• International Commerce and Information Review
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• v.11 no.1
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• pp.219-238
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• 2009

The purpose of this study was to find out purchase motive factors working on our customers in online shopping mall industry developing day by day, and refer to previous literatures to analyze possible effects of those factors on Satisfaction, so that it could identify which purchase motive factors may have effects on Satisfaction.

• Journal of the Korean Society for information Management
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• v.1 no.1
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• pp.100-111
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• 1984

The aim of this paper is to explain the theoretical links between the demand for library service and important variables; also it comments on the basis for a theory of the motivations for information-seeking behaviour and suggests the value of an active approach to user studies in libraries and information centers.

• Journal of Digital Convergence
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• v.5 no.1
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• pp.131-140
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• 2007

This paper studies characteristics of e-Learning users' motivation, attitudes and satisfaction. For this purpose, surveys were conducted of university students who choose e-Learning as one of main learning tools. The research found that stable service and proper service charges were critical to the loyalty to e-Learning service. It also showed that both quality and quantity of contents were very important factors to e-Learning growth.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.119-122
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• 2023

게임 이용자가 재미를 느끼고 몰입하며 그 재미가 오래 유지되도록 하는 것은 많은 게임 디자이너의 관심사이다. 본 논문에서는 비교적 적은 개발 비용으로 긴 몰입 기간을 만들어낸 몬스터 헌터: 월드를 통해 이를 가능토록 하는 게임 디자인 기법 "반복 플레이 동기 부여", "숙련도 영역 전환"의 두 가지를 제안한다.

• Proceedings of the Korean Information Science Society Conference
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• 2005.07b
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• pp.103-105
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• 2005

공공 부문이나 대기업에서 운영하는 웹 사이트의 규모가 커지면서 분야별로 사이트가 나누어지게 되는데, 사이트를 이동할 때 마다 로그인을 다시 해야 하는 불편이 있다. 따라서 최근 이용자들의 불편을 줄이기 위하여 SSO (Single Sing-On) 통합인증 체제를 도입하는 사례가 늘고 있다. 통합 인증 시스템을 구축하면서 다수 웹 사이트의 회원을 통합하고 이에 대한 회원 정보 DB를 구축하여야 하는데, 빠른 인증서비스를 위해서 LDAP(Lightweight Directory Access Protocol)를 사용하는 것이 일반적이다. 이때 회원정보 DB와 LDAP의 정보에 대한 동기화 문제와 웹 사이트를 통한 회원가입과 동시에 적용되어야 하는 요구사항을 만족시키기 위해 본 논문에서는 회원 정보 DB와 LDAP의 정보 사이의 동기화 방법을 제안하고 구현하여 그 성능을 분석하였다.

• Korean journal of communication and information
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• v.32
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• pp.147-168
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• 2006

This study attempts to evaluate the Korean terrestrial television networks‘ internet site effectiveness, specifically in addressing user motivations and user evaluations and in gauging the broadcasters' feedback. The result shows that the primary motive for using a broadcaster's internet homepage was to obtain information. Overall, the users tended to be dissatisfied with the services, especially with regards to its navigational structure and design and with the insufficient number of appropriate content items. The reason cited highest for dissatisfaction was the fee-based services. Among the three networks, Seoul Broadcasting System, the sole commercial network, received the most complaints from the respondents in this respect. The study results reveal that broadcasters' feedback systems to users were deemed responsive and timely, but a true interactivity between the broadcasters and the viewers was lacking. In conclusion, network televisions' internet sites and increased content access through them have provided a platform for increased communication with their viewers, however, these sites are not yet being fully utilized as effective interactive communication feedback channels but more as a unidirectional information source. In addition, the network television services seem to be lacking in providing users with efficient navigational structure, good design, or adequate content level and quality. Thus, to better serve the public, it is recommended that they improve internet homepage usability by assessing and applying qualitative researches regarding the users.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.243-261
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• 2021

Social TV users and content are increasing day by day. The main purpose was to study the motivation for social television users, but I felt the need to analyze the potential psychological impact of users in various content. This study analyzed the impact on psychological well-being due to the interaction and viewing satisfaction by the object relations theory factors of social TV user in Korea. A survey was conducted on students of N university, ordinary university, and ordinary people who have experience using social TV to prove the observations or experiments of empirical facts in this study. Research result, First, Nonalienation have been have a positive effect on interaction and viewing satisfaction. Second, stable attachment have been have a positive effect on interaction. Third, social competence have been have a positive effect on interaction. Fourth, interaction have been have a positive effect on viewing satisfaction and psychological well-being. Fifth viewing satisfaction have been have a positive effect on Psychological well-being. Through this, This will contribute to the development of subdivided content and user-customized services for social television, and it is necessary to reconfigure and study various events that may occur between users in the future.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.217-230
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• 2015

This study investigated the differences in how medical institutions are chosen according to the motivation of medical service utilization(minor disease, major disease, chronic disease management, cosmetic). Importance order of selection for the minor disease were medical skill, kindness, rapidness, proximity, importance order of selection for major disease and cosmetic were medical skill, facilities, reputation, medical fee, importance order of selection for chronic disease management were medical skill, facilities, kindness, medical fee. From this medical study skill was a more important factor in medical institutions irrespective of motivation, subjects with the major disease tend to consider the selection of the medical institutions more important, except proximity. Medical users select medical institutions according to the motivation of visiting, and there were differences in same motivation according to socioeconomic status and information searching behavior.

• Information Systems Review
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• v.8 no.3
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• pp.105-123
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• 2006

Traditional commerce has transformed into electronic commerce, then, mobile commerce again plays a critical role in diversifying different types of business. Although the fast changing of mobile commerce as an emerging channel of communication in business, not many studies address why consumers stay on mobile commerce and how they are influenced and influence other consumers. In this study, we investigate the impact of extrinsic and intrinsic motivation on customers' satisfaction and its results. We adopt the Technology Acceptance Model(TAM), value-satisfaction theories, and other motivation studies in developing theoretical framework. We then synthesize these theoretical approaches to conceptualize mobile customers' behavior. Specifically, we postulate cognitive beliefs that influence customers' satisfaction with mobile commerce, and, in turn, significantly contribute to the spread of positive word-of-mouth. The current research model and its results could provide a rigorous basis for understanding customers' behavior in wireless contexts.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.455-465
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• 2016

The purpose of this study was to examine the effect of twitter influenctials on users' willingness on express opinions. Based on the spiral of silence and corrective action hypothesis, the contradictory hypotheses were drawn. The online expeiment was conducted to verify which hypothesis is valid. Participant were assigned to the four experimenatal conditons: a famous influential's twit which agrees with the issue; a famous influential's twit which disagrees with the issue; an ordinary influential's twit to agree with the issue; an ordinary influential's twit to disagree with the issue. Results showed that opinion congruency with a twitter influential did not influence participants' willingness to express opinion online and offline, but the interaction effect with the type of influentials was found. Opinion dissonance with an ordinary tiwtterian increased willingness to express opinion. The findings suggest that twitter influentials, particulary an ordinary influentials with differnet opinions, can motivate users to express their own opinion.