. An average VOT of 19,946 won/vehicle-hr was calculated; transport of electronic parts had the highest VOT. This study will help provide direction for improving Korea's road infrastructure for freight.

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.181-203
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• 2023

YouTube exhibits a hybrid personality, incorporating traits of both over-the-top (OTT) and personal broadcasting platforms. However, limited research has investigated these hybrid characteristics, particularly in the context of paid YouTube channel memberships. Therefore, building upon consumption value theory and prior literature, this study examines the influence of consumption value factors associated with paid YouTube channel memberships on usage satisfaction and continuance intention. Specifically, the study identifies four perceived consumption value factors (functional, social, emotional, and epistemic values) within the paid YouTube channel membership context and assesses their impact on usage satisfaction and continuance intention. Additionally, the study explores the moderating role of conditional value (the experience of watching live streams on paid YouTube channels) in these relationships. Data was collected via an online survey from Korean adults who subscribed to multiple paid YouTube channel memberships, resulting in 274 responses. The proposed hypotheses were tested using structural equation modeling (SEM). The SEM results indicate that all four consumption value factors significantly influence usage satisfaction, with usage satisfaction in turn positively affecting continuance intention. Furthermore, the study reveals that conditional value moderates the relationships between functional/emotional values and usage satisfaction, as well as between usage satisfaction and continuance intention. This study is the first to focus on YouTube channel paid memberships, which encompass characteristics from both OTT and personal broadcasting platforms. It is anticipated that this research will offer insights to personal broadcasters and stakeholders regarding the motivational factors that impact user satisfaction and encourage subscriptions to channel memberships.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.143-150
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• 2016

We analyzed the relationship among customer value, satisfaction and continuous use intention of tourism social commerce in this study. And also we observed the moderating effects of regulatory focus on the relationship between customer value and satisfaction. As the results, we found partially positive relationship between customer value and satisfaction and positive relationship between satisfaction and continuous use intention of tourism social commerce. The regulatory focus partially moderated the relationship between customer value and satisfaction. Finally we emphasize the importance of customer value, enhancing promotion focus and weakening prevention focus for continuous use intention of tourism social commerce.

• Journal of the Korean Society for Library and Information Science
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• v.40 no.2
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• pp.243-261
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• 2006

Variety methods are applied to estimating the value of a public library. This study explored the methods valuing of a public library focused on the consumer surplus and contingent valuation and measured the direct economic value of a public library by using these methods. 84% of the respondents are perceived that public library impact their life. And the users indicated that they are willing to pay 8,720 won per month to use a public library and 1,470 won to borrow a book from the library. Given reasonable assumptions about the cost of service, users place a value on the use of a public library is 1/3 times, the borrowing a book from the library is 3 times.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.130-139
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• 2016

This study is intended to investigate what impact consumption value and subjective norm by consumers with regard to the social commerce for the foodservice to affect on the behavior of consumers. The result were as follows: first consumption value and subjective norm has positive effect on perceived usefulness, except for monetary value. Second, consumption value have positive effect on perceived ease of use, except for emotional value and subjective norm. Third, perceived ease of use has positive effects on usefulness. The last, perceived ease of use and usefulness has positive effects on reuse intention. It is to be hoped that this study provides foodservice social commerce service practitioners with guideline for establishing methodical strategies.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.9 no.2
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• pp.12-22
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• 2010

The variable message sign(VMS) is a facility to smoothen traffic flows and enable safe passing by providing real-time necessary information on roads, weather, transportation, and traffic regulations. The VMS also solves a feeling of uneasiness and gives a sense of psychological security by providing information to drivers. However, the VMS has a strong character of being a non-market product but a public product, so it has not normally been evaluated for its value. This research has evaluated a value of satisfaction level for traffic information users, using a contingent valuation method(CVM). As a result of evaluating the value of satisfaction level for users through division into an urban roadway and an urban highway for the cities where an intelligent transportation system(ITS) has been established, the urban highway had a value of 96.7 won/system and the urban roadway had a value of 76.3 won/system.

• Korean Journal of Remote Sensing
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• v.26 no.4
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• pp.411-419
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• 2010

The type of forestland value was evaluated using various thematic maps, satellite images, and aerial photograph of Namyangju, Based on GIS analysis, forestland value was classified into 4 kind types; conservation, production, recreation, and development values. Finally, the comprehensive analysis map of forestland value was made according to the priority order of value assessment. Among the whole forestland of Namyangju, conservation value area is $195km^2$, high production value area $96km^2$ except the conservation value area, high recreation value area $59km^2$, and the high development value area is $11km^2$. Henceforward, The value evaluation system of forestland by using GIS is to be very applicable for the scientific management of forestland, according to the periodic data update.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.532-541
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• 2017

Design is an extremely critical and important for the prosperity and development of a corporation, and design for children's facilities can be said to be a critical factor not only from a commercial perspective but also one of the critical factors that can be beneficial to the physical, intellectual and emotional growth and development of children. To measure the economic value of publicly designed children's facilities established with the purpose of children's design education, this research study utilized the Contingent Valuation Method. This research study attempts to provide useful information for policy administrators on the usage of both publicly designed children's facilities with high use value and also high non-use value through economic value measurement. To achieve the objectives of this research, the Contingent Valuation Method that utilized both open-ended questions and also double-bounded dichotomous choice methodologies was used. The results of the pre-verification that used the open-ended questions results from 50 test subject participants and the double-bounded dichotomous choice methodology results from 530 test subject participants confirmed that the average annual per person expense was estimated to be KRW 12,463. The gross benefit amount figure estimated for all households in the nation was estimated to be about KRW 219 billion annually.