• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.452-454
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• 2012

이미지 형태로 표현된 외부 정보를 입력으로 사용하는 다양한 응용에서, 이미지 내에 포함된 오브젝트의 의미를 이해하는 것은 매우 중요하다. 이를 위해, 이미지로부터 대상 오브젝트를 구성하고 있는 요소들에 대한 정보를 구조적으로 파악하는 과정이 필요하다. 연상 네트워크 모델은 이러한 문제 해결을 위한 효과적인 솔루션을 제공할 수 있다. 그러나 기존에 제안된 연상 네트워크 모델들은 오브젝트를 구성하고 있는 지역적 속성 정보들을 독립된 형태로 구조적으로 연상하기에는 적합하지 않다. 이에 본 논문에서는 오브젝트의 구성 요소들에 대한 구조적 속성 정보를 포함할 수 있는 새로운 연상 네트워크 모델을 개념적으로 설계하고, 실험을 통해 그 가능성을 확인하였다.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.4
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• pp.735-751
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• 2012

A study in which tourist attraction selection attributes of tourists are identified focused on experience of tourists in attraction site and relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions is examined is very necessary. Therefore, the purpose of this study is to investigate the impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions through survey targeting tourists after they visit Daejeon ppuri park. Relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions and mediated effect of image of tourist attraction in relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions are analyzed through empirical analysis. As the results of verification of the hypothesis in this study, 'activity and experience' and 'approach and cost' factors show higher impact on satisfaction in relationship between Daejeon ppuri park tourist attraction selection attribute and tourist satisfaction. In addition, it shows that 'activity and experience', 'approach and cost' and 'familiarity' factors have impact on behavioral intentions in relationship between tourist attraction selection attribute and behavioral intentions. Finally, it shows the significant mediated effect in relationship between tourist attraction selection attribute and tourist satisfaction depending on mediated effect of image of tourist attraction, but it does not work as mediated function in behavioral intentions.

• Journal of Digital Contents Society
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• v.18 no.1
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• pp.209-215
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• 2017

Character of emoticon is considered suitable for expressivity in the digital era mixing and using contents of conversation with images in the course of having a talk with the other party in the mobile space. For the foregoing, this study carried out multiple regression analysis having factors of character attribute such as awareness, friendliness, self-expressivity and image differentiation as independent variables, and purchase intention of purchasers as a dependent variable. Analysis results show that awareness and image differentiation had a positive influence on the purchase intention, whereas friendliness and self-expressivity exerted no significant influence on the purchase intention.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.05a
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• pp.97-103
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• 2001

인간은 외부 자극 중 시각 및 청각 자극으로부터 가장 많은 정보를 받아들이며 감성이 유발된다. 지금까지의 제품 개발 과정에서 디자인은 시각적 이미지에 중점을 두고 제품에 대한 사람의 느낌을 긍정적으로 만들어주는 외형적 심미성을 추구하여 왔다. 그러나 증대하는 고객의 감성욕구를 충족시키기 위해 기존의 시각 단독 자극에 의한 방법은 한계가 있으며, 따라서 두 가지 이상의 자극을 동시에 제공하는 복합자극을 활용함으로써 고객의 감성만족을 극대화하는 제품 디자인이 필요하다. 본 연구는 이미지 스케일에 나타난 대표적은 8가지 색상과 음향을 함께 제시할 때 인간 감성의 변화를 파악하고 두 자극간 상호 관련성을 조사하였다. 실험결과 동일속성의 색상, 음향이 제시될 때 유발되는 감성은 요소자극과 동일한 속성을 따르며 감성크기가 감소하였고, 반대 속성의 자극이 제시될 때 가성 변화 방향은 청각(음향) 방향과 동일하고, 자극의 크기는 상반된 속성에 의해 가성의 상쇄현상을 보여주었다. 또한 피실험자를 정적, 동적인 성격으로 구분하여 분석한 결과 감성 변화에 차이를 보였으며 이 결과를 토대로 다감각 디자인을 위해 감성의 개인성도 고려해야 함을 알 수 있었다.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.292-304
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• 2009

This paper is to identify how merchandise quality, store environment, personnel service, sales promotion, store amenities and supporting service which is considered to store image components influence on satisfaction and loyalty and examine the role of satisfaction in explaining relationships between store image and loyalty. The results of the study are as follows: (1) each components of store image influence on cognitive satisfaction or emotionally based satisfaction or loyalty. (2) merchandise quality and store amenities have influence on cognitive satisfaction and emotionally based satisfaction is affected by personnel service and supporting service, but store environment has directly influence on loyalty. (3) store image components that is concerned with service in the store e.g. personnel service, supporting service build customer loyalty by mediating emotionally based satisfaction. In order to build strong customer loyalty, marketer have to formed through store image components that is much stronger on loyalty.

• Korean journal of communication and information
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• v.42
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• pp.79-106
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• 2008

Based on the third-person effect hypothesis, this study conducted a nation-wide online survey to assess how Korean voters perceived the mass media's effect on the candidates' image and voting behavior during the 17th presidential election. The research results showed that the voters tended to perceive that the mass media such as newspaper, television and the Internet had a greater effect on others than on themselves with regards to the formation of the three candidates' images. The third-person effect on the voting behavior was also revealed differently in terms of the medium according to age and political tendency of the voters. For instance, the younger and liberal voters were likely to see newspaper as having a greater influence on other voters' choice of candidate, while the older voters saw TV as having a greater effect on other voters. The conservative tendency did not affect the perception of the voters at all. Another noteworthy result was that personal characteristics of the candidates' images such as appearances and communication skills did not affect the voters' behaviors in the election process.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.213-214
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• 2019

본 연구는 한국인의 일본 애니메이션 시청이 일본방문의도 형성에 어떤 영향을 미치는지 알아보는 것이 목적이다. 연구결과 일본 애니메이션 선택속성 중 작품속성만이 시청만족도에 영향을 미치는 것으로 나타났으며, 시청만족도는 국가이미지 및 방문의도에 긍정적인 영향을 미치는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.75-85
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• 2008

The corporate image in the modern competitive industry is one of the most important factors that invites customer's desire of purchase. The purpose of this study is to find out how the corporate image influences to the customer value and loyalty deciding customer's desire of repurchase and is to know the important factors of corporate image. The results of this study is that corporate image has an effect on customer value and satisfaction. Also customer value influences on customer satisfaction. Customer value and satisfaction have an effect on customer loyalty as the important factors. Through the results, customer's high recognition of the corporate has an influence on customer value.

• Journal of KIISE:Computing Practices and Letters
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• v.5 no.1
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• pp.88-98
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• 1999

사이버 박물관과 같은 응용 분야에서는 기존의 단순 속성, 텍스트 키워드 검색 이외에 색상, 형태, 질감과 같은 이미지 특징을 기반으로 하는 효율적인 내용-기반 검색이 요구된다. 본 논문에서는 사이버 박물관을위한 내용-기반 멀티미디어 정보검색 시스템을 설계 및 구현한다. 이를 위해, 박물관 문화재중에서 특히 도자기 이미지 객체에 대해 색상과 형태에 기반한 효율적인 이미지 특징벡터 추출방법을 제안한다. 아울러, 단순 속성 검색에대해서는 B+-트리, 텍스트 키워드 검색에 대해서는 역화일 기법, 그리고 이미지 특징 검색에 대해서는 TV-트리(Telescopic Vector)를 지원하는 통합 검색 기법을 제안한다. 그리고 UNIX OS와 X11R5 라이브러리 환경에서 표준 C 언어를 사용하여 내용 -기반 멀티미디어 정보검색 시스템을 구현한다.

• International Commerce and Information Review
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• v.15 no.1
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• pp.161-183
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• 2013

The essential purpose of this study is to exemplify empirically some relations of between Korea image attributes and Korea image making in Uzbekistan. This study is for providing basically empirical analysis for intensifying Korea's economic capacity based on Korean image in Uzbekistan and for offering any kinds of implications for the entry and management activities of Korean enterprises in world-wide business. This study is organized in two stages. First, the study model is designed by reappraising relevant theories, previous studies and the current investment qualifications concerning the country image attributes and image making. Second, the survey of Uzbekistan people who are living in South Korea is accomplished by collecting questionnaires. SPSS 15.0 for windows is being activated for correlation, reliability, validity and finally the statistical method of structural equation modeling is utilized to testing the hypothesis by AMOS 7.0 for windows. In conclusion partially, Korea image attributes: economic capability, popular culture, national traits and enterprise competence are proved to influence positively to Korea image making: recognition, attractiveness and confidence which is considered generally by Uzbekistan people.