• Title/Summary/Keyword: 이용자위치분석

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Digital Mobile Communication: Economic Considerations (디지털 이동통신 시대의 경제적 고려사항)

  • Kim, H.J.
    • Electronics and Telecommunications Trends
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    • v.10 no.1 s.35
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    • pp.91-100
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    • 1995
  • 본 고는 디지털 이동통신 기술 개발 이후, 기술개발의 성공을 경제적 성공을 이끌기 위한 논의의 시도로서 검토되었다. 1996년 디지털 이동통신 서비스 제공으로 국내 이동통신 서비스 분야는 본격적인 경쟁시대를 맞이하게 되며, 이와 같은 상황의 변화는 이동통신 서비스에 참여하고 있는 각 참여자의 경제적 위치에 영향을 주게 된다. 본 고에서는 디지털 이동통신 서비스 참여자를 서비스 제공자, 기기제조업자, 서비스 이용자로 구분하고 디지털 이동통신 서비스 제공이 각 참여자에게 미치는 영향을 경제적인 관점에서 이익발생적 측면과 비용발생적 측면으로 분석을 시도하였다. 또한 이러한 경제적 고려사항을 토대로 디지털 이동통신 서비스 제공시 해당 서비스의 보급을 활성화하기 위한 기본 방향을 검토하였다.

A Study on User's Wayfinding Information-Seeking Behavior When Using the Mobile Map Application on Foot (도보 상황에서 모바일 지도 애플리케이션 이용자의 길 찾기 정보추구행위에 관한 연구)

  • Gwon, Hyeon Jeong;Lee, Jee Yeon
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.1
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    • pp.469-492
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    • 2021
  • This study aims to find an optimal method for the mobile map application to provide directions by analyzing users' behavior in wayfinding and the information referenced in the direction-finding tasks. The mobile application provided information such as 'the name of the store on the first floor,' 'current location and directions to proceed if there are multi-branching roads,' and 'alleyways.' In the visual representation of information, the application should pay attention to 'landmark elements such as subway station exits and bus stops,' 'the color of crosswalks and overpasses,' 'division between sidewalks and driveways,' and 'entry to the subway stations.' For the mobile map application to provide intuitive interaction, it is necessary to specify 'the direction toward the destination,' 'the possible rotation of the map screen,' and 'the big roads' preference guidance.'

Analysis of User Satisfaction by Types of Subway Platforms and Transit Stations (지하철 승강장 및 환승정거장 유형에 따른 이용자 만족도 분석)

  • Kim, Hwang Bae
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.35 no.2
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    • pp.437-445
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    • 2015
  • The layout of facilities, in relation to information and navigational displays, has great influence on subway satisfaction, and tend to vary depending on the types of subway platform and transit station. However, until now, few studies have covered such aspects as of yet. Starting from this viewpoint, the purpose of this study was to use an IPA analysis technique to analyze that satisfaction on the importance of facilities to aid in accessibility, such as elevators and escalators, transit amenities and information and navigational displays depending on the types of platform and transit station. To do so, we've classified 15 metropolitan stations according to types of platform and transit station and analyzed differences in user importance and satisfaction as well as improvements for platforms and transit stations of similar type. By the analysis results of this study, we've concluded that the proper selection and positioning of elevator and escalator facilities and information and navigational displays was important when designing the subway station according to platform type (separate platform) and or according to the transit station type (cross, L, T types) where pedestrian flow heavily intersected. We considered that such analysis results would be helpful in the design of new stations and the enhancement of existing stations pursuant to a new direction that minimizes user inconvenience, and that improvement items should be developed first according to the platform and transit station types, which would be helpful in enhancing the efficiency of the subway improvement cost.

Effect of the Recommendation Story in Online Journalism on the User's News Selection (온라인 저널리즘의 추천기사가 뉴스 이용자의 뉴스기사 선택에 미치는 영향)

  • Park, Kwang-Soon;Ahn, Jong-Mook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.1795-1805
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    • 2015
  • This paper analyzed the recommendation stories in the online journalism on the user's news choice by college students in two ways. One way is recommendation stories, and the other one is their arrangement and the index of use. From the results of the analysis, 7 out of 11 types of recommendation stories had positive effects on selecting news stories, while the 4 other types had little effect. Most of the recommendation stories that had little effect on the user's news selection were 'comments' or 'things' related to tweets' on SNS. The arrangements of new stories and the searched keywords had some effects on the user's news choice but had no effect on the index of use. In addition, the hours of using news stories and the types of recommendation stories were mostly correlated with each other. Consequently, formal factors, such as the arrangement of news stories and the recommendation stories of online journalism, had positive effects on the user's news selection, as well as headlines and keywords of news stories.

Revitalization of Traditional Market Places near the Grand Supermarket in Urban Areas: Focusing on the Case of Myung-Il Dong District (대형할인점에 인접한 전통시장의 활성화방안: 명일동지역의 사례를 중심으로)

  • Ahn, Yeon S.;Zhang, Ying
    • Journal of Service Research and Studies
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    • v.4 no.2
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    • pp.69-83
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    • 2014
  • This study was tried for revitalization of the traditional markets, at which were located the same business district of grand supermarket of an urban area in Seoul. The Myung-Il Market, one of traditional markets near the Gang-Dong Homeplus was selected for this research. In our research including the survey from the 63 purchasers' samples of Myung-Il traditional Market, the policy to strengthen the traditional market's ability was suggested to use the price and hygiene factors which affecting on the customers' satisfaction significantly. And the other complementary stategic factors, service and geographical area factors, were induced which were significantly relating to the 100 samples of purchasers at Gang-Dong Homeplus as the grand modern market. Therefore this research suggests the maintaining and enhancement strategy related to price and the hygiene factors should be impressed on the preferential basis for revitalization the traditional markets. And the other strategy which including service and geographical area factors as from the grand modern market's survey result will be considerated complementarily.

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Home-based OD Matrix Production and Analysis Using Mobile Phone Data (이동통신 자료를 활용한 가정기반 OD 구축 및 분석)

  • Kim, Kyoungtae;Oh, Dongkyu;Lee, Inmook;Min, Jae Hong
    • Journal of the Korean Society for Railway
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    • v.19 no.5
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    • pp.656-662
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    • 2016
  • Based on time dependent location data of mobile phone users, users' ODs were produced after tracing their travel route and inducing their origins and destinations. System considered average signalizing frequency, which means that the longer the travel length is the more frequent the signal is. This is a home-based OD and is limited to the Seoul Metropolitan area. The OD matrix from the mobile phone data which was aggregated to the cell and transformed to the 'Dong' area, was compared to the KTDB OD. The results can be analyzed and it was determined that they are highly correlated because individual coefficients are 0.98 and 0.85, the former between the OD of this study and the KTDB Si/Gun/Gu unit area OD and the latter between the OD of this study and the Dong unit area KTDB OD.

A Study on Evaluation Method of the Urban Railway Station Sign Based on Applying the Positive Guidance Technique - Focusing on the Suseo Station Transfer Passageway - (Positive Guidance 기법을 적용한 도시철도역사 안내표지 평가방법 연구 - 수서역 환승동선을 중심으로 -)

  • Kim, Hwang Bae;Kim, Hyun Ju;Lee, Sang Hwa
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.37 no.3
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    • pp.629-636
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    • 2017
  • Urban railway are the most widely used means of transportation in the metropolitan area. It is difficult to draw out problems through the quantitative analysis technique because most of the research results show that most of the guide signs are installed with many or few guide signs. In this study, we propose a method to evaluate the information load and proper installation location at the main decision point in the transfer passageway for Suseo Station by applying Positive Guidance. As a result of analyzing the information load using this technique, it is suggested that the necessary information should be provided centered on the copper node because it provides confusion of the users by providing the same information in the transfer line. It is necessary to obtain guidance on how to remove the sign (advertising, high ceilings, etc). The study will be regarded as a key for the basis and placement of the guidelines for determining the appropriateness of the in the future urban railway station sign guide.

The Effect Service and Individual Characteristics on Usage Intention of Location-Based Advertising : Focused on the Moderating Effects of Gender (서비스 특성과 개인적 특성이 위치기반광고의 이용의도에 미치는 영향에 관한 연구 : 성별의 조절효과를 중심으로)

  • Jang, Sung Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.7310-7320
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    • 2015
  • The purpose of this study is to examine the factors influencing usage intention of Location-Based Advertising (LBA) and moderating effects of gender. This model tests various theoretical research hypotheses relating to LBA, service and individual characteristics, and Technology Acceptance Model (TAM). The target population of this study was LBA users. The results of hypothesis testing are as follows. First, personalization and ubiquity positively influence attitudes toward LBA and irritation negatively influence attitudes toward LBA. Second, coupon proneness and flow experience positively influence attitudes toward LBA. Finally, personalization and ubiquity to attitudes toward LBA for females are significantly larger than those for males. And coupon proneness and flow experience to attitude for males are significantly larger than those for females. The results of this study will provide various implications to improve usage intention of LBA.

The Utilization Probability Model of Expressway Service Area based on Individual Travel Behaviors Using Vehicle Trajectory Data (차량궤적자료를 활용한 통행행태 기반 고속도로 휴게소 이용 확률 모형 개발)

  • Bang, DaeHwan;Lee, YoungIhn;Chang, HyunHo;Han, DongHee
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.17 no.4
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    • pp.63-75
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    • 2018
  • A Service Area plays an important role in preventing accidents in advance by creating a space for long distance drivers or drowsy drivers to rest. Therefore, proper positioning of the expressway service area is essential, and it is important to analyze accurate demand forecasting and user travel behavior. Thus, this study analysis travel behavior and developed odel of the probability of using the service area by using the DSRC data collected by the RSE on the highway. According to the analysis, the usage behavior of highway service areas was most frequently when travel time was 90 minutes or more on weekdays and 70 minutes or more on weekends. The utilization rate of the service area estimated from the probability model of use of the rest area in this study was 1 % to 2 % error. The results of this study are meaningful in analyzing the behavior of the use of rest areas using the structured data and can be used as a differentiated strategy for selecting the location of rest areas and enhancing the service level of users.

A Study on the Search Behavior of Digital Library Users: Focus on the Network Analysis of Search Log Data (디지털 도서관 이용자의 검색행태 연구 - 검색 로그 데이터의 네트워크 분석을 중심으로 -)

  • Lee, Soo-Sang;Wei, Cheng-Guang
    • Journal of Korean Library and Information Science Society
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    • v.40 no.4
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    • pp.139-158
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    • 2009
  • This paper used the network analysis method to analyse a variety of attributes of searcher's search behaviors which was appeared on search access log data. The results of this research are as follows. First, the structure of network represented depending on the similarity of the query that user had inputed. Second, we can find out the particular searchers who occupied in the central position in the network. Third, it showed that some query were shared with ego-searcher and alter searchers. Fourth, the total number of searchers can be divided into some sub-groups through the clustering analysis. The study reveals a new recommendation algorithm of associated searchers and search query through the social network analysis, and it will be capable of utilization.

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