• Title/Summary/Keyword: 이미지관리 행동

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Effects of Sociocultural Attitude toward Appearance, Body Image, and Self-Esteem on Appearance Management in Middle and High School Girls (여중생과 여고생의 사회문화적 태도, 신체이미지, 자아존중감이 외모관리행동에 미치는 영향)

  • Lee, Haekyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.914-922
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    • 2014
  • This study was to investigate sociocultural attitude toward appearance, body image, and self-esteem predict the appearance management in middle and high school girls. A descriptive compare design was used with self-report questionnaires, which were completed by 384 subjects. Data was analyzed with t-test and regression. There were statistically significant differences in sociocultural attitude toward appearance (internalization, awareness), body image (appearance evaluation, appearance orientation, body area satisfaction), and appearance management (weight management, cloth management, face management) between the two groups. Regression analysis revealed sociocultural attitude toward appearance (internalization, awareness) and appearance orientation of body image were predictors of appearance management in middle school girls. The significant predictors of appearance management for high school girls were body image (appearance evaluation, appearance orientation, body area satisfaction). The study gives new suggestions that there is necessary different methods to educate and council for appearance management in middle and high school girls.

The effect of Body Image on Appearance Management Behavior of University Students Participating in Physical Activity (신체활동 참여 대학생의 신체이미지가 외모관리행동에 미치는 영향)

  • Soo-Jin Seo
    • Journal of Industrial Convergence
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    • v.20 no.12
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    • pp.187-193
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    • 2022
  • This study was conducted to examine the effect of body image of university students participating in physical activity on appearance management behavior. Using stratified cluster random sampling, a total of 298 male students, 109 male and 189 female students were sampled. The results are as follow. First, male students showed high in appearance, physical strength, health factors and appearance improvement type, and female students showed high appearance management and interpersonal relationship type. It was found that the arts and physical education department had an effect on the body image and appearance management behavior of university students with a lot of pocket money in terms of appearance and physical strength. Second, Body image was found to affect appearance management behavior. Appeared to be the body image of university students through physical activity affects the appearance management behavior, and these behaviors will have a positive relationship to lead a happy daily life in the future.

A study on the scalp, hair care according to DiSC behaviors of cosmetic consumer in their 20s (20대 미용소비자의 DiSC행동유형에 따른 두피·모발관리 연구)

  • Jo, Min-Hye;Yang, Eun-Jin
    • Journal of the Korea Convergence Society
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    • v.9 no.10
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    • pp.415-421
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    • 2018
  • The purpose of this study is to analyze the difference of scalp and hair care behaviors according to DiSC behaviors of beauty consumer. For the study, 251 questionnaires were analyzed using the SPSS v.18.0 statistical package program. First, there was statistically significant difference in psychological stability, favorable image, and maintaining state of scalp and hair management according to DiSC behavior type. In case of Shin Jung - hyung (C), psychological stability, Positive images, and maintaining good condition. Second, DiSC and hair management behaviors according to DiSC behaviors showed statistically significant difference in state cognition management and product use management. In the case of cognition type (C) and social type (I) Product use management. The results of this study suggest that hair management awareness and behavior, which is dependent on DiSC behaviors of consumers, are provided as basic data for corporate marketing strategy.

The Content Analysis about Body Image in Adolescents of the Textbooks of Home Economics Education (가정과 교과서에 나타난 청소년의 신체이미지 내용 분석)

  • Lee, Hye-jin;Lee, Yuri
    • Journal of Korean Home Economics Education Association
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    • v.28 no.1
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    • pp.87-104
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    • 2016
  • The purpose of this study is to suggest a pedagogic direction of home economics education that can form body image which organize self-concept of adolescents positively. To achieve this purpose, the study suggested a body image formation model of adolescents that can be applied to home economics education, and based on this formation model, analyzed contents on body image of current 12 textbooks of home economics education. The main results of this study are summarized as follows: First, to analyze textbook through body image formation model of adolescents, educational contents about body image were categorized into 4 constructs with 8 sub-categories. Second, we found the current textbooks about the child and family life field, food and dietary life field, and clothing life, are handling topics regarding body image formation model of adolescents, such as concepts and components of body image and antecedents and outcomes of body image. We conclude that although the current textbooks handles contents on body image of adolescents, those contents are sporadically presented across the three fields without an integrated perspective. Home Economics, as an entity of educating adolescents' self-esteem through daily life activities, needs to have a topic-oriented approach in developing a curriculum.

3D Human Keypoint Detection With RGB and Depth Image (RGB 이미지와 Depth 이미지를 이용한 3D 휴먼 키포인트 탐지)

  • Jeong, Keunseok;Lee, Yegi;Yoon, Kyoungro
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2021.06a
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    • pp.239-241
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    • 2021
  • 2019 발생한 COVID-19로 인하여 전 세계 사람들의 여가 활동이 제한되면서 건강관리를 위해 홈 트레이닝에 많은 관심을 기울이고 있다. 뿐만 아니라 최근 컴퓨팅 기술의 발전에 따라 사람의 행동을 눈으로 직접 판단했던 작업을 컴퓨터가 키포인트 탐지를 통해 인간의 행동을 이해하려는 많은 연구가 진행되고 있다. 이에 따라 본 논문은 Azure Kinect를 이용하여 촬영한 RGB 이미지와 Depth 이미지를 이용하여 3D 키포인트를 추정한다. RGB 이미지는 2D 키포인트 탐지기를 이용하여 2차원 공간에서의 좌표를 탐지한다. 앞서 탐지한 2D 좌표를 Depth 이미지에 투영하여 추출한 3D 키포인트의 깊이 값을 이용하여 3D 키포인트 탐지에 대한 연구 개발하였다.

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The Effects of Self Concept and Subjective Norm, and Moderating Effect of Self Control on Consumer Body Care Behavior (소비자 비만관리 행동에 있어 자아개념과 주관적 규범의 영향 및 자기통제감의 조절변수적 영향)

  • Jung, Hyung-Shik;Kim, Young-Shim
    • Asia Marketing Journal
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    • v.8 no.3
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    • pp.41-74
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    • 2006
  • It is frequently observed that consumers' behavior and performance in their weight control are greatly affected by the degree of self-control by the consumers themselves. In other words, effective weight control behavior is only possible when the consumers invest a substantial amount of endeavors and self-control. The present study empirically investigated the effect of the self-image congruence and subjective norm formed by self- concept reflected in weight control behavior on weight control attitude formation, actual behavior, and performance. For more in-depth research, rather than simply showing differences in performance based on self-control, the present study divided the subjects into high and low self-control groups for a comparative purpose. Based on empirical research employing general consumers and those who were engaged in an actual weight loss program at professional weight control centers as subjects, the study found the following results: First, for both high and low self-control groups, self-image congruence significantly affected attitude toward weight control, but not the actual weight control behavior. The results indicate that in weight control, the actual behavior must be preceded by the attitude. Second, subjective norm directly affected both attitude toward weight control, and behavior for the low self-control group while it affected the behavior only for the high self-control group. The results show that the lower self-control is, the more powerful the effect of referents is. Third, weight control attitude positively affected weight control behavior only for the high self-control group. Fourth, weight control behavior significantly affected the performance for both high and low self-control groups. Compared to the low group, the high self-control group showed more powerful effect of behavior, suggesting the crucial role of self-control in successful weight control. The results also imply that the role of referents is relatively more important for the low self-control group.

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Appearance Management Behavior and Ornament Wearing Practices in Relation to the Body Satisfaction and Image of Female College Students (여대생의 신체 만족도와 이미지에 따른 외모관리행동과 장신구 착용)

  • Shin, Ju-Dong;Choi, Jong-Myoung
    • The Research Journal of the Costume Culture
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    • v.16 no.2
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    • pp.305-318
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    • 2008
  • The purpose of this study was to analyze the appearance management behavior and ornament wearing practices in relation to the body satisfaction and body image. The questionnaire was administrated to 261 female college students in Chungbuk area. Most respondents were dissatisfied with their bodies, especially with weight and lower part of their body. Among three factors of body image, they showed a great concern about appearance of body itself than body shape management and physical attractiveness. Most female students attempted ear-piercing and hair dyeing as appearance management behavior. They preferred to wear earrings, necklaces and rings, in the order. There was a significant relationship between body satisfaction and body image. Also, there were significant relationships among body image, appearance management behavior, and ornament wearing practices.

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The influences of sustainability management at institutional foodservice on store image and behavioral intention (소비자가 인식하는 산업체 급식업체의 지속가능경영활동이 점포이미지와 행동의도에 미치는 영향)

  • Ahn, Jiyoon;Seo, Sunhee
    • Journal of Nutrition and Health
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    • v.48 no.2
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    • pp.199-210
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    • 2015
  • Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.