• Title/Summary/Keyword: 이용자 경험 요인

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A Study of Users' Perception of YouTube Regulation (유튜브 정보 규제에 대한 이용자들의 인식 연구)

  • Ham, Minjeong;Lee, Sang Woo
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.36-50
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    • 2020
  • YouTube as a news channel is gaining popularity because it offers more interesting and in-depth news than traditional news media. However, YouTube has been criticized for its distribution of false information (or fake news) in Korea. Politicians are actively proposing a variety of bills to regulate YouTube's false information and a lot of studies proposed how to regulate YouTube's false information. This study looked at the users' experience and perception of false information and identified factors that affected the regulation of YouTube news. The results showed that the conservatives and the moderate groups were exposed to false information more than the progressives, and those in their 60s believed that false information was distributed on YouTube rather those in their 20s to 50s. The more people value freedom of expression, the more people trust TV Chosun news, the more people tend to oppose the regulation of information on YouTube. On the other hand, it turns out that the more people trust the news on both terrestrial broadcasting networks and JTBC, and the more people value the enlightening aspects on the news, the more they approve of Youtube regulation.

Shortened Problem Gambling Severity Index for Telephone Surveys (전화조사를 위한 단축형 한국판 문제 도박 지표의 개발)

  • Kwon, Sun-Jung;Cho, Sung-Kyum
    • Survey Research
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    • v.11 no.3
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    • pp.19-32
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    • 2010
  • This paper discusses how we developed an index for measuring problem gambling severity and determined the cutoff score for identifying addicts. This index uses fewer items than the current index and will be particularly useful for telephone surveys. We selected four items among the nine Korean Problem Gambling Severity Index (K-PGSI) items based on our statistical analysis of a survey of 501 gamblers. We applied this four-item index to a survey of 1,584 adults. The analysis of this survey proved the validity of the reduced index. The sensitivity and specificity of this index was 1.00 and 0.99 respectively, showing again the usefulness of this scale.

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Analysis of Determinants Influencing User Satisfaction for Augmented Reality(AR) Camera Application: Focusing on Naver's Service (증강현실 기반 카메라 애플리케이션 서비스 만족도 영향 요인들에 대한 고찰: 네이버 <스노우> 서비스를 중심으로)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.417-428
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    • 2020
  • Augmented reality(AR) service as one of the representative technologies in the era of the 4th industrial revolution has gotten people's increasing attention. At this time, this study aimed to examine the determinants affecting service satisfaction of the AR-based camera application service by focusing on Naver's service. Several factors that might have influences on satisfaction of the AR-based camera application service were conceived based on the previous literature. And it was tested whether they had influences on satisfaction of the AR-based camera application service or not empirically. The responses of a sample of 312 people who had experienced using Naver's service were collected by means of an online survey and they were analyzed employing a hierarchical regression analysis. The results of this research indicated that gender as one of demographic variable, perceived interactivity, aesthetic value, trend following motivation as an extrinsic motivation and playfulness as an intrinsic motivation have significant influences on the service satisfaction of the AR-based camera application service. The results in this study have meanings since they can be used as references for AR service providers to develop more satisfactory AR services.

Analysis on the Influence of Player's Social Factors on Game Play (개인의 사회적 요소들이 게임 수행에 미치는 영향 분석)

  • Choi, Seong-Rak;Park, Junhwi
    • The Journal of the Korea Contents Association
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    • v.18 no.4
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    • pp.613-621
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    • 2018
  • This study analyzes the influence of player's social factors on their game play. By conducting a survey of 1,000 general public in Korea, this study aims to understand how game player's social factors influence on their game play behavior: whether they play a game or not, how long they play, and how frequent they play. The survey result suggests that there are some relations between player's social factors and their game play behaviour. The personal factors such as sex, age, monthly income level are seen to have influence on the length and frequency of their game play. Players' the social factors such as social status, social activity participation level and confidence level also have influence over their game play behaviours as well. And the influences are seen to be different depending on whether it's on online game or mobile game.

Factors Affecting Suicidal Ideation by Medical Institutions Users - Focusing on elderly people with chronic diseases (일 의료기관 이용자의 자살생각 영향요인 - 만성질환 노인을 중심으로)

  • Lim, Gyeong-Tae
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.644-654
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    • 2019
  • The purpose of this study was to investigate the effects of depression, self-esteem and daily life ability on suicidal ideation in elderly people with chronic illness. The subjects were 170 outpatients and inpatients in a general hospital in D city. After conducting questionnaires for data collection, t-test, ANOVA and multiple regression analysis were performed and analyzed using SPSS 12.0 / win program. The results showed that suicidal ideation was influenced by gender, health status, chronic disease diagnosis, and experience of suicide attempt, with a positive correlation with depression and a negative correlation with daily life ability. The suicide attempt experience, depression, self-esteem and daily living ability showed 50.8% explanatory power against suicidal ideation. In order to reduce suicidal ideation, it is necessary to reduce suicidal ideation of elderly people with chronic diseases by managing an intervention program that reduces depression and improves daily life ability.

The Influence of Perceived Value on Continuance Use Intention in Voice Commerce Context (비대면 음성 쇼핑의 인지된 가치, 지속이용의도에 미치는 영향 관계에 관한 연구)

  • Kim, Hyo-Jung
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.225-234
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    • 2022
  • Voice commerce has emerged as a key channel for consumer searches and purchases. This study examines the continuance use intention of voice commerce, applying value-based adoption model. An online survey was conducted with 470 consumers who has experienced with voice commerce. As participants were who buys and purchases goods; or a user who uses food delivery service in voice commerce context. This study used SPSS 23.0 and Amos 23.0 for descriptive analysis, correlation analysis, confirmatory factor analysis, and structul equation modeling analysis. These reaults are as follows. First, usefuleness and response accuracy were significantly influenced the perceived value of voice commerce. Second, functional risk was significantly influenced the the perceived value of voice commerce. Third, perceived value was significantly influenced the continuance use intention of voice commerce. These results enhance understanding of voice commerce users and provide insight into the service provider of voice commerce.

User Experience Evaluation of Menstrual Cycle Measurement Application Using Text Mining Analysis Techniques (텍스트 마이닝 분석 기법을 활용한 월경주기측정 애플리케이션 사용자 경험 평가)

  • Wookyung Jeong;Donghee Shin
    • Journal of the Korean Society for information Management
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    • v.40 no.4
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    • pp.1-31
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    • 2023
  • This study conducted user experience evaluation by introducing various text mining techniques along with topic modeling techniques for mobile menstrual cycle measurement applications that are closely related to women's health and analyzed the results by combining them with a honeycomb model. To evaluate the user experience revealed in the menstrual cycle measurement application review, 47,117 Korean reviews of the menstrual cycle measurement application were collected. Topic modeling analysis was conducted to confirm the overall discourse on the user experience revealed in the review, and text network analysis was conducted to confirm the specific experience of each topic. In addition, sentimental analysis was conducted to understand the emotional experience of users. Based on this, the development strategy of the menstrual cycle measurement application was presented in terms of accuracy, design, monitoring, data management, and user management. As a result of the study, it was confirmed that the accuracy and monitoring function of the menstrual cycle measurement of the application should be improved, and it was observed that various design attempts were required. In addition, the necessity of supplementing personal information and the user's biometric data management method was also confirmed. By exploring the user experience (UX) of the menstrual cycle measurement application in-depth, this study revealed various factors experienced by users and suggested practical improvements to provide a better experience. It is also significant in that it presents a methodology by combines topic modeling and text network analysis techniques so that researchers can closely grasp vast amounts of review data in the process of evaluating user experiences.

A Study on a Method to Use Activation and Awareness on Archives of University Student (대학생의 기록관 인식현황 및 이용 활성화 방안 연구)

  • Lee, Jung-eun;Gang, Juyeon;Kim, Eun-Sil;Kim, Yong
    • The Korean Journal of Archival Studies
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    • no.51
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    • pp.133-173
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    • 2017
  • The records and archives center provide a variety of archival information services in an effort to get closer to the public. However, there are still some problems with regard to the lack of awareness of records and archives. In order to activate the use of archives, it is necessary to understand the users of archives. Given the problems, this study aims to investigate the awareness of records and archives in university students who are potential users of archives as well as to suggest methods to activate the use of records and archives reflecting the characteristics of university students' awareness. As such, this study surveyed 182 university students at J university. The questionnaire items referred to Market & Opinion Research International (MORI) (2003) as a part of the projects conducted by the Museums Libraries Archives Council (MLA) and Cho's study (2008). The questionnaire items consisted of four major areas: awareness of records and archives, experience with records and archives or reasons of not using them, requirements for the use of archives by potential users, and efficient method of promoting archives. As a result of the survey, most of the university students are indifferent to records. However, they recognized that it is highly important to manage records that are related to historical values and archives that are relevant to information values. In addition, they showed a positive intention to use the archives in the future; thus, it is highly likely for them to be converted into active users through appropriate services. Based on the results, this study proposed important considerations for activating the use of the archives to university students, and suggested methods to activate the archives in terms of user education, program development, and user segmentation.

The Effect of Screen Golf Course Service Quality on Revisit (스크린골프장 서비스품질이 재이용에 미치는 영향)

  • Kuk-Gwen Lee;Seon-Gyeong, Park
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.343-348
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    • 2023
  • This study attempted to verify and examine the effect of screen golf course service quality on reuse. A total of 300 copies were distributed, and a total of 247 copies were used for analysis, excluding 53 questionnaires with poor responses or many missing questions. Based on these results, the following implications were derived. First, screen golf course users were mainly used by friends, acquaintances, and social groups, and information was obtained through human and Internet, and empathy and reliability among service quality affected the reuse of screen golf courses. When users experience high-quality services, they have high satisfaction and high service quality, and they can increase the probability of forming loyalty and recommending and promoting them to people around them. However, experiencing poor quality services can disappoint customers and leave negative comments on people around them, which reduces the likelihood of reuse. Therefore, in order to increase the reuse of golf courses, quality management, customer opinions and feedback must be accepted, and problems must be dealt with quickly to improve the quality of services and provide services that satisfy customers. Second, although the types, responsiveness, and certainty of sub-factors of screen golf course service quality were not significant in this study, management strategies should be used to increase survival in the highly competitive screen golf industry and reuse them by providing differentiated services.

Effectiveness of the Internet Real-Name Verification Law: Evidence from Self-censorship and Intention to Detour the Regulation (인터넷실명제와 우회로의 선택: 인터넷 공론장 참여자들의 자기검열과 우회로 선택의향을 중심으로)

  • Han, Hye-Kyung;Kim, Eu-Jong
    • Korean journal of communication and information
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    • v.55
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    • pp.50-73
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    • 2011
  • This paper investigates the effectiveness of Real-Name System on Internet, which has been applied to some Internet service provider bulletin boards in Korea. The goal of the Real-Name system on the Internet is controlling expression of slanderous or abusive language. The effectiveness of the regulation is dependent on the people's perceptions and attitude toward to the legislation. This empirical study examines the antecedents that affect the perceptions and attitude toward the regulation. Further, we investigate the relationships among variables such as internet public sphere participation, attitude to the regulations, and intention to choose detours. Results of regression analysis show that the younger and the more progressive individuals are, the more they oppose the implementation of the law. Also, it was found that people who have more political interest and participate more actively in public sphere via internet, tend to oppose the law. Structural equation models reveal that participation in online public sphere drives negative attitudes about the regulation. In addition, people with negative perceptions about the law tend to choose the detours such as 'cyber asylum' and 'service asylum'.

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