• 복식
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• 제61권7호
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• pp.51-66
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• 2011

The study is intended to suggest the differentiated and subdivided indexes of the leisure fashion market and to provide the marketing strategy establishment and in-depth understanding of leisure fashion business by looking into the correlation between and among fashion involvement, clothing selection criteria and fashion information sources. This study was conducted by the questionnaire response method and the results were derived by using the SPSS 16.0 statistics program. The results of the study were as follows; 1) As a result of researching the difference between the leisure activities consumer groups and fashion involvement, there were significant differences in emotional and cognitive involvement. In the tour activity group and social activity group, emotional involvement was found to be higher than the cognitive experience while in the hobby and sports activity group, both involvements were equally as high. 2) As a result of researching the difference between the leisure activities groups and clothing selection criteria, it was found that the intrinsic and extrinsic criteria were high in the hobby and sports activity group and that the intrinsic criteria was high in the tour activity group and social activity group. 3) In the difference between the leisure activity groups and fashion information sources, it was found that media source, observation source and experience/personal source were high in the hobby and sports activity group. In addition, the experience and personal source were high in the social activity group. 4) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources, it was found that the emotional involvement, intrinsic criteria and observation source were higher in the group of females than males. 5) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources depending on the ages of leisure activities consumers, it was found that the emotional involvement and observation source were high in the group of 20-24 yrs old consumers and that the emotional involvement, intrinsic criteria and observation source were high in the group of 25-29 yrs old consumers. Also, in the group of 30-34 yrs old consumers, the emotional involvement, observation source and experience/personal source were high.

• 한국의류학회지
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• 제34권1호
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• pp.40-49
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• 2010

This study investigates the differences in: 1) attitudes toward the advertising ofjeans, buying intension, importance of merchandise selection factors, and utilization of information sources among groups according to the level of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information source. Questionnaires were distributed to 300 men and women between 10 and 30 years of age. A sample of 286 men and women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis, reliability analysis, analysis of variance, and randomized block design are used for the data analysis. The results showed significant differences in: 1) attitudes toward the advertising of jeans, buying intension, importance of merchandise selection factors, and utilization of information source among groups according to levels of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information sources.

• 한국의류산업학회지
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• 제1권2호
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• pp.109-118
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• 1999

The purpose of this study is to investigate the effects of clothing shopping orientations on consumers emotions in clothing stores based on level of clothing involvement. For this purpose, factor analysis was used to identify shopper types by clothing shopping orientation and factors of consumers' emotions and multiple regression analysis was used in each level of upper 25% and lower 25% of clothing involvement to find out the effects of clothing shopping orientations on consumers' emotions. The results of this study can be summarized as follows; 1. 4 factors were found in clothing involvement. 2. 6 factors were found in clothing shopping orientations but 'recreational shopping orientation' 'economic shopping orientation' of high loading factors were used for multiple regression analysis, 3. 4 factors were found in consumers' emotions but 'pleasure' arousal' 'enervation' were selected for multiple regression analysis. 4. In the upper 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' influenced 'pleasure' and 'economic shopping orientation' did not influence 'pleasure'; it is founded that 'recreational shopping orientation' influenced 'arousal' and 'economic shopping orientation' did not influence 'arousal'; 'recreational shopping orientation' and 'economic shopping orientation' did not influence 'enervation'. 5, In the lower 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' and 'economic shopping orientation' influenced 'pleasure' and did not influence 'arousal'; it is founded that only 'economic shopping orientation' influenced 'enervation' negatively.

• 복식문화연구
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• 제4권2호
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• pp.173-185
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• 1996

The purpose of this study was to identify the relationship of clothing involvement and clothing buying behavior of women. A questionnaire was developed to measure clothing involvement, clothing purchasing motives, clothing purchasing criteria, fashion information sources, store selection criteria, and demographic characteristics. The questionnaire was administered to 430 female adults in Taegu. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were s follows: 1. Subjects were divided into low clothing involved and high clothing involved groups. 2. Three dimensions of clothing purchasing motives were derived by factor analysis such as Aesthetic dependant, Impulsive, and Practical motive. Clothing purchasing criteria were factor analysed as Aesthetic, Qualitative, External, and Economical criterion. Fashion information sources were factor analysed as Printed & audio-visual oriented media, Marketer intensive search, Store search, Observation & Interpersonal search, and Experience. Store selection criteria were factor analyzed as Merchandise & Store atmosphere, Store convenience, and Brand & fashion. 3. There were significant differences between high involved and low involved consumers in clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about purchasing criteria expecially in aesthetic dependant. The high involved consumers put more importance to aesthetic, qualitative, and external criterion as clothing purchasing criteria. The high involved information sources. The high involved consumers were more concerned about merchandise & store atmosphere, and brand & fashion than low involved consumers in store selection criteria.

• 한국의상디자인학회지
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• 제21권1호
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• pp.73-85
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• 2019

The purpose of this study was to discover the effects of clothing involvement and risk perception, which can influence risk reduction behavior. The subjects of this study were young male consumers living in Seoul and Kyunggi-do who had purchased fashion products from an Internet shopping mall. Questionnaires were collected from July 1, 2018 to July 8, 2018 and 300 questionnaires were used in the data analysis. The data was analyzed utilizing a factor analysis, a regression, ANOVA and a Duncan-test. The results of this study were as follows. Clothing involvement factors influenced various risk perceptions and risk perception influenced risk reduction behaviors. Among the various risk perception factors, psychological risk was the most important factor, which was influenced by clothing involvement factors. The usage of media was the most important factor, which was influenced by various risk perception factors. Finally clothing involvement and risk perception influenced risk reduction behaviors. Among the various risk reduction factors, the usage of media was the most important factor, which was influenced by clothing involvement and risk perception factors.

• 한국가정과교육학회지
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• 제22권3호
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• pp.129-145
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• 2010

서울지역 고등학생을 대상으로 인터넷 쇼핑몰에서의 패션제품 구매행동, 구매후기에 대한 인식, 구매후기의 이용과 작성 및 그에 따른 인식, 의복관여도에 따른 구매후기에 대한 인식 및 구매 후 불만경험과 대응행동을 살펴보았다. 서울지역의 6개 고등학교 508명의 학생들을 대상으로 설문조사를 실시하였고 자료분석은 SPSS 17.0을 이용하여 평균, 표준편차, 빈도, t-test, 일원분산분석을 하였으며 사후검정으로는 Duncan's Multiple Test를 실시하였다. 인터넷 쇼핑몰에서 패션제품 구매이유는 저렴한 가격과 다양성 및 편리성 때문이였고 구매하지 않는 이유는 대부분 화면과 실제의 상품 차이 때문이었다. 학생들은 구매후기를 믿을만하고 유용하다고 인식하였다. 구매후가 내용의 방향과 개수에 대해서는 영향을 받았지만 최신성에 대해서는 영향 받지 않는 것으로 나타났다. 구매후기를 이용하는 학생이 이용하지 않는 학생보다 유용성, 신뢰도, 영향력 모두 높게 인식하였고, 구매후기를 작성하는 학생들이 작성하지 않는 학생들보다 구매후기의 유용성과 신뢰도, 구매후기의 개수에 따른 영향력을 높게 인식하였다. 의복관여도에 따라서는 고관여의 학생들이 중관여와 저관여의 학생들에 비해 구매후기를 유용하다고 인식하였다. 인터넷 쇼핑몰을 통해 패션제품을 구매 후 불만을 경험한 학생들은 불평행동으로 공행동과 무행동을 주로 하는 것으로 나타났다.

• 한국의류학회지
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• 제30권3호
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• pp.470-480
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• 2006

본 연구의 주요주제는 온라인으로 제시되는 정보의 품질이다. 특히 제품의 태나 맞음새 등의 제품 품질이 불완전하게 평가될 수밖에 없는 의류제품의 온라인 쇼핑의 경우 제시되는 제품의 정보가 구매결정에 매우 중요한 단서가 된다. 온라인 제품정보에 대한선행연구가 주로 정보의 수량에 치우친 반면 본 연구에서는 중요성의 가중치로 제품정보의 품질을 알아보았다. 또한 이러한 과정에서 의류제품의 범주나 소비자들의 관여 정도가 미치는 영향을 알아보았다. 실증적 연구를 위하여 13가지의 정보가 선정되었고 복종의 영향을 알아보기 위해 청바지와 티셔츠를 판매하는 상황을 가정 한 웹페이지가 설계되었다. 125명의 미국대학생들이 실험연구에 참여하였다. 연구결과 복종에 관계없이 중요한 기준들은 가중치 순서대로 사이즈, 가격, 스타일, 색상, 치수, 재고유무, 제품품질로 나타났다. 섬유조성, 직조방법, 개인화 등의 정보는 복종에 따라 중요도의 가중치가 다른 정보였다. 소비자의 의복관여는 복종에 따라 제품정보의 가중치에 다른 영향을 주었는데 티셔츠의 경우 고관여소비자는 재고유무정보에 보디-민감하며 재고유무와 사이즈 정보에는 덜 민감하였다. 청바지의 경우 고관여소비자는 섬유조성과 색상정보에 민감한 반면 직조방법이나 가격에는 상대적으로 덜 민감한 것으로 나타났다.

• 복식문화연구
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• 제20권2호
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• pp.251-262
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• 2012

This research aimed to examine an advertising location according to consumer involvement about internet search advertising and advertising effect according to advertising forms. This research carried out a questionnaire survey from May 25, 2011 for seven days with the target of men and women at the age of 20s-30s who tried search advertising in Seoul and capital area, and 519 copies were used for final analysis. For analysis of collected materials, the reliability test, factor analysis, $t$-test, regression analysis and ${\chi}^2$ test were executed by using statistical package SPSS 16.0. The results are as follows. First, it appeared that consumer's clothing involvement, advertising involvement, advertising location and advertising forms had an influence on site attitude and clicking intention. Consumers of high clothing involvement, high advertising involvement and upper end advertising appeared to have high site attitude and clicking intention. Second, all consumers of the low and high clothing involvement and upper end advertising appeared to prefer the upper end advertising. It appeared that consumers of low advertising involvement prefer lower end advertising, and consumers of high advertising involvement prefer the upper end advertising at an advertising location according to clothing involvement. Accordingly, it is important that the search advertising exposes advertising in the upper end, and that should use an advertising phrase capable of giving trust to consumers. As the text advertising had high site attitude and clicking intention in the advertising forms, consumers should pay attention to the advertising phrase.

• 복식문화연구
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• 제8권2호
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• pp.183-196
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• 2000

The purpose of this study was to identify cosemetics purchasing behavior of male college students by clothing involvement. A questionnaire was administered to 246 male collage students living in Taegu and Seoul during September of 1999. Data were analyzed by using frequency, cross tabulation, t-test, χ²-test and factor analysis. The results of this study were as follows : First, the consumers are classified into two categories by clothing involvement ; 65.5% of the highly involved consumers and 34.5% of the lowly involved consumers. Second, the factors of selecting cosmetics were fragrance, quality and price. Third, the major information sources of cosmetics are TV, magazines, outdoor advertisements, newspapers, subway, radio and internet in order of importance. Fourth, high clothing involved group was more fashion oriented and showed more impulsive purchasing attribute.

• 복식문화연구
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• 제3권2호
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• pp.449-459
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• 1995

The purpose of this study was to classify the dimension of clothing involvement, to identify the relationship between clothing involvement and brand loyalty by demographical characteristics. The results of the study were as follow. 1. General clothing involvement consisted of one dimension. 2. Clothing involvement is positively related to brand loyalty. The higher clothing involvement group had the higher brand loyalty. 3. There were is significant relationships among clothing involvement, brand loyalty and customer buying behavior such as expense and frequency of purchase. The expense and frequency of purchase were positively related to the higher clothing involvement group and the higher brand loyalty. 4. There were significant relationship between demographic characteristics and clothing involvement, between demographic characteristics and brand loyalty.