Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Relationships between Store Format, Shopping Situations, Within-Store Emotion and Purchase Behaviors of Fashion Products

점포유형, 쇼핑상황, 점포 내 감정 및 패션상품 구매행동간의 관계

  • Published : 2000.08.01
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Abstract

The purposes of this study were to examine the differences in consumers’perceived shopping situations by store format and to examine the effects of shopping situations on the within-store emotion and in turn on purchase behaviors of fashion products. Shopping situations included 16 general situations and 15 within-store situations, and four different store formats were selected for the study. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. Four hundred fifty six responses were analysed. There were significant differences in shopping situations(3 general and 6 within-store) by store type. Eight shopping situations affected the within-store emotion, which, in turn, affected the purchase of fashion products.

Keywords

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