• The Research Journal of the Costume Culture
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• v.24 no.3
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• pp.385-398
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• 2016

In a world where opportunities and chances are common, the phenomenon referred to as "generation maybe" describes people in their 20s and early 30s who are usually being indecisive. With the increase in breadth of information and choices, the number of people who are hesitant in deciding whether to purchase increases at a fast pace, as does the number of products and services targeting this group. In order to enhance our understanding of the phenomenon of consumer hesitation, this study explores contextual factors and consumer characteristics that affect consumer hesitation in the purchase decision-making process. Specifically, this study examines whether seven contextual factors, self-determination tendencies, and five decision-making styles influence consumer hesitation in the product decision making process. An online survey was administered to test our research questions. A total of 309 Korean consumers (female=48.9%) aged from 20 to 35 were surveyed. A regression analysis revealed that four contextual factors (product involvement, need for information on alternatives, relative price, and uncertain need), two sub-dimensions of self-determination (perceived competence and relatedness), and two decision-making styles (price seeking and advice seeking) have noticeable influences on consumer hesitation. We also found that the degree of consumer hesitation positively influences consumer post-purchase satisfaction. The study concludes with discussions and practical implications.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.181-186
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• 2020

In this study, an attempt was made to investigate the clinical reasoning of nursing students and to identify the factors that influence it. This study was held to grasp the learning ability related to core nursing competency for 297 3^rd and 4^rd grade nursing students. Results indicated that there was a significant difference when comparing clinical competence by grade(p=0.001). Also variables effecting clinical reasoning competence were Problem solving ability, Clinical Decision making ability, Clinical practice performance, and grade of nursing students were found to be significant (p,.001). Outcome of this study can be used as the basis for the development of various curriculums to enhance the clinical reasoning competence, in the future, research for this education development is expected to be needed.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.28 no.2
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• pp.189-196
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• 2010

Spatial information and smart phone technology have made innovative improvement of daily life. Spatial and geographic information are in practice for various applications. Especially, spatial information along with information and telecommunication technology could create new contents for providing services for convenient daily life. Spatial information technology, recently, is not only for acquiring location and attribute data but also providing tools to extract information and knowledge systematically for decision making. Various indoor applications have emerged in accordance with demands on daily GIS(Geographic information system). This paper aims for applying spatial information technology to support decision-making in shopping. The main contents include product database, optimal path search, shopping time expectation, automatic housekeeping book generation and analysis. Especially for foods, function to analyze information of the nutrition facts could help to improve dietary pattern and well-being. In addition, this system is expected to provide information for preventing overconsumption and impulse purchase could help economical and effective purchase pattern by analyzing propensity to consume.

• Korean Journal of Culture and Social Issue
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• v.16 no.2
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• pp.165-178
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• 2010

The present study was to explore the suicide from the perspective of cultural psychology. The result was that: First, the main reason to commit the familial suicide in korea is due to cultural characteristic. Korean people does not think the relationship of parents and children is separate or independent. So, When they can not bring up their child, Korean parents commit the familial suicide. Second, many people commit suicide not individual problems but interpersonal problems. This result reveal that Korean people think relationship between the people is very important. Third, there art too many alcohol problem in korea. The reason is generous attitude about alcohol problem. Fourth, suicide of man due to economic problem on the other hand, women due to personal health problem. The reason of this is cultural characteristics of korea. In traditional Korean culture, the family responsibility rest with man and the household affairs responsibility rest with women. Also, it is suggested that further psychological researches must be performed in the serious consideration of the indigeneous characteristics of Korean culture.

• Archives of design research
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• v.19 no.5 s.67
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• pp.243-254
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• 2006

Maniac consumers have a ripple effect on marketing because they are the main body of trends and consumer economy. So It is very important that we should first read needs and wants - in other words, psychological motives. And then we should find maniac consumer segments. This is an exploratory study that was done to obtain an insight for the new maniac consumer market segmentation. It examined the definition and characteristics of digital maniacs in Korea, and it carried out a literature study on consumers who have a similar consumption trend as the maniac users as a pre-study. Also, it looked into the trends and values of the maniac community in Korea, using the previous study's scale for innovative consumers. Next, the study interviewed maniac users using the first data and focused on discovering and grouping the new maniac segments based on the results. The study analyzed the purchase behaviors, decision-making, attitude for involvement and potential needs of the digital maniacs in Korea, and it discovered the segments for the segmentation of maniacs so it could find out the disposition and status of the digital maniacs. Such approach can be used as a strategical due for maniac target marketing and design(customer-oriented marketing and design) in the future.

• The Journal of Information Systems
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• v.25 no.1
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• pp.1-23
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• 2016

Purpose Self-congruity deals with the effect of symbolic value-expressive attributes on consumer decision and behavior, which is the theoretical foundation of the "non-utilitarian destination positioning". Functional congruity refers to utilitarian evaluation of a product or service by consumers. In addition, recent years, social network services, especially mobile social network services have created many opportunities for e-WOM communication that enables consumers to share personal consumption related information anywhere at any time. Moreover, self-construal is a hot and popular topic that has been discussed in the field of modem psychology as well as in marketing area. This study aims to examine the moderating effect of self-construal on the relationship between self-congruity, functional congruity and tourists' positive electronic word of mouth (e-WOM). Design/methodology/approach In order to verify the hypotheses, we developed a questionnaire with 32 survey items. We measured all the items on a five-point Likert-type scale. We used Sojump.com to collect questionnaire and gathered 218 responses from whom have visited Korea before. After a pilot test, we analyzed the main survey data by using SPSS 20.0 and AMOS 18.0, and employed structural equation modeling to test the hypotheses. We first estimated the measurement model for its overall fit, reliability and validity through a confirmatory factor analysis and used common method bias test to make sure that whether measures are affected by common-method variance. Then we tested the hypotheses through the structural model and used regression analysis to measure moderating effect of self-construal. Findings The results reveal that the effect of self-congruity on tourists' positive e-WOM is stronger for tourists with an independent self-construal compared with those with interdependent self-construal. Moreover, it shows that the effect of functional congruity on tourists' positive e-WOM becomes salient when tourists' self-construal is primed to be interdependent rather than independent. We expect that the results of this study can provide important implications for academic and practical perspective.

• Journal of the Korean Operations Research and Management Science Society
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• v.18 no.3
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• pp.65-77
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• 1993

It is not to observe that a decision-maker frequently changes his choice strategy in the repetitive gamble choice situation. This change in risk preference attitude, however, is not well explained with the existing gamble choice models, such as Bell's disappointment-elation model which is an interesting extension of the classical MEU model. This paper shows that this change in risk preference attitude should be interpreted as a systematic transition of "d" and "e", the disappointment and elation constants of Bell's model repectively. A laboratory experiment is also performed to identify the factors which greatly affect the decision-makers' risk preference attitude change. The number of consecutive successes/failures and the amount of remaining capital found to be statistically significant factors.significant factors.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1992.04b
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• pp.282-292
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• 1992

It is not rare to observe that a decision-maker frequently changes his choice strategy in the repetitive gamble choice situation. This change in risk preference attitude, however, is not well explained with the existing gamble choice models, such as Bell's disappointment-elation model which is an interesting extension of the classical MEU model. The paper shows that this change in risk preference attitude should be interpreted as a systematic transition of "d" and "e", the disappointment and elation constants of Bell's model. A laboratory experiment is also performed to identify the factors which greatly affect the decision-makers' risk preference attitude change. The number of consecutive successes/failures and the amount of remaining capital found to be statistically significant factors.significant factors.

• Journal of the Korean Operations Research and Management Science Society
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• v.21 no.2
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• pp.1-16
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• 1996

The personality types developed by Gustav Jung are frequently used to identify peopl's decision-making style, especially to determine which functions are dominant ones in the perception and the processing of information. In this paper, the Jungian typology is utilized to investigate if there are any systematic relations between an individual's personality type and her/his attitude toward risk. For this purpose, an experiment was conducted where 99 subjects, mostly students, participated in a computer-simulated horse racing game. Each subject's risk-seeking propensity was measured by the winning chance of the selected horse and the amount of stakes. The results of the experiment show that a decision-maker who is extrovert (E) is attitude and intutive(N) in perception of information is more likely to be risk prone than the introvert(I) and sensing(S) type. Feeling(F) function in information processing seems to induce more risk seeking attitude than thinking (T) function, but the statistical significance could not be found from the data, for this statement.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2006.11a
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• pp.135-138
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• 2006

사용자 모델링을 위해서는 사용자의 성향 및 행위 등의 다양한 정보를 수집하여 분석에 이용한다. 하지만 사용자(인간)로 부터 얻은 데이터는 기계나 환경에서 수집된 데이터 보다 패턴을 찾기 힘들어 모델링하기 어렵다. 그 이유는 사용자는 사용자의 현재 상태와 상황에 따라 다양한 결과를 보이며, 일관성을 유지 하지 않는 경우가 있기 때문이다. 사용자 모델링을 위해서는 분산되어 있는 데이터에서 노이즈를 선별하고 연관성 있는 데이터를 분류할 수 있는 기술이 필요하다. 본 논문은 사용자로 부터 수집된 데이터를 k-NN(Nearest Neighbor) 기법을 이용하여 노이즈를 선별한다. 노이즈가 제거된 데이터는 의사결정나무(Decision Tree)방법을 이용하여 학습하였고, 노이즈가 분류되기 전과 비교 분석 하였다. 실험에서는 홈 인테리어 학습 컨텐츠인 DOLLS-HI를 이용하여 수집된 학습자의 데이터를 이용하였고, 생성된 학습자 모델링의 신뢰도가 높아지는 것을 확인하였다.