• Science of Emotion and Sensibility
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• v.2 no.2
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• pp.105-113
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• 1999

특정 사람에 대해 느끼는 이미지 또는 특정 사람이 가지는 이미지를 어떻게 평가하고 나타낼 수 있을까\ulcorner 본 연구에서는 사람에 대해 가지는 이미지를 표준적인 감성 어휘 척도를 활용하여 모델이 가지는 감성이미지가 무엇인지를 비교평가 할 수 있는 방법을 제시한다. 연구 대상으로는 국내 화장품 회사의 모델을 활용하였다. 4명의 모델을 전체와 부분 모습의 두 가지 형태로 제시하면서 각 인물이 가진 이미지를 평가하게 하였다. Personal 감성이미지를 평가하기 위해서 사람의 특성이나 이미지를 묘사하는 형용사 쌍 103개를 이용하였다. 모델 이미지에 대한 평가 반응은 요인분석을 통해 7개의 감성어휘 요인으로 나타났다. 우아한-천박한, 신선감-답답함, 편안함-불편함, 순수함-가식적인, 세련미-촌스러운, 진취성-보수성, 여성성-남성성, 4명의 모델들은 이 7가지 감성 이미지 요인에 따라 상호 차별적으로 나타났다. 인물 감성이미지는 감성적 어휘로 표현됨과 동시에 각 인물이 가진 고유하고 대표적인 personal image로 나타낼 수 있는가를 보여줄 수 있엇다. 본 연구에서는 개발된 감성이미지척도는 사람의 이미지를 평가하는 대표적인 감성척도로 이용될 수 있을 뿐 아니라, 특정 제품을 나타내는 모델이 일반인들에 어떤 이미지를 전달하는지 그리고 모델의 이미지와 제품이 지향하는 이미지와 얼마나 일치하는지를 평가할 수 있었다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.310-317
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• 1999

특정 사람에 대해 느끼는 이미지 또는 특정 사람이 가지는 이미지를 어떻게 평가하고 나타낼 수 있을까\ulcorner 본 연구에서는 사람에 대해 가지는 이미지를 표준적인 감성 어휘 척도를 활용하여 모델이 가지는 감성이미지가 무엇인지를 비교평가 할 수 있는 방법을 제시한다. 연구 대상으로는 국내 화장품 회사의 모델을 활용하였다. 4명의 모델을 전체와 부분 모습의 두가지 형태로 제시하면서 각 인물이 가진 이미지를 평가하게 하였다. Personal 감성이미지를 평가하기 위해서 사람의 특성이나 이미지를 묘사하는 형용사 쌍 103개를 이용하였다. 모델 이미지에 대한 평가 반응은 요인분석을 통해 7개의 감성 어휘 요인으로 나누어졌다. 4명의 모델들은 이 7가지 감성 이미지 요인에 따라 상호 차별적으로 나타났다. 인물 감성이미지는 감성적 어휘로 표현됨과 동시에 각 인물이 가진 고유하고 대표적인 personal image로 나타낼 수 있는가를 보여줄 수 있었다. 본 연구에서는 개발된 감성이미지 척도는 사람의 이미지를 평가하는 대표적인 감성척도로 이용될 수 있을 뿐 아니라, 특정 제품을 나타내는 모델이 일반인들에 어떤 이미지를 전달하는지 그리고 모델의 이미지와 제품이 지향하는 이미지와 얼마나 일치하는지를 평가할 수 있었다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.218-224
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• 1998

본 연구에서는 직물 디자인과 관련된 감성 어휘 모형과 디자인 요소 분석 체계를 통합하여 직물 디자인 감성 이미지 스케일을 제안하고자 한다. 이를 위해 3차원으로 구성되었던 감성 어휘 모형을 수정하여 2차원-범주 모형으로 만들고 디자인 요소 분석 체계를 이용하여 개별 직물 표본에 대한 디자인 평가가 선행되었다. 두 체계를 토대로 33개의 직물 표본에 대해 76개의 감성 어휘를 사용한 감성 조사가 실시되었다. 직물관련 감성 평가시 개별 감성 어휘를 모두 비교, 판단하는 경우 생길 수 있는 과제의 어려움을 줄이고자 범주 평가 후 범주 내 개별 어휘를 평가하는 방식을 취했다. 설문을 연령대가 다른 일반인과 전문가에게 실시되었으며 설문 결과를 토대로 직물 표본을 2차원-범주 모형에 분포시키고 필수적인 디자인 요소에 대해 확인하였다.

• Annual Conference of KIPS
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• 2013.11a
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• pp.1697-1698
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• 2013

정보처리 기술이 발전함에 따라 정보에 대한 접근과 소통은 더욱 빠르고 편리하게 되었고, 동시에 사용자의 정보에 대한 요구 또한 세분화되고 다양해지면서, 이러한 다양한 요구에 대응하기 위해서 사용자의 경험과 소통하여 인지과정에 영향을 줄 수 있는 감성이 중요하게 인식되고 있다. 감성은 동일한 외부자극에 대해 개인의 경험, 환경 등에 따라 다르게 나타나기 때문에 객관적으로 측정하기가 어렵지만, 외부자극에 대해 반사적이고 직관적으로 발생하여 의사결정 과정에 지속적으로 영향을 주기 때문에 사용자의 경험과 소통하여 사용자의 요구를 이해할 수 있는 정보를 제공한다. 본 논문에서는 이미지 공유 사이트를 이용하여 이미지라는 외부자극에 대해 사용자들이 느낀 어휘들을 수집하고 긍정과 부정 감성을 분석하여 어휘를 기반으로 이미지의 감성을 측정하고 평가하였다.

• Science of Emotion and Sensibility
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• v.6 no.3
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• pp.45-54
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• 2003

This study is designed to extract sensibility words of mobile phone image and analyze the relational patterns among those words to develope a sensibility model for mobile phone design. We expected the different sensibility scale would be developed according to the case of open or closed. The 25 representative words were abstracted as a result of words collection. As a result of the factor analysis of sensibility evaluation for mobile phone, the mobile phone design image was different according to the state of folding and unfolding. In the state of folder unfolding, the first factor was named as 'cool', the second factor as 'soft' and the third factor as 'handy'. In the state of folding, the first factor was named as 'stylish', the second factor as 'variegated' and the third factor as 'hard'.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.87-96
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• 2012

This paper proposes a Image retrieval system that searches the closest images to the user's emotional need and displays images with higher ratings of color harmony from Moon-Spencer's Color Harmony Theory first. Once an emotional adjective is placed, the system searches for images with colors that contain more elements derived from Aesthetic Measure results and displays in such order. In order to test reliability of the proposed emotion retrieval method based on Moon-Spencer's Color Harmony Theory, this study compared the order of Aesthetic Measure results with the user satisfaction ratings using 200 sample images. The analysis demonstrated that the participants' average satisfaction on 15 emotion adjectives selected for the study was 5.0 on a 7-point Likert scale. Correlation analyses were performed to test the consistency the orders between Aesthetic Measure values and user satisfaction ratings. Positive correlations above R=.5 were observed in all 14 emotion words except "Clear". These findings prove the potential of the proposed emotion retrieval system based on Moon-Spencer's Color Harmony Theory to effectively reflect user emotion in such visual stimulus search as image database.

• Science of Emotion and Sensibility
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• v.17 no.1
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• pp.79-92
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• 2014

This study is aimed at minimizing the errors in using a sensitivity evaluation model that could occur when sensitivity analysis method is actively used for design evaluation. To extract words of a contrantion-type model by product, interior space, and streetscape design, primary word refinement was conducted with the words extracted from preceding studies. The analysis revealed that 19 words were used in all three fields. A reliability analysis revealed that different words had a bad impact on the reliability in each field. The applicability was reviewed through reliability analysis of EPA model as contraction-type and PAD model as inference-type. The results are as follows. Although the reliability of the contrantion-type model was higher than that of inference-type model in all three fields, the differences in Cronbach's Alpha were small. Also, When the reliability was analyzed after deleting the words that had a bad impact on reliability, the differences in the reliability's coefficients were clearly significant. Therefore, it is necessary to select words suitable for sensitivity evaluation target and objectivity of the evaluation can be boosted by using a proper model. Analysis of the sensitivity evaluation model suitable for future environmental evaluation should be analyzed with various statistical methods, beyond verification of reliability.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.30-35
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• 2008

The purpose of this study is to analyze and define user's emotional satisfaction factors to the PC OS GUI image. The study is to investigate the relationship between PC OS GUI Image and Sensitive Vocabula교 based on user's emotional preference. 47 user preferred sensitive words are collected by the initial survey. Through the similarity test, 47 words are narrowed down to 20 comprehend words. The semantic differential methods is used in the final survey with 5 step questionnaire. From this process, user preferred the GUI design that is vocabularized as Clear, Easy, Safety, Stability. Additionally, the result shows that the image of Clear is related to Safety and the image of Easy is related to Stability. The result of the study could be used in design PC OS GUI as base data.

• Science of Emotion and Sensibility
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• v.16 no.2
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• pp.149-156
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• 2013

In this study, the Model of Emotion Evaluation, an emotional analysis actively applied in environmental assessment, was divided into two parts, the abbreviated model and the inferential model, through pilot study and experiment. In addition, an analysis was conducted through the experiment on the attributes of the evaluation vocabularies of two additional types of representative models, the EPA Model and PAD Model, and the results show a huge difference in the development approach and lexical constitution of the two models. It was also identified through factor analysis that the vocabularies were abbreviated according to the respective models. Similarity relationships were analyzed using multidimensional scaling and the results show that mutual relationship was established to some degree. Based on this, we can conclude that, rather than a biased use of the Model of Emotion Evaluation in emotion evaluation, a more objective image analysis is possible by analyzing the characteristics of the model before applying it. In this study, the evaluation target was confined only to the environmental assessment of streetscape and continuous research on the Model of Emotion Evaluation that allows for the comparison of evaluation models in various areas is needed.

• Archives of design research
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• v.18 no.1 s.59
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• pp.27-38
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• 2005

The purpose of this study is to find the unique image characteristics of Korea and identify the Korea culture by comparing the image characteristics of traditional palaces of Korea, China and Japan. This study identifies the unique image characteristics of Korea through a comparative analysis the image of three nations. Literature research, free association measurement, survey were conducted to select study objects and descriptive words. 5 outside-pictures and 2 inside-pictures of the Changduckung, the Forbidden City, the Nijo castle representing each country's traditional palaces were chosen as study objects. A questionnaire was made with 47 descriptive words and 5-scale measurement. The results of analysis are as follows. The representative words to express the image characteristics of Korea, China and Japan traditional palaces are adornment, stability, openness, lines, unfamiliarity, feminine. This study researched the common and different factors between the image characteristics in traditional palaces of Korea, China and Japan. The common image is the image of lines. The distinctive characteristics of Korea are stability, curved lines and femininity. The characteristics of China are adornment and straight lines. And, the characteristics of Japan are simplicity, unfamiliarity, and openness. Based on the research, it was found out that stability and curved lines are the main characteristics of Korea. This study researches the characteristics of images of Korea, China and Japan. This study shows the common and different factors of image characteristics of in the neighboring three nations of East Asia. Due to the geographical and cultural effect over a long time, the Korea was evaluated as the middle cultural between China and Japan. However, this study found unique characteristics of Korea's image.