• Title/Summary/Keyword: 이용객 행태

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Analysis of the User Behavior and Recognition in Mudeungsan National Park (무등산국립공원 탐방객 이용행태 및 인식분석)

  • Kim, Sa-Rang;Park, Seok-Gon
    • Korean Journal of Environment and Ecology
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    • v.33 no.6
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    • pp.734-747
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    • 2019
  • This study surveyed the visitors to the Seoseokdae Peak of the Mudeungsan National Park, to analyze the factors that affected user behavior, perception of the National Park, and satisfaction with the visit and establish the strategy for the management of the Mudeungsan National Park. The analysis result showed that Gwangju residents (78.1%) accounted for the majority of the visitors to the Seoseokdae Peak and that the Mudeungsan National Park showed the attributes of both mountain type and suburb type. Most visitors (91.2%) perceived that columnar joints, including the Seoseokdae Peak, possessed the largest resource value in the Mudeungsan National Park, and the visitors showed concern over the potential damage to vegetation in the Seoseokdae Peak as the result of the overcrowded visitors. Over half of the visitors showed a positive response to the measures like partially restricted access or detour of mountain path to preserve and restore the Seoseokdae Peak. The total visitors and the regional visitors (residents of Gwangju, Damyang, and Hwasun), indicated that the facility management aimed at facilitating visitor experience affected the most on the satisfaction with park management. Moreover, the regional visitors answered that the visit management to control disorder and overcrowding would increase satisfaction. The result of the importance-satisfaction analysis showed a difference between the total visitors and the regional visitors in needed improvements as the total visitors believed that "amenities and information facilities" should be improved while the regional visitors believed that the focus should be on the "prevention of illegal and disorderly behaviors" and the "amenities and information facilities."

'Jangseong Pyunbaek Healing Forest(JPHF)' Visitors: Socio-demographic Characteristics, Use Patterns and Motivational Factors by Types of Visitors ('장성 편백치유의 숲' 방문객 유형에 따른 인구사회학적 특성, 이용행태 및 방문동기 요인)

  • Kim, Sang-Oh;Kim, Sang-Mi
    • Korean Journal of Environment and Ecology
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    • v.32 no.2
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    • pp.203-214
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    • 2018
  • This study was conducted to investigate the types, socio-demographic characteristics, use patterns, and visit motivations of visitors to "Jangseong Pyunbaek Healing Forest (JPHF)." Data were collected from 216 samples selected by convenient sampling method using questionnaire survey between October and November 2016. Data obtained from 476 respondents of the same type of survey during the same period were partly used to examine the types of activities of visitors to the study site. The results showed that 77.0 percent of respondents were categorized as "visitor for recreation" (VR: Those who visit JPHF for the purpose of general recreational experiences such as appreciating landscapes, tourism, social interactions rather than better health or healing). On the other hand, only 10.3 percent of respondents were "visitor for healing" (VH: Those who visit JPHF for the purpose of better health or physical and mental healing). VH showed a higher level of visit experiences to JPHF than VR and tended to expect JPHF as "the place to enjoy calm and natural experiences" more than VR did. VH tended to visit JPHF "alone" more, and their group size was also smaller than VR. About 26.8 percent of all respondents were not aware that JPHF was the "healing forest," and VH showed higher awareness of it than VR. About 66.8% of respondents assessed the managerial and operating states of JPHF positively while only 6.2% assessed them negatively. There was no difference in the assessment of managerial and operating states between VR and VH. The visitors of JPHF showed the markedly high use in main forest roads (use rate: 47.4%) and "Healing Field" (use rate: 59.2%) of JPHF. Regarding the visit motivations to JPHF, VH showed higher importance on "quietude," "health," and "tension release" than VR while VR rated higher importance on "social interaction." The paper discussed the managerial implications, findings, limitations and further studies.

Comparison of Shopping Behavior of Duty-Free Users at Incheon Airport

  • Yu-Jin Choi;Kyuseon Park
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.30 no.4
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    • pp.76-91
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    • 2022
  • 면세점 판매 채널이 다양화되고 스마트 여객 증대 등 쇼핑 성향의 변화로 인해 인천공항 면세점 객단가는 하락하고 있다. 면세점 매출액 감소에 따라 사업 다각화 및 고도화 등 대응 노력이 필요하다. 따라서 인천공항 면세점 이용객의 쇼핑 행태 및 면세점 트렌드 변화에 적기 대응을 위한 기초자료 및 마케팅 강화 방안을 제시하는 데 궁극적인 목적이 있다. 본 연구는 인천공항 면세점 내·외국인 구매자/비구매자, 환승객을 대상으로 쇼핑실태를 심층 조사하여 행동 특성을 분석하였으며, 그 결과 내국인과 외국인, 환승객별로 인구통계학 특성, 여행 특성, 쇼핑 특성에서 차이가 나타났다. 인천공항 면세점 이용객별 중요하게 인지하는 요소와 만족하는 요소를 파악하고 개선할 부분을 파악하였다. 이로써 인천공항 면세점 운영정책 수립 및 기본방향 설정을 위한 기초자료로 활용할 수 있고, 인천공항 면세점 마케팅 강화 및 활성화를 위한 전략 방안을 제시하는 데 의의가 있다.

Visitors' Cognitions of Clean-up Time Movement for Waste Treatment and Use Begavior in Naejangsan National Park (국립공원 이용행태 및 쓰레기 처리를 위한 Clean-up Time 운영에 대한 이용자의 인식 - 내장산 국립공원을 중심으로 -)

  • 김용근;최성식;조중현
    • Korean Journal of Environment and Ecology
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    • v.10 no.1
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    • pp.14-23
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    • 1996
  • Visitors to Naejangsan National Park were surveyed from October 31 to November 3 in 1995, 151 visitors were participated. Of those individuals, 55% were males. 48% of respondests reported that they had gone beyond high school, and over one-half(52%) had gone as far as college. 61.3% were 20 years of age. The largest percentage of respondents were reported that they visited Naejangsan Nat'l Park to see the scarlet maple leaces there. Most respondents who witness other visitors' littering were not likely to intervene to stop their visitors' depreciative behavior(Bystander intervention Begavior). Most of visitors got information for use Naejangsan Nat'l Park from a guide sign(31.8%) or guide themselves(29.1%). They didn't know the Clean-up Time Movement Program. But they understood it after notice hanging placards(81.6%). Most of visitors responded that didn't hear the mass communication program in National. But they recognized necessity of the mass communication program in National Park. The results showed that most visitors believed that Clean-up Time Movement was in succession consequently it turned out to be effective in managing visitors' littering behavior. And it seemed to effective in managing depreciative behavior through the mass communication program in National Park.

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The Analysis of visitor′s Behavior in Hallasan National Park (한라산국립공원의 이용객 행태분석)

  • 이경재;최송현;김선희
    • Korean Journal of Environment and Ecology
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    • v.6 no.1
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    • pp.72-85
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    • 1992
  • The analysis of visitor's behavior in Hallasan National Park was executed for a month in september, 1990. In the characteristics of trip purpose, the nature-oriented motive was 68.9% of the total. And in the characteristics of the accompanied, the ratio of such items as company, friends,2-3 persons and above 12 persons was generally high. The ratio of lunch box was 62.7% and the item of bring back waste treatment was 69.6% in the characteristic of activity. The degree of landscape satisfaction was 3.98 and comparatively high on considering the maximum degree of 5.0, but in the degree of facility, the degree of dissatisfaction was high. Therefore the degree of total satisfaction was 3.43. In the opinion of users, the entrance by order of arrival, the adoption of reserved system and the limitation of the entrance of a group were gen- orally objected but the adoptation of nature rest-rotation system was comparatively assented Specially, visitor center was rarely used but many visitor who has attended there positively think about it. In factor analysis, 4 factors were extracted. Facilitate, social. user behavior and natural property were the most affecting factor to psychological satisfaction test. Multiple regression results showed that cleanness, land-scape, safety, no. of wastebasket and crowdness items affected the total satisfaction variable in total and local area.

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A Study on Visitor Characteristics for Trail Program Development (숲길프로그램 개발을 위한 이용객 특성 분석에 관한 연구)

  • Son, Ji Won;Ha, Si Yeon;Kim, Jae Jun
    • Journal of Korean Society of Forest Science
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    • v.101 no.3
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    • pp.469-479
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    • 2012
  • Trail is a main infrastructure for various forest recreational activities. In this study, the recreational supply (trail) and demand (trail program according to visitor characteristics, preferred forest activities) were studied. Through the application of a multiple correspondence analysis and cross tabulation analysis, 3 trails (Bukhansan trail, Uljin trail, Jirisan trail) were identified. On this study, visitor demands for trail program participation, preferred forest recreational activities, program contents and program operations. Visitors expressed positive attitude toward trail program participating and showed characteristics with the differences. Young visitors preferred active experience program and middle aged visitors more liked health program such as forest therapy. On site program and self guided interpretation were preferred for program operation. In Bukhansan trail, continuous health program (1~2 hours) would be proper and it needs to adapt various nature activities in the Uljin trail. For the Jirisan trail, self guided program would be developed in many ways.

A Study on Visitor's Behavior as a Characteristics of Different Forest Trails (숲길 특성에 따른 이용객의 이용행태 비교에 관한 연구)

  • Son, Ji Won;Ha, Si Yeon
    • Journal of Korean Society of Forest Science
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    • v.101 no.2
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    • pp.309-316
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    • 2012
  • The purpose of this study is to conduct a visitor survey which provides demographical characteristics, a profile of the characteristic, travel behavior in different forest trails; Bukhansan trail, Uljin trail, Jirisan trail. Bukhansan trail (second course) is about 3 km and many visitors are nearby residents for the walking. Uljin trail is 80 km, especially conducting visitor reservation guide system and most visitors are 30s and 50s. Jirisan trail is total 209.3 km (a total of 17 courses), networking regional trail routes and was most popular between the ages of 20 and 39. The results showed that Bukhansan trail was used for light walking course, and visitors preferred health related activities. In Uljin trail, visitors expected trekking with nature-based activities and visitors of Jirisan trail seemed to prefer trekking and request more trail's walkability than other trail users.

Analysis on the Tourist's Behaviors and Satisfaction of the Gwangneung Area (문화.생태지역에 대한 관광행태와 만족도 분석: 광릉지역을 사례로)

  • Kim, Sun-Hee
    • Journal of the Korean association of regional geographers
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    • v.11 no.3
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    • pp.336-350
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    • 2005
  • The prime objective of this study is to analyze tourist's behaviors and satisfaction of the Gwangneung area and get a reading on the tourist's socio-economic traits and the propensity of activities. In addition, it highlights surveys of the tourist's consciousness of cultural, ecological and environmental tourism resources available in the Gwangneung area and the possibility for sustainable development and ways to make the most of these resources. This study found that even though Gwangneung is mostly a place for one day family outings. the tourist's demand for actually unreachable ecological resources is high while existing cultural tourism resources have less than the expected drawing power. It was also found that tourists recognize the need for preservation of the tourism resources of Gwangneung and its potential for further sustainable development. In particular, most tourists to Gwangneung are relatively satisfied with the status of preservation of its cultural and ecological resources and environment On the other hand, accessibility, tourism facilities, and management are estimated at less than desired. Gwangneung would benefit by making efforts for the positive use of its tourism resources and improvement of convenience facilities, management and operation.

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Relationships between the Use Behavior, Motivation, Satisfaction, and Behavioral Intentions of Slow Tourism Tourists -With Focus on Daegu Ole Palgong Mountain Courses- (슬로우 투어리즘 관광객의 이용행태, 관광동기, 만족도와 행동의도간의 관계 -대구올레 팔공산 코스를 중심으로-)

  • Na, Hye-Hyun;Lee, Ju-Hee
    • Journal of Korean Society of Forest Science
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    • v.101 no.4
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    • pp.663-676
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    • 2012
  • The purpose of this study was to examine differences in motivation of the tourists, who visited the Daegu Ole Palgong mountain courses, according to the slow tourism tourists' demographic characteristics and use-behavior, and to examine the relationships between motivation and the degree of satisfaction of tourists and behavioral intention. Also, it was to present motivations and characteristics of slow tourism tourists and the accompanying managerial implications. In order to achieve this research purpose, a survey was conducted from May 8, 2010 to May 23, 2010 on the tourists who visited Daegu Ole Palgong mountain courses. The results of testing the hypotheses through empirical analysis were as follows. First, differences in motivations according to demographic characteristics and demographic characteristics and the use behavior of the tourists were partially adopted. Second, there were significantly positive (+) relationships between the motivations of visitors to the Daegu Ole Palgong mountain courses and the overall degree of satisfaction. Finally, the overall degree of satisfaction with the visits to Daegu Ole Palgong mountain courses had significantly positive (+) relationships with revisit intentions. These imply that it is necessary to provide differentiated strategies and programs and inducing strategies in accordance with the results presented. as well, marketing strategies to enhance the degree of satisfaction of the tourists should be considered.