• Fashion & Textile Research Journal
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• v.18 no.5
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• pp.658-667
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• 2016

The purpose of this study is 1) to research how practitioners in fashion industry in South Korea perceive concepts of Technical Design/Designer, 2) to compare and analyze issues at work by occupation, 3) to research specific works in garment development process, and 4) to compare and analyze work involvement by occupation, type of a company and etc, and 5) to propose the role of Technical Designers in apparel companies in South Korea. There were two methods to conduct this study, which were in-depth interview and survey. Both methods were conducted to designers, merchandisers, pattern makers, technical designers, and production coordinators. Frequency analysis, ANOVA, Duncan test, and Factor analysis were performed to get results by using SPSS 18.0 program. The results are following. There were 50 works during garment development process from the result of in-depth interview, and 6 factors were obtained from the result of Factor analysis, which were 'Works about Sample in Sample Development Process', 'Works about Product's Pattern and Size Spec', 'Works about Development of Garment's Design', 'Works about Planning of Product Development and Management of Product in Stock', 'Works about Production Process', and 'Preparation Works for Sample Development'. In conclusion, technical designer in apparel companies in South Korea should be in charge of works about sample in sample development process and decision making of product' size spec, which is included in works about product's pattern and size spec. Also, they should complete technical package after product is developed by designers.

• Fashion & Textile Research Journal
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• v.19 no.4
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• pp.434-447
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• 2017

This study investigated the effects of influencing factors on the sales volume of apparel products. Based on previous studies, weekend effect, discount rate, and meteorological factors including daily average temperature, rainfall, sea level pressure, and fine dust were selected as independent variables to calculate their effects on sales quantity of apparel products. The daily sales data during 2015 - 2016 were collected from casual brands and outdoor brands which "A" apparel manufacturing company had operated. The actual data of "A" company were analyzed using SAS(R) 9.4 and SAS(R) Enterprise Miner 14.1. The results of this study were as follows: First, the influencing factors on total sales volume of apparel products were proved to be the weekend effect, discount rate, and fine dust. Second, the analysis of influencing factors on sales volume of apparel products according to season showed: 1) In casual brands, the average temperature had a significant influence on the sales volume of spring/summer products, and the sea level pressure affected the sales volume of summer/fall/winter products significantly. 2) In outdoor brands, the average temperature and the fine dust had a significant influence on the sales volume of all season's products. The sea level pressure affected the sales volume of summer/fall/ winter products significantly. The weekend effect and the discount effect affected the sales volume of apparel products partly. Third, the effect of rainfall was not proven significant, which was different from the results of past studies.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.5
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• pp.933-944
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• 2001

The purpose of this research was to classify service dimensions for each apparel product which was thought to be important to consumers and to examine what kind of service dimensions are assessed to be more important than others. Furthermore, whether there were significant differences in the service dimensions and importances of services dimensions were examined by apparel product type(casual, formal products). Data were collected from women who were over 20 years old that live in Seoul. A questionnaire developed based on the previous researches and data were analyzed by factor analysis, t-test, ANOVA, frequency analysis. The results of this study were as follows: First, services of salesperson were divided into six dimensions: \"focused on customers\", \"knowledge/competency\", \"courtesy\", \"appearance/image\", \"purchasing induction\", and \"concerning\". As to service dimension importance, consumers think that \"service focused on customers\" is the most important dimension of service. Second, results of examining the importance according to apparel product type showed that five of the six service dimensions in formal product sales were more important except for the \"knowledge\" related service. Last, as to demographic characteristic variables, people who were over 40 years old were likely to think \"purchasing induction\", \"appearance/image\", \"concerning\" service dimensions more important than the other ages. And it was found that consumers who spend less money on purchasing clothing in a month thought \"focused on customers\" service was more important than the other consumers. In conclusion store managers could apply these results to service education of salesperson and use on preservation and improvement of customer relationship. And according to apparel product types, the results will give some implications to various service policies.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.303-314
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• 2001

The purposes of this study were 1) to identify different sub-segments of tourism market in Cheju island based on fashion image of clothing souvenir and 2) to provide manufactures with useful information for developing cultural fashion goods related to Cheju island. The data were collected via a self-administered questionnaire from 192 female tourist(20-59 years old) in Cheju and analyzed by factor analysis, cluster analysis, one-way ANOVA and $\chi$$^2$-test. Six factors of fashion image were found image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju, ecology, natural image. Four factors of benefit sought were also identified: Practicality/economic-value, fashionability/preference of design, reputation and souvenir-value. Three groups were identified based on fashion image sought: Image of primitive nature(G1: 37.7%), image of nature in the city(G2: 20.1%), sexy/feminine image(G3: 42.2%). There were significant differences among sub-groups in age, fashion innovation, benefit sought and intention of buying Gal-ot. Younger females(20-30 ages) were included more in group 1 than group 2 while older females(40-50 ages) were included more in group 2. Group 1 had a higher score of fashion innovation comparing group 3. Group 1 had the highest scores on practicality/economic-value and souvenir-value. However, group 2 placed the highest importance on reputation as well as practicality/economic-value and group 3 had the lowest scores on all types of benefit. Group 1 and group 2 had intention of buying Gal-ot more than group 1. Based on the results of this study, manufactures may implement target marketing strategies on group 1 which sought the image of primitive nature and group 2 which sought the image of nature in the city.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.11
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• pp.1369-1380
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• 2005

This study suggests a strategy of providing apparel product information from the wearers' perspective on Internet shopping malls, as a way of compensating for the lack of opportunities to try on the actual product. On an actual Internet shopping mall that sells apparel product, the 'trial-experience information' (the experiential information provided by the fit models who tried on the products) was provided for 83 different items from four women's wear brands. The traffic and sales performances (number of visitors, page view, gross sales of goods, conversion rate, and the numbers of customer transactions) of the apparel product websites that contain trial-experience information were compared to the performances of the brand's websites before this information was implemented. The changes in percent contribution of these brands in women's wear category were also noted. The specific results are as follows: First, all the four performance measures as well as the percent contribution of the experiment products in women's wear category increased noticeably throughout the experiment period (11 to $103\%$). Second, when the percent contribution of these brands in women's wear category in terms of traffic and sales performances were compared to the previous year, these measures increased between $497\%\;and\;2851\%$. Third, the amount of customer transactions also increased after the trial-information was provided, yet to a relatively smaller extent $(29.04\%\;to\;55.25\%)$. The findings showed that trial-experience information provided on the Internet shopping malls may reduce customers' risk perception and lead to increased sales of apparel product and improve the site use ratio.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1669-1680
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• 2001

본 연구는 의류점포의 고객과 숍 매니저 사이의 관계를 보다 포괄적인 관점에서 심층적으로 이해함으로써 대 고객 관계마케팅에서의 우위를 점하기 위한 전략도출에 기여하고자 하는 목적에서 이루어졌다. 이를 위해 백화점에 입점해 있는 디자이너 브랜드와 캐릭터 브랜드 의류점포 각 4곳의 고객 9명과 숍 매니저 8명에 대한 문화기술적 면접과 이들 점포에 대한 참여 관찰을 통한 질적 연구가 2000년 5월부터 8월말까지 행해졌다. 연구 결과에 대한 내용분석에 따르면 브랜드군 간에는 관련변인이나 관계 형성 과정 등 장기적 관계 형성 메커니즘에 차이가 있는 것으로 밝혀졌다. 또 관계에 대한 관점에 따라 추구이점이 다름으로써 관계에 대한 관여 수준, 관계의 질, 관계지속기 간, 신뢰에 대한 관점에 차이가 발생하는 것으로 나타났는데 관계에의 관점과 추구이점의 차이는 가격의 차이에서 연유하는 것으로 보인다. 따라서 제품수준에 따라서 상이 한 접근방법이 요구된다. 한편 패션상품의 특성으로 하여 의류의 경우에는 고정고객 유지 뿐 아니라 신규고객 창출이 중요하기 때문에 기존의 관계 마케팅과는 다른 접근방법이 요구된다.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.1
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• pp.46-55
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• 2021

Seam puckering and the seam strength of conductive threads used to produce smart clothing were analyzed according to stitching methods and fabrics. Samples were prepared in a lock stitch and zigzag stitch on plain woven and jersey knit fabric, using one type of polyester sewing thread and three types of commercial conductive threads that consisted of two types of stainless-steel conductive threads (TST and MST) and one type of silver conductive thread (SSV). Seam pucker percentages, shapes, and seam strength were measured. On plain woven fabric as well as jersey knit fabric, three-ply TST and MST showed a higher SP percentage compared to a polyester sewing thread. Meanwhile, single-ply SSV showed the lowest SP percentage. In addition, the SP percentage of the zigzag stitch decreased along the weft and course directions of the fabric, and decreased significantly as the number of fabric layers increased. Moreover, there was a marked tendency for a higher SP percentage in jersey knit fabric compared to plain woven fabric, and the two-dimensional cross-section waveforms of stitches obtained using three-dimensional data that showed increased irregular waveforms and peaks in the zigzag stitch. There were no correlations between seam strength and tensile strength.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.2 s.161
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• pp.225-235
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• 2007

The purpose of this study is to grasp the character of consumers and the situation of domestic kidult fashion market. By grasping the distribution of kidult generation and the factors of product-selection based on products images, this research could be a substantial data to kidult associated company product planning and marketers. Subjects for this study were 213 Daegu women from 20 to 30 yearn of age who have high propensity to kidult. The statistical treatment of material used by SPSS 1.0 program consists of frequency analysis, factor analysis, multiple regression analysis, cluster analysis, and t-test. As a results, the characteristics of kidult consumers are classified as six factors. On image toward of kidult fashion goods, there was a significant difference 20 and 30 aged generation. According to fashion goods group, each group recognized on image of fashion products as follow: Group A is 'fancy', group B is 'childish', group C are 'familiarity', group D was recognized as 'fancy' and was identical to A on adjective expression, but was different A on recognition. All consumer characteristics of fun, character, girlish, nostalgia have a significant relation with the recurrence of products selection factor, and its order was character, girlish, nostalgia, and fun.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.666-677
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• 2009

The purpose of this study was to analyze market opportunities for Korean image fashion products, focusing on adolescents. In other words, preference, purchase intention and gift intention of adolescents on Korean image fashion products were analyzed. For this study, four stimuli which reflect Korean image were chosen. We measured design evaluation and adolescent fashion innovativeness. The subjects for this study were 219 high school students. The data were analyzed by descriptive statistics, ANOVA, Duncan test, cross-tabulation, correlation analysis, multiple regression. The more innovative the subject is, the higher the clothing purchase frequency and the purchase price are. Also, high-innovative group showed that they like Korean image fashion products more than low one. Product attributes such as prettiness and newness significantly influenced purchase intention for their own use and for others as a gift. In conclusion, when related marketers and scholars provide Korean image products that target adolescents, they should try to make those products more sophisticated and modern.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.4
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• pp.689-707
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• 2018

This study reviewed the differences among Onggis made in Jeju and other areas, developed creative textile designs and cultural products, and conducted the consumer evaluation of developed products. First, the 1,063 photos of Onggis made before the first part of the 20th century were collected and the unique differences of Jeju Onggis were confirmed through the observation of collected photos. Second, based on the uniqueness of Jeju Onggis, the eight pieces of Jeju Onggis were selected from the photos and used as pattern design motifs. Nine basic patterns were drawn and ten textile designs were created using the basic patterns. Third, the 16 pieces of textile products were made with cotton fabrics on which the textile designs were printed. Four mugs and four tumblers with printed patterns were also made. Finally, 64 students evaluated the developed products using a 7-point scale. As a result, folksy atmosphere, uniqueness, usage as a Jeju souvenir and at local restaurants, and the role of fostering concern for Jeju Onggi were highly evaluated but aesthetics was rated relatively low. Most of the developed products were highly preferred and recommended as Jeju souvenirs or for local restaurants.