• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.101-107
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• 2020

This study is based on Art Infusion type (modification vs. re-interprete and interactivity level (high vs. low) are independent variables such as 'Product-Related Memory (PRM)' and 'Image Related Memory (IRM)', Experimental research was carried out empirically through Two-Way MANOVA analysis with advertising attitude as a dependent variable. As a result, first, in the case of the modified advertisement, when the interactivity is low, the advertisement image-related memory information (IRM) is more memorized and affects the judgment. Second, in the case of reinterpreted advertising, the memory information related to product attributes is stored at low level regardless of the level of interactivity. Third, the attitude toward advertising for famous paintings was positive when the level of interactivity was low.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.182-195
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• 2012

Pictorial Images are often used when persuading someone, since people believe that photographs tell us what happened in reality. This paper aims to strengthen the role of pictorial images as a powerful method of persuasion through interpolating sensibility, which is a key factor in decision making, into the pictorial images. This paper analyses the structure of sensibility in pictorial images, in order to draw out specific factors that arouse positive impression. Furthermore, intensional meanings were given to various factors that compose the sensibility of pictorial images, and the factors are prioritized to enhance applicability. Recognitions of the sensibility in pictorial images differ due to diverse variables, but the photographed subjects themselves and the specific attributes of picture quality are the primary factors that influence the recognition. In order to achieve general and detailed results, broadly selected shooting subjects and images that have various picture quality attributes.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.237-243
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• 2014

In this paper, we propose a mobile image retrieval system which utilizes the mobile device's sensor information and enables running in a variety of the environments, and implement the system on Android platform. The proposed system deals with a new image descriptor using combination of the visual feature with EXIF attributes in the target of JPEG image, and image matching algorithm which is optimized to the mobile environments. Experiments are performed on the Android platform, and the experimental results revealed that the proposed algorithm exhibits a significant improved results with large image database.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2007.05a
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• pp.109-113
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• 2007

본 논문은 칼라 패턴의 감성 평가를 위해 러프 집합 이론이 효과적으로 사용될 수 있음을 보여준다. 우리는 주어진 랜덤 칼라 패턴을 보여주고 사람들로 하여금 감성 평가를 하게 하여 수집된 심리학적 실험 데이터를 기반으로 VPRS(Variable Precision Rough Set) 이론을 적용, 관련 규칙들을 추출하였다. 이러한 규칙들은 벽지 등의 컬러 패턴들에 대한 근사적인 감성 평가 뿐만 아니라, 이미지 속성 공간을 언어적 이미지 스케일로 표현된 감성 공간으로 매핑 시키기 위한 적응 퍼지 시스템 등의 초기 조건으로도 사용할 수도 있다.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.134-145
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• 2020

This study focused on the effects of Korean cosmetics selection attributes on Mongolian consumers' brand reliability and purchasing intentions. We are also to verify the relationship impacts between consumers brand reliability in advertising media and the purchase intention on the type of promotion. 255 questionnaires were collected for Mongolian consumers and analyzed using SPSS and AMOS. The analysis shows that product price, image and quality that they have a positive effect on brand reliability, while familiarity has not had a meaningful impact on brand reliability. Moreover, brand reliability has been shown to have a positive effect on purchasing intention. As a result of the adjustment effect test according to advertising media, the relationship impacts between product selection attributes and brand reliability were shown positive effect in part. Finally, the type of sales promotion were found to have a controlling effect between brand reliability and purchasing intention. These results show applicable implications for Korean cosmetics companies in terms of marketing and operations when entering Mongolia's cosmetics industry.

• International Commerce and Information Review
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• v.19 no.2
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• pp.109-141
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• 2017

Recently, by increasing the importance of the western China as consumer market, the need for a systematic and scientific study of the western Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence the western Chinese consumers' selection of Korean products. This study used the data which were collected through survey of adult consumers residing at six city of western China on Korean products' selection. Then the results are used for statistical analysis. The empirical findings are as follows: country image and product attributes as well as brand personality influence on the western Chinese consumers' selection of Korean products although there exist difference. Among three factors, the western Chinese consumers have most influences by product attributes. And brand personality in relation to its symbolic aspect has an important influence on the western Chinese consumer's Korean products selection. This study has presented the main implications of the preferred marketing strategies for Korean enterprises in the western China on the basis of these research results.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.49-69
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• 2005

This study is to investigate causal relationship among store image, private brand image and purchase intentions through comparing national distributors with local distributors in Pusan city. More specifically, the objective of this study can be explained as follows; First, what store image have an effect on private brand image. Second, individual store image and their private brand image have different effects. Last, store image and private brand image influence purchase intention of private brands. The results of this study suggests a positive relationship between consumers' perceptions of individual private brands and their associated store image dimensions and purchase intentions toward private brands. A key implication of this research suggests it is desirable for retailers to build up a positive consumer's perceptions of private brand by improving store image. Especially, it is suggested that through the development of specific features of store images, retailers are to manage private brands.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.1
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• pp.43-69
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• 2005

Generally, brand is the title for discriminating their own goods and service from other competitive company, brand-image means customer's good and bad affection or loyalty the brand of specific company. Customers often choose the goods according to the value of goods brand. In terms of this viewpoint, the value of company's brand is very important factor to the company's success. Brand-image also effects customers on selling company's goods. Specially, to the hotel business that should ensure lots of customer for a long period with the interest and credit of customers, its brand-image is more significant. What the image is looked upon as a important factor in marketing is due to the difficulty of discrimination against goods standardized in price and quality. Therefore, the company's image acts as a more important marketing factor in the high industrial society. Also it means a lot to the customer's purchasing behavior. When the company's brand-image is recognized or discriminated, customer's memory is longer and customer's reliability is raised than other company's advertisement and public information. Nowadays, most of hotels are perceiving the importance on their own brand-image but in the lack of deep study and systematic strategy in reality. The purpose of this study is to research the effect on customer's purchasing intention of hotel brand-image and choice-attribution. The empirical research has been done from 23April, 2004 to 20May, 2004. Data were collected from general customers who are using hotel located in Taegu. In conclusion, hotel brand-image depends highly on, the service quality of hotel staff and reputation of hotel. Besides, this acts on customer's hotel choice decisively.

• The Journal of the Korea Contents Association
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• v.3 no.1
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• pp.14-20
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• 2003

In this paper efficient skew estimation and correction approaches are proposed. To detect the skew of text images, Hough transform using the perpendicular angle view property and shape moments are peformed. The resultant primary text skew angle is used to align the original text. The performance evaluations of the proposed methods with respect to running time are shown.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2006.05a
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• pp.269-272
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• 2006

병원의 각종 측정 장비에서 출력되는 결과지나 의사들이 작성한 기록지를 스캔하여 이미지형태로 저장하는 이미징 시스템 개발이 크게 요구되고 있다. 본 논문에서는 신경망과 그래픽 기법을 사용하여 대학병원 심전도실에서 사용되는 여섯 종류의 심전도 출력지를 이미지 형태로 저장하고 검색하는 이미징 시스템의 설계와 구현에 대해 논하였다. 구현된 시스템은 여섯 종류의 심전도 출력지를 분류하고, 분류된 각 출력지에 인쇄된 중요한 측정 데이터를 인식하여 데이터베이스에 저장한다. 심전도 출력지의 분류는 각 샘플 서식들의 평균 히스토그램을 구한 다음 새로운 출력지가 들어올 때 평균 히스토그램과의 거리가 가장 가까운 출력지로 분류하는 nearest-neighbor 방법을 사용하였다. 출력지에 인쇄된 데이터의 인식을 위해 먼저 XML로 작성한 출력지별 추출 정보를 기반으로 스캔한 이미지의 영역 분할 작업을 수행한다. 분할된 영역들은 신경망을 이용해 문자 인식을 하고, 인식된 문자들이 데이터베이스의 해당 속성값으로 저장된다. 스캔한 출력지는 의사들이 주석을 붙이거나 조건 검색을 위해 이미지 형태로 저장된다.