• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.185-196
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• 2012

This study of the emotional image of the package design of Tea drink. Above all, Collects the packages of tea drink in the Chinese market. Investigate the taste adjectives with about the package design of Tea drink. And 'Sweet. Bitter, refreshing, sour 'four major taste adjectives were deduced. Next, Investigate the level with the taste adjectives of the package design of tea drink and the affinity of package design of tea drink. Finally, Analyzed the distinction of visual elements with the taste adjectives of the package design of tea drink. And, Analyzed the distinction of visual elements according to impact of preference of the package design of tea drink.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.30 no.2
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• pp.110-118
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• 2012

This study aimed to research theoretical reviews of streetscape and to analysis the correlation between visual properties and preference of streetscape in Bukchon around Gahoe-dong which is a dense Hanok area. Therefore we analyzed a relation between visual quantities and preference intended Samcheong-dong 35 street, Gahoe-dong 31 street and Gahoe-dong 11 street the representative streetscape in Bukchon. Also we extracted common factors of images of the streetscape in Bukchon and figured out a relation between the visual image evaluation and the preference by regression analysis. The result of the analysis is as follows. First, it was the streetscape of Gahoe-dong 31 street which get more scores than any other streetscape in preference. And we figured out that the higher the ceiling and the visual quantities of planting the more preference. Second, streetscape in Bukchon was explained by 'aesthetics', 'amenity' and 'orderliness' in psychological view. And there was noticeable difference in aesthetics aspect between Gahoe-dong 31 street the highest preferred place and the Samcheong-dong 35 street the lowest preferred place. Third, as a result of regression analysis on preference and factor scores about psychological variables, we figured out that the factor which explains aesthetics effects most on the preference.

• Science of Emotion and Sensibility
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• v.14 no.4
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• pp.593-604
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• 2011

This study examines potential growth and different perspectives on green-walls, which are being re-evaluated recently. The aim is to identify the viewer preferences concerning the walls by collecting a wide spectrum of information to create an interior design related comprehensive and intellectual database. Also based on this proposition, choosing a green surface of indoor wall as a specific example stimulus, identifying a relationship betweeationsviewer's preference factors. The relationship will formulate detailed and absolute qualities, which will reach potential areas that the green walls can be widely applied in. As a result of a factor analysis, the viewers classified into the 3 factors as is pleasant, gorgeous and rich about the stimulus. Preferred key factors, which are closely related to emotional image language, were; cool, tidy, comfortable and beautiful. The common factors in preferred design stimulus, in order of importance are color>elements>image/form/plants. Specific levels of design factors according to relevance are contrast>furniture> modern>central/creeper foliage plants. In the meantime, this study is leading the process of quantitative measurement of green-walls to a new design direction and it is critical to consistently experimenting to back up the theory with solid evidence.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.48-58
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• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.449-457
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• 2013

This study seeks to find the sociocultural value which influences the man image and make-up in media. It helps to gain the effective data that suggest the application of male make-up in promoting development of market. The man emphasizes the practical value which is the technical and instrumental value to express the man image rationally, aesthetic value to pursue aesthetic purely and symbolic value which is a volitional and intentional value experienced in the history and society to express preferring man images as the society is changed. As analysing the man image based on sociocultural value, the practical value of men's make-up is to maximize the utility vale in order to deliver a clear image considering their activity range, environment, and situation. Second, the aesthetical value of men's make-up is to emphasize femininity through women's make-up technic. Third, the symbolic value of men's make-up is to deliver a concept or intentionally create an image by maximizing overall characteristic image. It will be hopefully valuable as a basic data for developing make-up products and setting trend for men as well as for future studies.

• Journal of Korean Society of Forest Science
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• v.85 no.2
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• pp.195-209
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• 1996

The purpose of this study is to suggest objective basic data for the national park development through the quantitative analysis of the visual quality included in the physical environment of the Dukyu National Park. For this, spatial images structure of physical elements have been analyzed by factor analysis algorithm and degree of visual quality have been measured mainly by questionnaires. Result of this thesis can be summarized as follows. Factors covering the spatial image of the Dukyu National Park landscape have been found to be the overall synthetic evaluation spatial, appeal, natural quality and physical factors such as the overall the synthetic evaluation, spatial and appear yield high factor scores. Thus, these factors can be considered to represent the site spatial image of Dukyu Korean-National Park. By using the control method for the number of factors, Total variance explained by the factors has been obtained as 45.46% and 45.45%. Principal variables of main factors explained above may be the scaling containing the functional criteria of quantitative approach for landscape management of national park development. According to difference of special image from each place, for these variables that decided the visual quality can be differed, and even the same place due to landscape control point change the visual quality can be affected affirmately or negatively, according to recognized by the landscape control point.

• Archives of design research
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• v.16 no.1
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• pp.229-240
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• 2003

This study, planed as an idea to promote the degree of the qualitative satisfaction on the residential space and to correspond effectively with the several and characteristic needs, is a try to overcome the limitation which is not to construct with the several plane-plans but the common designs on an apartment, unlike to an individual residence, should be designed for the unidentified persons. For this purpose, 1 set 360 mother group to investigate how to change their degree of the interior-image preference through their Personality Types by the apartment interior image pattern, verified by the pre-study on the real-resident's degree of preference corresponding with MBTI(Myers-Briggs Type Indicator), a Personality Types investigation. This result, leading us to be able to predict the resident's needs of the interior image aspects following the preference of the several products and to be able to supply the products, is being thought to contribute to promote the degree of satisfaction of the resident.

• Proceedings of the Korean Society for Information Management Conference
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• 2014.08a
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• pp.7-10
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• 2014

이 연구에서는 음원 서비스의 이용자들이 공개앨범에서 추천한 음원 리스트에 특성가수와 동시출현한 곡들의 정보를 분석하여 특성가수의 이미지를 네트워크 기법으로 표현하였고 동시출현한 곡의 통계분석을 통하여 해당 가수를 선택한 이용자가 선호할 만한 연관 곡을 추천하고자 하였다. 분석결과 추천되는 음원리스트에 동시 출현되는 가수들의 장르적 특성으로 특정가수의 이미지가 표현되었고 시기별로 가수의 이미지가 변화되는 것이 추적되었다. 이 연구에서 제시된 방법은 이용자에게 변화하는 가수의 이미지에 따라 연관 정보를 유연하게 추천할 수 있는 방안으로 활용될 수 있다.

• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.63-75
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• 2006

This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.399-406
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• 2010

This paper is to analyze which factors affect preference, satisfaction, and revisiting on McDonald's brand personality and to suggest distinguished guidelines for drawing core customers. The questionary distributed 150 who is college students in dokyo, Japan, then used for data analysis 128. The results come up with; First, 4 variables which are 'up-to-date', 'spirited', 'darling', and 'young' showed up importantly in brand personality. These mean young generation would like to enjoy playing on-line game and contents with computer on the table during wait their order. Second, 3 factors (sincerity, intelligence/specialization, and wholesome) in brand personality had highly significant in preference and satisfaction. When they feel strongly specialization and trust in product, it should be showed highly with preference and satisfaction. Third, 2 factors (sincerity, and intelligence/specialization) had strongly significant in revisiting. As marketer reinforce darling and specialized image about McDonald, Therefore, they should make customer to purchase again. Finally, if customer prefered and satisfied with product in the restaurant, it could be connected rebuying.