• Title/Summary/Keyword: 이용자관리

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A Study on the Effects of Public Library SNS Marketing: Using WeChat Official Accounts in Chinese Public Libraries (공공도서관 SNS 마케팅 효과 연구: 중국 공공도서관에서 위챗 공식계정을 이용하여)

  • Cheng, Shuangling;Kim, Giyeong
    • Journal of the Korean Society for information Management
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    • v.39 no.3
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    • pp.133-163
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    • 2022
  • This study aims to analyze the effect of marketing using Chinese public library WeChat official accounts on the perception of the library and loyalty. For this purpose, research possibilities were explored, and a questionnaire was developed through in-depth interviews with users who subscribed to the Chinese public library WeChat official accounts and those who did not. A survey was conducted with the questionnaire for public library users in six regions of China. As a result, it was confirmed that the characteristics of the official account operation had a positive effect on the perception of the libraries and users' loyalty. This study is meaningful in that it verified how Chinese public library marketing using SNS affected users' purpose on the use of libraries, perception of libraries, and users' loyalty, and suggested how to deal with WeChat official accounts among SNS types.

Identification of User Preference Factor Using Review Information (리뷰 정보를 활용한 이용자의 선호요인 식별에 관한 연구)

  • Song, Sungjeon;Shim, Jiyoung
    • Journal of the Korean Society for information Management
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    • v.39 no.3
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    • pp.311-336
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    • 2022
  • This study analyzed the contents of Goodreads review data, which is a social cataloging service with the participation of book users around the world, to identify the preference factors that affect book users' book recommendations in the library information service environment. To understand user preferences from a more detailed point of view, sub-datasets for each rating group, each book, and each user were constructed in the sample selection process. Stratified sampling was also performed based on the result of topic modeling of review text data to include various topics. As a result, a total of 90 preference factors belonging to 7 categories('Content', 'Character', 'Writing', 'Reading', 'Author', 'Story', 'Form') were identified. Also, the general preference factors revealed according to the ratings, as well as the patterns of preference factors revealed in books and users with clear likes and dislikes were identified. The results of this study are expected to contribute to more sophisticated recommendations in future recommendation systems by identifying specific aspects of user preference factors.

A Study on the Participatory Archive Model: Daegu Festival Photographs (참여형축제사진아카이브 구축 방안 연구: 대구시 축제기록 사진 중심으로)

  • Kim, Ja-Gyeong;Choi, Sanghee
    • Journal of Korean Society of Archives and Records Management
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    • v.19 no.3
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    • pp.49-70
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    • 2019
  • Festival records are valuable social records, not only historically but also culturally. Even though festival records are worthy of preservation, many of them are not managed appropriately. In particular, photographs taken by the public are dispersed in various SNS services such as Facebook, Instagram, and Twitter. This study collected festival photographs, taken by the public, from these SNS services and built a participatory archive for Daegu. As such, this study identified and suggested a metadata set through the process of archiving festival photographs. In addition, this study proposed a model of the participatory archive for festival photographs. This model illustrated the institute's collection of festival photographs in the SNS services and the creation of the participatory archive.

A Study on the Characteristics of Web-based OPAC in the College Library (전문대학 도서관 이용자들의 웹 기반 OPAC 이용실태에 관한 연구)

  • Kim, Tae-Seung;Lee, Dong-Kyu
    • Journal of the Korean Society for information Management
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    • v.22 no.4 s.58
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    • pp.79-95
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    • 2005
  • The alms of this study is to analyse the user's behavior, satisfaction, difficulties and selection of retrieval keywords for the use of Web-based OPAC in the College students. The methods of the questionnaire and the interview was applied to get the data and processed by using SPSSWIN 10.1. Several research results was proved the hypothesis such as differences between major subject of students in their fields. Furthermore, based on the result of this analysis, another purpose is to come up with the Improvements of functions prompting difficulties and answers to problems found in the Web OPAC, helping them to use the Web OPAC efficiently.

Enhancing the Performance of Blog Retrieval by User Tagging and Social Network Analysis (사용자 태그와 중심성 지수를 이용한 블로그 검색 성능 향상에 관한 연구)

  • Kim, Eun-Hee;Chung, Young-Mee
    • Journal of the Korean Society for information Management
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    • v.27 no.1
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    • pp.61-77
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    • 2010
  • Blogs are now one of the major information resources on the web. The purpose of this study is to enhance the performance of blog retrieval by means of user assigned tags and trackback information. To this end, retrieval experiments were performed with a dataset of 4,908 blog pages together with their associated trackback URLs. In the experiments, text terms, user tags, and network centrality values based on trackbacks were variously combined as retrieval features. The experimental results showed that employing user tags and network centrality values as retrieval features in addition to text words could improve the performance of blog retrieval.

A Study on the Searching Behavior of Web-based OPAC Users (웹기반 온라인목록의 이용행태 연구)

  • Sakong, Bok-Hee
    • Journal of the Korean Society for information Management
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    • v.20 no.3
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    • pp.81-110
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    • 2003
  • The primary questions addressed by this research are the followings: Has the interface of a Web-based OPAC been improved more user-friendly; How about its searching abilities; What difficulties have Web-based OPAC searchers experienced in using a Web OPAC; How do they perceive the system after use of it. Finding the answers of those questions the problems of a Web OPAC as a searching tool have been grasped and recommendations have been suggested in order to improve the system. An experiment was conducted and 30 university students performed 8 searching tasks. The searching behavior of Web OPAC searchers has been analyzed thoroughly. The data of their perceptions about the system was collected through a questionnaire after completing the tasks.

Library's Space Organization Improvement Based on Patrons' Behavioral Research: At Gwacheon Public Library in Korea and Kyushu University Library in Japan (이용자 행동조사에 근거한 도서관 공간 재구성방향 연구: 과천정보과학도서관과 일본규슈대학부속도서관을 중심으로)

  • Kim, Eun-Ja;Minami, Toshiro
    • Journal of the Korean Society for information Management
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    • v.26 no.3
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    • pp.395-415
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    • 2009
  • It is very important for libraries to provide their patrons with spaces that are used comfortably. In this paper, first we propose some improvement plans for space organizations of Gwacheon Public Library based on its patrons' behavioral research. It has a big meaning from the view of library marketing, which aims at improving patrons' satisfaction. Then we investigate how study tables are used based on the data taken at Kyushu University Library in Japan. Finally we put some proposals on libraries' space organization based on these investigations.

A Case Study on Virtual Reality Service at a University Library (국내 대학도서관 가상현실(VR) 서비스에 관한 사례 연구)

  • Lee, Giyoung;Chung, Yeon-Kyoung
    • Journal of the Korean Society for information Management
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    • v.37 no.3
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    • pp.133-156
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    • 2020
  • The purpose of this study is to propose ways to improve the Virtual Reality (VR) service in Korea through the user evaluations of a university library that provide users with VR experiences as a new technology. With the advent of the 4th industrial revolution, interests in the VR industry increase and access to technology is strengthened. The kinds of VR services at the university libraries and the status of VR services at the domestic and foreign libraries were analyzed. After carrying out user surveys and in-depth interviews with VR service users, improvement plans were suggested according to the users' opinions and the analysis of domestic and foreign case studies.

A Study on Evaluating Service Quality in Special Libraries (전문도서관의 서비스 품질평가에 관한 연구)

  • 김윤실
    • Journal of the Korean Society for information Management
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    • v.19 no.3
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    • pp.161-188
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    • 2002
  • The rapid change in almost every area of science at the turn of the 21s1 century have also affected libraries and information centers. Whatever the change, from the library users' perspective, the functions provided by the library, is perceived as "service" and the satisfaction of the users can only be measured by the quality of the service. The study adopted the SERVQUAL model and five factors of SERVQUAL. Tangibles, Reliability, Responsiveness, Assurance. and Empathy are used as parameter values. In measuring the parameter variable, both the users' expectations and their perceived service level were measured. The difference between the expectations and the perceived level was used as users' assessment of service quality. According to the results. all but re-investment dependence level among the five SERVQUAL levels, were linked in one way or another.r another.

System Improvement Strategy by User Satisfaction Index Model Development and Measurement of Information System (정보시스템 이용자 만족지수 모델 개발 및 측정을 통한 시스템 개선방안)

  • Park, Yong-Jae;Lee, Sang-Hwan;Kwak, Seung-Jin
    • Journal of the Korean Society for information Management
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    • v.24 no.4
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    • pp.173-189
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    • 2007
  • By measuring satisfaction index of the users of Information System, it is possible not only to estimate ROI(Return on Investment) but also to draw the device for the efficiency and improvement of the System. This study tries to give User Satisfaction Index Model for the System, and present operators and managers of the system with the method for improving satisfaction and efficiency by measuring the User Satisfaction Index of representative information systems. For this, the survey was carried out for the representative information systems. On the basis of the analysis, Satisfaction Index was drawn and through Matrix Analysis, the strategy for system improvement was derived.