• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.3_4 s.141
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• pp.491-501
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• 2005

The purpose of this study is to develop clothing shopping orientation(CSO) scales fer more specific clothing shopping aspects. The specific aspects were the merchandise-related aspect and the store-related aspect. The two specific scales were developed based on the conceptual structure model of CSO and the general CSO scale. 16 items were selected for merchandise-related CSO, and 16 items were far store-related CSO. In addition, construct validity and convergent validity of those two specific scales were verified using AMOS 4.0, and discriminant validity were verified using Pearson's correlation. This study has significance in offering an advanced approach to the measurement of CSO.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.7 s.144
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• pp.968-977
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• 2005

The purpose of this study was to investigate the purchase behavior and the level of satisfaction for Japanese tourists buying cultural-fashion product in Korea. Subjects were selected through convenient sampling technique in Seoul. A self-administered questionnaire was developed in Japanese by translation and back-translation method. Finally, 288 questionnaire out of 400 were used for data analysis. For the purpose of achieving high value-added fashion products, the 4P marketing strategies targeting Japanese tourists were discussed based on the results.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.4
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• pp.685-696
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• 2001

The purpose of this study was to establish the marketing strategy, that strengthens the brand royalty of their own in apparel industry and that can induce consumers brand switching against competitive brand. This study was classified into theoretical and experimental study. Experimental study was done, using the survey, to prove the models for consumers responses to brand switching by the theoretical study. It analyzed at last five hundred ninety-two women in the age of twenty to thirty years old who live in Seoul. Followings are the summary of the results revealed through the experimental study. First, brand switching behavior of consumers for formal dress was attributed to two extremes the inner motivation of variety seeking tendency and communication contact, complex variety seeking group, true variety seeking group, derived variety seeking group, and variety avoiding group. Second, the cognition response to marketing communication the types of brand switching shows difference in all communication variables except the service promotion of sales promotion communication. As to attitude response, it was found meaning difference in all communication variables except the sales promotion through price adjustment.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.67-81
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• 1997

The main purpose of this study was to compare the characteristics of male innovators and of male opinion leaders across product categories in terms of personality, attitudes, social participation, media usage patterns and demographic aspects. Six product categories such as clothing, cosmetics, small electronic appliances, medium-large electronic appliances, interior supplies and sports-leisure goods was used. A valid and reliable self-report scale was used to measure innovativeness and opinion leadership for 423 male adults living in social area Analyses showed that venturesomeness is the most common characteristics between innovators and opinion leaders across product categories. Innovators showed higher tendency of narcissism while opinion leadership showed higher cosmopolitainsm. Common charateristics of innovators and of opininion leaders of both clothing and cosmetics are cosmopolitanism, narcissism, exhibitionism, venturesomeness. The degrees of social participation and media usage patterns were different according to product categories for both innovators and opinion leaders. The implications of these findings for diffusion theory and merchandising were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.940-949
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• 2000

The purposes of this study were to examine the differences in consumers’perceived shopping situations by store format and to examine the effects of shopping situations on the within-store emotion and in turn on purchase behaviors of fashion products. Shopping situations included 16 general situations and 15 within-store situations, and four different store formats were selected for the study. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. Four hundred fifty six responses were analysed. There were significant differences in shopping situations(3 general and 6 within-store) by store type. Eight shopping situations affected the within-store emotion, which, in turn, affected the purchase of fashion products.

• Fashion & Textile Research Journal
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• v.8 no.4
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• pp.427-432
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• 2006

The purpose of this study was 1) to segment the market of inbound Japanese tourists based on the importance of tour activity that tourists perceived and 2) to examine the behavior of each segmentation purchasing cultural fashion items in Korea. Data were collected using a self-administered questionnaire survey in Seoul. Clustering analysis, Chisquare, and ANOVA test were used to conduct the data analysis on 288 out of 400 questionnaires. The inbound Japanese tourists market was segmented into 3 groups; culture oriented group, shopping oriented group, and multi-activity group. Three groups were significantly different in terms of age, income, purchase amount, purchase criteria, and degree of shopping satisfaction. Marketing strategies for segmented markets were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.4
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• pp.620-630
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• 1996

This study identified overlap of male innovativeness and of opinion leadership across product class. Product class include clothing, hairstyle and cosmetics, small electronic appliances, large electronic appliances, interior supplies, sports and leisure supplies, and cars. 423 male adults working in Seoul area was surveyed using questionnaire. Results of statistical analysis supported that innovativeness and opinion leadership are not monomorphic but polymorphic across product class. Higher degree of overlap and higher degree of correlationship of innovativness and of opinion leadership exist across product class which share similar characteristics such as clothing-cosmetics, small electronic appliances-large electronic appliances. Innovative communicator ranged from 5.0% to 11.4% in which percentage of innovative communicator was highest in the case of clothing purchase.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.293-300
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• 2009

Customers purchasing souvenir T-shirts in famous tourist sites in Korea are mainly foreigners. Nevertheless, these T-shirts are manufactures according to Koreans' body shapes or manufactures' own size system. Moreover, sizes are labelled only by domestic norms. The purpose of this study is to suggest global standardized size for T-shirts, which will provide more precise size information for customers. For this, sizing standards including KS, ASTM, JIS, and EN were surveyed and were compared. And souvenir T-shirts were collected in the tourist resort and the sizing systems and labels were analysed from them. Finally, we proposed a sizing system and labelling as an international standard for souvenir T-shirts.

• Fashion & Textile Research Journal
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• v.12 no.1
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• pp.68-79
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• 2010

This study was fulfilled in the purpose of proposing construction strategies of fashion information industry through the analysis of information user's satisfaction/dissatisfaction on information quality. The research was performed through a depth interview. Data were collected from 18 fashion information users(designers and merchandisers) who were working at fashion apparel industry during October to November 2007. Results from the study showed that there were three dimensions and 18 components of satisfaction/dissatisfaction on fashion information quality: Information quality(understandability, value-added, level of detail, relevance, diversity, objectivity, completeness, accuracy, quantitativeness), Service quality(responsiveness, accessibility, cost efficiency, empathy, reliability), System quality(currency, ease of use, format, timeliness). And the information users were perceiving that there were some changes in notion of preferring information, searching for information and usage of information.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.8
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• pp.1213-1225
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• 2008

This study looks at the customer's perceived value and perceived risk of Fashion merchandise e-commerce and the Shopping-mall trust of the Internet shopping-mall these external variables are applied to the innovative technical use model, the TAM(Technology Acceptance Model), to see the effect on the Shopping-mall attitude toward using the Internet shopping-mall and intention of purchase. Through this, the external variables that play an important role in e-commerce can be studied. The result showed that purchase intention of an individual differs by shopping-mall type and different factors affect purchase intention of the fashion merchandise for each shopping-mall type.