• 복식문화연구
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• 제11권1호
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• pp.1-10
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• 2003

The purpose of this study is to identify differences that married exist between married women´s buying motivations for imported and domestic formal two piece suits and to test the role of socioeconomic variables on those differences. Sample selection criteria included married women lit in8 in ,seoul. Korea, between ages 30∼59. Purposive sampling method was used to secure respondents It with experience with imported formal two-piece suits. Of 400 distributed. 246 usable questionnaires were returned. Statistical analysis of results included factor analysis, and paired t-tests. For both imported and domestic suits, the most important buying motivation was utilitarian, with qualify the most important consideration. Purchases of domestic suits were more influenced by factors such as advertisements, economics, impulse buying, approval of others, and current fashionability of style than were the purchases of imported suits. On the other hand, purchases of imported suits u·ere more influenced by factors such as prestige and utilitarian motivation than were purchases of domestic suits. For most socioeconomic variables, respondents indicated significant differences in their motivations for buying imported suits and domestic suits. The results of this study suggest the need for implementing different marketing strategies for imported suits and domestic suits.

• 한국의류학회지
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• 제26권1호
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• pp.3-14
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• 2002

The purpose of this study was to examine conspicuous consuming tendency and imported-brand preferences based on purchasing behavior of clothing. 464 women living in Seoul were collected for this study. For data analysis, descriptive statistics, Pearson's correlation analysis, ANOVA, Duncan's multiple range teats, and $X^2-test$ were used. As the result, five factors in conspicuous consumption are generated from the factor analysis. Consumers with high conspicuous consumption prefer imported-brand clothing. According to the levels of conspicuous consumption, purchasing behaviors of clothing are significantly different in information usages, clothing selection evaluations, patronage store types, purchasing frequencies, and seasonal clothing expenditure. Finally, clothing purchasing behaviors are significantly different by imported-brand clothing preference in information usages, clothing selection standards, and patronage store types.

• 한국의류학회지
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• 제24권7호
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• pp.953-963
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• 2000

This study intended to analyse the factors of brand image and brand image positioning of domestic 20’s female apparel(formal wear) among the consumer groups segmented by benefits sought in apparel and to provide marketing strategy of brand image. The subject of this study were 605 working women in their 20’s living in seoul, and the model sampling was done by convenienced sampling method based on the subjects age and occupation. Survey based on references and former studies was used. and statistical methods such as frequency, percentage, mean, factor analysis, preference regression were applied. The results of this study were as follows. 1. The factor structures of brand image were classified into symbolism/aesthetics, and practicality. 2. Perception, ideal preference vector, and brand preference of brand image were proven to be significantly different among the four segmented consumer groups.

• 한국의류산업학회지
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• 제1권3호
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• pp.264-274
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• 1999

최근에 사용되고 있는 남성용 정장 중, 여름용 30종, 겨울용 30종 등 총 60종을 시료로 하여 이들의 온열특성 중 보온성(무풍시=0.2 m/sec 이하, 풍속시=1.2 m/sec)과 이와 관련된 물성, 즉 공기투과도, 무게, 두께 등을 측정 및 분석하여 앙상블 및 가먼트의 보온성을 예측하는 회귀식을 개발하였다. 그 결과로는 일반적인 남성용 정장의 물성으로 두께 및 무게는 겨울용이 높았으며, 여름용과 겨울용을 확실히 구별할 수 있는 인지는 공기투과도였는데 여름용의 공기투과도는 겨울용보다 약 3~6배 정도 높았다. 남성용정장의 온열특성을 보면 겨울용 정장의 보온성이 여름용보다 높았고, 풍속이 있을 때 앙상블의 보온성은 최대 30% 정도 감소하는 경향을 나타내었다. 또한, 정장상하의 물성을 독립변수로 하여 가먼트 및 앙상블의 보온성을 추정하는 회귀식을 개발하였는데, 회귀식분석결과, 정장앙상블의 보온성에 영향을 주는 인자는 두께, 무게, 및 사이즈로 나타났다.

• 한국지리정보학회지
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• 제9권2호
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• pp.183-193
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• 2006

본 연구는 부산에 거주하는 대학생들의 의류 구매(정장 및 캐주얼) 상권에 따른 공간행동이 주중과 주말의 구매 시기에 따른 것을 살펴보는데 그 목적이 있다. 질문지를 통해서 분석했으며, SPSS 통계 분석 중에서 맥네마 분석기법을 이용하여 대학생들의 의류 구매 시기를 주중과 주말로 분류하여 분석하였다. 분석결과 통계적으로 유의한 차이가 있는 것으로 나타나 어떻게 차이가 있는지 GIS를 통해 시각적으로 살펴보았다 이와 같이 시각적으로 이해하기 위해 GIS의 프로그램 내에서 스파이더 분석방법을 이용하여 대학생들의 정장과 캐주얼의 구매 시 상권방문에 따른 공간행동을 나타내었다. 본 분석을 통해서 의류업체는 소비자들의 의류 구매 특성을 개별적으로 파악하여 전체적으로 혹은 부분적으로 분석함으로써 상권 및 점포 전략을 세우는데 유용하게 이용할 수 있을 것이다.

• 대한가정학회:학술대회논문집
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• 대한가정학회 2004년도 제57차 정기총회 및 추계학술대회
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• pp.137-137
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• 2004

• 대한가정학회:학술대회논문집
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• 대한가정학회 2002년도 제55차 춘계학술대회
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• pp.65-65
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• 2002

• 한국의류학회지
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• 제24권6호
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• pp.787-798
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• 2000

This study intended to investigate the benefits sought in 2(i s female formal wear and the clothing behaviors of 20's working women segmented by the benefits of female apparel and to provide marketing strategy on the segmented market. The subject of this study were 605 working women in their 20's living in seoul, and survey based on references and formal studies was used. The results of data analysis are as follows: 1. The factor structures of the benefit sought in clothing products were classified into symbolismㆍaesthetics, and practicality. 2. Consumer groups were segmented into four groups by the benefit factors sought in clothing products. 3. Product involvement, fashion involvement, information search and brand loyalty were proven significantly different among the segmented consumer groups. Demographic variables and purchasing traits such as subjective social class, average monthly expenditure on clothing, and usage of fashion credit card or credit cards were proven to significantly different among the segmented consumer groups.

• 한국의류학회지
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• 제35권1호
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• pp.26-36
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• 2011

The study analyzes the development of slim-fit formal pants patterns for middle-aged men. This study suggests a new pattern that complements the problems of the existing fit on the basis of the standard nude size for middle-aged men with lower garments through the analyses of one-tuck pants patterns from 5 popular brands. As a result, the waistline is lowered by 0.8cm out of consideration for the waist circumference. The crotch extension is reduced by 1.5cm, the back crotch length is revised, the center back waist point is raised by 0.9cm, and the hip line is straightened. The slim-fit is perfected of the new lines from the thigh to knee-line.

• 한국의류학회지
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• 제26권1호
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• pp.62-73
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• 2002

The purpose of this study was to develop men's formal jacket pattern for the Korean males of age 25 to 34 age with an average physique. Through the survey on seven industries of the ready-made men's wear, we investigated size systems and jacket patters presently practiced. From the fitting test of four patterns (three for ready-made jacket patterns, one for educational pattern) the moat favorable and comfortable pattern was selected. New experimented jacket pattern was based on it. The findings were as followed. 1) Survey of the domestic ready-made garment industries showed that each company classified its own manufactured goods according to its own size systems. 2) Anthropometric measurments of forty males for the subjects of lilting test were agreed to the survey of National Anthropometric of Korean(1997). These were also compatible to the standard size (100-88-175) of investigated industries. 3) Experimental jacket pattern was completed through the three times rectification and it gained higher ratings.