• Korean journal of communication and information
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• v.21
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• pp.177-201
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• 2003

This study was designed to explore behaviors of readers of online papers. First, the factor analysis of the online paper motive statements yielded three interpretable factors : informativeness, convenience, economicalness. For online paper use habits, a similar factor analysis procedure resulted in three factors : active utilization, news seeking, information seeking. Informativeness motive and active utilization habit were strongly related, convenience motive and news seeking habit related. Online papers and newspapers were found to be in complementary relationship. Internet access and newspaper reading, active utilization and news seeking habits were significant predictors of online paper use. The result of this study showed online paper readers perceived interactive services online papers offered. and want to utilize those effectively. This study suggests that online papers need to develop various interactive services to attract readers.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.21 no.1
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• pp.89-103
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• 2010

Study on users which was done centering information approach, acquisition and interoperability between users and information systems need to be studied in the perspective of information behavior including information acquisition and sharing behavior in the changing information environment. In order to analyze users' information acquisition and sharing behavior's demands, motives and processes in libraries and internet environments, integrated approach of both qualitative and quantitative study were tried by applying Wilson's information behavior concept. Plans for the improvement of information services were suggested on the basis of integrative analysis.

• Proceedings of the Korean Society for Information Management Conference
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• 2014.08a
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• pp.213-216
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• 2014

본 연구는 현재 공공도서관 비이용자이나 향후 이용할 가능성이 있는 잠재적 이용자의 공공도서관 비이용 원인이 무엇인지를 탐색하는 것을 목적으로 하며, 이를 위해 도서관 이용 중단자 및 비이용자 3명을 대상으로 한 심층면담의 내용을 분석하였다. 분석 결과, 잠재적 이용자들의 이용/비이용에 영향을 미치는 요인들로서 '동기', '도서관 지식', '만족', '접근성', '대용채널'의 5가지를 파악할 수 있었으며, 공공도서관에 대한 요구사항이 개선되었을 경우 이용할 의향이 있는 것으로 나타났다.

• Proceedings of the Korean Society for Information Management Conference
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• 2016.08a
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• pp.35-38
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• 2016

본 연구는 공공도서관의 서비스 성과 향상을 위해 경영활동에서 고려되어야 할 요소와 개선 방법을 논의하는 것을 목적으로 공공도서관 5개관을 선정, 이용자 서비스를 담당하는 사서들을 대상으로 개별 심층면담을 진행하여 조직의 서비스 지향성(Service Orientation)에 대한 접점 직원의 인식을 조사, 그들의 서비스 태도와 행동에 영향을 미치는 요인을 분석하였다. 그 결과 공공도서관 접점 직원들은 도서관의 다양한 서비스 중 이용자서비스의 중요도가 저평가되어 있고, 이에 대한 조직의 목표관리와 지원은 취약하다고 인식하고 있었으며 특히 서비스 지향성의 4가치 차원 중 서비스리더십, 인적자원관리의 측면은 서비스 동기에 직접적 영향을 미치는 것으로 파악되었다. 이에 이용자서비스를 사서직 전문성이 발현되어야 할 핵심 영역으로 재인식, 이를 강화하기 위한 전략적 접근의 필요성을 제안하였다.

• Science of Emotion and Sensibility
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• v.23 no.3
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• pp.91-102
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• 2020

Contingent self-esteem can be maintained by meeting the standards of social or introjected values. This study investigated whether social media-related contingent self-esteem was associated with depression in Instagram users; in a sample of 319 Instagram users, we examined the effect of contingent self-esteem on depression and the mediating effect of upward social comparison on this theorized relationship. The study findings indicated that higher contingent self-esteem predicted higher levels of depression for a week in Instagram users, which could be explained by the upward social comparisons made on this application, and showed that Instagram users with higher contingent self-esteem tended to compare themselves with other users they considered superior, thereby increasing their depression. This study provided evidence for the mechanism underlying the association between using social media and psychological well-being and indicated the vulnerability of contingent self-esteem within the social media context. Other implications and future research directions were also discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.486-494
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• 2007

Consumers' great demand for foreign apparel products created a new rapidly growing type of distribution channel that substitute traditional roles of importers. Most of the merchandise selling at this new type of e-mall are apparel and accessories. But, little study focuses on this new e-shopping mall. This study was designed to examine SISM(surrogate internet shopping mall) shopping behavior of apparel by analyzing purchase motives and consumer satisfaction and compare these variables with GISM(general internet shopping mall) shopping behavior. 166 SISM consumers and 166 GISM consumers responded for the study. Descriptive statistics, t-tests, and regression were used far statistical analysis. Results indicated that there were significant mean differences of purchase motive and consumer satisfaction between SISM and GISM consumers. Regression analysis showed that purchase motives had significant influence on consumer satisfaction for SISM and GISM consumers.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.10a
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• pp.363-366
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• 2010

Currently social games with an emphasis on the relationship between the friends, especially women customers, have contributed to the expansion of game market attracting large audiences. Though recent interest in social games and the explosive propagation of social game into game industry, scholarly research for social game is insufficient. The objective of the study is to explore the success factors for successful social games. We suggest the guidelines for development of social game. Commercial success of social games and the number of users with the best game, farmville, were investigated for understanding key success factors in social game field. As a result, social interaction, simple interface, non-dynamic methods, instrumental rationality factors have been identified. This study will expect the guideline in order to develop a successful social games.

• Journal of Digital Contents Society
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• v.19 no.1
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• pp.93-102
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• 2018

This study aims to present policy implications by analyzing information security behavior factors of internet users. The research model, based on PMT and UTAUT2, consists of perceived threat, severity, social influence, self-efficacy, experience and habits, PC and privacy behaviors, security behaviors on new services and set demographic characteristics, use places of internet, use of paid products, and experiences of accident as moderate variables to analyze the effect on security behavior. The results showed that perceived severity, self-efficacy significantly influenced on experience and habits, and experience and habits and self-efficacy had a high influence on PC and privacy behavior. Also, PC and privacy behaviors have a high impact on security behavior of new services. Age, income, use of paid products, and experience of accidents have a moderating effects on security behaviors. The results of this study are expected to help policy decision making to improve the level of information security of internet users.

• Journal of Internet Computing and Services
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• v.15 no.2
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• pp.87-94
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• 2014

Social media which includes Facebook enable users to construct relationships and networks as well as sharing of information. By enlisting Facebook users as proxy, this paper attempted to analyze the different emotional states experienced by social media users, specifically to gauge what effect their usage motivation and usage pattern had on the ambivalence level of the users. The quantitative survey result revealed that usage duration or the time of day when Facebook was accessed had no relevant impact on one's ambivalence level. However, there was a direct correlation between frequency of Facebook usage and the ambivalence level. The more the user logged onto Facebook the more suppressed his or her expression became due to fear of giving negative impressions to others and also receiving their negative feedbacks, which then subsequently added to the user's ambivalence. People's main reasons for using Facebook were identified as "chatting," "communicating," "maintaining relationships," "relationship building," "networking," and "finding information about friends," but only "maintaining relationships," "communicating," and "networking" had observable effect on ambivalence. There were no noticeable differences among genders with regards to ambivalence and usage levels, but there was a marked difference based on the user's age. For example, people in their forties showed higher levels of ambivalence than those in their twenties. This may be attributed to anxiety they face as they use Facebook primarily to expand their networks and to maintain relationships. As such, it is surmised that their fatigue level from using social media will only increase. Meanwhile, Korean Facebook user's emotional manifestation tended to skew toward relation-involved ambivalence rather than the self-defensive type. This relation-involved ambivalence might be something that can actually help prevent damage to relationships by limiting excessive emotional expressions. In other words, such ambivalence by Facebook users may be a positive element in a user's social media interaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.311-321
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• 2019

This study was conducted to investigate the relationship between motivation, stress and flow in bicycle race gambling. To accomplish this, data were collected from gambling users of a bicycle velodrome. A total of 347 samples were employed for analysis. The collected data were analyzed through multiple regression analysis. The results of the analysis were as follows. First, the level of flow increased as the motivation for participating in the contest increased. Second, the influence of the motivation to participate in the race on immersion showed that a higher motivation to participate in the race was associated with a higher level of stress. Third, verification of the motive for participating in the race and the mediated effect of immersion between stress revealed that immersion had a mediated effect on stress. Based on the results of these analyses, practical and policy implications were suggested. Accordingly, there is a need to identify the motivation for career participation in counseling of experienced gamblers. Moreover, it is important to establish a system to prevent excessive gambling flow.