• Journal of Korean Home Economics Education Association
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• v.21 no.3
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• pp.65-81
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• 2009

The purpose of this thesis was to analyze shopping orientations of adolescence and to understand the reasons of their dissatisfactions in purchasing garments at so-called internet malls. This study was to provide basic information helpful in clothing study by finding out dissatisfactory factors of adolescence purchasing clothes through internet malls. This survey was done among 273 students of 3 junior-high schools and 3 high schools within the boundary of Seoul and its suburb area, among which 265 of them were qualified as legitimate survey. The results were as follows. First, the youth shopping trends were divided into the 5 categories according to the basic trends. And the 5 categories were 'Convenience seeking', 'Peer-assimilating', 'Personality/trend worshipping', 'Passive and inactive', and 'Thrifty' The survey represented that girls showed higher garment assimilating rate and made better economic choices than boys did. The survey also showed that the highschool students used internet shopping mall in order to seek better prices. furthermore, the primary targets of the juvenile internet shopping were shoes and garments, which includes both upper and lower clothing. Second, The dissatisfaction factors of internet shopping were the 'Mismatch of the goods in the screen and those of the real life', 'Exchange/Refund', 'Qualify', 'Desigin and color', 'Shipping', and 'Size' in order of biggest to the smallest. The dissatisfaction rate was higher among the groups of 'Thrifty', 'Personality/Trend worshipping', 'Convenience seeking', girls and highschool goers.

• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.77-94
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• 2001

• Journal of Korean Home Economics Education Association
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• v.18 no.4 s.42
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• pp.85-102
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• 2006

The objectives of this study were to classify of life style of secondary school girl students, to investigate the relationships between life styles, attitude toward appearance and clothing attitude. The method of this study was survey research by using questionnaires. Subjects were 658(middle school students 327, high school students 331) girl students located in Jeollabukdo province. In this statistical analysis, SPSS 11.5 for Windows program was utilized to calculate frequency, mean, cronbach's ${\alpha}$, factor analysis, t-test, Pearson's correlation, multiple regression analysis. The results of this research were as follows: The results of analysing the factors to the response lifestyles, attitude toward appearance and clothing attitude emerged five dimensions(digital orientation, material orientation, positive activity, achievement orientation, frugality), three dimensions(needs conformity value toward appearance), five dimensions(fashion pursuit, gender attractiveness, self-expression, aesthetic, and modesty). High school girls' students showed higher digital orientation and positive activity life styles, attitude toward appearance, clothing attitude except of modesty. Clothing attitude variables except of modesty had positive correlations with lifestyles and attitude toward appearance. However, modesty of clothing had negative correlations with life styles and attitude toward appearance. As a conclusion, secondary school girl students' life styles and attitude toward appearance constituted important characteristics which could affect clothing attitude directly.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.949-957
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• 2009

The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion personalization" and "personalized customer relationship" were significantly related to high level of fashion innovativeness and price consciousness. Consumers who seek for high level of "personalized advice" and "personalized fit" were likely to be price conscious and conforming to clothing but not innovative in terms of fashion and clothing. Shopping orientation group differences were also reported in the study. In personalizing of apparel products, distinctive but relevant strategies should be implemented according to the need of the consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1215-1226
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• 2001

The purpose of this study is to develop a model of adolescent's conspicuous consumption on clothes. For this study, questionnaires were administered to 400 adolescents in Kwang-Ju. Employing a sample of 283, data were analyzed by using the structural equation model of the Lisrel analysis, in addition to cronbach's alpha coefficient for reliability and confirmatory factor analysis for validity. The results of this study was found that a conceptual model for adolescent's conspicuous consumption on clothes was judged to provide acceptable goodness of fit. Specifically, materialism and clothing conformity had a direct effect on conspicuous consumption on clothes, and materialism, hedonic shopping orientation and clothing interests had a indirect effect on conspicuous consumption on clothes. The results indicated that clothing conformity had important influence on conspicuous consumption and its influence on adolescent's conspicuous consumption was mediated by materialism, hedonic shipping orientation and clothing interests.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1320-1333
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• 2011

The purpose of this study is to investigate high school students' buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and ${\chi}^2$-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents' opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students' inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products' quality and value for money.

• Korea journal of population studies
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• v.28 no.2
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• pp.97-129
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• 2005

Korean society recently witnesses a rapid lllcrease of suicide across all ages. In particular, suicide in old ages jumps up ill a very unexpected way. Furthermore, the order of suicide in the cause of death across all ages is becoming higher and higher in Korea. This study provides details of suicide that occurs in Korean society with the comparison to that of Japan at the descriptive level. It is not well known why suicide in Korean surges recently. Several previous research show the possibility that surging suicide is closely related to the worsened economic conditions especially since the economic crisis in 1997. They adopt economic growth, unemployment rate, income distribution, household finance index as economic indicators in their research. This study also adopts those indicators and conducts a correlation analysis in two periods, 1990-1997 and 1998-2004. It is found that there is no correlation between economic indicators and suicide in the period of 1990-1997. On the other hand, there is a very strong correlation between income distribution and suicide in the period of 1998-2004. Other economic indicators except income distribution does not have any significant correlation with suicide. This finding suggests that currently increasing suicide in Korea may be a result of economic polarization, which has been worsened since the economic crisis in 1997.