• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.107-108
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• 2003

경제 사정의 악화에 따른 의류 소비의 위축 및 치열한 경쟁 속에서 패션업체는 경영의 합리화와 장기적이고 적극적인 경쟁력 향상 방안의 일환으로 아웃소싱에 많은 관심을 보여왔다. 본 연구에서는 시장 규모가 상대적으로 크고 유행의 변화에 특히 민감한 여성캐주얼 의류업체의 국내외 아웃소싱 현황을 알아봄으로써 패션업체의 아웃소싱 현황에 대한 이해를 돕고, 보다 효율적인 글로벌 소싱 전략 수립에 필요한 기초자료를 얻고자 한다. (중략)

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.553-554
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• 2021

온라인 쇼핑 시장의 규모나 나날이 증가하고 있는 추세이다. 이러한 시장 경제 속에서 사용자들을 유지하기 위해 저마다 다른 독자적이 서비스를 제공하고 있으며 서비스 경쟁의 노력 중 하나로 이미지 검색을 사용하는 사이트가 늘어나고 있다. 하지만 기존의 이미지 검색을 의류 쇼핑몰에 그대로 적용할 경우 사용자가 검색하고자 하는 의류가 해당 사이트에 존재하지 않거나 검색을 위한 이미지를 소유하고 있지 않은 경우 기존 텍스트 형식의 검색 시스템을 그대로 이용해야 하는 등의 문제들이 존재한다. 이에 본 논문에서는 사용자가 직접 그린 그림을 이용한 '손그림 의류 검색 시스템'을 제안하였다. 본 시스템을 기존의 텍스트와 이미지에 국한되어 있던 검색 경험과 별개로 그림으로 검색을 시도함으로써 사용자에게 폭넓은 검색 경험을 제공할 수 있을 것으로 기대한다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.2
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• pp.345-350
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• 2014

With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest of fashion in women's clothing market is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Also, we build a web site to implement the strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.440-451
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• 2013

Advancement of science technology, combined with other technologies including smart clothing, enables value added product developments and market creation. Accordingly, it became necessary to identify technology trends promptly and to prepare future technology road map. For this purpose, many bibliometric analysis using thesis and patents have been made. However, few such attempts are made in clothing study. Thus, the study examined the latest technology trends and future technology development directions of smart clothing from empirical bibliometric analysis based on smart clothing patent documents. In addition, comparative analysis was made about the market leadership and technology development capability of core sectors by countries utilizing market reach index expressed as patent families and technology development index. The study revealed that overall smart clothing technology development trends has been continuously increasing since 2000. Also the results confirmed that it is in the development stage from the fact that each year the number of patents and patent applicants in portfolio analysis also has been increasing. In addition, comparative results of patent market share and market reach index, with the highest in electronics/ICT technology sectors, indicated that this is the technology sector with competitive acquisition of comparatively advanced technology and market expansion. The analysis methodology of economic value of technology including the presented market reach index in this report is expected to be utilized in the process to identify the current positioning of core technology and future development direction.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2003.04a
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• pp.32-36
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• 2003

Polyester는 분산염료를 사용하여 염색을 하는데, 우수한 염색성 뿐만 아니라 최종 제품의 용도에 따라서 우수한 견뢰도를 요구한다. 지금까지 의류용으로 주로 사용되어 온 Polyester는, 해도형 초극세사의 상업화가 진행되면서 비의류 산자용으로의 용도 확대가 급속도로 이루어지고 있는데, 산자용 시장은 세탁견뢰도보다는 높은 일광견뢰도가 더욱 중요하다. 따라서 이러한 산자용 초극세사 시장을 중심으로 기존의 분산염료가 가진 일광견뢰도보다 더욱 우수한 일광견뢰도를 가진 염료개발이 매우 시급하게 요구되고 있다. (중략)

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.215-227
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• 1999

급변하는 소비자 환경 속에서 소비자의 수요를 정확히 파악하는 상품 기획의 어려움은 더욱 커지고 있다. 시장 경쟁은 치열해졌고 소비자의 요구 사항은 더욱 다양해지고 복잡해졌다. 특히 의류 상품의 기획은 유행 상품의 특성과 생산에서 유통까지의 경로 선상의 독특성으로 말미암아 소비자의 수요 파악은 더욱 어렵다. Hunter와 Valentine (1995)는 의류 상품의 생산성의 독특성은 (가) 상품 분류와 상품 구색 단위의 복잡성, (나) 유행의 강력한 영향, (다) 의류 생산에 있어서 직물 공급자와 유통 바이어 의사의 절대적 영향, (라) 생산 주문 방식에 있어서 대기업가 중소기업의 큰 차이 같은 의류 관련 산업의 특성에서 나타난다고 하였다. (중략)

• Journal of Digital Convergence
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• v.15 no.9
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• pp.23-33
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• 2017

Given the expansion of globalization and international trade, the number of apparel consumers is growing every year, making it difficult to estimate the amount of handling needed from the logistics industry. To determine which management factors are important and which ones require improvement, fuzzy AHP was used. Using this method, the factors were ranked in the final analysis as follows: The first and most important factor was training employees (0.17), while the second was fire hazard management (0.169); the third-highest factor was inbound and outbound goods (0.142), and the fourth was the warehouse management system. Barcode management was ranked fifth. By these results, we were able to analyze the processes of clothing warehouses, noting that although the factors appear independent, they are actually connected while proceeding with full management control. Moreover, because of the special characteristics of garments, employee management is crucial. Due to the vulnerability of these goods to fire hazards, this factor must be well managed.

• 주류산업
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• v.23 no.4
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• pp.24-32
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• 2003

최근, 경기 침체가 지속되면서 의류, 가전제품, 자동차, 주류 등의 소비재를 중심으로 시장의 양극화가 점차 뚜렷해지고 있다. 과거 중가제품을 위주로 한 시장이 고가와 저가로 양분된 모습으로 재편되고 있는 것이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.519-530
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• 2009

The purpose of this study is to investigate the effects of the prior knowledge, the market position and negative information of the alliance apparel product on consumer attitude including preference, purchase intent and utility. Smart wear with MP3 was selected for the alliance apparel product. Negative information was manipulated into two types-product related and brand related negative information. 251 subjects participated for the study. For the data analysis, reliability test and three way analysis of variance were conducted. The results showed that when the partner brand has the higher market position, subjects with high prior knowledge revealed preference for the alliance apparel product more. When the partner brand has the higher market position, the subjects who were given the negative information on the alliance apparel product reported preference and utility more than the ones who were given the negative information on the company. The findings of the study imply that apparel industries should make an effort to establish the positive corporate image as well as to produce high quality apparel product. Also marketers should provide consumers with the knowledge about brand new alliance apparel product.

• The Journal of the Convergence on Culture Technology
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• v.2 no.4
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• pp.61-64
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• 2016

As the number of smart phone user is increasing, the on-line shopping malls are actively taking part in mobile market, and accelerating the competition of mobile shopping market. This is a reflection of mobile shopping market growing as huge market. This thesis deals with the growth of mobile market and mobile shopping mall application regarding the clothings which occupy high ratio in mobile market. This study aims to improve customer satisfaction based on more specific customer information, and to increase the satisfaction of both company and customer by lowering the return rate.