• Culinary science and hospitality research
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• v.18 no.1
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• pp.77-90
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• 2012

This study investigates the causal relationships among the factors influencing behavioral intention related to beef traceability and TAM to make diet safer. To do this, this study conducted a survey targeting the customers who use the department stores, specialty shops and large supermarkets in Seoul. The result is as follows. First, the higher the information quality in beef traceability(t=3.872) and social impact (t=1.938) were, the higher the usability became significantly. Second, as the social impact of food traceability(t=2.014), information accessibility(t=2.016), perceived risk(t=1.910) became higher, the perceived usefulness was shown significantly higher. Third, as the usability(t=5.826) was perceived higher, the perceived usefulness became higher. Fourth, the higher the perceived usefulness(t=4.264), the higher the behavioral intention among the customers. Also, the lower the usability(t=-0.682), the lower the behavioral intention.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.138-154
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• 2021

'Live commerce', a brand new format of online shopping, is actively promoted in China recently. This research focused on 'Taobao-live', China's largest live commerce platform to investigate the relationships among para-social interaction, source characteristics (e.g., trustworthiness, attractiveness, and expertise), perceived ease of use, perceived usefulness, and shopping intention based on Technology Acceptance Model. A total of 536 Taobao live users were recruited through the Chinese research platform. The results showed that para-social interactivity positively affected perceived ease of use and usefulness, whereas the source characteristics had no significant effect on consumers' perceptions. Furthermore, higher perceived ease of use generated higher perceived usefulness, and both perceived ease of use and usefulness positively influenced consumers' intention to shop through Taobao live. This research can provide theoretical background for understanding the potential of live commerce platforms and help brands come up with effective online shopping strategies using live commerce platforms.

• Journal of the Korea Society of Computer and Information
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• v.27 no.11
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• pp.89-98
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• 2022

Using the extended technology acceptance model, this study aims to quantitatively analyze the user experience with the . In the case of Perceived Usefulness and Perceived Ease of Use, only limited detailed factors have significant impacts on the degree of satisfaction. The degree of satisfaction has positive correlations with the degree of immersion and the variables of Behavioral Intention to Use Metaverse. Although sophisticatedly remediates using digital technology to provide visitors with the sameness of exhibits, exhibition circulation and interaction method, the metaverse exhibition does not acquire the same value of the exhibition. In conclusion, cannot replace , however, it has the potential to offer learning usefulness to visitors with low accessibility to the art museum.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.426-442
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• 2019

This study identifies possible determinants that may have influences on the switching behavior from the current payment system of credit or check cards to the easy payment service based on push-pulling-mooring model. And this research empirically tests how those determinants affect switching intention to the easy payment service. The moderating effect of policy expectation is also taken into account. The findings show switching intention to the easy payment service is influenced by the followings: dissatisfaction with the current payment system as a pushing factor, perceived easy of use and trust in easy payment service as pulling factors, and affective/cognitive inertia and unfavorable subjective norm as mooring factors. The results also show that moderating effect of policy expectation exists in the relationship between perceived ubiquitousness and switching intention.

• Development and Reproduction
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• v.13 no.2
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• pp.79-87
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• 2009

Due to its well-known function in parturition and milk ejection, oxytocin (OT) has been considered as a 'female neurohypophyseal hormone'. Recent studies, however, clearly indicate that OT has some local roles in male reproduction via both central and peripheral routes. In experimental rodents, OT is released within distinct brain regions in response to social stimuli, and the brain OT receptor (OTR) mediated actions were strongly involved in the regulation of a variety of male behaviors such as mating-associated behaviors. In particular, OT and/or OTR knockout mice provide important clues about the molecular regulatory mechanism of the socio-sexual behaviors. Several lines of evidence also show that OT is synthesized within rodents testis, epididymis and prostate, and the presence of OTRs in these organs. In rodent testes, OT might have a role in the modulation of steroidogenesis via stimulation of the conversion of testosterone (T) to dihydrotestosterone (DHT) by 5alpha-reductase. Similar effects of OT on this androgen conversion were observed in epididymis and prostate suggesting the OT's modulatory role, such as contractility induction, in these androgen-dependent organs. In this context, further investigations on the OT's role in male CNS and reproductive organs are likely to provide better understanding on the complex socio-sexual behaviors and a platform for development of therapeutics to treat some psychological and/or andrological problems.

• Journal of Distribution Research
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• v.7 no.1
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• pp.61-86
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• 2002

The number of people who perform their banking business on Internet has been increasing drastically during the recent period and the trend still continues. Banks and other types of financial institutions are now competing intensely with each other in attracting customers to this new innovative banking service. The marketers in charge of formulating and implementing the strategies for this new banking business need to understand the behavioral factors as well as the technical factors in order to succeed in attracting more customers to this new service. products. A deep understanding as to why and how the customers are adopting the new service developed on information technology is a prerequisite for a successful marketing effort. The purpose of this dissertation is to find out what factors are playing important roles in the customers'decision related to the adoption of the Internet banking services. The focus of the research is threefold. First. by testing the hypotheses proposed by the Technology Adoption Model, a well-known theory in the IT-related behavioral science, an analysis was made as to which factors are more important in affecting the attitudes and adoption of the Internet banking on the part of customers. Secondly, an analysis was made as to whether the three criteria of the Technographics- -the attitude toward new technology, level of income, and the motivational factor- -are useful as the criteria for segmenting the Korean users of the online banking. Thirdly, an analysis was made as to whether each customer group segmented by the criteria of the Technographics reveal a differential decision process and thus requires a differential approach strategywise.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.130-139
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• 2016

This study is intended to investigate what impact consumption value and subjective norm by consumers with regard to the social commerce for the foodservice to affect on the behavior of consumers. The result were as follows: first consumption value and subjective norm has positive effect on perceived usefulness, except for monetary value. Second, consumption value have positive effect on perceived ease of use, except for emotional value and subjective norm. Third, perceived ease of use has positive effects on usefulness. The last, perceived ease of use and usefulness has positive effects on reuse intention. It is to be hoped that this study provides foodservice social commerce service practitioners with guideline for establishing methodical strategies.

• Korean Journal of Social Welfare
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• v.26
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• pp.135-164
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• 1995

자료분석 결과 발견된 사실들을 정리해 보면 다음과 같다. 첫째, 직장에서 발생하는 성적 성가심에 대해 상대적으로 적극적으로 대응하는 여성들은 약 50.6%정도로 나타났다. 이 중에서도 성적 성가심에 대해서 불쾌하게 인식하는 정도도 상대적으로 높고, 불쾌감을 상대에게 표현하며 대응하는 정도도 상대적으로 높은 여성들은 전체 응답자(736명)중에서 약 40%(294명)정도 였다. 성적 성가심에 대하여 불쾌함을 인식하는 정도는 상대적으로 낮으나 상대에게 불쾌함을 표현하며 대응하는 수준은 상대적으로 높은 여성들이 약 10.7%(79명)로 나타났다. 반면에 성적 성가심에 대하여 불쾌하게 인식하는 정도도 상대적으로 낮고 불쾌함을 상대에게 표현하는 정도도 낮은 여성들이 약 32.8%(242명)나 되었다. 약 16.4%(121명)의 여성들은 성적 성가심 상황에서 불쾌하게 인식하는 정도가 상대적으로 높으면서도 상대에게 불쾌감을 표현하며 대응하는 정도는 상대적으로 낮았다. <표 4> 둘째, 직장에서 발생하는 성적 성가심 상황에서 여성이 상대에게 성적 성가심에 대한 자신의 불쾌함을 표현하며 대응하는 능력은 여성의 심리적 특성인 대인의존성과 밀접한 관계가 있다는 사실을 명백하게 확인하였다. 성적 성가심 상황에서 성적 성가심에 대해 상대적으로 불쾌하다고 인식하는 정도가 높으면서 불쾌감을 표현하고 대응하는 수준은 상대적으로 낮은 여성들은 대인 의존도가 상대적으로 높았고, 반대로 성적성가심에 대해 상대적으로 불쾌하게 인식하는 정도가 상대적으로 낮으면서 불쾌감을 표현하며 대응하는 수준은 상대적으로 높은 여성들은 대인 의존도가 상대적으로 높게 나타났는데 이는 주목할만한 사실이다. 세째, 성장시 부모의 상호작용 유형이 성적 성가심과 같은 이성과의 상황에서의 여성들의 대응 반응과 밀접한 관련성이 있음을 발견하였다. 성장시 아버지가 지배적이고 어머니가 순종적인 특성이 뚜렷한 가정에서 성장한 여성들은 부모의 상호작용 유형이 동등한 가정 분위기에서 양육된 여성들에 비해 성적 성가심 상황에서 불쾌함을 표현하며 상대에게 대응하는 수준(강도)자체가 훨씬 낮았고, 성적 성가심에 대해 자신이 불쾌하게 생각하는 정도보다 상대적으로 훨씬 약한 소극적인 대응반응을 보이는 사실도 확인되었다. 성적 성가심 상황에서 상대 남성에 대한 여성들의 대응 반응은 성장시 남성인 아버지에 대한 여성인 어머니의 태도 및 행동의 재현(reenactment)현상으로 나타났다고 해석할 수 있다. 이러한 발견은 특히 동성인 부모가 성역활 사회화의 가장 강력한 모델이라는 학습 이론가들의 주장을 거듭 뒷받침하여 준다.

• Journal of Service Research and Studies
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• v.12 no.3
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• pp.1-25
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• 2022

This study was conducted for technology development and industrial and enterprise system design for the sustainable life of mankind. Human society is facing a crisis. As the power of mankind has increased due to the development of nuclear weapons and information and communication technologies, the risk of human society has greatly increased. The value of growth and freedom is increasing due to capitalism and democratic systems, so technological innovation is accelerating, and industries and companies are growing significantly. New technologies and industries can greatly develop human society and put it at risk. This study was conducted with the aim of redesigning technology, industry, and enterprise systems so that humans who live on Earth can be more sustainable for a longer time. It presented a practical alternative for a long-term sustainable human society. It suggested alternatives for what philosophy and methodology should be developed for the whole of humanity and in each individual national society, for developing technologies, fostering industries, and operating corporate systems. First of all, the problems of the technology development system, industrial system, and enterprise system of human society were analyzed. The characteristics and problems were analyzed in terms of sustainability of human society. The necessary and sufficient conditions for an alternative system to solve the raised problems were derived. A system that satisfies these conditions was designed and presented. The alternative system was named as a servicism system as a system based on the service philosophy. The structure, operation model, and implementation plan of the new technology industry enterprise system were presented. In the future, follow-up studies are needed to be concreted at the level of individual countries and human society as a whole.

• Progress in Medical Physics
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• v.19 no.2
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• pp.95-101
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• 2008

In this study, we observed the alteration of choline signal intensity in hippocampus region of the depressive rat model induced by forced swimming test (FST). The purpose of this study was to evaluate the antidepressant efficacy in the depressive animal model using MR spectroscopy. Fourteen experimentally naive male Sprague-Dawley rats weighting $160{\sim}180\;g$ were used as subjects. Drug injection group was exposed to the FST except for control group. The drugs were administered subcutaneously (SC) in a volume equivalent to 2ml/kg. And three injections were administered 23, 5, and 1h before beginning the given test. 1H MR spectra were obtained with use of a point resolved spectroscopy (PRESS) localization sequence performed according to the following parameters: repetition time, 2500 ms; echo time, 144 ms; 512 average; 2048 complex data points; voxel dimensions, $1.5{\times}2.5{\times}2.5\;mm^3$ ; acquisition time, 25min. There were no differences in NAA/Cr and Cho/Cr ratio between the right and the left hippocampus both normal control rats and antidepressant-injected rats. Also, no differences were observed in NAA/Cr and Cho/Cr ratio between the normal control rats and the antidepressant-injected rats both the right and the left hippocampus. In this study, we found the recovery of choline signals in the depressive animal model similar to normal control groups as injecting desipramine-HCl which was antidepressant causing anti-immobility effects. Thus, we demonstrated that MR spectroscopy was able to aid in evaluating the antidepressant effect of desipramine-HCl.