• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.2
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• pp.233-240
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• 1998

The main objective of this study was to develop a basic information base on Chinese consumers related to clothing purchases. Previous studies on Chinese consumers were extensively reviewed and in-depth interviews were conducted with 12 middle-level managers at Korean apparel companies which market their merchandises in China. Combined results from the reviews on previous studies and interviews indicated that traditional values, communism and industrialization are the major forces which shape contemporary Chinese consumers. Industrialization, in particular, accompanied by influx of western culture and economic development, has resulted in wide-spread phenomenon of conspicuous consumption. Thus, brand and brand images appeared to be the most important considerations for purchasing imported apparels. In addition, diversity of Chinese consumers and geographical differences were emphasized, which indicated need for market segmentation. Other characteristics including body measurements also provided implications for fashion marketing in China.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.299-314
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• 1992

The purpose of this study was to classify male students by categories based on fashion image and to describe the resulting categories in terms of lifestyle, shopping behavior and demo-graphic variablls. Data were obtained from questionnaires completed by 791 male students in Seoul during the fall of 1991. Descriptive profiles of the four categories were developed by ideal and actual fashion image, lifestyle, and demographic characteristics. Young-Attractive and Fashionable-Harmonious types were preferred by older students while Decert-Practical and Unremarkable·Passive types were preferred by younger students. Fashionable images were more related to material-oriented, active-leisure, and sociable lifestyle factors. Fashionable and low price image factors were important in the market segmentation of male students.

• Distribution Business Review
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• no.3
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• pp.3-23
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• 2003

미국은 이테일링(E-tailing)이 발달된 국가이며 특히 의류 분야는 초반의 부진을 딛고 꾸준히 성장하여 온라인쇼핑분야에서 커다란 품목 중의 하나로 자리잡고 있다. 한국도 의류 분야의 이태일링이 최근 눈에 띄는 성장을 거두고 있는데 마케팅방향이나 내부적인 운영시스템등에서 미국과는 다른 모습을 보이고 있다. 이는 각자 다른 환경 속에서 다른 산업 기반을 토대로 정장하였기 때문이며 미국의 경우는 여러 면에서 이테일링이 성공할만한 조건과 토대를 이미 가지고 있었다고 볼 수 있다. 한국은 소비자와의 직접적인 거래 자체에 초점을 맞추고 있는 반면 미국은 판매 이외에 넓은 땅덩어리에 산재해 있는 단위들을 효율적으로 운영하는 후방부의 투자 및 연구가 활발히 진행 중에 있다. 넓은 시장 운영에 유리한 시스템을 갖추고 있는 미국의 현황을 살펴봄으로써 앞으로 세계화가 절실히 요구되는 의류 산업환경에 능동적으로 대처 할 수 있도록 제언을 제시하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.571-582
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• 2000

The purposes of this study were to segment department store customers based on patronage orientations of service facilities in a department store and to develop a profile of each segment using store visit behaviors, clothing purchase behaviors and demographics. A total of 453 responses collected from an on-site questionnaire survey to female department store customers was analyzed. Cluster analysis on patronage orientations of department store service facilities identified four groups including: Active patrons(27.3%); Comparison patrons(27.6%); Convenience seekers(27.3%); and Minimum patrons(17.8%). ANOVA and $\chi$$^2$ analyses revealed significant differences among the four groups on store visit behaviors(the extent of store visits and the extent of service facility visits), clothing purchase behaviors(6 store choice criteria and the extent of clothing purchase), and 5 demographic characteristics. The study developed a profile of each segment and provided marketing implications.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.46-57
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• 1997

본 연구의 목적은 두가지 인조섬유 산업, 즉 합성섬유 산업(SITC 266)과 재생섬유 산업(SITC 267)에 있어서, 산업내 무역의 결정요인을 조사하는데 있다. 20개의 주요 인조섬유 수출 국가들을 대상으로 1977, 1982, 1987년의 세 시기에 거힉 자료가 수집되었다. 국제무역 유형을 알아보기 위해 산업내 무역 모델이 사용되었고 종속 변인으로 Grubel-Lloyd지수가 사용되었다. 산업내 무역 을 결정하는 독립변인으로는 국가특성 변인, 국가간 변인, 산업특성 변인의 세 종류가 쓰였다. 국가 특성 변인에는 시장규모, 일인당 소득, 자본-노동 비율 변인들이 사용되었고, 국가간 변인으로는 국가간 거리, 인접국경, 공통언어, 동일 경제블럭 변인들이 사용되었다. 산업특성 변인에는 규모의 경제와 제품차별성 변인들이 쓰였다. 자료의 분석을 위해서는 비선형자승 방법이 이용되었다. 본 연구의 결과, 일인당 소득과 자본-노동의 비율 변인들은 인조섬유의 산업내 무역에 중요하지 않은 것으로 나타났다. 그러나, 시장규모, 국가간 거리, 인접국경, 규모의 경제, 제품차별성 변인들은 모든 시기에 걸켜 산업내 무역에 유의한 영향을 미치는 것으로 나타났다. 또한, 공통언어 사용과 동일 경제블럭 변인들도 대부분의 시기에 인조섬유의 산업내 무역에 유의한 영향을 미치는 것으로 나타났다.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.638-649
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• 2001

The purpose of the present study was to investigate the differences in clothing purchase behaviors among the patrons of Dongdaemun market grouped by clothing shopping orientation. A self-administered questionnaire survey was conducted among 600 men and women from ages 15-29 from August 9 to September 12, 1999; 548 were used for the data analysis. Based on the clothing buying orientation, the consumers of Dongdaemun market were divided into four groups: plan circumspected, economy-oriented, fashion-oriented and shopping-oriented. These groups showed significant differences in the selected criteria used for clothing purchase, the amount of money and time spent for shopping. The groups were also significantly different in the usage rate and perceived of the market, and the satisfaction levels with the shopping environments and services of the Dongdaemun Market. With regards to the satisfaction levels, they were showed significant different in the diversity and fashion statement of products, business hours, and advertisement/sales promotion in order. The fashion-oriented group was the highest satisfaction level about the four variables among groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.5
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• pp.690-700
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• 2004

The purposes of this research were to segment consumer groups according to sportswear benefits sought and to find the differences among the groups in regard to domestic vs imported brand attitudes, internet vs department store attitudes, and sportswear purchasing behavior. The subjects used for the research were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, and Duncan test. The results showed that there were four sportswear benefit segments: figure compensation/ ostentation, individuality, comfort/function, and youth-oriented groups. Statistical analyses showed that the four sportswear benefit segments were different in regard to imported brand attitudes, department store attitudes, and sportswear purchasing behavior. For example, figure compensation/ ostentation segment had more positive attitude toward imported brands and department stores, considered design and advertisement important as sportswear selection criteria, and had a highest expenditure on sportswear purchase. The implications of the research were discussed.

• Journal of Korea Multimedia Society
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• v.14 no.8
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• pp.1061-1069
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• 2011

With the development of information technology, online commercial transactions have been steadily increasing. However it is not easy to recommend the clothes in coordination with individual physical features. This paper presents a fashion coordination recommender system for women's clothes. The system includes the functionality of recommending clothes best-suited for customers in consideration of their individual physical features. It has also been designed to recommend clothes in vogue for those who are fashion-sensitive by considering the fashion trend of the times. Operated in an optional or coupling way, these functionalities of our system result in an intelligent fashion coordination system which recommends dress items to customers in various ways.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1768-1777
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• 2006

As the fashion industry comes under the influence of globalization throughout all fields of industry, the globalization and the market entry strategies are required for Korean fashion firms. This study attempted to analyze the factors influencing foreign entry mode of Korean fashion business based on Eclectic Theory. Data collection has been carried out from November 25 until December 25, 2005. The questionnaires were sent through e-mail or fax to 622 trading companies. 67 questionnaires were returned for a response rate of 10.7%. Of these returns, 61 usable questionnaires were employed for data analyses. Descriptive analysis, factor analysis, discriminant analysis, and t-test were used for data analysis. First, the most important venture motivation was price competitiveness and many firms were engaged in both production and sales in their target countries, which were mainly in Southeast Asia. Second, the firm's ability and experience were found out as ownership advantage factor, investment stability and market potential as location advantage factor, and contract stability as internalization advantage factor. Third, the result of discriminant analysis showed that location advantage factor was a significant factor in predicting the entry of fashion firms into foreign countries.

• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.104-106
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• 2004

현대사회는 질적인 삶의 추구로 인하여 여가선용 및 건강증진을 위한 스포츠ㆍ레저 활동이 유행을 선도하는 두드러진 사회적 영향중의 하나가 되었으며, 스포츠ㆍ레저 인구의 확대로 인하여 스포츠 상품이 국내 의류업계 시장에 커다란 영향을 주는 품목이 되었다 세계의 유명상표 스포츠웨어가 여러 의류업체나 유통업체를 통해 직수입과 라이센스 계약으로 국내에 반입되고 있으며 국내 스포츠웨어 업계에서도 품질과 세련된 디자인으로 우수한 상표이미지를 나타내려고 여러 각도에서 대응책을 마련하며, 마케팅전략을 세워나가고 있다. (중략)