• Title/Summary/Keyword: 이용자 중요도-만족도 분석

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A Study on Third Party Logistics Services: User versus Provider Perspectives (물류서비스제공자(3PL)와 이용자간의 물류서비스 품질 인식의 차이 연구)

  • Kim, Hye-Jin;Kim, Jong-Hun
    • Journal of Korean Society of Transportation
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    • v.25 no.5
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    • pp.7-14
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    • 2007
  • The purpose of this study is to investigate the differences between the service providers and the users of 3PL services, in their perceptions about the qualities. The results of analysis identified five elements of the quality of 3PL services: reliability, efficiency, tangibility, responsiveness, and timeliness. The perceived importance and satisfaction showed the significant differences between 3PL service providers and the clients for all of the five elements. With respect to importance, efficiency showed the largest cognitive difference. Timeliness appeared to be the most important element perceived by both the service providers and the users. In terms of satisfaction, responsiveness indicated the biggest cognitive difference. In addition, it was noticed that the clients' satisfaction levels were particularly low, with respect to responsiveness and efficiency. It must be a strategic task of the 3PL service provider to improve customer satisfaction by reducing those cognitive differences.

Determinants of Paid-VOD Re-Purchasing Intention in IPTV Platform (IPTV 이용자의 유료 VOD 재구매 의도 결정 요인)

  • Cho, Shin;Kim, Hee Sun
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.447-465
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    • 2016
  • This paper investigated main determinants of paid-VOD user satisfaction and re-purchasing intention in IPTV platform. The findings showed that 'perceived system quality' was the significant antecedent variable influencing 'perceived usefulness' and 'perceived cost'. Meanwhile, 'perceived content quality' had the insignificant effect on 'perceived cost, while strongly and positively affecting 'perceived playfulness'. Regarding the relative size effect on the relationship between the belief variables and re-purchasing intention, content quality, cost, usefulness and playfulness were higher in the order, implying that functional benefits, like price and quality is the most crucial factor facilitating re-purchasing paid-VOD. Likewise, several variables associated with user characteristics and situation were employed as moderating variables to examine their impact on the process of formation of belief, satisfaction and intention. We found that there were distinct differences in value cognition and satisfaction level among users, depending on IPTV acceptance period, paid-VOD purchasing frequency, age and income level.

A Study on Empirical Needs of Users according to Different Types of Disabilities in Libraries (도서관 장애인서비스에 대한 이용자의 장애유형별 실증적 요구도 조사 연구)

  • Cha, Sung-Jong;Bae, Kyung-Jae
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.1
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    • pp.145-180
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    • 2019
  • This study was performed in order to derive components that users with disabilities demand first when using library services by analyzing the actual usages and demands of handicapped users according to different types of disabilities. The results of the study are as follows: First, the actual situation of library disabled users was analyzed according to types of disabilities. Second, the importance and satisfaction level of disability types were investigated for the main components of the library disability service. Third, major components of library services were analyzed using Borich's Needs Assessment Model for the disabled and ways of activating library services by types were suggested. Fourth, we analyzed the differences according to different purposes of use by the disabled within Borich's Model for the main items of library services. We also proposed a plan to meet the purpose of library use by each type. Fifth, we analyzed the differences by type of users in Borich's Model for the major items of library services and thus suggested solutions to improve library services by types of disabilities.

Developing LCSI(Library Customer Satisfaction Index) Lite for Public Library (LCSI(Library Customer Satisfaction Index) Lite 공공도서관용의 개발)

  • Oh, Dong-Geun
    • Journal of the Korean Society for Library and Information Science
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    • v.47 no.4
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    • pp.335-361
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    • 2013
  • This study tries to develop the so-called LCSI (Library Customer Satisfaction Index) Lite for public library which can be used easily in the fields as a simplified model. Its conceptual model is developed from the former research about library service quality and customer satisfaction. Based on the analyses on the twenty Delphi-type AHP questionnaires both from the library researchers and from the public library practitioners, and on the analysis and testing of the structural equation model using the data from the more than 800 user questionnaires, it suggests a model which consists of total 15 items - namely 8 items for service quality (2 for personnel, 4 for library resources and services, 2 for facilities and environment), 3 items for customer satisfaction, and 2 items for loyalty. Library Satisfaction Index for public library will be calculated by the sum total of service quality (50%), customer satisfaction (40%), and loyalty (10%).

Importance-Satisfaction Analysis of Meditation Forest in Schools - Focusing on Middle Schools in Gwang-Ju City - (명상숲의 중요도-만족도 평가 - 광주광역시 중학교를 대상으로 -)

  • Kang, Taesun;Jeong, Moonsun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.47 no.4
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    • pp.68-80
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    • 2019
  • This study is to provide basic data for the user-oriented design for a middle school meditation forest in the future by analyzing the physical environment characteristics of existing middle school meditation forests, the users' utilization behavior, and the degree of the importance satisfaction. For this purpose, 24 evaluation indices based on site characteristics, naturalness, functionality, and the effectiveness of meditation forest sites were selected for analysis of importance satisfaction. We surveyed and analyzed the students and teachers of two middle schools 'A' and 'B' in Gwangju Metropolitan City. The results of this study are as follows. First, the perception and utilization rates of the meditation forests by students was significantly lower than teachers at both schools. 'A' school has a better use and recognition rate than the 'B' school. Second, the purposes of using meditation forests were rest (49.6%), weekday lunchtime (63.6%), with friends (65.0%) or colleagues (60%), and short (less than 10 minutes) rests (68.6%). They preferred flowers (30.0%) and shading plants (28.9%), mainly using shelters (57.9%) and walking trails (37.1%). Third, as a result of the importance of satisfaction analysis, the average score of the 24 items importance (3.81), higher than the satisfaction (3.62). The 24 items positioned in 4 quadrants are as follows: Nine items are in the I quadrant for 'persistent maintenance'. Three items are in the II quadrant for 'priority correction'. Seven items are in the quadrant III for 'low priority in the management and operation'. Five items are in the quadrant IV for 'avoid over effort'. For the comparison of two middle schools' satisfaction, 'A' school satisfaction was higher than 'B' school for 16 items, which showed a statistically significant difference. It is believed that the users in 'A' school are more satisfied than 'B' school because it has more forests and trails, better accessibility, and a variety of plant types and planting areas in the A school meditation forest. The results of the overall satisfaction analysis showed a significant difference between 'A' school (68.0%) and 'B' school (47.2%) as 'A' school has better shelters and trails. The rankings of the most satisfying space are walking trails (1st place) and shelters (2nd place). The reason for the highest satisfaction was for rest (stress relief and emotional support) in both 'A' and 'B' schools.

Application of Importance-Performance Analysis in Highway Service Area's Performance (IPA를 활용한 고속도로 휴게소의 활성화 방안)

  • Jung, Nam-ho;Ha, Jae-Hyeok;Yoon, Nam-Soo
    • Journal of Distribution Science
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    • v.7 no.1
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    • pp.71-90
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    • 2009
  • Recently, highway service becomes a very important service in highways. Highway service is considered as a positive interaction method between highway service companies and customers. From this perspective, this study was to investigate the relationships between influencing factors of highway service and user satisfaction. And, this research was to examine the differences between importance and performance of highway service factors using IPA (Importance-Performance Analysis). The result of this study has categorised the 22 highway service attributes into seven highway service selection factors: food, culture, kindness and health, products, large space, employee and Phone, facility. Using IPA, this study has compared the importance and performance of highway service selection factors, as perceived highway service customers. The empirical findings suggest that strategic framework using IPA gives guidelines that improve effectiveness of highway service.

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Improvement of Hi-Pass Users' Satisfaction Using Modified Importance Performance Analysis (M-IPA 기법을 이용한 하이패스 만족도 제고 방안)

  • Choi, Yoon-Hyuk;Ko, Han-Geom;Yun, Ilsoo;Kim, Dong-In
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.15 no.1
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    • pp.52-65
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    • 2016
  • The electronic toll collection system(ETCS), is globally used in about 40 countries. In Korea, the Korea Expressway Corporation led the nationwide introduction of the ETC system in 2007 under the brand name of the Hi-pass. Since then, Hi-pass, with its rate of average daily use reaching about 70%, has become an essential facility in Korean expressways. To identify users' perception on Hi-pass (satisfaction, preference, etc.), this study conducted a Modified Importance-Performance Analysis (M-IPA). With this, this study attempted to identify the kind of efforts necessary to enhance current Hi-pass users' convenience and satisfaction. According to the result of M-IPA, the items including "non-stop payment" and "toll discount" are identified as key items that require further improvement. For improvement in the "non-stop payment" item, operations of Hi-pass toll booths appropriate for the demand for Hi-pass use and the selection of Hi-pass booths' locations in consideration of entry and exit lanes need to be improved. In addition, with regard to the "toll discount" item, although toll discount is currently provided to Hi-pass users, thus, PR thereof will have to be strengthened. It is expected that this study will be used as basic data to devise methods of enhancing Hi-pass usage through improvement of Hi-pass users' satisfaction.

A Study on the Transportation Demand Management Policy Using AHP Analysis - Domestic and Foreign Policy Comparison of Importantance Measurement - (AHP 분석을 이용한 교통수요관리 정책에 관한 연구 - 국내외의 정책 비교 및 중요도 측정 -)

  • Kim, Ki Hyung;Lee, Joo Hyung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.35 no.4
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    • pp.907-920
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    • 2015
  • By increase owning vehicle, infrastructure that accept vehicle is very poor on present that People's commuting is rapidly change to vehicle-use-form in metropolitan area. Although Transportation demand management is enforced, traffic is heavy but studies lake in internal and external. This study select Transportation demand management that enforce in internal and external and do a survey. Based on this survey, conduct AHP (Analytic Hierarchy Process) analvsis, Transportation demand management that enforce internal and external compare, decide superiority and understand every particular items' importance and satisfaction that users think. Also based on importance that collect by AHP analysis compare Transportation demand management character. Finally figure that grasped by this study, analysis present, found future TDM course and applicate future transportation improvement.

Invigorating Makerspaces in Korea: Empirical Analysis on Operating Components of Makerspaces (한국형 메이커스페이스 활성화를 위한 운영요소 분석 연구)

  • Kwon, Hyeog-In;Kim, Ju-Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.105-118
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    • 2019
  • New manufactural innovation was generated with combination with Do It Yourself(DIY) culture and Information and Communication Technology(ICT). It led people to make their creative idea in real things and share them. This social movement has been called as 'Maker' culture. As maker culture was developed, the places named 'Makerspace' with high-tech equipment and sharing environment have been widely spread and gotten spotlight. Futhermore, makerspaces have been diffused rapidly in Korea; because of its importance for the fourth industrial revolution. However, the operation of makerspaces is not matured as much as its popularity, so problems occurred in operating aspects. The number of related studies is not enough to foster domestic maker culture in Korea. Of that, studies on operation of makerspaces were limited and the quantity of survey sample was insufficient. Therefore, firstly, in this study, operation elements of makerspaces were extracted by literature review. And, survey for examining the extracted elements was conducted to four policy makers and researchers, four makerspace operators and four makers. Final survey was carried out by Importance-Performance Analysis(IPA) method to fifty recipients composed of policy makers and researchers, operators, and makers. In result, importance located above performance in every elements and in-depth interview was followed to understand domestic surroundings and suggest way to invigorate makerspaces in Korea. The suggestion shows as follows. First, online and offline platform for makers should be expanded; second, makerspace should connect private sponsorship with makers or their projects; third, policy direction has to be improved from venturing business to diffusion of maker culture; fourth, basic maker education should be enlarged.

E-book Customer Service Satisfaction by Using E-S-Qual (e-서비스 품질 평가모형을 이용한 전자책 서비스 이용자 만족도 연구)

  • Kim, Dong Eun;Ahn, Nah-Yeon;Lee, Kyoung-Ryul
    • The Journal of the Korea Contents Association
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    • v.14 no.7
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    • pp.559-570
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    • 2014
  • The purpose of this study is to derive the suggestion of satisfaction of e-book services on the basis of the recent literature on quality assessment for e-service which have been mainly studied on library realm. For this purpose, This study added post-management service which is applicable to measure satisfaction of e-book services based on E-S-Qual and Libqual. We expand our scope of service to using of e-book content and services for individual customers, and analyzed the relationship between satisfaction with the system, the content, the after-sale service. On this foundation, existing e-book service companies can offer their services more efficiently, thereby making the e-book content more diverse, along with developing specialized e-book service to increasing their customer's satisfaction. In addition, the latest and diversity is important as well. Moreover, performing rapid post-management services after the sale of the product or service, can be important variables for customer satisfaction. Therefore, not only the system and content, providing required level post-management services by customers can satisfy the existing customers and create new customers.