• Journal of the Korean Society of Costume
• /
• v.61 no.7
• /
• pp.51-66
• /
• 2011

The study is intended to suggest the differentiated and subdivided indexes of the leisure fashion market and to provide the marketing strategy establishment and in-depth understanding of leisure fashion business by looking into the correlation between and among fashion involvement, clothing selection criteria and fashion information sources. This study was conducted by the questionnaire response method and the results were derived by using the SPSS 16.0 statistics program. The results of the study were as follows; 1) As a result of researching the difference between the leisure activities consumer groups and fashion involvement, there were significant differences in emotional and cognitive involvement. In the tour activity group and social activity group, emotional involvement was found to be higher than the cognitive experience while in the hobby and sports activity group, both involvements were equally as high. 2) As a result of researching the difference between the leisure activities groups and clothing selection criteria, it was found that the intrinsic and extrinsic criteria were high in the hobby and sports activity group and that the intrinsic criteria was high in the tour activity group and social activity group. 3) In the difference between the leisure activity groups and fashion information sources, it was found that media source, observation source and experience/personal source were high in the hobby and sports activity group. In addition, the experience and personal source were high in the social activity group. 4) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources, it was found that the emotional involvement, intrinsic criteria and observation source were higher in the group of females than males. 5) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources depending on the ages of leisure activities consumers, it was found that the emotional involvement and observation source were high in the group of 20-24 yrs old consumers and that the emotional involvement, intrinsic criteria and observation source were high in the group of 25-29 yrs old consumers. Also, in the group of 30-34 yrs old consumers, the emotional involvement, observation source and experience/personal source were high.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.2
• /
• pp.284-295
• /
• 1999

The purpose of this study was to investigate characteristics on Department stores consumers and to compare consumer characteristics among shopper types and department store types. For this purpose an ethnographic approach which is a kind of qualitative analysis was performed first. And then The data were collected from 600 female consumers over twenties and residing in Pusan Finally 499 data were used for the statistical analysis. 1. The results of clothing shopping orientations study were as follows : As a result of qualitative analysis those who patronize department stores were recreational/convenience shoppers. From quantitative analysis clothing shopping orientations were factor analyzed. which resulted in eight factors ; Recreational Shopping Convenience Shopping. Sensibility Seeking Well-Known Brand Preference Fashion Seeking Economic Shopping Sel-confidence in clothing shopping Convenient store shopping. 2. The results of store choice criteria study were as follows: As a result of concentrative observation eight store choice criteria dimensions were categorized : Service Store Atmosphere Promotion/Facilities Product Convenience Advertisement VMD Traffic/Location Convenience. From quantitative analysis eight store choice criteria factors emerged; Service Store Atmosphere Promotion/Facilities Assortment Shopping Convenience Advertisement VMD Traffic/Location Convenience. 3. According to the factor scores of recreational shopping and Convenience shopping consumers were segmented into four shopper types ; High Shopping-involved Shopper Recreational Shopper Convenience Shopper and Low Shopping-involved Shopper. Department types were divided into a large enterprise department stores and local department stores. Consumer characteristics such as clothing shopping orientations store choice criteria purchase behavior variables and demographic variables were significantly different in shopper types and department store types were significantly different in clothing shopping orientations and tore choice criteria.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2001.11a
• /
• pp.158-163
• /
• 2001

본 논문의 국내 패션 업체에서 상품기획 과정 중 많은 시간과 노력을 투자해야 했던 디자인 및 패턴 자료를 데이터베이스화하여 key word를 통해 효율적으로 찾아 사용할 수 있도록 한 디지털 여성 자켓 분류 데이터베이스 시스템을 개발하고자 실시되었다. 이를 위해 의류업체 종사자 48명과 의류학 전공 대학원생 54명, 패턴 전문가 11명을 대상으로 설문조사 및 인터뷰를 실시하여 디자인 및 패턴의 분류 기준과 의류 생산기획 업무의 디지털화 가능성을 검토하였다. 본 연구의 결과는 다음과 같다. 국내 의류업체에서는 상품기획시 국외패션잡지와 collection지를 가장 많이 활용하고 있었으며, 디자인 및 패턴 DB 프로그램에 대한 효용성 기대와 수용도 기대에는 집단간 유의한 차이가 있는 것으로 나타났다. 여성 자켓 디자인 DB를 위한 구성요소 분류 기준은 7가지고 선정되었고, 이미지 형용사 분류 기준은 6가지로 선정되었다. 또한 자켓 제작을 위한 block pattern 분류 기준은 4가지로 선정되었다. 본 연구를 통해 개발된 자켓 디자인 선택 프로그램의 모델을 제시한 후 실험 참가자들에게 효용성 및 사용가능성을 다시 검증한 결과, 프로그램 제시 전 조사결과보다 유의하게 긍정적으로 평가되었으며, 데이터베이스 자료 활용시 이미지 형용사를 통한 검색보다는 구성요소를 통한 검색에 더 만족하는 것으로 나타났다.

• The Research Journal of the Costume Culture
• /
• v.10 no.1
• /
• pp.89-101
• /
• 2002

The purpose of this study was to investigate the effect of demographics and general clothing buying behavior of college male students in China. A questionnaire was developed to measure clothing purchasing motives, fashion information sources, evaluation criteria of apparel product, stores selection criteria, and general clothing buying behavior. The questionnaire was administered to 300 college male students in Dandong of China. The data was analyzed using percentage, frequency, mean, factor analysis, and ANOVA, duncan test. The results of the study were as fellows: 1. The clothing purchasing motives of consumers were significantly different depending on demographics. 2. The fashion information sources of consumers were significantly different depending on subjects, pocket money, and level of life. 3. The evaluation criteria of apparel product of consumers were significantly different depending on parent's jobs. 4. The stores selection criteria of consumers were significantly different depending on parent's school career, mother's jobs, household income. 5. Apparel buying places of consumers were in order of ; department stores, speciality stores, natural market. The buying frequency of apparel showed the most three times a year. The consumers were influenced by friends for apparel purchasing, and the method of payment mainly cash. 6. About purchase experience of the imported clothing, the 67% consumers answered 'yes', and the country of origin of the imported clothing were in order of ; Japan, Italy, France, Korea. The imported clothing satisfaction level of consumers were significantly different depending on demographics.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.3
• /
• pp.267-280
• /
• 2011

This study examined bag purchase behaviors for male consumers based on fashion attitudes. Data research were conducted on 304 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such descriptive statistics, frequency analysis, factor analysis, cluster analysis, $X^2$-test, t-test, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study were as follows: Fashion attitude was identified with four factors personality, social recognition, practicality, and dignity. Customers were segmented into three subdivisions: conspicuous, recognition of individual style, and practicality of clothing. The factors derived from the factor analysis of selection criteria included intrinsic attributes and extrinsic attributes. Males in their 30s valued the intrinsic attributes and males in their 20s valued extrinsic attributes. The group of conspicuous of clothing, valued both intrinsic and extrinsic attributes as important. The factors derived from the factor analysis of bag pursuit benefit included pursuit of fashion/economic, famous brand, quality/convenience. Males in their 20s and 30s pursued famous luxury brands and fashion attitudes had a positive relevance to the bag pursuit benefit.

• The Research Journal of the Costume Culture
• /
• v.3 no.2
• /
• pp.393-408
• /
• 1995

The purpose of this study was to segment the female college apparel market based on fashion lifestyle and to develop a profile of each segment regard to fashion information sources, clothing benefits sought, and store selection criteria. The data were collected through questionnaire by random sample of 522 female college students. By cluster analysis of lifestyle factors, three groups were identified. (fashion leaders, fashion followers and fashion aversion), Three groups were then compared through multivariate analysis of variance on 11 fashion sources, 10 clothing benefits sought and 90 store selective criteria. Significant difference were found among the three groups on all these variables which indicate that fashion lifestyle can be a useful base for segmenting female apparel market and these groups are unique in terms of fashion information sources, clothing benefits sought and store selective criterias.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.2 no.1
• /
• pp.51-74
• /
• 2000

The purposes of the study were to investigate the differences of female students' clothing selection criteria and their life styles according to their demographic data and to examine the differences of their clothing selection criteria according to their life styles. The data were collected from 400 female college students in Chungju city through self-administerd questionnaires, and were analyzed by frequencies, Cronbach' s α, F­test, Factor Analysis, Cluster Analysis, one way ANOVA and Duncan Test. The results of the study were as follows: There were significant differences between variables of clothing selection criteria according to student's major, father's education level, family's monthly income, student's monthly expenditure on clothing and her companion when purchasing her clothing. Life styles were classified five types. The dimensions of life style were significantly different according to student's major and monthly expenditure on clothing. There were significantly different between life style dimensions and clothing selection criteria.

• Journal of the Korean Home Economics Association
• /
• v.25 no.4
• /
• pp.33-45
• /
• 1987

The purpose of this study is to analyze the factorial structure of the criteria on clothing selection of the working women, and then to provide the date to develop an instrument to measure the criteria on clothing selection. A total of 877 samples were selected from unmarried female in the twenties. Data were analyzed using factor analysis, Pearson's product-mement correlation coefficients, content analysis and Cronbach's α. The results of the study were as follows; 1. There were identified 7 factors as the clothing selection criteria of the working women; Fashion, Practicality, Modesty, Appearance, Service, Comfort, and Impulse purchase. 2. Comparing with the previous results, we confirmed that the criteria on clothing selection was made up of at least 8 factors; Practicality, Comfort, Brand or price, Impulse purchase, Fashion, Individuality, Modesty, and Service. 3. According to the correlation among 8 factors, they formed two clusters; one cluster contained Practicality, Comfort, and Modesty factor, and the other did Brand or price, Impulse purchase, Fashion and Individuality factor. 4. Service factor was significantly correlated to the other factors, that is, service was the very important criteria on the clothing selection.

• Journal of Fashion Business
• /
• v.5 no.3
• /
• pp.35-48
• /
• 2001

본 논문에서는 교복의 다양한 요소를 사회심리학적 이론에 적용하여 설명함으로써 교복에 대한 사회심리학적 의미를 연구하였다. 본 연구는: 1) 교복의 기능, 장점, 단점, 의미에 관한 기존 문헌자료를 조사하고, 2) 대표적인 다섯 가지 사회심리학 이론을 통하여 교복의 사회심리학적 의미를 조명하며, 3) 교복의 사회심리학적 측면에 관한 향후 연구방향과 과제를 도출하는 목적을 가진다. 교복의 사회심리학적 의미 연구에 사용된 이론은 conformity and uniformity, Post-modernism, role theory, symbolic interaction, 그리고 semiotics and informational processing 이었다. 상기한 다섯가지 이론을 바탕으로 도출한 향후 연구과제로는: 1) 교복 디자인 선택에 있어 학교의 가치기준과 목표 반영 정도, 2) 시대적, 조직적 변화에 대응하는 학생들의 교복변형 행동, 3) 교복도입 전후에 학생들의 역할 수행 변화와 학년에 따른 학생들의 교복행동 변화, 4) 교복 도입이 경제적으로 어려운 학생들의 의복박탈감과 자아존중감에 미치는 영향, 5) 관찰자에 따른 교복 의미 부여의 다양성 등이 제시되었다.

• Fashion & Textile Research Journal
• /
• v.8 no.5
• /
• pp.545-551
• /
• 2006

The purposes of this study were to examine the conceptual structure of shopping value, evaluative criteria of golf wear and store choice behavior, and to investigate the effect of shopping value and evaluative criteria of golf wear on store choice behavior. Data were obtained from 415 men and women aged 20-60 who had purchased golf wears living in Busan. The results of the study were as follows: Shopping value were composed of Hedonic shopping value and Utilitarian shopping value, and evaluative criteria of golf wear were consisted of Size/design.quality, Fitness/appropriateness of use, and Fashionability/brand. Stores choice behavior were composed of Atmosphere/salesperson, Diversity of product/service, Display/assortment, and convenience of location. Hedonic consumers tended to consider the price and display/assortment when they chose golf wear stores, and they were more likely to consider display/assortment mediated by fashionability/brand. But utilitarian consumers perceived less important diversity of product/service when they chose golf wear stores. Consumers who chose golf wear depending on fittness/design and quality patronaged stores offering diverse product/service.